As a result, Betsson now becomes the first igaming company to become a ‘Tree Partner’ as the foundation aims to sustainably transform the Maltese environment by planting one million trees. 

Jesper Svensson, CEO for Betsson Group, stated: “Our operational headquarters is in Malta, and has so been for over 15 years, and we care a great deal about the island. By supporting the planting of trees, we help improve the environment and climate for all who lives here, with fresher air, lower temperatures and pleasant greenery. 

“Saġġar has created a lot of awareness on the well-being of the environment that surrounds us, and this resonates very well with our Betssonites. So, whereas we usually give a small gift to each employee during Christmas time, we decided to instead donate one tree on behalf of each and every of our 1,650 Betssonites across the globe. 

“On a larger scale, we are committed to running a sustainable business and have introduced a new local community engagement strategy and several energy and water conservation as well as waste management measures.”

Steve Mercieca, co-founder of the QLZH Foundation, added: “We were really happy to get the support of the largest gaming company on the island. Through this partnership, Betsson Group is leading the way in the protection of Malta’s environment. 

“When we started this journey with our partners Act Environment, we knew that we had to rely on the support and investment of organisations from the public and corporate world. Winning the trust of a multinational company such as Betsson Group truly means the world to us and we hope that it will inspire other companies to become partners of Saġġar.” 

The post Betsson commits to sustainability with QLZH deal appeared first on CasinoBeats.

Through the deal with the gaming studio, Betsson Group’s 20-plus brands – including Betsafe, Betsson, NordicBet, StarCasino, and JallaCasino.se – will gain access to the studio’s slot titles.

Gil Soffer, Senior Vice President of Sales and Business Development at Galaxsys, stated: “Betsson Group is an iconic operator and has led the way for many decades as a pioneer within igaming. We share the same pioneering company spirit as Galaxsys is a major force in the provision of fast and skill games to a more discerning digital player.

“Our games portfolio is available to Betsson’s 20+ brands, and we are positive their players shall receive the games favourably.”

Galaxsys titles that will be part of the partnership with Betsson include Roulette X, Jungle Wheel, Ninja Crash, Crasher, F Mines, Plinkoman, Mr. Thimble, Golden RA, Cash Show, Rocketon, Hi Lo, Blackjack, Penalty, Keno, Keno Express and Sic Bo. 

In July, Soffer spoke to CasinoBeats about the emergence of fast and crash games in the marketplace and the steps developers can take to make these popular formats even more successful and engaging.

Recently, Galaxsys also received games certifications for the Colombian and Greek markets, two regions in which Betsson also boasts a presence.

“Galaxsys has demonstrated that they are a forward-thinking supplier of games that appeal to a growing cohort of players looking for different and faster gaming experiences,” added Laura Peretta, Supplier Relations Manager at Betsson.

“Likewise, their integration and customer support teams provide the necessary level of due diligence, commercial and business cases to ensure a smooth process for both parties. We look forward to the feedback from our players over the next few months of operations.”

The post Galaxsys broadens content reach with Betsson Group appeared first on CasinoBeats.

Launching its flagship brand in the Danish market for the first time, the entity will sit alongside the group’s existing NordicBet brand in the region as the operator continues to expand across the globe.

“Denmark has always been an important market for us. By consolidating our operations under the unified Betsson brand, we aim to harness the power of consistency, scalability, and synergy,” commented Ronni Hartvig, CCO of Betsson Group.

“This rebranding approach empowers us to further optimise resources, cultivate a cohesive brand identity, and extend positive impact through diverse marketing initiatives and global partnerships.”

The launch in Denmark coincides with Betsson’s new global marketing campaign titled “A bet makes the difference”.

Rolled out across 10 European and Latin American countries, the new campaign emphasises betting as a form of entertainment, in particular, “the inherent excitement of betting rather than fixating solely on winnings”.

