Through the alliance, players in MGA jurisdictions including Mexico, Canada, Brazil, Chile, Ecuador and Ireland will gain access to a selection of over 50 slot releases from the supplier said to be tailored for these specific markets. 

Elena Shaterova, 7777 gaming’s CCO, stated: “We are thrilled to team up with Novibet to expand our presence in these key international markets. Novibet’s dedication to providing top-notch gaming experiences aligns perfectly with our commitment to delivering high-quality casino content. 

“We look forward to seeing our games entertain and delight players in Mexico, Canada, Brazil, Chile, Ecuador and Ireland.”

While games within 7777 gaming’s slot offering have yet to be disclosed in this deal, the studio could offer Novibet players titles such as Mayan Gold, Multi Wins, Cash 20x, FunFair 2x, Zeus Quest, Honey of Gold, Golden Scarab, Bucks Detective, Jungle Conquest and Happy Sheep.

Foteini Matthaiou, Casino Product & CRM Director at Novibet, added: “Our partnership with 7777 gaming represents a significant step forward in our mission to offer the best online casino experience to our players. 

“With 7777 gaming’s impressive portfolio of MGA-certified games, we provide an even more thrilling and diverse gaming experience for our international audiences.”

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Tapping into another corner of the continent’s igaming audience, 7777 gaming has been granted a supplier licence from the Peruvian Ministry of Foreign Trade and Tourism, allowing the studio to partner with operators in the nation and extend the reach of its proprietary slot content. 

Elena Shaterova, Chief Commercial Officer at 7777 gaming, commented: “7777 gaming has a proven start of successful offerings in Latin American markets, and we are thrilled to be fully prepared and ready to provide our services immediately in the regulated Peruvian online market.”

Players in the Peruvian market may benefit from this deal by gaining access to newly-certified 7777 gaming slot releases such as Mayan Gold, Multi Wins, Cash 20x, FunFair 2x, Zeus Quest, Honey of Gold, Golden Scarab, Bucks Detective, Jungle Conquest and Happy Sheep.

“Peru holds great potential as a market, and we are eager to support our partners in launching competitive online game content. Our portfolio of premium games will provide an enjoyable experience for Peruvian players.” added Shaterova.

The move adds 7777 gaming to a long list of suppliers that have recently taken advantage of Peru’s growing igaming market by securing the same certification, following similar moves from Spinomenal, SYNOT Games and Galaxsys. 

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Through the partnership, 7777 gaming will expand its reach in Sierra Leone, Ghana and Nigeria, as its catalogue of slot content becomes available across betPawa’s brand portfolio. 

“We are delighted to partner with betPawa and expand our presence in the African market,” said Elena Shaterova, Chief Commercial Officer at 7777 gaming, commenting on the deal. 

“This collaboration allows us to showcase our diverse range of high-quality casino games to a broader audience, providing them with unparalleled entertainment and gaming experiences.”

Under the terms of the deal, betPawa players across the operator’s active African territories will gain access to slot releases such as Mayan Gold, Multi Wins, Cash 20x, FunFair 2x, Zeus Quest, Honey of Gold, Golden Scarab, Bucks Detective, Jungle Conquest and Happy Sheep, among other slots in 7777 gaming’s proprietary roster. 

Chris Worthington, Head of Casino at betPawa, added: “We are excited to welcome 7777 gaming’s impressive selection of casino games to our platform. Our priority has always been to offer our users the best gaming content, and this partnership aligns perfectly with our commitment to delivering exceptional entertainment and value to our customers.”

Last week, 7777 gaming offered its entire collection of slot content to Relum, looking to power the content offered via the latter’s online casino aggregation platform. 

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Within the supplier’s content offering, Relum’s network of operator partners that utilise the solutions provider’s platform will be able to host slots from 7777 gaming’s collection of over 140 individual games. 

Elena Shaterova, Chief Commercial Officer at 7777 gaming, explained: “Our goal at 7777 gaming has always been to set new standards in the gaming industry. Collaborating with Relum allows us to showcase our commitment to innovation and excellence.

