PureSoftware

Tech firm PureSoftware has recruited gaming industry veteran Gavin Isaacs, as the company strives to expand its footprint in the sector.

The organisation lauds “extensive knowledge of gaming technology, leadership skills and deep industry expertise,” as it eyes an expanded footprint in the gaming world.

Based in Las Vegas, Nevada, Gavin brings more than 20 years of experience in the gaming industry. He currently chairs sports betting and gaming technology solutions provider SBTech, and is the director of Galaxy Gaming 

Under Isaacs’ guidance, PureSoftware plans to acquire new customers, establish a leadership position in the gaming industry and enhance its services portfolio for game manufacturers and casinos.  

“It gives me great pleasure in welcoming Gavin as an advisor to PureSoftware. Gavin is a highly accomplished, and respected professional who has built incredible expertise by leading a wide gamut of lottery and casino gaming companies across the globe.” – Anil Baid, founder and chief strategy officer of PureSoftware. 

Digital Fuel Marketing

Dan Stanton and Callie Dove have been added to the Digital Fuel Marketing ranks, as the agency moves to strengthen its affiliate management service.

Lauding the appointment of “two igaming industry veterans,” the hires come as Digital Fuel aims to bolster its affiliate management offering to new and existing clients.

Stanton brings 19 years experience across the betting and gaming industry, with a deep knowledge of poker and casino gained with roles at William Hill, Ladbrokes and Coral. 

Dove has been working in the igaming industry since 2007 and boasts experience in affiliate management and VIP management in various hubs including Tel Aviv, Malta and the UK. 

Digital Fuel Marketing currently manages affiliate programmes for multiple brands across the UK, US and Australia including Unikrn Esports, Volt Casino, Fairplay Casino, Blue Bet, Sportchamps, Hollywood Affiliates, Campeon Gaming, Lottomart and more.

“Both Dan and Callie have a proven track record for increasing revenue and maximising what is possible for brands in the affiliate space. Combining their experience with Digital Fuel’s existing knowledge puts us in pole position to offer our affiliate marketing solutions to new and existing customers in a diverse and evolving marketplace” – Toby Oddy, CEO and founder of Digital Fuel Marketing.

UNLV International Gaming Institute

Jan Jones Blackhurst has deepened an affiliation with the UNLV International Gaming Institute after being named as chief executive in residence.

Turning her attention to the academic sector, Jones Blackhurst bring more than 20 years in executive leadership roles on the Las Vegas Strip, most notably as Caesars Entertainment’s executive vice president of government relations and corporate social responsibility. Prior to this, she served for two terms as Las Vegas’ first female mayor.

Switching focus, Jones Blackhurst believes that the university’s powerful voice and research-backed efforts can change cultures across the global gaming and hospitality industry. 

Since 2015, she has worked with UNLV IGI on the ‘Expanding the Leaderverse’ initiative, an academic center of excellence which promotes diversity and inclusiveness at the highest levels of leadership in the gaming and hospitality industry. 

“A few years ago, I approached then-UNLV President Don Snyder with an idea to launch the world’s first academic initiative dedicated to women and gaming issues,” Jones Blackhurst said. “Today, we have already achieved so much, but we are not yet satisfied.

“A growing body of research now shows that more inclusive leadership teams are more successful. Moving forward, we will change the culture of women in leadership, and we will not stop until this industry becomes a beacon for others to study.”

Sahara Las Vegas

Christopher Bond has joined Sahara Las Vegas as the new vice president of hotel sales, overseeing the team responsible for generating room bookings, as well as catering revenue through convention and meeting group sales. 

Bond joins Sahara Las Vegas with more than 20 years experience in the hospitality, travel and tourism industries including senior level roles across the Las Vegas Strip.

“We are thrilled to add Chris’ experience to our talented executive team. His talent and significant achievements in the meetings and hospitality industry will guide the resort’s ongoing enhancements to the more than 95,000 square feet of meeting space as our $150m resort transformation continues.” – Paul Hobson, senior vice president and general manager for Sahara Las Vegas.

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The company cited the launch of the newly regulated Brazilian market and tough US comparisons as primary factors for the dip.

