Described as a figurehead in the tech and entertainment sectors, Maymann is the former CEO of the Huffington Post (2012-2015) and Ex-President of AOL’s Global Content and Consumer Brands Division (2015-2017).

Superbet CEO Johnny Hartnett, said: “We are thrilled that Superbet’s journey of growth is being delivered by an excellent leadership team, with remarkable international experience across several business areas, like technology, entertainment, or financial markets.”

“Having Jimmy as Deputy Chairman of the Board is a clear statement that we are continuing to build and develop a long-term strategy of global expansion.”

The group also reiterated that Maymann is a ‘seasoned tech investor’, who has played a vital role in the creation and growth of more than ten companies, including Goviral, which he Co-Founded and was later sold to AOL in 2011. 

“Superbet has tremendous potential in terms of business scalability and expansion into international markets, all within a solid framework of trust between the Group, its customers and market stakeholders,” Maymann added on bis new role.

“Currently, he chairs UNLive, TV2 Denmark, and AirHelp Inc., while also holding non-executive roles in Telia AB, Pitzner Group, and The Maternity Foundation,” Superbet continued.

“The progressive thinking of the leadership team is a testament to this highly talented and visionary group. 

“I am delighted to take on the role of Deputy Chairman and offer my expertise and experience, working with Superbet’s Board to reach the company’s ultimate goal of becoming a global leader in the tech and entertainment industry, while fostering an exemplary environment of responsible gaming.”

Maymann will work alongside new Chairman Hans-Holger Albrecht, as Super Group continues to evaluate its strategic options which include the potential for a public listing of the Eastern European markets gambling group.

“Jimmy has an impressive background, which seamlessly blends successful entrepreneurial endeavours with important corporate assignments,” Holger-Albrech concluded. “As such, he is a perfect fit for the mindset and organisational culture which we are nurturing in Superbet.”

“We are confident that Jimmy will have a strong positive impact on the Group’s strategy and business model, while working together to shape an even brighter future for Superbet.”

Backed by the Blackstone fund, Superbet continues to expand its presence within Western European markets, having acquired heritage Benelux gambling group Napoleon Sports & Casino in 2021.

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In collaboration with hockey’s world governing body, the firm will gain exposure in the upcoming FIH Hockey Women’s World Cup as well as the FIH Hockey Pro League seasons in the Netherlands until June 2025. 

Melvin Bostelaar, CEO of BetCity.nl, said: “The Netherlands have been among the world’s top teams in hockey for years. 

“As a 100% Dutch company, we are proud to be affiliated with the FIH and therefore being visible at matches in the Pro League and the Women’s Hockey World Cup of our national team”

Furthermore, the deal also covers FIH Hockey Pro League matches that will be played in Nijmegen (Netherlands) at the end of May.

The partnership was facilitated by Sportradar – the official betting and gaming data rights partner of the FIH. 

The sports technology company explained that it is ‘very pleased to support the FIH’s move into the betting space’ and introduce hockey to a new group of sports fans.

“We’ve been looking at engaging with the betting industry for some time now, but it was essential for us to do so in a completely trustful environment,” concluded FIH CEO, Thierry Weil.

“Thanks to our collaboration with Sportradar, we’ve found in BetCity.nl the ideal partner to open the doors of the betting market to hockey. This first-of-a-kind move for us will hopefully generate further similar opportunities in this area in the future.”

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The slot specialist, which is one of Light & Wonder’s in-house studios, will introduce the Lightning Horseman title to the free-to-play social casinos. Another title, Phoenix Coins, will be added to its portfolio in the coming months, with more titles following thereafter.

Lightning Horseman features jackpot wins, the ‘fan favourite’ lightning respin mechanic and a classic horror theme, which has reportedly gained both critical and commercial success since its launch.

Michael Carpenter, CEO of Ruby Seven, said: “Players have come to expect innovative titles when visiting our casinos and this has become key to our success. Adding yet more releases from Lightning Box’s impressive portfolio will aid in delivering on one of our core goals.”

Ruby Seven operates for several US land-based casino groups, including Choctaw Casinos & Resorts, Pechanga Casino Resort, Mystic Lake Casino Hotel, the Delaware North Gaming Group and others.

Carpenter added: “We are excited to be working with the provider in this latest capacity and this is a reflection of our overall growth in recent times as we expand upon existing partnerships.”

The Lightning Horseman title will join other games currently available with Lightning Box, such as Chicken Fox, Silver Lioness 4x and Blown Away.

“It’s been a pleasure to build upon our partnership with Ruby Seven,” added David Little, CPO at Lightning Box. 

“We have had a great reception from their players to the current games and being able to grow this portfolio further is testament to our high quality and varied slots catalogue.”

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The firm has released its own version of a classic game for players across ‘a host of major LatAm casino brands’, whilst its other table games include Blackjack, Baccarat, Craps, and Sic Bo.

Ramiro Atucha, CEO at Vibra Gaming, explained that mobile was at the forefront of development, adding: “We wanted our clients to have the chance to play roulette whenever and wherever they chose, feeling the same adrenaline of the casino when the ball starts spinning. 

“That is why we created a dynamic game suitable for any device that accurately captures the moment where the tension and excitement are hanging in the air, are you are waiting for the spin of the wheel and the ball to come to a stop. We’re confident it will soon become a timeless classic of its own.”

Featuring what has been described as a ‘close to real-life’ design and a user-friendly interface, Roulette European invites players to try their luck by choosing from a wide range of betting options.

This includes one or more numbers from 0 to 36, street or corner, line or column, dozens, colour, odd or even number, low or high number, among others.