“We look forward to a successful partnership that will satisfy the players’ requirements for the next level of entertainment in any online casino.”

Following the agreement, Relum’s operator partners are set to benefit from 7777 slot releases such as Cash 100, Barbarian, Candy Anyway, Sea of Treasure, Diamonds of Majesty and Cash 20x. 

Ashot Sahakyan, Chief Operating Officer at Relum, added: “Relum is committed to providing our operators with the most diverse and engaging content available in the market. 7777 gaming’s portfolio perfectly aligns with our vision and we are confident that this partnership will elevate the gaming experience for our clients and their players.”

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Seeking to appeal to a wide variety of players, the firm features an expanding, highly-curated selection of iLottery games in a variety of styles. 

Elena Shaterova, Chief Commercial Officer of 7777 gaming, said: “Partnering with Scientific Games marks a significant milestone for 7777 gaming. 

“By integrating our lottery digital games into the SG Content Hub Partner Program, we gain exceptional opportunities to showcase our portfolio to numerous lottery operators worldwide. We are confident that this collaboration will yield numerous benefits for all stakeholders involved in upcoming lottery projects.”

7777 gaming was established three years ago by a team specialising in developing and distributing gaming and entertainment solutions. 

Steve Hickson, VP of Digital Games for Scientific Games, added on the link-up: “We are delighted to welcome yet another top-class lottery game studio to our SG Content Hub Partner Program. 

“The addition of 7777 gaming and their fantastic games aligns perfectly with our goal to make a variety of digital lottery content available to existing and new Scientific Games customers.“The SG Content Hub Partner Program is developing at pace as we continue to provide our customers with frictionless access to the very best content in the industry.”

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Through the partnership, titles from 7777 Gaming’s content portfolio will be added to BetConstruct’s aggregation platform for its online casino operating partners to access.

Elena Shaterova, Chief Commercial Officer of 7777 Gaming, commented: “This collaboration with BetConstruct gives us the opportunity to reach the global audience of players all over the world as both companies are leading providers within the igaming industry.

“We are excited to leverage BetConstruct’s extensive platform and enhance the gaming experience on their esteemed network of online operators across the globe.”

BetConstruct’s list of operating partners that will gain access to 7777 Gaming content includes Flutter Entertainment, as a partnership was formed between the two parties in February to bring the provider’s array of game titles to the operator’s Betfair International brand.

“We are delighted to welcome 7777 gaming to our growing network of partners,” noted Ruzanna Elchyan, Head of Gaming at BetConstruct.

“Their innovative portfolio of online casino games adds a new dimension to our platform, enriching the offerings available to our clients globally. This partnership reflects our commitment to providing diverse and engaging content to enhance user experiences in online casinos.”

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It builds on a myriad of collaborations for the operator in the country after the operator linked with EGT Digital in the market. 

A bet365 spokesperson described Bulgaria as an ‘exciting market’ as the firm emphasised its ambition for local expansion. 

Elena Shaterova, CCO of 7777 gaming, stated: “We are offering our diverse game portfolio to bet365 players in Bulgaria. From a vast array of gaming options, ranging from traditional slots to innovative and unconventional concepts, bet365 community already enjoy a wide array of games and jackpot concepts thrilling players around the globe.”

Meanwhile, bet365 praised the gaming firm’s ambition to innovate and produce content that ‘aligns perfectly with our brand goal to provide the best possible experience for our players’.

Furthermore, through bet365’s recent links it gained access to EGT aggregator, which featured a host of suppliers from igaming provider’s game aggregator, including Amusnet, CT Interactive, Playson, Wazdan, 7mojos and EGT Digital.

It also underlines the Bulgarian market focus for 7777 gaming after the supplier was boosted by further growth in the nation via a recent partnership with casino brand Slotino.

Asya Raykova, Account Manager at 7777 gaming, stated on that link: “The collaboration between 7777 gaming and Slotino.bg marks the beginning of a partnership committed to delivering top-notch entertainment to the Bulgarian gaming community.”