Better Collective: Key Q1 Financial Highlights

• Revenue: €83 million (-13% YoY, -18% organic)
• EBITDA (pre-specials): €22 million (-24% YoY)
• EBITDA Margin: 27%
• NDCs: 316,000 (-30% YoY)
• Brazil Revenue: €10 million
• User Traffic: 450+ million monthly visits (+10% in 6 months)
• Stock Buyback: €10 million program initiated

The Danish-based affiliate media group stated that the Brazil launch caused a negative €7 million financial impact on quarterly results. Another factor was the tough US comparison to Q1 2024, highlighted by the North Carolina sports betting market launch.

New depositing customers (NDCs) were 316,000, a 30% decline year over year. However, 80% of those are on revenue-sharing agreements, meaning future quarters could rebound without big market launches. Still, the total monthly visitors increased by over 10% to 450 million, signaling that the company’s global reach is rising.

Notably, the company preserved a healthy 27% EBITDA margin and reaffirmed full-year guidance of €320 – €350 million in revenue and €100 – €120 million in EBITDA. The unchanged guidance, paired with an announcement of an additional €10 million share buyback, signals management’s confidence in the ongoing company restructuring and cost-cutting initiatives.

Brazil 2.0 – Short-Term Hit, Long-Term Prize

Brazil was a highlight in Better Collective’s Q1 dip. However, it is also part of the company’s long-term strategy. Co-CEO Jesper Søgaard framed it concisely:

“Short-term pain in Brazil, long-term gain as the ‘New BC’ scales globally.”

The company generated €10 million in the first regulated quarter of the market. However, it absorbed a negative €7 million financial impact on revenue and EBITDA. Holidays, the start of the Serie A soccer league at the end of the quarter, and temporary welcome bonus restrictions impacted the dip. That led to fewer NDCs and slower user acquisition.

Despite that, Better Collective experienced higher-than-anticipated player migration and wagering activity. That translated to higher player retention rates.

As a result, the company is focusing on expanding brand inventory and strengthening market presence. It expects the Brazilian market to grow by 2026.

Better Collective is not alone in betting on Brazil. While various research organizations disagree on the size of Brazil’s gambling market, they all agree that it will grow substantially in the next several years and take a leading spot in the global scene.

Better Collective Q1: Group-Wide Restructuring and Leadership Shake Up

Despite the revenue decline, the EBITDA margin was at a healthy 27% in Q1, primarily due to the impact of the €50 million cost-efficiency plan announced by the company in November 2024. The program includes reducing staff by about 300 employees, office closures, and centralized SEO and paid media “Academies.”

That plan has helped Better Collective to reduce operating costs by €5 million, or 8%, despite the lower revenue in Q1. After the positive cost-efficiency results, management expects to hit the €50 million goal by the end of the year.

At the end of April, the Better Collective board approved a co-CEO leadership structure. The move is intended to ensure the company meets its cost-efficiency and restructuring goals and signal to investors that management focuses on stability and execution.

Co-founder Christian Kirk Rasmussen moved from COO to co-CEO with Jesper Søgaard. Rasmussen will focus on innovation, business development, and operational execution. Meanwhile, Søgaard will continue to lead external strategic initiatives and engage with stakeholders.

Shift from M&A Rocket to ‘New BC’

After years of high-profile acquisitions, Better Collective may signal a new era of consolidation over conquest.

As part of the Q1 release, the company announced it had initiated an additional €10 million buyback, which it expects to be executed before August 26. This follows the completion of a €10 million buyback on April 22, resulting in 3.3% of shares being held in treasury.

The announcement’s timing indicates that management believes the company’s restructuring is on track and that the stock, down 55% year over year, is undervalued.

In the past, Better Collective’s rise was fueled by several notable acquisitions:

• Jul 2019: VegasInsider + ScoresAndOdds ($20M) — stock crosses SEK 100
• Oct 2020: Atemi Group (€44M) — IPO momentum builds
• May 2021: Action Network ($240M) — stock rallies over SEK 200
• Apr 2022: FUTBIN (≤€105M) — peaks at SEK 250
• Feb 2024: Playmaker Capital (~€176M) — hits SEK 315 peak

The SEK 315 peak coincided with the acquisition of Playmaker Capital and the launch of North Carolina sports betting. However, by April 2025, the share price had plummeted 70% to SEK 95. Some factors, including Brazil’s overall slowdown and changes in taxation, contributed to the significant decline.