Directed by Rodrigo Saavedra and developed by Betsson’s in-house team, two separate TV commercials have been produced – casino and sports betting – and the marketing campaign is described as the group’s “most ambitious production to date”.

Betsson has also recently grown its presence in Latin America after becoming the main sponsor of Boca Juniors football club in Argentina.

The post Betsson Group bolsters presence in Denmark with flagship brand launch appeared first on CasinoBeats.

This will see the igaming studio’s suite of titles become available for Italian casino players through Light & Wonder’s OpenGaming platform, with an initial period of exclusivity to last until the end of October 2023.

“At StarCasino, we are proud to partner with Spinomenal, an innovative leader in the world of slots,” commented Stefano Tino, Managing Director of StarCasino. 

“This partnership not only marks Spinomenal’s exciting debut in Italy but also reinforces our commitment to sourcing the finest gaming providers and experiences from both the global and local markets. 

“Our aim is to enrich our offerings, enhance customer loyalty, and solidify our position as the ultimate destination for gaming enthusiasts. 

“We are certain that this new addition will be welcomed with enthusiasm and curiosity. To celebrate, we’re decided to launch a special promotional offer to all our valued customers” 

Under the terms of the agreement, StarCasinò users will be able to gain a suite of online casino games that include the likes of Majestic King, Demi Gods II and Poseidon Rising.

Furthermore, the operator will also benefit from the Spinomenal Universe, which was detailed in a CasinoBeats 100 Club special earlier in the year, and recently included the addition of Book of Lucky Jack – Baba Yaga’s Tales. The concept enables players to explore a realm where characters from different series coexist within new storylines.

This latest point of European growth comes after Spinomenal has targeted an array of regions across the continent in recent times. Greece, Portugal and Bulgaria were earmarked for expansion alongside Betshop, Luckia, AlphaWin and Palms Bet, while a NetBet collaboration swelled the studio’s presence across Romania, Greece, Italy, the UK, Malta and Germany.

Lior Shvartz, CEO for Spinomenal, noted: “We’re over the moon to go live in the Italian market with StarCasino. Italy has long been highlighted as an integral market for us to continue our expansion in leading regulated markets throughout Europe.”

The post Spinomenal maintains European focus after aligning with StarCasinò appeared first on CasinoBeats.

This will see the operator integrate a Spanish-language version of the igaming supplier’s roulette title, as each company looks to achieve an uptick across the aforementioned region.

The offering will go live via Betsson’s Betsafe brand, with the extension maintaining an alliance that spans multiple brands and countries around the world. Earlier in the year, Pragmatic Play agreed to supply live casino content to Betsson’s Jalla Casino Swedish brand.

Andrea Rossi, Commercial Director of Southern Europe and LatAm at Betsson Group, noted: “Pragmatic Play’s live casino customisable branding has already proven a hit across our operator estate, and we are delighted to bring it to our Betsafe customers.   

“We’re confident our players will enjoy the immersive roulette experience and look forward to working closely together for the foreseeable future.”  

Pragmatic Play’s roulette features customisable live casino branding, which will permit Betson to adopt bespoke customisation and dedicated environments. The product intends to give operators full control over the game’s look and feel.  

Betsafe becomes the latest addition to the online casino content developer’s live network, with Pragmatic Play aiming to maintain growth momentum across “key markets” worldwide.

“A customised brand experience paired with a localised language for roulette is a powerful combination, and we are thrilled to be adding value to Betsson Group’s Betsafe brand and its Spanish-speaking players,” commented Irina Cornides, Chief Operating Officer at Pragmatic Play.  

“Pragmatic Play has gone from strength to strength in Latin America and we are excited to be bringing our bespoke branded roulette with Betsafe as it expands into the region, giving even more players access to immersive live casino experiences that power up new possibilities of play.” 

The post Pragmatic Play strengthens Betsson alliance via Betsafe in LatAm appeared first on CasinoBeats.

