Hoping to become a “key player in Brazil’s rapidly growing gaming industry”, Amusnet has gained the appropriate permission to offer slot releases to the nation’s operators once the Brazilian market begins on January 1, 2025.

“Brazil is a strategically important market for Amusnet, and this certification emphasises our dedication to providing exceptional experiences for players and operators while adhering to local regulations,” said Irina Rusimova, Chief Commercial Officer at Amusnet.

As a result of the certification, online casino players in Brazil’s upcoming regulated market will be able to spin the reels on 160 certified Amusnet slots such as 20 Golden Coins Dice Edition, Hot Deco, 100 Power Hot Dice Edition, Extra Crown, Aztec Dice, Candy Palace, Dancing Dead, Diamond Plus and Virtual Roulette. 

Rusimova continued: “It represents a major step in leveraging our global expertise as a leader in igaming solutions, solidifying our position as a trusted and reliable partner for our clients in Brazil.”

The move sees the studio significantly bolster the position of its slot content in the Latin American market. Amusnet’s LatAm Business Development Officer Georgi Izov recently sat down with CasinoBeats to discuss the firm’s strategy for this region, explaining the importance of localisation. 

He said: “We focus on an in-depth localisation process for each country, ensuring that our games’ themes, mechanics, and aesthetics align with local expectations. 

“Traditional casino-themed games like slots and roulette are widely accepted, but we are also developing exclusive content for LatAm, adapting symbols, characters, and mechanics that appeal to the regional player.”

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CasinoBeats: In what markets is Amusnet live and what partners do you currently work with in Latin America?

Georgi Izov: Amusnet has solidified its presence in several key Latin American markets, including Colombia, Mexico, Argentina, Brazil and Peru, where we work with leading operators who share our vision of delivering innovative and high-quality gaming experiences. Through strategic alliances, we have successfully adapted and distributed titles that resonate with player preferences in these markets, reinforcing our localisation strategy in the region.

CB: How do you approach the Latin American market in terms of content? Which types of games work best in that market and how do you ensure that Amusnet titles are optimised for that audience?

GI: We focus on an in-depth localisation process for each country, ensuring that our games’ themes, mechanics, and aesthetics align with local expectations. Traditional casino-themed games like slots and roulette are widely accepted, but we are also developing exclusive content for LatAm, adapting symbols, characters, and mechanics that appeal to the regional player.

CB: Regulation is constantly changing in Latin America, so how do you remain compliant in regard to the technical aspects of your games?

GI: To ensure compliance with local regulations in a constantly changing environment, we maintain a dedicated team of legal and compliance experts to monitor regulations in each country. We continuously update our systems and processes to meet the required standards and technical requirements, including the certification and approval of our games in the jurisdictions where necessary. Our flexible technical infrastructure allows us to quickly adapt to new regulatory requirements and ensure the smooth operation of our titles across the region.

CB: Brazil is the most hotly anticipated market in the world right now, as all roads lead to the regulated market launch in January. What are Amusnet’s plans for Brazil, and how will you ensure your titles are not only live in Brazil but also popular with players?

GI: We are looking forward to the upcoming launch of the regulated gambling market in Brazil, where we plan to release a range of games specifically adapted to Brazilian players. We are committed to localising our product, including the use of themes, colours, and mechanics that connect with Brazilian culture. Our goal is to ensure that our games are not only available but also have a strong impact and popularity among Brazilian players.

SBC: What type of research have you done in the Brazil market in terms of what types of games are popular with players in Brazil? For example, are there certain mechanics that players are most interested in?

GI: We have conducted extensive research in Brazil to identify the game mechanics and themes that most appeal to Brazilian players. In addition to our research efforts, we have a highly experienced Country Manager based in Brazil, who brings both a deep understanding of the industry and a thorough knowledge of Brazilian culture and market specifics. With his expertise, we continuously analyse local player preferences, including emerging trends. This combination of insights allows us to customise and create gaming experiences that truly resonate with Brazilian players, driving engagement, satisfaction, and a strong presence in this dynamic market. 