Since the low point, the share price has slightly rebounded. At closing on the day of the Q1 interim report release, the price stood at SEK 126.6. The following day, it reached SEK 130, signaling investor confidence.

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The audit, which will be repeated on an annual basis, will prioritise the improvement of consumer safeguards within the gaming industry, as well as facilitating the implementation of good practice measures. 

Commenting on the audit, RAIG’s chairman, Clive Hawkswood, explained:  “As with all of RAiG’s work it will evolve over time but setting up the audit process and getting it piloted by our founding members marks a huge step forward.

“I very much see it as a benefit of membership rather than something that members or prospective members should be concerned about. As transparency has become something of a watch word for RAiG it was also important that we put this paper into the public arena.

“We now feel much more comfortable about encouraging other affiliates to join RAiG simply because we can be open about what is required.  With the pilot successfully completed and with the audit arrangements now in place, we can concentrate on improving standards within the affiliate sector so that it plays its part, and is seen as doing so, in creating a safer gambling environment for consumers.

“Against this background, we are now actively encouraging other affiliates to apply for membership and expect to make further announcements on that front very shortly.”

RAiG has stated that all of its members will be required to take part in the audit and address any shortcomings as part of its membership, with the audit taking place on an annual basis.

Sarah Ramanauskas, Senior Partner at Gambling Integrity, who conducted the audits, commented: “The companies involved could not have been more cooperative or committed to the process, and I am pleased that they all passed. 

“We look forward to working with RAiG in the future, in the belief that the annual social responsibility audits will not only provide assurances about compliance, but also provide a platform for sharing best practice and enhancing standards of consumer protection.” 

Details of the audit that have been published include the purpose of the audit; frequency; cost; the framework; practical arrangements; the auditor’s report; and the review process.

Supporting the audit, the RAiG has outlined a number of other key areas which it will consider rolling out in the future, including the limitation of marketing material to customers vulnerable to gambling-related harm; staff training; the provision of safer gambling information; improvements to co-ordination with gambling operators and the transparency of relationships between affiliates and operators.

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By working together, JustBit.io and Affilka have launched a new affiliate programme entitled JustAffiliates.

“I am pleased to announce JustAffiliates – the first affiliate program, launched in the new year by Affilka, in partnership with JustBit.io!” commented Anastasia Borovaya, product owner of Affilka by Softswiss. 

“The gambling industry is an extremely competitive field. Therefore, in order to be successful, you need to choose the most reliable and reputable partners. Affilka fits the bill perfectly, since its reputation and more than a hundred satisfied clients speak for themselves.”

Justbit.io believes that its partnership with the affiliate marketing platform will help facilitate “strong and mutually beneficial relationships” with affiliates while also driving traffic to its casino.

When discussing the reasons for the collaboration, the online casino praised the “user-friendly payment module and commission constructor” as well as Affilka’s range of filtering options for statistical reports.

A JustAffiliates spokesperson added: “I would like to thank the Affilka team for the professionalism and focus on the  customer service they demonstrated during the JustAffiliates affiliate program launch. 

“We have already experienced the benefits of working with Affilka, so I can confidently say that JustBit.io made the right choice. I expect our affiliate program to be a great place to work productively with affiliates, growing and evolving together with our casino!” 

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We are seeing more and more affiliates transition into online casino operators. What makes affiliation the ideal learning ground for becoming an operator?

Customer acquisition is one of the greatest challenges an operator faces, but it’s an affiliate’s bread and butter. The sole focus of an affiliate is to engage players across various channels, push them to their websites and then on to the brands they work with. The affiliates that have been able to master this are among the top customer acquisition specialists in this space, and those skills can easily transfer to directly driving players to an online casino brand. 

Today, affiliates are brands themselves and use a wide range of tools for reaching players, from SEO to PPC, paid media, programmatic and even above-the-line – the same tactics you’d use for an online casino brand. 

Of course, there is much more to operating an online casino – regulation, payments, content, bonusing, etc – but the combination of a good white-label platform partner and a solid team can ensure a smooth transition from affiliate to operator.  

How did your past experience in the affiliate space prepare you for moving to the operator side? 

I started my career in the industry at Betsson and its Affiliate Lounge program. I had responsibility for the Nordic market and ultimately for developing and growing a network of affiliate partners in the region – this was back in the very early days of online casinos working with affiliates for customer acquisition. 

