Part of ComeOn Group, ComeOn joins NOGA’s membership list which includes the likes of LeoVegas, Entain, bet365, Betsson, Flutter Entertainment and Kindred.

Commenting on ComeOn’s membership with NOGA, Acting Director Eric Konings stated: “ComeOn has managed to build up a good brand awareness in the Netherlands in a short period of time, and we are pleased that this provider has now joined us.

“The Dutch gambling market is facing a number of interesting challenges, which we can best tackle in close cooperation. Now that ComeOn has become a member of us, we are even stronger in that respect.”

Founded in 2008, ComeOn Group now consists of over 500 employees operating across 15 different brands in various countries globally. In the Netherlands, the operator’s offerings include casino, live casino and sportsbook.

Back in September, the Netherlands’ government presented its budget for 2025, revealing a gambling tax increase which will be completed in two steps, initially increasing from 30.5% to 34.2% in 2025, before increasing again to a final figure of 37.8% in 2026.

This tax will be paid on winnings of more than €449 from a lottery or casino in the Dutch market.

Following this announcement, NOGA released a joint statement alongside Vergunde Nederlandse Online Kansspelaanbieders (VNLOK – Licensed Dutch Online Gambling Providers) and VAN Kansspelen, stating that they believe the tax increase will cause more operators to leave the regulated market, resulting in decreased tax revenue.

The statement read: “The regulated gaming sector (represented by trade associations NOGA, VAN Kansspelen and VNLOK) reacts with great concern to the government’s intention to increase the gambling tax from 30.5%, 34.2% in 2025, to ultimately 37.8% in 2026. 

“In view of the phased introduction, the government shows some recognition of the risks of counterproductive effects on gambling policy objectives and the public purse, but does not allay concerns about the continued existence of regulated gambling offerings. This underlines the need to map the effects of the gambling tax, in conjunction with other announced policy changes, ongoing evaluations and previous parliamentary decisions, more fundamentally and carefully.”

The statement continued: “All the facts and figures indicate that the tax increase will lead to a further depletion of the regulated supply. Tax revenues will fall as a result. At the same time, an increase in illegal and therefore riskier gambling is to be expected. 

“This is to the detriment of the general policy objectives of the Dutch gambling policy, which specifically focus on consumer protection and the prevention of fraud, crime and gambling addiction. If this is abandoned, social costs will increase and therefore mean additional financial setbacks.

“The members of NOGA, VAN Kansspelen and VNLOK call on the government to bring the financial targets in line with the gambling policy, and to discuss this with the parties involved. In this context, the social importance of the safe and regulated range of games of chance on the one hand and the income for the state treasury on the other hand will have to be balanced with each other. 

“For these purposes, it is essential that the proper exploitation of legal supply remains possible, and it is precisely this that will come under serious further pressure as a result of the proposed tax increase.”

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With deep dives into marketing strategies set to take place at SBC Summit, we spoke with Aline Oliveira, Head of PPC at ComeOn Group, to find out how marketers can “drive effective reach and revenue growth for gaming brands” with an approach tailored to multiple territories. 

What are some key factors that marketers must consider when aiming to appeal to as many jurisdictions as possible?

Each jurisdiction has specific laws and regulations governing igaming. First step for marketers is to stay informed about these legal requirements and advertising restrictions to ensure compliance. Additionally, promoting responsible gambling practices tailored to different jurisdictions builds trust and credibility. Crafting a successful igaming marketing strategy across multiple jurisdictions demands a multifaceted, data-driven approach. A full-funnel strategy and a comprehensive digital media plan are crucial for success.

Traditional media, especially TV, still holds significant influence in most markets, but it has been losing viewership in recent years, while digital media consumption has been growing steadily. Digital channels can drive effective reach and revenue growth for gaming brands, especially if optimised with a mobile-first approach. Given the dominance of mobile devices  among online casino and sports betting players, a robust mobile strategy, encompassing a mobile-web and app strategy, is imperative for success. 

A balanced digital marketing mix starts with a top-funnel advertising strategy including social, YouTube, and programmatic ads to build brand awareness. This requires a strong brand strategy, high-quality content, relevant targeting, attractive offers and a dynamic odds feed to complement. This awareness must be supported by a comprehensive bottom-funnel strategy, focusing on Search Engine Marketing and Optimisation.

