Private Atrium, BetConstruct says, will offer players “exclusive experiences at blackjack and roulette tables”. 

The supplier emphasised that operators will be able to drive bettor engagement and create “unique gaming experiences” by integrating Private Atrium into their offering.

In a statement, BetConstruct said: “High limits are not the only premium feature available. Here players also have the freedom to control the table by deciding when to start the spin, deal a card or request a shuffle. 

“Naturally, with both games CreedRoomz offers its staple side bets opportunities to attract more bets and provide quick revenue growth to operators. 

“All that drastically boosts the level of individual approach, as Atrium offers the highest level of personal one-to-one service, where the player can be alone at the table and communicate with the deal via voice messages.”

If you are looking to learn more about CreedRoomz by BetConstruct and discover ways the brand can help you grow your business, visit Stand N4-600 at ICE London on April 12-14.

Last month, the UK Gambling Commission approved the distribution of BetConstruct’s Crash and Farkle games in “another major step” for the brand after being registered by its Maltese-based mother company, SoftConstruct.

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The wheel of fortune, which has been made available for BetConstruct’s operator partners, will help bring more spins and betting opportunities for casino players. 

BetConstruct explained that the promotion will help boost player engagement – creating further gameplay for bettors.

Celebrating the €2.5m promotion, BetConstruct will also back the campaign with “such high stakes” which it believes will provide wider marketing opportunities for its operators.

The solutions provider highlighted the early successes of the campaign, noting: “The addition of Wonder Wheel to BetConstruct’s far-reaching portfolio of games and advertising campaigns can lead to higher performance rates on operators’ websites and to constant expansion of their reach. 

“In just two weeks of operation on 70+ websites, Wonder Wheel has registered thousands of players.”

The announcement of the Wonder Wheel promotion follows on from the news that BetConstruct will be hosting the third installment of its East & West Virtual Expo on 1 June.

“We’ve received a wave of interest and enthusiasm from our colleagues, partners, visitors and from everyone whose presence turned this remote exhibition into a real-life experience,” commented Vigen Badalyan, Founder and CEO of BetConstruct. “For the New Wave, we plan to go bigger and bolder with our reach, targets and guests.”

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Hi-Lo will give players the chance to predict whether the next card dealt by a dealer is of a higher, lower or equal value to the one lying face-up on the table.

To deliver fair gameplay and dynamic odds, BetConstruct will use the ShuffleStar Continuous Shuffler hardware system to create ‘real-time non-stop shuffling action for all eight decks’.

In addition to making a prediction on the card value, players will also be able to place a number of side bets which BetConstruct emphasised will ‘liven up the game and add up revenue figures’.

BetConstruct highlighted that the ‘straightforward’ nature of the Hi-Lo game has a ‘clear and major potential of attracting mass audiences’, giving BetConstruct’s operators the opportunity to roll out the quick-to-play game for their players.

Earlier this month, Betconstruct rolled out its Swift Roulette title, introducing new rules for what it lauded as a “fan-favourite” game.

Swift Roulette combines eight different roulette tables in one view which allows players to choose their betting amount, or save their favourite bets, and play the game immediately without waiting for other players to join in. Once a player makes a bet, the payout is determined by the roulette game which is the first out of eight games to announce the winning result.

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Speaking at SBC Summit Barcelona, Chief Commercial Officer Christopher Smith was pressed on CreedRoomz’ ROBA product – a robot dealer that “acts as a real croupier”. 

Beginning the discussion, Smith looked at the ways in which CreedRoomz is helping to extend BetConstruct’s offering to new audiences. He said: “Since the separation and rebranding, it has given us more opportunities to expand our distribution network. 

“Historically, anyone that was using our product was doing so through the BetConstruct platform. But now, that can be done via our direct API. 

“People may not have previously been able to access our products because of integration issues, or any other issues. But now, that can all be done directly. It also means that we’ve got new opportunities to enter markets that we might not have previously been able to do so. That benefits us with new chances for growth, but by default also benefits BetConstruct too.”

The chat soon turned towards the range of products within CreedRoomz portfolio. Of those that have been well received by partners was a feature that transforms any live dealer table into a multiplayer experience.

