In a written communication to its customers, BetMGM informed them that, starting today, it requires a $2.50 minimum bet on all wager types. Those include straight bets, parlays, Same Game Parlays, round robins, and bonus bets.

BetMGM is not alone in implementing a minimum wager requirement. Hard Rock Bet has already implemented a $2 minimum requirement for all bets.

The change by the two operators comes as a direct response to Illinois’ new two-tier tax structure on mobile sports bets. The law requires operators to pay $0.25 per bet on the first 20 million wagers. After that threshold, the tax rises to $0.50 per bet.

The new tax went into effect on July 1.

FanDuel, DraftKings, Fanatics Opt for Bet Surcharge

While BetMGM and Hard Rock Bet chose to set higher minimums, other major operators are passing the tax directly to bettors through surcharges.

FanDuel became the first operator to respond by announcing a $0.50 surcharge on all bets, starting September 1. The operator highlighted that the recent tax hike was the second in a year.

In 2024, FanDuel’s tax on gross gaming revenue rose from 15% to 40%. The platform claims it absorbed those costs in 2024. However, it now says it must pass them on to consumers to protect its margins.

FanDuel’s decision sent a shockwave through the industry, with observers closely watching to see how investors and analysts would respond.

As the response was relatively positive, FanDuel’s rival DraftKings also announced a $0.50 surcharge shortly after. DraftKings carefully timed its announcement. Last year, it introduced a similar surcharge, following the Illinois hike, but faced heavy scrutiny. That forced it to abandon the idea.

The third sports betting operator to impose a surcharge is Fanatics. However, unlike DraftKings and FanDuel, Fanatics decided to impose a $0.25 surcharge instead of $0.50 surcharge.

Observers note that the lower fee is due to Fanatics not being expected to exceed the 20 million bets threshold. At the same time, a large part of the wagers placed on FanDuel and DraftKings will fall under the higher $0.50 per bet tax.

Meanwhile, the remaining mobile sportsbooks in the state, bet365, BetRivers, Caesars, ESPN Bet, and Circa, have not indicated whether they will impose a surcharge or a minimum bet requirement in Illinois.

Credit Card Ban Advances in Illinois

In another potential blow to Illinois mobile sportsbooks, the state has moved one step closer to banning the use of credit cards to place sports bets. Illinois already prohibits the use of credit cards in casinos and video gaming establishments within the state.

In April, the Illinois Gaming Board unanimously approved a prohibition on credit card usage at sportsbooks. That advanced the proposal through the state’s administrative process.

The proposed amendment to the state’s gambling laws was officially published in the July 11 Illinois Register as part of the required rule-making protocol.

As part of the process, the amendment is now under review by the Joint Committee on Administrative Rules. The committee will hold a public comment period until August 25, after which it will make a decision. The next meeting is scheduled for August 13.

If the committee approves the change, it would prohibit retail and online sportsbooks from accepting credit cards for deposits. Debit cards and bank transfers (ACH) will still be available as payment methods.

With a ban, Illinois would join six other states with similar provisions. They include Rhode Island, Iowa, Massachusetts, New Hampshire, Vermont, and Tennessee.

The post BetMGM, Hard Rock Bet Impose Minimum Wagers in Illinois as New Tax Kicks In appeared first on CasinoBeats.

In a strong indication of the profits on the table in the US sports betting sector, BetMGM has revised upwards its guidance for fiscal year 2025 net revenue, from $2.4 billion-$2.5 billion to at least $2.6 billion. 

BetMGM is a joint venture between MGM Resorts International (NYSE: MGM) and UK-listed Entain (LON: ENT). The trading update, reported on June 16, was enough to send the shares of Entain skyward, up 15.2% on the day to £8.56p ($11.76), while MGM Resorts stock climbed 8% to $34.30. 

Entain PLC ADR also trades in the US over-the-counter under the tickers GMVHY and GMVHF.

A global sports betting business, Entain owns numerous other brands, including BetCity, bwin, Ladbrokes and Coral.

Since the US Supreme Court ruled in 2018 that the prohibition on sports gambling was unconstitutional, the sector has exploded. US sports betting is now legal in 40 states and generated revenues of $13.78 billion in 2024 (not including the sportsbook operations of tribal casinos), according to Statista.