CB: What can readers expect from Amusnet in the coming months as you continue to pursue the LatAm opportunities? Are there any more partnerships/licenses in the pipeline?

GI: Amusnet is undergoing a significant expansion in the LatAm market, with the launch of new titles tailored to each country and the consolidation of new strategic alliances in the region. Our goal is to expand our presence in emerging markets and establish key partnerships in countries from this region. Additionally, we have exciting new online slots coming for release in these markets in 2025 on the roadmap, allowing us to enhance our offerings and expand our portfolio.

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The festive slot release presents players with a 6×6 board with wins coming via cluster-pays. While players can claim up to x6,000 their stake, the slot is highly volatile with an RTP worth 96.27%. 

Wins are formed in this game when six or more identical symbols land adjacent to one another, either vertically or horizontally. Any wild symbols that also land adjacent to any winning clusters will apply themselves to it. 

Bonus gold coins can also drop into play, triggering six free spins when four coins land on the same spin. 

The free spins game mode is progressive, as a guaranteed wild symbol appears on every spin. Each time four bonus gold coins are collected throughout the feature, this wild symbol will increase in size. 

Starting at a size of 1×1 when the feature begins, collecting four, eight, 12, 16 or 20 gold coins across the feature will increase the wild to 2×2, 3×3, 4×4, 5×5 or 6×6 sizes, respectively. 

Every time the wild symbol upgrades, between one and three additional free spins will be awarded randomly. Only one spin can be won when the wild upgrades to 6×6. 

Finally, the Christmas Coin Gobbler character depicts the wild symbol for this slot, substituting for all symbols other than the bonus gold coins. Landing a full reel of wilds will award the game’s maximum win of x6,000. 

If readers would like to test out the Coin Gobbler demo for themselves, they can click here to be directed to Amusnet’s official website. 

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Speaking to Danny Lee, Senior Journalist for SlotBeats, Rusimova explained that tailoring content to specific regions is “key in order to achieve sustainable growth”.

She said: “One of the key components when you enter a new market is localisation. The way we achieve localisation is by setting up local teams and building new offices in all these new markets.

“This is a very important part of the strategic plan that we have and with the help of the local teams, we are able to be closer to our partners, closer to the players and better understand what the specific requirements are of those new markets and how best we can adapt our portfolio from other markets that we already have and know are performing very well.”

In recent weeks, Amusnet has continued its expansion with the announcement of a partnership with Lucky Seven in Romania and Mojabet in Senegal.

Reflecting on the growth of Amusnet’s reach, Rusimova explained that its priority for product development going forward will be to “take into consideration the specifics of every single market” rather than producing a more general portfolio of content and products. 

One of Amusnet’s latest releases is Coin Gobbler – the studio’s first-ever cluster slot.

The slot uses a Coin Gobbler character called Oscar and last month, Amusnet’s Game Producer, Plamen Slavov, detailed to Lee on the latest episode of Beyond the Reels that the character was introduced in an attempt to “engage a diverse player base”.

During the interview, filmed at SBC Summit Lisbon, Rusimova detailed how the slot differs from Amusnet’s previous offerings. 

She said: “The game is a really interesting transition from the traditional and classical slots in terms of [being] a mixture of our highly successful game 20 Golden Coins, but it also adds a lot of modern features, which are giving the players a lot of new possibilities for more winnings, for higher payouts, in addition to the jackpot cards, which is one of our greatest marketing tools. 

“We really want to provide upgrades, gameplay [and] really interesting and different possibilities for players to enjoy themselves while playing the slots.”

To hear more about Amusnet’s new products and plans for expansion, click HERE to watch the full video.

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Speaking to Danny Lee, Senior Journalist for CasinoBeats, Amusnet’s Chief Marketing & Communications Officer, Liliya Chatalbasheva, outlined the “three main pillars” of Amusnet’s marketing strategy.