As brand queries represent over 70% of gambling-related searches in most markets, make sure to leverage on this significant traffic opportunity. The competitive gambling affiliate landscape also offers great potential. Success depends on selecting affiliates who can deliver high-quality customer acquisition, key to driving high marketing efficiency. Once this qualified traffic reaches your platform, continuous testing is essential to improve onboarding flows and conversion rates.

My years of experience in igaming has shown that bonuses are a powerful catalyst for driving large-scale user acquisition, they must be competitive yet designed to prevent fraud. Moreover, it’s equally important to analyse user cohorts and properly control bonus promotion budgets, as it is one of the most effective ways to increase return on ad spend. Beyond acquisition, the CRM strategy is key for retention and revenue growth. Personalization can significantly enhance the user experience by tailoring content based on demographic, behavioural, timing and interest-based data. 

While these elements form a solid foundation, remember that each market has unique characteristics. Cultural nuances, seasonalities, local regulations and competitive landscapes must be carefully considered to create an effective and compliant marketing strategy.

What impact has Google Play’s recent regulations had on the marketing industry within gaming? 

The igaming industry is closely monitoring the evolution of app store regulations, particularly regarding the Digital Markets Act. Adopted by the European Union in November 2022 and set for full enforcement by the end of 2024, the DMA encourages the emergence of alternative app stores, and regulating consent managements. Google is adapting by enhancing user consent and increasing transparency around data usage.

For advertisers, this means requesting and sharing specific consent signals with Google Ads related to advertising and personalisation. The DMA mandates greater transparency in advertising practices, including clear labelling of ads and restrictions on certain types of advertising. Limitations on data usage for ad targeting may affect the precision and effectiveness of ad campaigns.

Google now requires new consent fields: the ‘ad user data’ field indicates if a user consents to their data being sent to Google for ad purposes, and the ‘ad personalization’ field shows if a user allows personalised advertising. Advertisers must obtain and share these user consent signals with Google for any EEA traffic. This operational shift may require using a Consent Management Platform (CMP) to collect and manage user permissions. Businesses should also prepare for potentially smaller audience sizes, similar to the challenges after iOS 14’s privacy changes.

Beyond the DMA, app stores have experienced significant changes, such as stricter app quality standards and updates in app store optimisation. Additionally, Google Play has made notable progress in its gambling policies. Currently, gambling apps are allowed in 37 countries on the Google Play Store, with this list expanding in recent years to include countries like Brazil, Mexico and India.

How important is understanding local culture for presenting a strong brand identity?

Local cultural intelligence is the keystone of a successful gambling brand. Prior to entering a new market, my team and I conduct in-depth market research to gain a comprehensive understanding of local culture, competitive dynamics and regulatory frameworks.

This understanding can provide a competitive edge allowing us to offer tailored campaigns and experiences. The ComeOn brand is a great example of successful brand adaptation strategy. Currently operating in seven markets across Europe and North America, its communication is well adapted to local preferences and cultural sensitivities, meanwhile maintaining a solid global brand identity.

To thrive, operators must transcend mere market entry and cultivate a deep-rooted connection with their audience. Effective communication in the local language, including slang and idiomatic expressions, tailored to cultural nuances ensures clarity and resonance. 

Can you explain the importance of analysing brand identity and marketing techniques at an event like SBC Summit? What are you most looking forward to at the event?

SBC Summit is a pivotal event for the gambling industry to converge, network and explore emerging trends. I’m thrilled to join the panel on brand identity among other marketing topics with top industry leaders.

Why analyse branding? A strong brand identity is crucial for effective gambling marketing and provides a framework for creating impactful campaigns. 

At ComeOn, the brand strategy is at the core of our marketing strategy. We employ a clear messaging framework as the foundation for all our marketing efforts, ensuring consistent messaging across channels and markets. We aim to maintain a coherent brand proposition, tone of voice, slogan, style guide and headlines, reinforcing brand recognition and building trust with our users. This is possible because we have thoroughly defined our brand essence, vision and target audience. Beyond just message coherence, our brand strategy serves us as a competitive differentiator.