US online and offline sports betting market size is forecast to reach $19.8 billion by the end of 2025, with a compound annual growth rate of 10.9% set to see that top $33.2 billion by 2030, according to Grand Review Research. 

Fuelling the growth is online and mobile betting. The surging popularity of crypto-based iGaming is also powering expansion. 

Gaming revenue overall grew to $72 billion last year, an increase of 7.5% from 2023, according to the American Gaming Association.

BetMGM growth is accelerating

Digging down into the numbers, BetMGM reported Q2 trading as being “broadly consistent” with impressive Q1 growth of 34%. In July, Entain says it will divulge more details regarding BetMGM’s Q2 performance. 

BetMGM posted net revenue of $2.1 billion in FY2024, a year-on-year rise of 7% attributed to growth in its iGaming division.

In this article, we are concentrating on Entain stock because of its potential as a recovery play and the combination of value and momentum it presents. 

Although BetMGM is not one of the big five of the US sports betting world, measured by market capitalization, it nevertheless has the brand power and financial support of two big hitters: Entain and MGM Resorts International.

For instance, in the Grand Review Research report cited above, BetMGM is prominently mentioned despite its relatively small size compared to Flutter International (market cap $47.2 billion), DraftKings ($21.1 billion) or FanDuel. The report notes that BetMGM “through its joint venture structure, combines retail presence with digital scalability.”

FanDuel is jointly owned by Flutter Entertainment, Boyd Gaming (market cap $6.35 billion) and Fox Corporation (market cap $24 billion). 

Entain is turning the corner after regulatory pain, helped by new CEO Stella David

Entain has had its difficulties of late, and that’s what gives rise to the mispricing opportunity. The company could be set for a positive rerating for several reasons.

First off, the company has new leadership that augurs well. Then, there’s its primary listing on the London Stock Exchange. Could there be a move to the NYSE on the near horizon? That would bring a flood of new liquidity into the trading of its shares.

For sure, there are things not to like about Entain, such as its debt burden and a history of stubborn underperformance. But, could a move to the NYSE be the shot in the arm that enables the firm to bring its experience with sports books more into play in BetMGM’s ongoing expansion plan execution?

Entain has had three different CEOs since December 2023. Stella David took over from Gavin Issacs, who was in post for a mere five months following the resignation of Jette Nygaard-Andersen. She was forced out by the bribery scandal involving a Turkish firm that was part of the group. For that, Entain was slapped with a £585 million ($803 million) penalty.

David has been the company’s interim CEO since February and is a former chair of the board. David has extensive business experience having spent 15 years in c-suite roles at Bacardi. By all accounts, she made a pivotal contribution in growing the business. 

She has been at Entain for three years and continues as a non-executive director at Domino’s Pizza and Norwegian Cruise Line Holdings. She is also the chair of Vue, a cinema chain.

In a statement of intent when she took up the CEO role, David placed US online sports betting at the center of Entain’s growth strategy, in addition to renewed efforts in new markets such as Brazil.

BetMGM the $500m earnings jewel in Entain’s crown?

If the BetMGM update is anything to go by, the shift in focus is paying off handsomely. Earnings before interest, tax, depreciation and amortization (EBITDA) earnings were also revised upwards to $100 million after previously not supplying a figure.

According to the upgraded guidance, EBITDA is expected to continue to improve and “further reinforce its confidence in future growth prospects and pathway to $500 million EBITDA in the coming years”. 

So what about the difficulties Entain management has been struggling with in recent times? Are they behind it now?

Well, the £585 million hit from the Turkish bribery case obviously stands out. But in 2022 there was also a fine of £17 million ($23) imposed by the UK regulator, the Gambling Commission, for lax player safety and anti-money laundering (AML) compliance. And in 2024 the Australian regulator sued the Entain subsidiary for breaches of AML rules.

These regulatory issues have undoubtedly soured investors on the firm, but David’s new path forward looks like it could be the inflection point long-suffering bulls have been waiting for.

Market is not pricing in ‘improving trends’

Looking at BetMGM’s business operation, the positive bottom-line outcomes show that it is successfully leveraging the strengths of both parties in the joint venture. Entain brings its technological prowess to the business, while MGM Resorts International provides the customer-facing expertise.

Stock analyst Graham Neary says he would prefer to see a reduction in net debt and an improvement in profitability before taking a positive view on the stock. 