I later moved on to ComeOn where I was part of the original crew tasked with running the operator’s affiliate program, as well as being the Country Manager for Sweden. This, combined with a passion for marketing, gave me a really deep insight into customer acquisition and just how important affiliates are for full-funnel marketing when it comes to driving players to an online casino brand – especially if that brand is new to the market. 

I quickly learned what a good affiliate program should look like, and how to build strong, long-lasting partnerships with affiliates. This understanding and experience would come in very handy when I was given the chance to be a Co-Founder of FinlandiaCasino.com (now Winlandia.com). 

How has this experience shaped Winlandia Partners and the relationships with your publishers? 

It has been instrumental. Over my time at Betsson and ComeOn I was able to learn what does and doesn’t work when it comes to running an affiliate program and to use this as the building blocks for Winlandia Partners.

To me, it quickly became obvious that the key to success was the strength of the relationship between the brand/program and the affiliate, and that this relationship had to be built on transparency and honesty. This means providing affiliates with a platform that allows for accurate tracking and detailed reporting, underpinned by fair commercial agreements that work for both parties. 

Today, personalisation is also a must, and this is why we offer each affiliate partner things like a dedicated landing page, unique bonus offers in some cases and active CRO. While some programs look for quantity of partners over quality of partners, I believe it’s far more effective to work with a smaller number of semi-exclusive affiliates but for those affiliates to be the absolute best in the markets they target. This approach also means we can give more resources to each partner, further strengthening the relationship and ultimately producing much better results for both parties.  

Just how effective are affiliates at driving brand awareness in new and existing markets? 

They are hugely effective. Affiliates have the brand awareness and immediate, direct access to players that a new online casino brand could only achieve after months of marketing and advertising. They also have the trust of the player – trust that can take a casino brand many years to foster. 

By selecting the right affiliate partner or partners at launch, the online casino brand can be immediately pushed to players – players who are highly likely to sign up and play as the demand for new casinos in all markets is incredibly high. This is the approach we have taken, entering exclusive launch agreements with the likes of Gambling.com, Askgamblers.com and GiG/Gentoo to push Winlandia in new markets such as the UK for a number of weeks before then going live with a select number of hand-picked semi-exclusive partners after. It’s proven to be hugely effective for us. 

How will the affiliate space evolve over the coming years? 

Affiliates will continue to push boundaries in how they approach customer acquisition. Where once the battleground was mostly SEO, affiliates are having to upskill and become experts in other channels. This is actually really exciting, and we are always happy to work with affiliates looking to try new things. 

I think we will also continue to see affiliates become big businesses – gone are the days when you could throw up a simple WordPress site and in a matter of months generate significant revenues. 

Today, affiliates are big businesses with specialist teams across development, design, content, CRO, paid media, legal, etc. This will ultimately lead to more consolidation, with the power players buying up their rivals or access into new markets. This makes for a really interesting time for the affiliate industry and one that I am thrilled to be a part of. 

That being said, I have concerns around regulatory frameworks becoming too stringent and potentially forcing affiliates to work with unlicensed operators in black and grey markets. 

Over-regulation can mean markets are no longer viable for operators and affiliates, but these companies still need to make money and many turn to unregulated markets with limited or no restrictions in place. The rise of the black market is a serious concern for the industry – in the UK, for example, the Gambling Commission has said it will publish a comprehensive study in 2025 to better understand the size of the black market and improve its monitoring of it. I expect to see other regulators follow suit. 

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Affika witnessed almost 100,000 new affiliate account registrations during 2023, accounting for a 176 per cent increase on the year before. 

Not only does this figure represent a fruitful year for Affika, it also represents 43.5 per cent of the company’s total affiliate account registrations since its inception in 2018. 

Attributing the robust performance to increased client capabilities, Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented: “Our recent performance boost can be attributed to our robust referral infrastructure, ensuring smooth traffic flow that converts into higher player deposit amounts. 

“We’re seeing an uptick in partner payments because we refined the commission constructor, allowing for more flexibility and customised management of partner rewards.”

The company’s growth was also signalled through welcoming 120 brands to its partner network, which now contains over 320 companies, and the rise in affiliate account registrations led to over 24 million player registrations across the year. 

Compared to the previous year, the number of new player registrations exceeding 24 million shows an increase of around 240 per cent on 2022’s figures. 