Players can also play in Racetrack mode and select different betting areas by choosing among Thirds, Orphans, Zero, and Zero Neighbours. Moreover, they can pick pairs of ‘neighbours’, where they are allowed to choose five numbers at the same time.

The new game offers a variety of new features including the table record, a display of the winning numbers from the last 14 rounds; hot numbers, the eight most frequently drawn; cold numbers and the eight least drawn numbers. 

Before placing down their chips, players can check table statistics from graphs that show the performance of the last rounds, both by number and by colour or odd/even categories.

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In collaboration with official partner Casumo, this change will take place during the men’s home game against Hull City on 4 December, and will also be used in Reading’s women’s match against Chelsea.

Mark Strijbosch, sports marketing communications specialist at Casumo, commented: ‘We are delighted to support the Stonewall Rainbow Laces initiative for a second year and proud to be part of the continued drive to increase awareness around the topic of inclusion in football.”

Furthermore, the online gaming company will also replace its traditional logo from the sponsorship hoarding with the red heart Casumo Cares logo.

Tim Kilpatrick, head of partnerships at the club, explained: “We are proud to work with Casumo again in supporting Stonewall’s Rainbow Laces campaign. Football is for everyone and we are lucky to join forces with brilliant partners, like Casumo, who share our belief in inclusivity and diversity.”

The club’s rainbow goal nets first appeared during last season’s clash against Nottingham Forest, when the team became the first ever league club to change its nets to rainbow-themed ones. 

Reading went on to win the game 2-0 last November, and the collaboration claims that “the nets will be seen as a good omen should the Royals go on to do the business at the weekend again”. 

“Football is a game, more than a game to so many – a way of life,” shared Veljko Paunović, Reading FC manager, adding that he is proud of the club. “The spirit of football transcends the barriers that so often separate us – instead the sport we all live and breathe embraces differences in people and brings us all closer together as one community.”

“As a sport, it is here for everyone to enjoy, inclusive in its very nature. And it has to continue to be open and accessible to all.

“That is why supporters, players, coaches and clubs across the country continue to support fantastic campaigns like Rainbow Laces every season. And I am proud to be part of a football family that aims to strengthen the bonds that bind us and break down any barriers that stand in our way.”

Last year, the casino company pledged to donate £10 for every pass made by a Reading player wearing the Rainbow shirts, and a further £100 was also donated with each goal against Forest. 

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As the group’s former CMO, Carrion will now shift his focus on developing a ‘high performing’ organisation by thaligning the company’s technology, business and marketing services to operate as one.

Carrion shared that he is proud to be trusted in the new position, adding: “During my time here, the company has excelled in every area and continues to see rapid growth.”

Carrion has previously developed the strategy, teams and tech stack around SEO, PPC, paid social, affiliates and display advertisement, as well as multiple award-winning campaigns.

These have included GameOn and the PokerStars NLHE Championship which helped him earn a place on Gaming Intelligence’s prestigious Hot 50 list of online gaming’s most influential professionals.

“We have bold aspirations for the future, our goal for the Gaming1 interactive business line is to outperform market growth, we are set to double our revenues within the next five years. We aim to do this based on scalability and by delivering real quality to the player,” he continued.

The franchise this year became the first company to launch a live casino in Columbia via its collaboration with live casino provider, Evolution.

Additionally, Gaming1 also expanded into the US market and claims that it now has plans to also launch in the Netherlands in the coming months, while it continues to grow in Belgium.

Commenting on the appointment, Sylvain Boniver, co-founder of the enterprise, added: “Everyone at Gaming1 is delighted to have David take on more responsibilities as the company’s new COO Interactive.

“During his time as a chief marketing officer, David showed his quality and experience in delivering impressive growth strategies. We are confident that in his new role, David will excel and continue being a tremendous and valuable asset to the company and its partners.”

Further previous experiences of the new appointee include Spanish Casino Group Cirsa, and also at The Stars Group where Carrion led digital marketing before becoming Marketing Director of PokerStars.

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Coming after the two companies entered a definitive agreement in October, the wagering products provider will now control Aspire’s portfolio of B2C proprietary online casino and sportsbook brands, including Karamba, Hopa, Griffon Casino, BetTarget, Dansk777, and GenerationVIP. 

Aaron Speach, CEO of Esports Technologies, commented: “The acquisition reaches new markets, and its 1.25 million deposited customers is a strategic leap in our journey to become a world leader in esports wagering. We look forward to our partnership with Aspire as we continue to scale.”

The company has reiterated that it will look to leverage this increased market access to “cross-sell esports wagering opportunities” in a bid to increase revenue, player bet transactions, and customer base.

It has been reported that in the most recent 12-month period ending September 2021, Aspire Global’s B2C revenue was $78.3m and its EBITDA was $7.9m – a 43 per cent and 30 per cent gain over the same period the year before.

The takeover sees the franchise now serve as the ‘back-end provider’ for the acquired brands, and look to enforce operational continuity as well as offer wagering products.

Tsachi Maimon, CEO of Aspire Global, added: “Esports Technologies has rapidly established itself as one of the foremost innovators in esports wagering. Acquiring the world-class B2C portfolio we’ve built will further expand their reach in this skyrocketing global market.”

Esports Technologies also gains access to gaming licensing in tier one regulated markets including the UK, Germany, Ireland, Malta, and Denmark.

In a further bid for a global reach, the firm also targeted growth across an array of European markets in recent months, after disclosing its intention to open a base of operations in Malta.

This announcement explained that the office location would house the majority of the Esports Technologies team and direct European market operations, and work closely with colleagues based in the group’s Dublin-based office.

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