For sure, net debt is high at £3.5 billion and the stock could be a momentum trap. For instance the stock’s return on capital ranking is 40th out of 47 in the FTSE’s hotels and entertainment services sector at -3.1%. 

However, net profit in 2025 is estimated to come in at £305 million, bouncing back from the £453 million ($622 million) loss in 2024, the year of that multimillion-dollar bribery penalty, so a one-off writedown. Forecasts for 2026 have net profit climbing higher still to £431 million, which would be up 41%.

In the opposite camp to Neary, Greg Johnson, an analyst at Shore Capital, reckons Entain is undervalued by the market, which is “failing to reflect the improving trends”.

With company delistings from the London Stock Exchange threatening to turn into a flood, Entain is likely to be a candidate for a lucrative transatlantic exit.  

Takeover bids incoming? Entain stock could rocket

It’s not just the prospect of a US listing that has savvy investors salivating. A history of Entain being subject to hostile takeover bids indicates, given recent positive trading news, that more such moves are to be expected. 

DraftKings offered £16.2 billion for Entain back in 2021. Entain’s market capitalization today is £5.2 billion ($7.15 billion). If DraftKings was willing to pony up that sort of money in 2021 for what turns out to be an overly priced valuation, it would probably still be in the market at a much lower valuation. 

Then there are the activist investors sharks thought to be circling. Among them are hedge funds Sachem Head Capital Management, Corvex  Management and Eminence Capital.

Eminence Capital’s Ricky Sandler was behind pushing the board to dump Jette Nygaard-Andersen, the CEO prior to Issacs. Sandler was a big critic of Entain’s £594 million purchase of STS Holding S.A., a Polish sports betting company.

Brokers have an average target price of 987.8p on Entain, 15.51% above the current price, with an outperform consensus rating. 

The post Entain Stock On The Rise As BetMGM Announces Improved Guidance Figures appeared first on CasinoBeats.

The company now forecasts achieving a net revenue of “at least” $2.6 billion, up from its previous guidance of $2.4–$2.5 billion. Notably, BetMGM now expects to achieve core EBITDA of at least $100 million, a significant turnaround from the $244 million loss in fiscal 2024.

The revision demonstrates growing confidence in the operator’s execution and market position. BetMGM reported that its quarter-to-date trading is consistent with the 34% year-over-year growth it achieved in the first quarter of 2025.

Market Reaction: MGM, Entain, and Major Indexes

The announcement led to significant increases in the share prices of BetMGM’s co-owners.

With an 8% stock price jump, MGM Resorts was the third-best performer on the S&P 500. The growth also allowed the company’s year-to-date share price to reach positive comps.

Meanwhile, Entain saw a 15% surge, its most significant one-day increase since 2021. The surge also meant that Entain led the FTSE 100 index for the day.

BetMGM’s announcement also lifted other gaming stocks:

• Penn Entertainment gained 6.7%
• Las Vegas Sands rose 5.8%
• Wynn Resorts climbed 5.6%
• Caesars Entertainment was up 3.7%
• DraftKings and Flutter Entertainment (FanDuel’s parent) also saw solid gains

Positive Analyst Reaction for MGM Resorts

Analyst reactions affirmed the positive view on MGM Resorts after BetMGM upgraded its forecast.

A consensus recommendation by 21 brokerage firms puts the MGM Resorts stock as “outperform”. One-year price targets, as estimated by 18 analysts, average $45.98, with a high of $59 and a low of $35.00. The average target represents a 35.9% increase from the current price.

Several investment banks raised their target prices, citing improved digital profitability. That marks a turnaround from the spring, when investment banks lowered the target price.

Analysts suggest that the renewed profitability could aid MGM Resorts’ international growth strategies.

Strategic Implications for MGM Resorts

For MGM Resorts, BetMGM’s upgraded financial forecast represents a validation of the company’s omni-channel strategy. That’s a contrast to some rival operators, such as Penn Entertainment, which faces scrutiny from investor HG Vora, or Bally’s Corporation, which has faced opposition from investors in the past, regarding their digital segment pivot.

The possible digital profitability would provide significant strategic advantages for MGM Resorts. That includes opportunities to reinvest in other areas, such as international expansions in markets like Japan, China, and Thailand.