Meanwhile, the number of unique clicks on referral links with Affilka increased by 440 per cent when compared to 2022, player deposit amounts increased by 240 per cent, affiliate payments saw an uptick of 70 per cent and affiliate GGR ‘nearly doubled’. 

Borovaya added: “We invest consistently in innovation and improving user experience in affiliate marketing, recognising its crucial role in igaming. Our mission is to provide clients with a comprehensive affiliate marketing software solution vital for their operations. We prioritise exceptional service to attract new clients and ensure their continued loyalty.” 

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Now in its seventh year, the Betting and Gaming Council, bacta, Lotteries Council and Bingo Association organised event officially takes place from November 13-19.

One of this quartet has highlighted the importance of the week in drawing attention to work that is undertaken across the entire year, with John White, bacta Chief Executive, reminding that “the welfare and wellbeing of our customers is paramount”.

“Our sector provides players throughout the country with responsible gambling entertainment and the initiatives that our members have in place ensures that the numbers who experience problems is at a record low level,” he said.

Among the array of operators participating in The Health Lottery, which will be distributing enhanced safer gambling messaging directly to players, as well as via social media, throughout the week. 

“…it’s an opportunity to show the wider public that the gambling sector is united”

Lebby Eyres, CEO at The Health Lottery

In addition, the group has also arranged for additional staff training in a bid to ensure that everyone in the team keeps the vulnerable firmly at the forefront.

“Safer Gambling Week is a valuable opportunity to encourage everyone who gambles to take time out to think about how much time and money they spend,” commented Lebby Eyres, CEO at The Health Lottery. 

“For those who recognise that they may have lost their way, it’s about reminding them of the tools that are available and urging them to seek help at the earliest opportunity, in order to take back control of their lives.

“As well as highlighting the vital work of the many excellent gambling support networks, it’s an opportunity to show the wider public that the gambling sector is united in its aim to provide a safe environment for people to play and have fun. We wish everyone happy and healthy play, this week and always.”

Elsewhere, Betfred tasked creative & production agency Zút to devise a focus campaign, which has subsequently been titled ‘How Do You Keep It Fun?’ 

During a series of four adverts, a wide range of people are seen promoting healthy habits, such as setting personal limits, limiting gaming session time and being aware of the frequency of their betting. 

“.the few that do not (act responsibly) generate negative press that sometimes taints the entire industry”

Felix Faulkner, Solicitor at Poppleston Allen

Joanne Whittaker, Betfred’s Chief Executive, stated: “Safer Gambling is at the very heart of our business and these new adverts are of huge importance to Betfred. Zút were the perfect partner to produce the adverts as they clearly understood what we wanted to achieve and shared a desire to make these adverts industry leading.”

On the legal front, Felix Faulkner, Solicitor at Poppleston Allen, which has a specialist betting and gaming division, noted that SGW 2023 “is perhaps more important than ever” given the review of the UK’s gambling law.

However, he is quick to acknowledge that public perception of the industry could have been dented by “some large financial penalties” being handed out by the Gambling Commission, as well as a number of “very similar rulings” issued by the Advertising Standards Authority.

“The vast majority of gambling operators in the UK market act responsibly, but the few that do not generate negative press that sometimes taints the entire industry,” Faulkner explained.

“Safer Gambling Week is a good time to urge all operators to have systems in place to ensure they stay well within the current rules and regulations.

“With a general election looming, we expect that some of the proposals in the white paper and the subsequent consultations may fall by the wayside, but we believe those related to safer gambling are the most likely to be prioritised by the current government. Specifically, these include proposals such as a gambling ombudsman and the statutory levy.”

In addition, affiliate and white label operator QiH Group has cited the importance of affiliates when it comes to safer gambling messaging, with these “the first point of contact with a gambling website” for many players.

“There is sometimes a very thin line between being compliant and non-compliant”

Andrew Lee, Group Operations Director at QiH Group

“We are fully behind this year’s Safer Gambling Week, with support for its social media campaign and also our own social media activity,” commented Andrew Lee, Group Operations Director at QiH Group.

“It’s important to remember though that it isn’t just about one week; responsible gambling should be something all companies involved in the industry are constantly thinking about. For this reason, we regularly raise awareness of the topic in weekly staff meetings throughout the year and we also make sure new staff receive adequate training in the area. 

