Said to be a three year agreement, the deal will see the betting company be Lille’s regional partner in the Middle East, North and South Africa. 

In addition, 1xBet will receive the rights to use the logo of the Ligue 1 club and collective image of its players in the firm’s promotional campaigns.  

A spokesperson for 1xBet stated: “This is great news. We are very pleased to cooperate with such a legendary club, which has a huge fanbase, not only in France but worldwide. Most recently, in 2021, the club became the champions of France, which is not easy because we all know what level of opponents contest this tournament.

“We want to offer Les Dogues fans the opportunity to get the most vivid emotions and a new online betting experience. For 1xBet, this deal is another important step in their global strategy to support football at all levels. 

“We expect a lot from cooperation, and rest assured, this is not the last time that 1xBet brings good news this year.”

Furthermore, 1xBet advertising will feature on LED boards during the club’s big matches in the French Championship, and the cooperation itself will be actively covered on social networks.

Earlier this month, 1xBet became the official partner of Paris Saint-Germain in a deal which extends to the next three seasons.

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Initially kicking off for the 2021/22 season – with the possibility of a more extended period – 1xBet has become Lyon’s exclusive betting partner in Africa, the Sub-Saharan and MENA regions to be precise. 

1xBet spokesperson, Alex Sommers, stated: “We are pleased to enter into a partnership with a club of this level. Lyon is one of the strongest clubs in French history. The team has won many Ligue 1 victories, has successfully represented its country in European club tournaments, and recently played in the Champions League semi-finals. 

“In addition, Lyon is very popular in Africa, and this region is extremely important to us, which is also shown by our status as an official partner of CAF.”

Moreover, as part of the agreement between 1xBet and Lyon, the French club’s home matches in Ligue 1 will be broadcast in Africa with 1xBet advertisements displayed on LED boards around the pitch. 

Sommers added: “Lyon is a top-level brand, just like 1xBet. Therefore, we expect a significant synergy from the cooperation. As a result, Lyon fans can prepare for an abundance of promotions, special offers and pleasant surprises that will allow them to get even more positive emotions from the sport and the results of their team.”

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Becoming the new title partner of The John Smith’s Stadium outfit, the deal marks Paddy Power’s first ever venture into a front-of-shirt sponsorship in England.

Sean Jarvis, Huddersfield Town’s commercial director, commented: “I’m delighted to be able to announce our new title partnership with Paddy Power today.

“The front-of-shirt sponsorship is very important to the club and it was vital that we stayed patient to get the right commercial deal. We did that and it’s paid huge dividends through this new relationship with one of the most modern-thinking, pro-active businesses in Paddy Power.

“This represents the largest shirt sponsorship deal for Huddersfield Town outside the Premier League.

“The team at Paddy Power has already been fantastic to work with in the embryonic stages of our new partnership, and I can’t wait to build on that working relationship as we move forward.”

The gambling and entertainment brand will make its debut on Town’s new home kit this week, when the strip is revealed ahead of the club’s Championship curtain raiser at home to Derby County next month.

Michelle Spillane, Paddy Power’s brand marketing director, commented: “We are excited to announce that we are Huddersfield Town’s shirt sponsor this season, our first foray into shirt sponsorship.

“They’re a club which, first and foremost, value their fans and know what it means to be a football supporter. We’re confident this deal will bring some bite and bark to The Terriers’ upcoming season.”

Following recent deals alongside FC Barcelona and Liverpool, 1xBet has deepened it footballing links further still after teaming up with Chelsea. 

Under the terms of the agreement the organisation becomes official betting partner on a three year contract, which it’s hoped will significant increase global visibility, particularly in the UK.

Chris Townsend OBE, Chelsea commercial director, said of the deal: “We are excited to welcome 1xBet to Chelsea Football Club as our new global betting partner. 1xBet are one of the most rapidly developing companies in the betting industry, and we look forward to supporting them in their endeavour to increase brand awareness within the UK and around the world.”

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Under the terms of the agreement the organisation has become official global betting partner of the Champions League holders, with supporters set to be able to take advantage of exclusive offers and sporting entertainment.