Moreover, digital profitability would provide MGM with a buffer against potential volatility in land-based casino operators, which experienced a slight decline in the first quarter.

Entain Reclaims Strategic Momentum After Difficult Years

The positive BetMGM forecast update will be particularly beneficial for Entain. The positive outlook offers a much-needed boost for the UK gambling giant, which experienced a few turbulent years, including agreeing to a £585 million ($792 million) settlement related to a bribery investigation of its former Turkish business.

Entain also faced considerable pressure from investors to offload its stake in the BetMGM joint venture. However, now with BetMGM’s bright outlook, Entain finds itself in a strengthened strategic position. Instead of divesting, the company is likely to prioritize stability and focus on further expanding the digital joint venture.

As the technology provider for BetMGM, this could include the development of more exclusive games for the platform, aiming to match the popularity of the MGM Grand Millions slot, which is known for producing some of the highest jackpots among US online casinos.

At the helm of this pivot is CEO Stella Davis, who was elevated from interim to permanent CEO in April following Gavin Isaacs’s departure in February. Davis’ strategy includes growth in the US through BetMGM and Brazil.

Analysts have responded positively to her appointment and strategy. The £8.66 ($11.74) price at close represented a 52-week high for the company. Year-to-date, the share price has increased by over 22%.

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According to Dutch law, online gambling providers cannot use role models for advertisements. Ads also must not appeal to vulnerable groups, including minors. Additionally, Yamal is under 18, the legal age to gamble in the Netherlands.

A KSA statement indicates that the advertising campaign was online for a short period. An affiliated media outlet noticed the violation and reported it to BetMGM, which promptly removed it shortly after.

However, the regulator emphasizes that BetMGM did not report the violation in accordance with Dutch law. Despite that, the KSA only issued a warning to the operator because it “quickly ended the violation and took adequate measures to prevent recurrence.”

Tighter Gambling Sponsorship Rules Take Effect July 1

The BetMGM incident comes less than a month before the Dutch government implements strict sports sponsorship restrictions. Starting July 1, the following gambling advertisements are no longer legal:

• Sponsorship of teams and individual athletes
• Gambling companies’ logo placements on jerseys and equipment
• Stadium naming rights
• Club partnerships and event/competition sponsorships
• Promotional materials and prize giveaways related to sports entities

The new rules are an extension to an existing ban on untargeted gambling ads in mass media, which has been in effect since 2023. At the time, the Dutch government granted a two-year extension for sports sponsorships, given they’re often tied to multi-year contracts.

Recently, the KSA warned that it will tighten supervision of implementation, and the BetMGM warning aligns with that.

BetMGM Rethinks Brand Ambassador Strategy for the Dutch Market

BetMGM’s expansion into the Netherlands last year has prompted the operator to reassess its traditional model, which relies on high-profile celebrity endorsements and sports sponsorships.

These partnerships have been crucial for BetMGM in other markets, such as the US and the UK. 

In 2024, the company reportedly spent $50 million on its Super Bowl ad campaign, which featured NFL and NHL legends Tom Brady and Wayne Gretzky, as well as actor Vince Vaughn.

Meanwhile, another actor, Jamie Foxx, features prominently on the operator’s website and in numerous advertising campaigns.

In the UK, BetMGM has gained traction through sports sponsorships, including partnerships with Premier League teams Newcastle United and Tottenham Hotspur, as well as advertising blitzes.

The company also uses brand ambassadors in multiple markets, including the UK and the US, where actor and comedian Chris Rock represents the brand. 

It is worth noting that US operations are through a joint venture with Entain, whereas LeoVegas operates the brand in Europe. 

The post BetMGM Receives a Warning From Dutch Regulator Over Ad Featuring Barcelona Star Lamine Yamal appeared first on CasinoBeats.

BetMGM

Online gaming and sports betting platform BetMGM has bolstered its executive team, after announcing that Andrew Hagopian has been named as chief legal officer.

In the new role, Hagopian will oversee the company’s legal and compliance departments and will report directly to the group’s CEO, Adam Greenblatt.

The post Part 46 | On the move: Recruitment round-up appeared first on CasinoBeats.

The data shows an increase of 26.8% compared to April 2024.

While revenue declined 4.8% month over month, the $248.1 million generated in April ranks third-highest of all time. The record was set last month at $260.5 million, while the number two, in January, was $248.2 million. 