“Compliance is embedded in the DNA of our company and we always take care not to push the boundaries in terms of our advertising. There is sometimes a very thin line between being compliant and non-compliant and we don’t want to be close to that line. 

“Affiliates have a duty to advertise responsibly and many operator partners also have specific requirements in terms of links to responsible gambling organisations, but this should be seen as a minimum and there’s no reason affiliates can’t go above and beyond that. 

“For example, at QiH Group we have made sure all of our UK sites have extended safer gambling messaging and we also regularly add responsible gambling messages to our email communications. We see such initiatives as important as a responsible affiliate working with the biggest UK operators.”

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The €35m acquisition is charged with cementing a “position as the dominant lead generator within the lucrative online casino market”, as well as accelerating its rate of expansion across the aforementioned jurisdiction.

This represents a follow up to January’s €45m AskGamblers addition, which was gained after Catena Media launched a strategic business review. 

Time2Play Media on the other hand saw a sale to Glitnor Group fall by the wayside at the eleventh hour towards the end of 2022. This decision was said to have been made “after much deliberation,” with it added that “given market conditions” it was deemed that “now is not the time to fully complete the acquisition”.

The company’s GiG Media division is aiming to “drive substantial growth” for its new asset, in addition to leveraging its proprietary media and marketing technology and driving “solid cost synergies” to maximise profitability. 

“We want to remain the leading casino affiliate in the industry and grow in the North American market. Our acquisition of KaFe Rocks validates these goals,” stated Jonas Warrer, CEO of GiG. 

“After the successful integration of AskGamblers, we have been looking for the next splendid candidate to join the family. In KaFe Rocks, we’ve found a flourishing business led by an exceptionally skilled team. 

“Their reputable affiliate assets will undoubtedly drive growth for the broader group. I eagerly await working closely with the KaFe Rocks team.”

The aforementioned purchase price comprises a €15m upfront cash payment, as well as €20m in four semi-annual payments over 24 months and an added earn-out if specific performance targets are met. GiG will also pay €2.5m in shares subject to specific operational cost savings targets.

Closing of the purchase of Time2Play Media, whose entities include US-facing flagship brands Time2play and USCasinos, is expected next month, subject to completion of due diligence, financing, applicable regulatory approvals, and final board approval.

It is thought that the group will generate minimum revenue of €23m in 2024, with an EBITDA margin above 45 per cent. This is expected to increase over the coming years. 

In addition, it is also anticipated that the investment will accelerate GiG Media revenues to between €125m-€135m for 2024.

Aimee Speight, spokesperson for KaFe Rocks, added: “It’s a momentous occasion for KaFe Rocks to join forces with GiG Media.

“We considered several buyers but were persuaded to go with GiG Media based on the strong performance the company has shown over the last few years. Joining GiG Media, we are optimistic about seeing KaFe Rocks business venturing into new heights.”

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This was driven by the achievement of “multiple milestones” through the quarter and post reporting period, with alliances alongside bet-at-home, the Hungarian national lottery and BetParx each singled out. 

Driven by a record quarter for casino, and significant gains across the sports segment, EveryMatrix reported revenue of €60m, up 79 per cent year-on-year.

Net revenue closed at €27.2m, an increase of 62 per cent from 2022’s €16.8m that represents a third successive quarter that this percentage has surpassed 50, as EBITDA climbed 113 per cent year-on-year to €13.7m (2022: €6.4m). This latter figure does represent a quarterly drop from €15m.

Casino and sports continue to soar 

Casino continues to be the pace setter for the company after setting a successive quarterly record courtesy of an increase to €13.3m, this is a 77 per cent YoY increase from the previous year’s €7.7m to remain the dominant force. 

This figure is also up six per cent quarter-on-quarter from €12.6m, while EBITDA contributed €7.6m. Based on turnover, Armadillo Studios is stated to have achieved its best release yet with Tiki Times Exotic Wilds.

On the sports front, net revenue increased 29 per cent year-on-year to €6.3m (2022: €4.9m), but declined from the figure of €7.8m recorded one quarter earlier.

An EBITDA contribution of €2.7m was also recorded, with the number of bets placed 65 per cent ahead YoY.

Affiliate represents increased importance

Due to what is reported as “increased importance”, EveryMatrix has split its affiliate segment away from that of its platform division, which will be maintained from quarter to quarter.