As well as ensuring Light & Wonder and third-party content is available for Betsson via the OpenGaming digital casino system, the new deal increases the amount of content available to the operator across new and existing markets all over the globe. 

The deal expands on an existing collaboration between the two parties that has been in place for many years, in which Light & Wonder has utilised its content to support Betsson’s global growth.

Laura Peretta, Head of Supplier Relations at Betsson Group, stated: “Light & Wonder has been our trusted supplier since the early days of our journey within igaming. We followed a similar path of market entries when the landscape was shifting, and they have always been there for us.

“Their OpenGaming ecosystem guarantees expertise, scalability, and exceptional content delivery. We are delighted that we can continue the strong partnership and hold high expectations for our shared future.”

Described as a system that is robust, secure and can be easily integrated, Light & Wonder’s OpenGaming offers over 3,500 games from a global network of in-house and third-party game studios alongside a comprehensive range of responsible gambling tools to provide a safe and enjoyable gaming experience.

“We view Betsson Group as an important operator that has shown commitment and trust to Light & Wonder over many years,” added Magdalena Podhorska-Okolow, MD Europe at Light & Wonder.

“The fact that the agreement has been renewed solidifies the group’s plans to view us as a key growth partner. We work hard to understand Betsson Group’s trajectory and to ensure that we are the go-to partner for them to achieve their ambitions.”

The post Light & Wonder expands distribution deal with Betsson into new markets appeared first on CasinoBeats.

The founding members of IBJR include Bet365, Betsson Group, Betway Group, Entain, Flutter, KTO Group, Netbet Group, Rei do Pitaco and Yolo Group, which operate across over 100 countries.

André Gelfi, elected President of the IBJR, stated: “The IBJR’s mission is to collaborate with all sectors of society that want to learn more about the industry and understand how it can be harmoniously integrated into the Brazilian economy, as it has in other countries.

“We want to help build a safe regulatory environment for customers while financing the public sector and creating a sustainable operating environment for companies.”

Gelfi noted that the experience of the brands listed above will help when it comes to defining the regulatory framework of the Brazilian market.

“The issue of responsibility appears in the name of the institute precisely because this is the main spring for all actors involved in markets that have successful regulation. In these places, sports betting is seen as a source of entertainment that helps preserve the integrity of sport,” added the IBJR President.

“And it is clear that the sector’s sensitive aspects, such as compulsive gambling and money laundering, must be addressed in a forceful, logical, and responsible manner.”

Rafael Marcondes, Legal Director of the IBJR, highlighted the importance of regulation progressing to bring credibility to the market.

Marcondes noted: “The United States and Brazil legalized sports betting in 2018, while in the North American country, regulation has been happening quickly in its various States and bringing positive results, especially when it comes to tax collection, Brazil has fallen behind, allowing the proliferation of companies that are not committed to responsible gaming, which jeopardizes the credibility of the market without providing minimum guarantees to consumers.”

The IBJR has claimed that continental dimensions are “a challenge for regulation, but not a constraint”, stating that it is “eager to contribute technical solutions based on comprehensive experiences and global expertise” while adding that “clear and demanding compliance rules will be fundamental for the development of the local market”. 

Gelfi concluded: “No other country has enjoyed such a favourable environment for the construction of a successful regulation that can be an example for the world. The government can use aspects of countries that have successfully regulated and adapt them to the local reality.”

The post Global igaming brands form Brazilian Institute of Responsible Gaming appeared first on CasinoBeats.

This will secure an expanded presence in the Italian online casino space, with the brand set to gain a fresh wave of content from the igaming supplier.

“We are pleased to be live with StarCasinò. Betsoft has established a reputation for quality content across Italy which is a very important market for us,” stated Anastasia Bauer, Head of Account Management at Betsoft Gaming.

“Players will be doubly delighted to access our portfolio through a destination brand such as StarCasinò. We are looking forward to working together to deliver amazing experiences for players.”