April also marked the eighth consecutive month with iGaming revenue over $200 million.

The $248.1 million generated by Michigan online platforms means that, like in March, the state once again beat New Jersey for the number two spot in the US regarding gross gaming revenue.

While the Garden State also saw impressive yearly growth of 25.2%, online platforms generated $235.2 million. If the trend continues, Michigan could surpass New Jersey in total annual casino revenue for 2025. In 2024, New Jersey online platforms generated $2.39 billion, compared to the $2.2 billion in Michigan.

FanDuel Overtakes BetMGM in Michigan For Top Spot in April

In a tight race for market dominance, FanDuel took the top spot in April with $67.6 million in revenue, ahead of BetMGM, which took in $64.9 million. The two operators have long battled for the number one spot. Last month, BetMGM led the way with just shy of $69 million, barely beating FanDuel’s $68.1 million.

The two operators’ revenue through April also showcases the close battle year-to-date. BetMGM holds a slight lead with $260.6 million, while FanDuel closely trails with $260.3 million, a difference of about $300,000.

In April, DraftKings remained firmly in third spot with $42.5 million. Notably, the platform was the only one to post month-over-month growth, increasing from $41.1 million in March.

While it didn’t record a monthly increase in April, Fanatics continues its strong performance. The platform generated $8.96 million in April, a slight dip from the $9.2 million it recorded in March.

Still, that result allowed it to climb to the number six spot, beating Golden Nugget Online Casino. The latter’s revenue of $7.3 million meant it recorded one of the most significant monthly declines, down from $11.8 million in March.

MGCB Cracks Down on Illegal Operators to Protect Industry

As the market continues to surge, MGCB has also done its part to help protect operators and consumers. The regulator, which has emerged as one of the toughest in the nation, has relentlessly pursued illegal operators.

Illegal or offshore platforms operate outside state regulation and tax obligations and are considered a threat to the regulated market by stealing potential taxable revenue.

As an effort to combat that, in April, MGCB sent 11 cease-and-desist orders to online casinos found to be “unlawfully targeting” Michiganders. Similarly, the regulator issued cease-and-desist orders to 10 other illegal platforms in March.

The post Michigan Online Casinos Generate $248.1M in April, Up 26.8% Year Over Year appeared first on CasinoBeats.

Matt Bastock

BetMGM has posted its FY24 results with growth in its iGaming division resulting in a 7% year-on-year (YoY) increase.

The net revenue total reached $2.1 billion, with iGaming generating $1.4 billion for the year, outperforming online sports and retail.

Divided into H1 and H2, the second half of the year surpassed the first, with total revenue reaching $1.1 billion, compared to $999 million generated in the first half of the year.

Other notable figures from the operator’s results are the huge drop in EBITDA, which fell by 118%, from negative $62 million to negative $244 million. However, the company stated that this was consistent with predictions as 2024 was earmarked as a year for investment. 

The substantial increase in iGaming accounted for $1.49 billion of the overall revenue figure, which is up 13% from 2023.

H2 2024 was the company’s most profitable period with $784 million generated in iGaming revenue, which is a 15% increase from H2 2023. Revenue from iGaming also increased 10% YoY in H1 hitting $695 million.

Online sports betting saw a more modest increase, rising 4% YoY and generating $554 million.  

Retail revenue was hit hard, with revenue falling 50% YoY for BetMGM and generating $70 million. 

Internationally, the operator further expanded in Europe, entering the Swedish market in October 2024. The company had previously found success with launches in the UK and the Netherlands.

On the financial results, Adam Greenblatt, CEO of BetMGM, commented that 2024 was a year of investment and rebuilding momentum. He pointed to the successes in iGaming and highlighted opportunities in online sports. As a result of this, Greenblatt expects to achieve positive EBITDA in 2025 and has confidence in a $500 million EBITDA “in the coming years.”

Written By

Matt Bastock

Matt is a casino and sports betting expert with over two decades’ writing and editing experience. He loves getting into the nitty gritty of how casinos and sportsbooks really operate in order to make solid recommendations based on real experiences. His favourite games are blackjack and poker, and he loves watching NFL and soccer in his spare time.

The post BetMGM Revenue Surpassed $2B In 2024 appeared first on CasinoBeats.