At SBC Summit we will be carefully analysing these topics so industry professionals can gain insights to enhance their own strategies and drive business growth. Discussing marketing strategies also helps me generate new ideas for my daily work, and I look forward to sharing insights and opportunities in this relevant panel. I’m also excited to meet friends and industry peers, hoping to build valuable collaborations and partnerships.

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Leveraging its proprietary platform technology and advanced data warehouse, ComeOn announced it will introduce a personalisation strategy that tailors content to individual preferences.

Furthermore, ComeOn is broadening the use of Opti-X, Optimove’s Digital Experience Platform (DXP), beyond casino to now include sports on its proprietary platform.

Sherwin Jarvand, Chief Data Officer at ComeOn Group, said: “Personalisation has always been key to our strategy and powered by our proprietary platform. 

“As we gear up to grow our sportsbook business, it is essential we apply the same ethos across our platform and full product offering. Extending our partnership with Optimove will further enhance the betting and casino experience for all of our customers through personalised onsite experiences as well as automated, dynamic, and relevant CRM content. We are excited to continue our journey with Optimove and deliver best in class, personalised sports betting and casino player engagement.”

Matthew Gilbery, Director of Personalisation Offering at Optimove, added on the deal: “ComeOn Group is a perfect example of how to tackle personalisation at scale. 

“They embrace full multi-channel personalisation, optimising the customer experience without boundaries. It is organisations like theirs that present challenges and opportunities that drive Optimove to continually improve CRM Marketing for igaming.”

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When musicians try to do something different to what made them famous, it can go very badly – think Metallica’s dalliances with orchestras and Lou Reed, or Dee Dee Ramone’s best-forgotten hip-hop album. It can also lead to even greater success, as the bank balances of The Beatles and Radiohead undoubtedly show.

One man who is confident that his attempt to do something different will turn out to be more John Lennon than Lars Ulrich is ComeOn Group’s CEO Juergen Reutter, who is aiming to increase the Nordic online casino powerhouse’s revenues by developing a strong sportsbook offer to augment its core gaming products.

“Our strategy is to become a tier one operator in the sports market,” Reutter affirmed. 

“For us, it’s a key goal because we are very dominant in the casino market, where we have significant market shares in our territories. But when it comes to sportsbook, we are underrepresented. 

“We are running at around 15 per cent of our revenues from sportsbook, but we believe our fair share, the fair share of the sports-led operator, lies at 30-35 per cent and above. So we are here to double our sportsbook business in the next three years.”

“We can only achieve that through the investment we have now made in product, platform and people”

This is no idle boast or a figure simply plucked out of the air, as the ComeOn Group team has shown the diligence and ambition of Paul McCartney in preparing for the change. 

“We can only achieve that through the investment we have now made in product, platform and people to unlock that growth, and follow up on our strategy to become a tier one sportsbook operator,” he added.

The investments that Reutter, the former Chief Experience Officer of William Hill Online and CEO of Addison Global, is referring to have been at the heart of the transformation he has driven since joining ComeOn Group in 2020. His initial goal was to ensure the business benefited from what he described as the “untapped synergies” from the 2017 merger between ComeOn and Cherry. 

“When I started, one of the transformational projects we were running was to move our entire business onto one platform, one technology stack, as the business was running post-merger on two separate technology platforms,” he recalled. 

“This entailed a big transformational change for the organisation, but it was successfully conducted and now all of our brands in all of our markets are running on our core proprietary igaming platform. This obviously unlocked a lot of synergies, but also paved the way for growth in the business.”

He continued: “We also undertook an in-depth assessment of our market portfolio and refocused it on some core locally-regulated markets, which meant we also exited some markets. This focus means we are now in what I call a peer-leading position in those locally-regulated markets, if I compare our business to competitors who give their numbers publicly.”

“We developed and upgraded our culture in the business, and introduced new company values”

Every bit as important has been the investment made in people and in changing the culture of the business, to make it a great place to work and ensure the team has fully bought into the company’s goals.  