Smith added: “One of our features that we’re particularly proud of is our own feature that makes any of our roulette tables into multiplayer roulette. It gives that multiplayer experience for any one of our players on any one of our games. That has been really, really well received. 

“On our blackjack tables, we have our black jackpot – a live jackpot running 24 hours a day across all of our blackjack tables. Players can win a small, medium or large jackpot at any random moment. That is seeded completely by us. So there is no cost to the player and operator. 

“It gives [operators] a free promotional tool, that no other casino supplier offers, to help them engage new players with blackjack. We also have a tournament engine that we use to run leaderboard tournaments, as well as many other side bets and features within games that aren’t offered by other live casino suppliers.”

Watch the full interview HERE

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Underlining an aim to uphold “the highest industry standards”, the licence ensures that BetConstruct follows Romania’s regulatory requirements as the firm looks to continue supplying customers in the nation with “secure, reliable, and enjoyable gaming experiences”. 

The igaming provider lauded the licence as a commitment to “promoting responsible gaming and industry regulations”, while welcoming Romania’s “strict” gaming laws. 

Igaming services that BetConstruct can now provide in a regulated fashion across Romania include a range of different offerings, from platform provision to CRM solutions. 

Last month, the provider announced the launch of Last Battle, a rewards-based loyalty scheme that gives operators complete control over incentives and reward structures. 

Players with access to BetConstruct partners utilising the Last Battle programme will be able to earn experience points (XP) for completing actions like account verification and wagering.

Additionally, the firm recently partnered with Fast Track to introduce a range of AI-powered CRM solutions to its offering. 

Fast Track’s CRM platform, described as a product that utilises “real-time data to enable targeted campaigns and dynamic, personalised player journeys”, has been added to BetConstruct’s offerings as a result of their partnership.

BetConstruct also bolstered its online casino offering earlier this year by securing a partnership with slot streaming service Livespins.

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The new loyalty system will aim to “transform player engagement and retention” for operators affiliated with BetConstruct by allowing complete control over loyalty incentives and reward structures. 

Players with access to BetConstruct partners utilising the Last Battle programme will be able to earn experience points (XP) for completing actions like account verification and wagering.

Accumulating XP will see players able to unlock loyalty reward cards, offering incentives customised by the operator implementing Last Battle into their platform. 

To accommodate the varying sizes of brands it will offer the loyalty scheme to, BetConstruct has confirmed that Last Battle will run as two distinct editions that cater to either entry-level or advanced partners. 

More suited to entry-level partners, the first Last Battle model is named ‘Ready-to-Go’ and implements a predefined loyalty tree with a fixed cost-per-player. The next model, named ‘Hero’, integrates directly with clients’ CRMs. 

The latter offering also allows operators to assign specific rewards to different player groups, enabling players to trade, gift or sell their loyalty cards, all while being able to tailor every aspect of the engagement process.

The igaming supplier stated that “more details and updates” regarding Last Battle are yet to be announced, but the tool is currently available on the BetConstruct platform. 

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Through the partnership, the two parties aim to enhance the player experience, combining BetConstruct’s comprehensive solutions with Fast Track’s player engagement expertise at scale using AI technology.

Fast Track’s CRM platform, described as a product that “integrates seamlessly with gaming platforms, distribution channels and bonus engines, utilising real-time data to enable targeted campaigns and dynamic, personalised player journeys”, is now added to BetConstruct’s offerings that include online sports betting, casino games and crypto solutions.

“We are thrilled to partner with Fast Track, a company that mirrors our ethos of innovation and excellence,” commented Gegham Yegoryan, CPO of BetConstruct.

“This partnership is more than a collaboration; it’s a fusion of strengths, bringing together BetConstruct’s comprehensive gaming and betting solutions with Fast Track’s unparalleled expertise in player engagement and retention.”

BetConstruct is promising operators with a “plug-and-play onboarding process” following Fast Track’s integration, supplying access to information in real-time for data-driven decisions, reducing time to market and assisting with player engagement strategy optimisation. 

The CRM solution is powered by the AI-driven Singularity Model, designed to increase player experience, retention and loyalty by analysing player behaviour in real-time to deliver personalised content at the right time and through the right communication channels, adapting to individual player preferences.