Driven by July’s acquisition of DeepCI, and also including PartnerMatrix, net revenue for the newly split segment closed at €1.2m, up from €800,000 and €900,000 in Q3 2022 and Q2 2023, respectively.

The platform division, which saw significant effort placed into compliance requirements for Germany and Hungary, saw revenue surge 87 per cent to €6.3m (2022: €3.3m). This is also up eight per cent QoQ from €5.8m.

Executive comments

Ebbe Groes, Group CEO of EveryMatrix, said: “Everyone’s hard work has paid off this quarter with yet another very strong period of organic growth and profitability that has seen us accomplish some major milestones and launch significant tier-one projects. 

“bet-at-home and SZRT have arguably been the most complex technical and regulatory undertakings we have ever achieved in the 15 years since we began, but we have delivered extensive turnkey projects with flying colours and the involvement of almost every EveryMatrix business unit. 

“More importantly, both clients have recognised the demanding nature of this migration and integration and have been glowing with praise for our work. This fills me with pride and confidence for our future growth.

“Positive and social impact, however, is also proven to drive a sustainable and profitable business so I was particularly proud in September when the business became the first supplier to achieve WLA safer gambling certification. 

“This sees us commit to consistently implementing high standards of safer gambling and player protection across the entire business in everything we do, and I look forward to building on this as we head towards 2024.” 

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The lavish ceremony was dedicated to honouring outstanding contributions to the igaming and sports betting industry in Latin America. The 25 award categories encompassed the remarkable achievements of operators, affiliates, and suppliers, as well as payment, marketing and platform providers. 

The third edition of the SBC Awards Latinoamérica saw Mexican sports journalist and TV personality Inés Sainz return to hosting duties, in front of 450 industry executives at the Terrace Ballroom, Seminole Hard Rock Hotel & Casino. 

Kaizen Gaming secured the title of Sportsbook Operator of the Year for the second year in a row, while Betsson Group was awarded Casino Operator of the Year for the second consecutive year. The latter’s marketing output was also awarded.

Other winners in the operator categories included BetWarrior who was named Rising Star of the Year, Apuesta Total who received the Sponsorship of the Year award, and Entain, which was once again lauded for a commitment to social responsibility.

Rasmus Sojmark, CEO and Founder of event organizer SBC said: “The SBC Awards Latinoamérica ceremony is a very special and important event for us. It serves as a pivotal platform for our industry to reflect, honor and celebrate the phenomenal achievements of both companies and individuals alike.

“I would like to extend my congratulations to each of the shortlisted companies and of course, the evening’s victors, for their unwavering dedication to improving and innovating the industry.” 

Betcris was once again honoured with the prestigious Employer of the Year award, while Betsson Group’s Commercial Director of Southern Europe & LatAm, Andrea Rossi, claimed the coveted Leader of the Year award. 

In the affiliate categories, Futbol Sites claimed the Sports Affiliate / Sports Media Company of the Year award and Super Afiliados was named Casino Affiliate of the Year. 

In the supplier categories, Evolution took home Casino & iGaming Supplier of the Year for the second year running. Altenar won Sportsbook Supplier of the Year, Pragmatic Play gained the Bingo & Lottery Supplier of the Year gong, DATA.BET was awarded Esports Supplier of the Year and the Virtual Sports Supplier award went to NSoft. 

The rising stars of the night in the supplier categories included FeedConstruct and Aviatrix who earned the titles Rising Star In Sports Betting and Rising Star In Casino.

Sportingtech was awarded Platform Provider of the Year, SPRIBE was named Industry Innovation of the Year, BetConstruct took home the award for Land-Based Betting & Gaming Product and Genius Sports claimed the Acquisition & Retention Partner award. 

It was an especially successful night for Sportradar who took home both the Marketing & Services Provider of the Year and Sports Data/Live Betting Product award. 

The Payment & Compliance categories saw OKTO receive Payment Solution & Innovation of the Year, whilst Gaming Laboratories International was awarded Compliance Partner/Supplier of the Year. 

“The third edition of the SBC Award Latinoamérica was a huge success. I would like to thank everyone who helped make the night so memorable, including all our sponsors.” Sojmark added. 

The awards ceremony closed the final day of SBC Summit Latinoamérica, which gathered 3,000 industry experts at the Seminole Hard Rock Hotel & Casino, Miami.

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