Matt Bastock

The Pennsylvania Gaming Control Board (PGCB) has fined BetMGM $260,905 for permitting self-excluded gamblers to play on its site. 

The PGCB found 152 instances of players who were self-excluded from gambling, placing wagers across the BetMGM and Borgata platforms.

Upon an audit of accounts, 148 breaches of the rule showed over $252,000 in deposits, with around $82,400 being withdrawn. The difference retained by BetMGM & Borgata as a result was approximately $170,000. 

Two additional incidents were highlighted as self-reported. The first, in July 2022, saw a self-excluded individual deposit $700, later withdraw $100, and the iGaming provider retain $600. 

The second, in July 2023, saw two additional self-excluded accounts have wagering activity. The total deposited was $183,600, with $92,935.59 withdrawn. BetMGM retained $91,648.41. 

The overall figure for the period in review saw over $436,000 deposited by individuals who had placed themself on the exclusion list, with BetMGM retaining upwards of $260,000.

BetMGM’s Compliance Failures and the Resulting Penalty 

BetMGM has agreed to pay a civil penalty of $260,905, a $2,500 administrative fee, and will donate $20,000 to the Pennsylvania Council on Problem Gambling. 

Commissioner Shawn Dillan expressed surprise that BetMGM’s systems let one player deposit $183,000, “I mean, who’s got that kind of money to deposit $183,000? Doesn’t that raise a red flag?” 

He continued, “If somebody puts that big of a deposit into an account, doesn’t somebody got to look into that?” 

BetMGM’s Senior Director of Compliance, Sarah Brennan, responded, “We do evaluate players for any inconsistency in play behavior. We have an anti-money laundering team, but we have players of all value who wager on our platform. Based only on deposit amount, it wouldn’t necessarily raise a flag if there weren’t other issues that would have been flagged by fraud risk or AML.” 

BetMGM attributed the first error to the platform not properly consuming PII (Personally Identifiable Information). The company now conducts manual line-by-line reviews of any self-exclusion data before it’s uploaded to the platform. 

The latter violations were the result of manual errors and technological misconfigurations. BetMGM has told the commission that it now undertakes rigorous system testing and has invested in additional training and oversight. 

Commissioner Manzano-Diaz commented regarding human error, “I only have one question—you said, I think it was the second time, it was a human error. So, what do you do about that? How do you address that? That’s a challenging one because, as you know, humans make mistakes.” 

BetMGM’s response was to assure the Commission that rigorous training had taken place after the issue, “So when the issue was identified, and the individual who had made the mistake was forthcoming in the fact that they had identified how it happened and that it was a miss—a miss on their part—we went over the process with them again, exactly how it works. And that individual has not made the same mistake twice.”

How BetMGM is Addressing Self-Exclusion Breaches

BetMGM agreed on the settlement terms, given that the company had self-reported the identified issues. It has also outlined remediation measures taken:

• Manual review process for self-exclusion data;
• Increasing the size of the Compliance department from 9 to nearly 100 employees;
• Enhanced training for all staff;
• Investment in back-office technology;
• Regular internal audits for improved accuracy and oversight. 

Written By

Matt Bastock

Matt is a casino and sports betting expert with over two decades’ writing and editing experience. He loves getting into the nitty gritty of how casinos and sportsbooks really operate in order to make solid recommendations based on real experiences. His favourite games are blackjack and poker, and he loves watching NFL and soccer in his spare time.

The post Pennsylvania Gaming Board Fines BetMGM Over Self-Exclusion Violations appeared first on CasinoBeats.

The multi-year agreement will allow the iGaming and sports betting operator to gain exclusive intellectual property rights for slots, table games, and ‘non-traditional’ casino games. 

In addition, BetMGM will be featured as a sponsor in select weeks of the upcoming seasons of both shows, showing ‘never-before-seen partnership integrations’ for both shows. Further details on the activations remain unknown but have been promised throughout 2025. 

Adam Greenblatt, Chief Executive Officer at BetMGM, commented, “This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand. Family Feud and The Price is Right are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways.” 

“This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand,” said Adam Greenblatt, Chief Executive Officer, BetMGM. “‘Family Feud’ and ‘The Price is Right’ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways.”

Fremantle, part of RTL Group, produces and delivers content across 27 territories. The company’s notable shows include Got Talent, Priscilla, and House of Kardashian. It boasts over 495 million fans worldwide and 300 billion views for content across all platforms. 