Under the terms of the partnership, games that are set to be integrated into the operator’s lobby include Fruit Zen, SugarPop2, Safari Sam, Stampede and Lava Gold. 

These will be complemented by titles under the ‘Take’ series, beginning with Greek god themed Take Olympus and crime caper Take the Bank, with all releases having been certified, translated and localised for market in a bid to “ensure maximum impact and entertainment”.

The AAMS licensed StarCasinò will also see the slots benefit from the latest addition to Betsoft’s Drive promotional toolbox, which includes Take the Prize and Tournament.

The former, which was the maiden Drive launch for the supplier, offeris a randomly triggered fortune wheel with cash prizes or bonuses at any point in a game without interrupting play.

Furthermore, Tournament provides leaderboards on each game, which constantly update in real-time, allowing players to track their own, and other players’, progress throughout any promotion.

Stefano Tino, Managing Director of StarCasinò, added: “StarCasinò is constantly working to offer its players the best innovation and excellence in the gaming market. 

“Our partnership with Betsoft goes in this direction, with the goal of offering amazing high quality slots to give all players unique gaming experiences. We hope that this partnership will continue to grow and that this is just the beginning.”

The post Betsson’s StarCasinò delivers Italian gaming depth for Betsoft appeared first on CasinoBeats.

Using its proprietary Chroma technology that supports ‘bespoke customisation’, Pragmatic Play’s offering will allow Jalla to create a ‘dedicated branded environment’ for players to enjoy roulette games in the style of Jalla Casino. 

“Pragmatic Play is always looking to consolidate partnerships with leading operators,” stated Irina Cornides, Chief Operating Officer at Pragmatic Play.  

“Our Chroma solution offers a unique, customisable product offering to online casinos, and we are thrilled to expand our live casino reach even further in Sweden with Betsson’s popular Jalla brand.”  

This deal involving Jalla Casino has furthered an extensive partnership between Pragmatic Play and Betsson while adding to a busy start to the year for the supplier, following on from a recent deal to extend its outreach in Brazil via Jacare.bet made earlier this month. 

Mattias Wennerkvist, Managing Director at Betsson Group Sweden, added: “This is truly an exciting collaboration for Jalla, which continues to grow and take market share in Sweden. 

“This joint effort with Pragmatic Play allows us to offer a unique branded solution to our customers, all rolled out swiftly, immediately giving us a strong, engaging range of Roulette games.” 

In addition to targeting LatAm expansion, Pragmatic Play has also turned its focus to the European continent since the turn of the year, forming an alliance with Betpoint to bolster its presence in the Italian market. 

The post Pragmatic Play to supply Betsson’s Jalla Casino with live casino solution appeared first on CasinoBeats.

Under the terms of the agreement, Bragg Gaming’s complete catalogue of igaming content, from both in-house and partner studios, will reach the player bases of over 20 brands under the Betsson Group banner. 

Lara Falzon, President and Chief Operating Officer at Bragg, commented: “An operator that offers over 20 of the online industry’s most popular brands, Betsson Group is a considerable partner to ally ourselves with.

“We’re delighted to announce the news and especially so as we have much more to reveal throughout the year as we place our content in front of a wider and more diverse global player base.”

Included as a part of its content offering, slots from Bragg’s proprietary studios will become available to Betsson platforms across the world, with games such as Atomic Slot Lab’s Dreamy Genie and Sea of Plenty by Indigo Magic. 

Karl Schranz, Director of Gaming at Betsson Group, added: “Betsson Group lives by its vision to provide the best customer experience in the industry and we can’t do that without an ever-evolving offering of quality games at our disposal.

“Partnering with Bragg gives us exactly what we need to align with that goal and we’re thoroughly looking forward to rolling their content out to players across our brands.”

This move adds to a busy month for Bragg Gaming, after recently focusing on European expansion after debuting in the Belgian market with Superbet Group brand Napoleon. 

The post Betsson bolsters content offering with Bragg Gaming integration appeared first on CasinoBeats.