Billy Hogan, managing director and chief commercial officer of Liverpool FC, said of the deal: “We are delighted to welcome 1xBet as our newest partner. I am sure that their games and special offers will appeal to our fans around the world, and we look forward to starting the 2019/2020 season with them on board.”

Under the terms of the partnership 1xBet is to use the partnership to increase brand awareness within its key global markets through stadium branding at Anfield, as well as on Liverpool FC’s digital platforms. 

Furthermore, access to first-team players and club legends is to also be afforded, to provide fans with additional ways to interact and engage with the club and its stars, both past and present.

Alex Sommers, 1xBet spokesman, added: “Liverpool FC is one of the world’s most iconic football clubs with a wealth of history and a huge global fan base. We’re incredibly excited to be partnering with the club to meet our goal of bringing fans closer to the sporting action through our innovative products and supercharged betting experience. 

“We’re very proud of the relationship we have with Liverpool Football Club, and we’re keen to work closely with fans around the world to bring them exciting entertainment opportunities and unique offers in the upcoming season.”

Last week 1xBet united with FC Barcelona on a five year basis, becoming a new global partner of the Spanish giants through to June 30, 2024.

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As a result of the deal the online betting firm has become a new global partner of the Spanish giants through to June 30, 2024, in an agreement that came into effect at the start of the month.

FC Barcelona states that the partnership represents the latest stage of the club’s global expansion strategy, which sees it strive to align with “the best possible partners in different categories”.

Josep Pont, a member of the FC Barcelona board and head of its commercial operations, said of the sponsorship deal: “We are convinced that this deal with 1xBet will help us to continue to grow both on and off the field. This deal consolidates our global expansion strategy and we are sure that it will help us to connect with new sports fans all around the world”.

Under the terms of the new agreement FC Barcelona and 1xBet are to work together on a variety of activations from a wide range of assets, including access to a number of the club’s players to create promotional material and marketing campaigns.

Alex Sommers, a spokesman of 1xBet, added: “We are very pleased to reach an agreement with one of the best clubs in the world. We are certain that 1xBet has something to offer to all FC Barcelona fans. 

“We expect that the cooperation of two world-class brands will be lucrative for both parties. Barcelona’s slogan is ‘more than a club’ and we hope that over the next 5 years, the fans will come to realise that 1xBet is more than a bookmaker.”

This forms the latest in a string of football sponsorship deals undertaken by 1xBet, which has offices in Europe, Asia and Latin America, with the organisation already having deals in place alongside Serie A and Tottenham Hotspur.

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Striving to promote fresh content to operators, the firm has enhanced is cross-platform live casino offering via Pragmatic’s series of games that are broadcast directly “using the latest technology from a state-of-the-art, newly constructed studio”.

BetConstruct states that it “adheres to the principle of delivering diverse gaming content,” with the new addition alongside its long-time partner providing an opportunity that it “simply cannot miss”.

Edgar Mkrtchyan, gaming group product manager of BetConstruct, commented: “Every operator seeks the ability to build a unique player experience. By extending our partnership with Pragmatic Play we enhance the depth of our live casino offering with a range of new games and an omni-channel capability.”

Under the terms of the deepened agreement BetConstruct welcomes baccarat, roulette and blackjack titles all streamed in ultra 4k HD, designed to deliver the heightened player engagement for desktop and mobile devices via HTML5.

Melissa Summerfield, chief commercial officer at Pragmatic Play, added: “We are delighted to announce another live casino deal, this time with BetConstruct. There has been a great response to our launch of the live casino vertical, and to have BetConstruct offering our titles is something we are very excited about.”

It has been a busy month for Pragmatic Play, with this latest agreement following similar live casino deals entered alongside online gaming operator 1xBet and European gaming operator Interwetten.

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Emanating from its newly-built studio, Pragmatic’s bespoke solution features branded gaming equipment, tailored game types and preferred dealing styles, designed to provide the organisation with an exclusive environment.

A statement on behalf of 1xBet said: “We are thrilled to be rolling out Pragmatic Play’s custom solution, with the dedicated environment surpassing our expectations and significantly enhancing our brand exposure.

“Their professional and creative approach coupled with 24/7 support and risk management services sets Pragmatic Play’s offering apart. It is great to be working with them.”