She said: “First of all, it is value-driven and engaging content which positions us on social media based on the brand’s objectives for the year. Second is collaboration with influencers and streamers where we find various audiences aware of our content which we can work with to enlarge our brand proposition.

“[Finally], localisation of content is very important, especially when you do business growth and expansion in countries like Brazil and the whole of Latin America. So this is a priority for us to be relevant to local clients and players.”

At SBC Summit Lisbon, Amusnet invited Portuguese casino content streamer Tiagovski to its stand, allowing attendees and fans to meet the influencer. He also live-streamed himself playing some of Amusnet’s latest slot titles on his Discord channel.

According to Chatalbasheva, collaborating with streamers and influencers like Tiagovski, who has over one million followers on YouTube, helps to build “stronger bonds with local players” and the industry in general.

During the interview, Chatalbasheva also spoke about the importance of attending industry events, such as SBC Summit Lisbon, for Amusnet.

“These events contribute a lot to our both brand visibility and product communication,” she explained.

“Sometimes having one-to-one conversations and interactions with our clients, both potential and current, are much more compelling than having a traditional advertising campaign. So for us again this is more contacts and more possibilities and options for sponsorships and media coverage. For instance now we are a premium sponsor at SBC Summit which is a huge opportunity.”

To hear Chatalbasheva detail Amusnet’s marketing strategy, click HERE to watch the full video. 

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Following the partnership, Amusnet’s portfolio of proprietary slot titles, which features over 300 individual games, will become available on the IRIS Platform, R. Franco’s flagship aggregation offering. 

Javier Sacristán, International Business Director of R. Franco Digital, stated: “Amusnet is a very highly regarded name in our industry, having developed a deserved reputation for creating highly engaging products that resonate with players. 

“Adding more premium third-party content to IRIS is a key goal as we continue to further our standing as a leading partner to operators all over the world.”

Included in Amusnet’s slot offering, operators affiliated with R. Franco Digital will be able to add slots such as 40 Super Hot, Burning Hot, Shining Crown and Phoenix Star to their online casino lobbies. 

This will provide a significant boost for Amusnet’s exposure in the igaming industry, extending the studio’s reach which currently consists of integrations with over 2,000 operator platforms across 35 jurisdictions. 

Edwin Cruz, Managing Director at Amusnet Spain, added: “This collaboration represents another important step in Amusnet’s global expansion. This strategic partnership allows us to unlock new audiences by sharing our engaging content with R. Franco Digital’s wide network, solidifying our position as a major player in the global gaming industry.”

As a Spanish supplier, R. Franco Digital’s deal with Amusnet will allow the Bulgarian developer to strengthen its position in the nation. Spain has been a recent focus for the studio, as Amusnet Spain partnered with Tonybet to secure Spanish growth last week. 

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Under the terms of the agreement, slot titles produced by Amusnet will become available to Tonybet and its Spanish player base, extending the reach of the studio’s proprietary content portfolio. 

Edwin Cruz, Managing Director at Amusnet Spain, commented: “Partnering with Tonybet is a significant step in broadening our footprint in the Spanish online gaming landscape. We are excited to integrate our game portfolio into their platform and look forward to delivering an immersive gaming experience tailored to local preferences.”

Over 90 Amusnet slots have been added to Tonybet’s online casino service as a result of the deal, allowing the operator’s players to spin the reels on games such as 20 Golden Coins, 27 Eternal Hot, Candy Palace, Shining Crown, Cocktail Rush and Aztec Forest.

Kiryl Liudvikevich, Head of Casino at Tonybet, added: “At Tonybet, our priority is to offer customers the best possible gaming experience through a variety of games that meet the highest expectations; therefore, we are delighted to have started this new collaboration with Amusnet in the Spanish market. 

“We know the games offered by this provider will be well received by our players, and we are committed to growing this partnership together.”