Within 7777 gaming’s content offering of over 140 slots, table and instant games, titles such as King Cash 10, Barbarian. Pearl of Egypt Kingdom and Club Mr. Luck will be added to Slotino.bg’s online casino lobby.

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Continuing its 2024 aggregation campaign that has already seen partnerships with Rival Powered and Peter & Sons, REEVO has now added 7777 gaming’s complete catalogue of online casino content to its aggregation hub. 

Petra Maria Poola, Head of Sales at REEVO, commented: “This partnership with 7777 Gaming is a pivotal moment for us. Their unique and diverse game portfolio, combined with our platform’s reach, will surely create new and exciting opportunities. 

“We’re eager to see how our collaboration will bring about a richer, more varied gaming landscape for players around the world.”

The deal will enhance the visibility of 7777 gaming’s content as it becomes available to all operators affiliated with REEVO’s aggregation service, with 140 slots, table, bingo, keno and instant win games to be integrated. 

“We are thrilled to announce the start of our collaboration with REEVO,’ added Elena Shaterova, Chief Commercial Officer at 7777 gaming.

“With our portfolio of over 140 games now accessible across their network of partners and operators, we are confident that our innovative approach to developing unconventional titles will significantly enhance REEVO’s next-generation platform and pave the way for mutual success.”

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Through the deal, SoftGamings’ network of affiliate operators will gain access to 7777 gaming’s roster of slot content, adding over 140 of the studio’s titles to its aggregation platform. 

Elena Shaterova, Chief Commercial Officer at 7777 gaming, commented: “We are excited to partner with SoftGamings and bring our cutting-edge casino games to a broader audience. 

“This collaboration aligns perfectly with our mission to provide players worldwide with top-notch gaming experiences. SoftGamings’ reputation for excellence in the industry makes them an ideal partner, and we look forward to a mutually successful journey.”

Now, within the studio’s content offering, SoftGamings’ operator partners will be able to offer their players 7777 gaming slot releases such as King Cash 10 and Pearl of Egypt Kingdom. 

Anna Kiselova, Head of Partnership at SoftGamings, added: “We are delighted to welcome 7777 gaming to our esteemed list of partners. Their commitment to innovation and quality aligns seamlessly with our vision. 

“The addition of their games to our platform enhances our ability to provide clients with a comprehensive and world-class gaming experience. We look forward to a successful partnership that brings excitement to players and value to our clients.”

7777 gaming recently targeted expansion in the Eastern European igaming market, having agreed to a content partnership with the Ukranian National Lottery. 

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Continuing its campaign to bolster its position in licensed jurisdictions worldwide, 7777 gaming’s collection of lottery and instant win games will power the state-owned operator’s online platform. 

Elena Shaterova, Chief Commercial Officer at 7777 gaming, commented: “We are honoured to be partnering with UNL to bring our innovative games to the Ukrainian audience. This collaboration aligns with our commitment to delivering top-tier digital lottery and instant win games to players in key licensed jurisdictions worldwide.”

The UNL is Ukraine’s leading operator of state lotteries, operating under the supervision of the Ministry of Finance and the State Treasury, offering a range of lottery games, including draw lotteries, electronic instant lotteries, quick draws and instant paper lotteries. 

The brand looks to generate funds for the State Budget of Ukraine as the nation continues to defend itself against Russian invasion, and also uses profits to contribute to charitable causes. 

Now, through the studio’s latest collaboration, 7777 gaming’s proprietary products will be made available via the UNL’s mobile and website services. 

Andrey Bochkovskiy, Chief Executive Officer at UNL, added: “7777 gaming’s rich portfolio perfectly complements our commitment to providing engaging and diverse lottery experiences. We look forward to a successful partnership that not only entertains but also contributes significantly to our mission.”

Eastern Europe has been an area of considerable focus in 7777 recent activity, coming shortly after the studio bolstered its Bulgarian position with Slotino.

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