In a release, Suzanne Lopez, COO of Fremantle North America, said, “Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. It’s all about enhancing how fans of “The Price Is Right” and “Family Feud” connect with the shows in fresh, immersive ways.”

BetMGM is no stranger to TV sponsorship

The Entain and MGM Resorts International joint venture has already made a foray into television, launching a new Wheel of Fortune-themed slot with game developer IGT in April 2024. This follows its collaboration in March 2023 to create the USA’s first brand-led online casino product. 

BetMGM has sponsored Wheel of Fortune twice, most recently sponsoring the Big Winners Tournament for a week in September/October 2024. Each day, a daily progressive jackpot started at $5,000 and increased with each spin. The jackpots were then combined into a tournament jackpot, which the winners of the first four days competed for on the final day of the activation. 

New properties to add to an extensive library 

The difference between the Wheel of Fortune campaign and the newly announced Fremantle deal is that BetMGM has acquired the intellectual property rights for both “The Price is Right” and “Family Feud” enabling the company to create exclusive new content. 

The company’s online casino offers over 3,500 titles in North American markets. The jackpot network includes over 20 titles, including MGM Grand Millions, Bison Fury, and Dead Sea Scrolls. BetMGM also operates under the Borgata Casino, Party Casino, and Party Poker brands. 

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Reporting to BetMGM’s Chief Revenue Officer, Matt Prevost, Hurbis brings 30 years of consumer marketing experience to the operator, including knowledge in consumer engagement, digital advertising, partnership development and experiential marketing.

“Sports betting is one of the most competitive and rapidly evolving industries in the marketing world, and I’m honoured to join BetMGM at such an exciting time in its growth,” commented Hurbis.

“BetMGM is a brand with incredible momentum, backed by a team that is redefining how we engage and entertain audiences. I look forward to pushing the boundaries of creativity and innovation to not only attract new audiences but enhance the experience for our loyal players to even greater heights.”

Before joining BetMGM, Hurbis was Chief Marketing Officer at retail mortgage lender Rocket Mortgage. He has also spent 24 years in automotive marketing with roles in advertising and communications for FIAT and Alfa Romeo.

At Rocket Mortgage, Hurbis helped the company achieve consecutive number one rankings on USA Today’s Ad Meter for Super Bowl commercials, in addition to launching the Rocket Mortgage Classic, the most-awarded event on the PGA Tour.

He has also previously collaborated with BetMGM’s creative agency of record, Highdive, on three top-ranked Super Bowl campaigns while at Rocket Mortgage.

Prevost added: “Building BetMGM from the ground up into one of the most recognizable brands in the sports betting and igaming sphere has been an incredible accomplishment made possible by the tireless efforts of our amazing team. Bringing a visionary leader like Casey Hurbis on board adds another impactful advantage for our brand.”

As previously mentioned, MGM Resorts has promoted Ari Kastrati to the position of Chief Content, Hospitality and Development Officer. He was previously Chief Hospitality Officer.

Reporting to MGM Resorts’ CEO & President, Bill Hornbuckle, Kastrati will be in charge of the company’s global design and development efforts and sports and entertainment partnerships.

In addition, he will continue to lead MGM Resorts’ hospitality strategy, including the development of food and beverage and nightlife concepts, as well as lifestyle, retail, leasing, and arts divisions. He will also serve on the company’s Executive Committee.

“MGM Resorts is continuing to extend into some of the world’s most exciting luxury destinations, and I am thrilled to play a bigger role in our growth,” stated Kastrati. 

“It’s an honour to not just grow within the company but serve in an expanded leadership role, and I look forward to helping the company redefine the gaming entertainment experience for our guests, in Las Vegas and globally.”

Kastrati has been with MGM Resorts since 2010, but has previously worked with several premium hospitality companies and has over 25 years of industry experience.

Hornbuckle added: “Ari has long played an integral role in making MGM Resorts the world’s premier gaming entertainment company. He has a keen sense of what consumers want, and what is cutting-edge in global luxury and entertainment. 

“His expertise will be essential as our company continues to develop marquee experiences in Las Vegas and beyond and create unparalleled resorts with world-class design in some of the world’s pre-eminent gaming markets.”

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