In the midst of a series of new title launches, Pragmatic’s most recent agreement prior to this came alongside European gaming operator Interwetten, who also adopted its live casino suite.

Melissa Summerfield, chief commercial officer at Pragmatic Play, added on the latest deal: “This is an important milestone for Pragmatic Play, underlining our live casino offering’s ability to stand out in a crowded marketplace.

“Our dedicated studio solution provide operators with unparalleled opportunities for improving acquisition and retention, while boosting their autonomy with the ability to host live promotions and set their own tournaments. We are delighted the product’s potential has been recognised by an operator as highly regarded as 1xBet.”

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The agreement will see 1xBet gain access to OneTouch’s full library of table games across desktop, mobile and tablet, including Russian poker, baccarat and roulette, as well as mobile-first slot titles such as Juicy 7 and Sumo Showdown.

Ollie Castleman, marketing manager at OneTouch, said: “Our dedicated team puts a lot of time and effort into creating some of the industry’s most engaging games and this 1xBet deal is great recognition of that.

“1xBet hosts games from the very best providers and we are delighted to be able to sit alongside them. Its players are sure to be impressed with our wide-range of table games and engaging slots.

“OneTouch is passionate about offering a truly mobile-first gaming experience across its whole portfolio of table games and slots, making gaming more accessible and enjoyable than ever,” said Castleman.

In a statement, 1xBet said:  “Our philosophy is to offer our players the ultimate betting and gaming experience and OneTouch products fit the bill perfectly with their mobile-first approach, slick UI and great playability.

“We’re confident that our players will become instant fans of their games.”

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Following a successful integration process, BF Games’ entire portfolio of titles is now available to the organisation’s global partner operators.

“We are thrilled to add BF Games’ portfolio to our ever-growing platform of content, and are sure that their state-of-the-art games will be a hit with operators and players alike,” stated Nir Ronen, Director of Business Development at Spinomenal.

Amongst the titles now available via the Spinomenal platform are popular offering such as Bonnie and Clyde and Crystal Mania, in addition to the new released Lucky Tropics and Aztec Adventure 3D.

Claudia Melcaru, head of business development at BeeFee, commented: “By adding our portfolio to the Spinomenal platform, we have significantly increased the number of operators and players that will be able to enjoy our games.

“The Spinomenal team has been great to work with, very professional and great guys overall.”

This is the latest in a long line of agreements undertaken by BF Games this year, which began with the awarding of a Malta licence, adding to those already secured in the UK, Latvia and Montenegro.

Enabling the firm to offer products to Malta-licensed operators, it was detailed that this would be provided to operators via BeeFee’s own Remote Gaming Server, which is designed to ease integration and speed to market.

Most recently the company followed up content based deals agreed alongside EveryMatrix and 1XBet with a similar such partnership with Pariplay.

Taking its full slots offering to Pariplay’s operator partners, Trada Casino was detailed as being set to be the first to benefit from the new portfolio of games made available.

Adrian Bailey, general manager at Pariplay, said at the time: “We are happy to add BeeFee to our ever-growing network of partners, and we are certain their broad portfolio of engaging slots will be a hit with operators and players alike.”

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Among the sites that have been banned, access has been banned a number of Curaçao-based operators alongside 1xBet, Equinox Dynamic’s Nordic Casino, Orientxpresscasino and La Fiesta Casino sites.

Game Tech Group’s Ramses Casino and two domains for its Cashpot Casino site have also been sanctioned as part of the court order from Copenhagen City Court.

Also blocked by Danish ISPs are Alpha Interactive Solutions’ Casino Napoli and Mr James Casino, as well as Usoftgaming’s Ph.Casino site.

“We will continue our efforts to tackle illegal gambling and look carefully for the skin betting sites, especially, since they often involve children playing computer games that can suddenly evolve into gambling,” commented Spillemyndigheden director Birgitten Sand.

“Therefore, we are also looking at other methods to get rid of these illegal pages, while simultaneously continuing to monitor unlicensed betting and gaming sites targeting Denmark.”

As part of the ban, Danish internet providers are now obliged to block access to ten igaming sites, in addition to 15 skin betting websites. This will be the second time the regulator had been granted a court order to prevent access to such sites, following its successful ban on six sites in February 2018.

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