While European expansion has been a recent focus for Amustnet with recent deals in Ukraine and Romania, the firm has also set sights on African growth by forming a partnership with Mojabet in Senegal earlier this month. 

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In a move that will strengthen the Bulgarian slot developer’s impact across the African igaming market, Amusnet’s portfolio of proprietary content will become available on Mojabet’s online casino platform. 

Hamed Rahimi, Regional Business Development Manager at Amusnet, explained: “Teaming up with Mojabet provides us with an invaluable opportunity to dive into their deep knowledge of the local market dynamics. 

“Together, we can create unique gaming experiences that reflect the continent’s cultural diversity, making our top-notch offerings more accessible to local players.”

Senegalese online casino players with access to Mojabet’s service will be able to place bets on established Amusnet slots such as 20 Golden Coins, Candy Palace, Vampire Bites and Shining Crown following the partnership. 

“We are excited to kick off our partnership with Amusnet, offering Mojabet’s customers a diverse selection of games with chances to win the big jackpot prizes,” said Aris Filippopoulos, Head of Casino at Moja Group.

Amusnet has also made its recent releases available to the Senegalese operator, offering players the chance to spin the reels on new slots like Coin Gobbler and Beer O’meter. 

Coin Gobbler was the focus of a recent episode of Beyond the Reels, in which Plamen Slavov, Game Producer at Amusnet, discussed the making of the studio’s first-ever cluster-paying slot release. 

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As a result of the deal, Amusnet’s collection of in-house slot releases will become available via the operator’s online casino platform facing Romanian players, extending the supplier’s reach in the nation. 

Stefan Folea, Account Manager at Amusnet Romania, stated: “Partnering with Lucky Seven highlights our commitment to enrich the gaming landscape in Romania with a selection of our top-notch casino portfolio. 

“It enables us to leverage their extensive market insights and customer engagement strategies, ensuring our games meet the evolving demands of players. Together, we will focus on creating tailored gaming experiences and foster a strong sense of community among local players.”

The partnership will see Lucky Seven provide its Romanian player base with a selection of Amusnet titles, including Extra Crown, 40 Burning Hot, Aztec Forest, 27 Eternal Hot, Diamond Plus, 100 Golden Coins, 100 Bulky Fruits and recent releases Stoichkov #8 and Vampire Bites.

“Our company is built on delivering first-class entertainment,” added Pintrijel Ana, CEO of Lucky Seven Romania. “Working with providers of Amusnet’s calibre is essential for reaching new standards in the igaming industry. Amusnet is easily one of the industry’s leading content providers, so we’re thrilled to be able to bring their games to our players. 

“Most igaming enthusiasts are already familiar with Amusnet’s titles, and we know the upcoming addition of its content will come with a great response from our players.”

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The licence renewal will see Amusnet continue to hold its MGA supplier licence for a further 10 years, licensing the Bulgaria-based slot provider until 2034. 

Furthermore, the studio’s licence has been upgraded to a Corporate Group Critical Gaming Supply Licence. This specific licence allows holders to include multiple entities within a group to be treated as a single licence. 

As a result of this transition, Amusnet Gaming Ltd. will act as the designated company holding a licence that will cover three subsidiaries. 

These subsidiaries include: Amusnet BNL B.V., serving Belgium and the Netherlands; Amusnet Spain S.L., serving Spain; and Amusnet d.o.o., serving Croatia. 

This group licence will facilitate the provision of Amusnet’s slot content, including over 200 individual slot titles, via these subsidiaries to markets where local B2B licensing is not required. 

The studio’s announcement stated: “The renewal underscores Amusnet Gaming’s commitment to compliance, integrity, and innovation within the gaming sector. It is a testament to the company’s ability to meet stringent regulatory standards and deliver secure and fair gaming experiences.”

The slot developer has also redesigned its website following the news, hoping to present “a modern and intuitive interface” in order to enhance its user experience. 

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