Simon Lidzén, CEO and Co-Founder of Fast Track, added: “Joining forces with BetConstruct represents a significant leap forward in our mission to digitalise the igaming industry. 

“Together, we are set to deliver a gaming experience that is not only enjoyable but deeply engaging, personalised, and, above all, player-centric.”

BetConstruct bolstered its online casino offering earlier this month by securing a partnership with slot streaming service Livespins.

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Upon signing the agreement, BetConstruct can now host the Evolution-owned slot streaming service within its online casino platform and distribute the social content amongst its operator partners. 

Players across BetConstruct’s network of affiliated operators will not only be able to watch streamers, ambassadors and celebrities as they spin the reels on slots from a range of Livespins-partnered suppliers, but they can also bet behind the streamer and follow the gameplay firsthand. 

Ruzanna Elchyan, Head of Gaming at BetConstruct, commented: “We go to great lengths to remain at the cutting edge of the industry and this partnership with Livespins allows us to bring a truly pioneering product and player experience to our operator partners. 

“Streaming has a place in this industry and its popularity among players will only become stronger. Of course, with Livespins, players not only get to watch the best streamers in the world spin up blockbuster games, they can get directly involved in the action, too.” 

As aforementioned, Livespins has partnered with several slot studios to allow its streamers to broadcast themselves playing said suppliers’ games. The social streaming provider has gained slots from 1X2 Network, Onlyplay and Evoplay in recent deals. 

Michael Pedersen, Chief Commercial Officer at Livespins, added: “BetConstruct is a major player in the platform and content space, and we are thrilled to be making Livespins available to its operator partners for the first time. 

“The demand for slot streaming is at an all-time high already but is only set to rise in the coming months and years. Livespins provides a way for operators in markets across the world to tap into this while being fully compliant with local and international regulations and requirements. 

“This is another important deal for us as we continue to build momentum behind the Livespins revolution.” 

Last month, Livespins made use of its recent acquisition by gaining slots from Nolimit City, another supplier brand operating under the Evolution banner. 

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Through the partnership, titles from 7777 Gaming’s content portfolio will be added to BetConstruct’s aggregation platform for its online casino operating partners to access.

Elena Shaterova, Chief Commercial Officer of 7777 Gaming, commented: “This collaboration with BetConstruct gives us the opportunity to reach the global audience of players all over the world as both companies are leading providers within the igaming industry.

“We are excited to leverage BetConstruct’s extensive platform and enhance the gaming experience on their esteemed network of online operators across the globe.”

BetConstruct’s list of operating partners that will gain access to 7777 Gaming content includes Flutter Entertainment, as a partnership was formed between the two parties in February to bring the provider’s array of game titles to the operator’s Betfair International brand.

“We are delighted to welcome 7777 gaming to our growing network of partners,” noted Ruzanna Elchyan, Head of Gaming at BetConstruct.

“Their innovative portfolio of online casino games adds a new dimension to our platform, enriching the offerings available to our clients globally. This partnership reflects our commitment to providing diverse and engaging content to enhance user experiences in online casinos.”

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Through the collaboration, titles from BetConstruct’s igaming suppliers CreedRoomz and Pascal Gaming will be available for players on the Betfair platform, with PopOK Gaming titles to be added in the near future.

“Integrating with a global leader like Flutter Entertainment presents a game-changing opportunity to expand our reach and leverage our combined expertise to redefine the igaming landscape,” commented Mikayel Sarukhanyan, Chief Business Officer at BetConstruct.

“It’s not just about offering players access to acclaimed titles; it’s about setting a new standard for excellence and player engagement.”

BetConstruct’s partnership with Flutter is a continuation of the games provider expanding its global reach within the igaming market.

Stefano Busè, Commercial Director Gaming at Betfair International, added: “Partnering with BetConstruct marks an exciting milestone as we bring their engaging gaming lineup to Betfair International. 

“This collaboration reflects our shared passion for revolutionising the igaming world and offering top-notch experiences for players worldwide.”

Last month, BetConstruct launched Ortak, a new solution that allows online casino developers to sell shares in their games in the form of NFTs.

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