The Michigan studio will broadcast games to Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.

It includes five blackjack tables (one reserved for VIPs), one roulette table, and one baccarat table. All tables feature custom-branded felts featuring iconic Caesars destinations and each online casino platform.

Select tables also feature custom felts co-branded through partnerships with professional sports teams.

In a press release, Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, said:

“Our third live dealer studio expands our fully customized live dealer experience that is already extremely popular in Pennsylvania and New Jersey into another key jurisdiction where our online casino platforms are live.”

“The studio design takes inspiration from our flagship destination, Caesars Palace, to authentically recreate the atmosphere of Las Vegas for online players. We look forward to our Michigan players enjoying the new experience.”

Caesars’ Bespoke Game Strategy Continues to Grow

The branded live dealer studio marks another step in the company’s strategy of expanding its library with Caesars-branded content.

The operator unveiled its first bespoke game, Caesars Cleopatra, in August 2023, shortly after introducing its Caesars Palace Online Casino standalone app. The standalone casino’s goal was to deliver a better product, which would help the company gain a higher market share. To achieve that, Caesars employed a branded game strategy.

Since then, it has unveiled over a dozen bespoke games, including slots like:

• Caesars Palace
• Caesars Palace Megaways
• Caesars Cleopatra
• Caesars Fortune
• Caesars Emperors Gold
• Caesars Palace Garden of the Gods
• Caesars Palace Frenzy

Additional games include Caesars Palace Riches LuckyTap, Caesars Palace Slingo, Caesars Palace first-person blackjack, and the live dealer table games.

Branded Content Strategy Drives Market Share Gains

The bespoke product strategy has helped Caesars achieve some of the standalone app’s goals. In Michigan, the platform held a 4.5% market share in July 2023, a month before the debut of Caesars Cleopatra. That placed it in sixth spot out of 15 operators in the state.

A year later, in July 2024, Caesars Palace Online Casino’s market share had climbed to 6.3%, moving up one spot.

The latest data from Michigan shows that in May 2025, online casinos generated $251.5 million in gross gaming revenue, with Caesars Palace Online Casino capturing a 6.6% market share. While still in fifth place, it’s narrowing the gap to the fourth-placed BetRivers Casino, which had just over 7% market share.

A similar scenario is unfolding in New Jersey. For May, when online casinos generated $246.8 million in gross gaming revenue, Caesars Palace Online Casino captured a 7.3% market share. Caesar’s market share is nearly one percent higher than May 2024, when it held a 6.4% market share.

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Caesars Palace Online Casino in Pennsylvania advertises a welcome bonus for new customers. It states that after they sign up and make their first deposit, the platform will match that sum 100%, up to $2,500 in the form of bonus bets.

Caesars Palace Bonus “False and Misleading”

PHAI, a nonprofit legal research center based at Northeastern University School of Law in Massachusetts, claims that Caesars Palace lures new customers with a false and misleading promise of a “$2,500 deposit match.”

The plaintiff alleges that only in the fine-print terms and conditions does the platform disclose that a new customer who plays blackjack must gamble at least $375,000 within their first seven days to unlock the reward.

PHAI highlights that Caesars and Harrah’s Casino keep all the money lost by new customers during the first seven days. It adds that a blackjack player cannot withdraw any funds or winnings unless they’ve gambled the $375,000.

The lawsuit alleged that Caesars and its partners have “effectively rewritten” Pennsylvania laws by requiring customers to gamble up to $375,000 before being able to withdraw any winnings. It adds,

“The public is not told that the promotion is designed to snare new customers in a ‘wild chase of action,’ where the bonus is unattainable and therefore impossible to win.”

The lawsuit seeks an injunction to stop the promotion and similar playthrough bonuses. It also seeks statutory damages and attorneys’ fees.

How did PHAI arrive at the $375,000 figure based on the $2,500 bonus?

At the heart of the lawsuit is a concept familiar to many online gamblers: playthrough requirements. The term is also known as wagering or rollover requirements.

Playthrough requirements mean how much a player must bet before they can unlock bonus funds and associated winnings.

For example, a 1x wagering requirement on a $10 bonus means you must bet $10 to unlock that bonus. At the same time, a 20x requirement on that same $10 bonus means you must bet $200 ($10 x 20) to unlock it.

There are rare instances of bonuses at online casinos and sportsbooks that do not have playthrough requirements.

At online casinos, the wagering requirements usually depend on the type of game. Slots typically have the lowest requirements, while table games, such as blackjack, have the highest requirements.

So, looking into the terms and conditions of the Caesars Palace Online Casino welcome bonus, the fine print says:

• Playthrough requirements on slots are 15x.
• The playthrough requirements for video poker are 30 times the bet amount.
• Wagering requirements on all other casino games are 75x.

To receive the maximum $2,500 bonus, a customer must wager $37,500 on slots ($2,500 times 15). That increases to $75,000 for video poker ($2,500 times 30). For games such as blackjack and roulette, that amount is $375,000 ($2,500 times 75).

Additionally, the terms stipulate that the player must wager the required amount within seven days of making the deposit. If the customer does not meet the requirement, they do not receive the bonus or any partial amounts.

It’s essential to note that claiming the welcome bonus is not mandatory for new players joining an online casino or sportsbook.

PHAI Has an Ongoing Lawsuit Against DraftKings

PHAI’s lawsuit against Caesars Palace Online Casino is not the first instance where the organization has taken legal action over bonus marketing practices in online gambling

In December 2023, it filed a class-action lawsuit in Massachusetts against DraftKings on behalf of two state bettors.

The lawsuit challenged the platform’s widely advertised “$1,000 signup bonus” as deceptive and unfair. The fine print of that offer included an initial deposit of $5,000. Also, players must wager $25,000 over 90 days to unlock the bonus (essentially a 25x playthrough requirement).

The plaintiffs alleged that they would need to wager $276 per day for 90 days to get $1,000. The case is still ongoing, with a judge denying DraftKings’ motion to dismiss in August 2024.

The Massachusetts case is one of several against DraftKings regarding allegedly deceptive practices related to bonuses and the language used in them. The platform’s use of phrases like “free bets” and “no sweat” has resulted in lawsuits in several states. Those include Maryland, New York, Illinois, and most recently, Pennsylvania.

Massachusetts Gaming Commission Also Under Fire

Operators are not the only ones facing legal action by PHAI.

In October 2024, it sued the Massachusetts Gaming Commission (MGC). In that lawsuit, it asked the court to compel the regulator to adhere to state law and turn over data that casinos gather to track player behavior.

Under Section 97 of the Expanded Gaming Act, casino operators are required to submit anonymized data on player behavior to the commission. MGC must then share it with researchers.

The lawsuit alleged that the regulator had never collected the data.

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