Reutter explained: “We developed and upgraded our culture in the business, and introduced new company values guiding the operational framework. Now we are in a position where we are taking the bright heritage of the past into the values that are driving our approach to future challenges, making sure the organisation stays agile and is running a winning culture. 

“With all this done, we’re looking ahead and we are delivering double-digit growth year-in and year-out. Our outlook is very clear on where we want to be and what we want to achieve.”

Refreshing and Repositioning 

With the core of the business primed and ready for expansion, the company has embarked on a rebrand of its flagship ComeOn! brand. One of 15 operated by the Group, it is more than 12 years old and during that time has built a reputation as a casino-dominated platform with strong relevance to local audiences in Sweden and the rest of Scandinavia.

But every successful brand has a refresh from time to time and it has now been updated to reflect the shift in the company’s priorities. 

“The rebrand of ComeOn! goes along with the strategic change in moving the business more towards a sports-led organisation. The brand got a refresh and also a repositioning from a casino-led brand to a sports-led brand,” said Reutter. 

“We are now taking the brand and the strategic repositioning on to the next stage, as we want to become a leading sports betting destination for our audiences in all our markets. This time, we are doing it with our own platform and our own trading capabilities.”

“We keep assessing entry from all angles, including an inorganic step into the market in the UK and Italy”

In Reutter’s view, ownership and control of the platform technology is vital to the success of the business. It gives ComeOn Group the flexibility to innovate, differentiate and localise whenever it needs to, and that is an approach that has delivered “strong market share positions” for its casino business. 

“We are basically taking what has been successful in the casino world into the sports world, and we couldn’t have done that with an outsourced solution,” he explained. “It was very clear for us that we needed to fill the gap in our technology value chain and add our own sportsbook to have a full end-to-end technology capability to drive the business and the sportsbook. 

“Our strategy is very clear. We want to become a tier one sportsbook operator and we believe this has to be done with a differentiating, innovative capability that can only be delivered with an in-house sportsbook.”

To meet that need, the Group acquired Austrian sportsbook technology company Arland Technologies and its team has worked in tandem with ComeOn’s existing in-house tech team to deliver the new sportsbook proposition.

“The cultural fit of Arland is working very, very well and joining forces with them was a key enabler for our sportsbook strategy,” said Reutter. “The engineering team in Austria has delivered a top-notch sportsbook platform and the trading capabilities of our joint teams are making sure we are continuously delivering against our goals.”

With a clear aim to be as successful in the sportsbook vertical as it already is in the casino market in Sweden and the rest of the Nordics, coupled with recent market entries in the Netherlands and Ontario, you could be forgiven for thinking that ComeOn Group has more than enough to keep its staff occupied.

Reutter, however, enjoys a challenge, as long as it is one that has the potential to build further success for an already thriving business.  

Asked about future plans for ComeOn Group, he replied: “Obviously we are a European-centric operator, and we are continuously assessing new market entries and looking at our locally-regulated portfolio. 

“If you look at the European market, there are two obvious markets we are not operating in – that’s the UK and Italy, two of the biggest markets in Europe. We keep assessing entry from all angles, including an inorganic step into the market in the UK and Italy.”

It appears then, that Reutter is definitely a man who relishes a challenge and values ambition. From attempting to make the company a serious player in the sportsbook sector to targeting Europe’s two most competitive markets, it promises to be an eventful next two years.

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This latest appointment detailed by the company will see Parry transition to leading the customer engagement function across ComeOn’s portfolio of markets and brands, after previously heading up its proposition team.

In the role, he is charged with playing “a crucial part” in maintaining the group’s strategic focus on sportsbook, as well as delivering “an overall personalised service interface together with real-time CRM for a unique and safe player experience”.

ComeOn noted that this manoeuvre comes amid a “main focus” of a people first strategy that is aiming to identify internal talents to create a healthy career path with promotions from within.

This latest news follows “a series of important internal career progressions”, with Matthew Cawston appointed Director of Marketing Operations and Robert Rothman named as Director of Performance Marketing at ComeOn Group earlier in the year.

Parry’s journey through the industry started in April 2012 as a Digital Sportsbook CS Team Manager at Ladbrokes Coral, with stints at the likes of Oddschecker, Kindred, the new rebranded Entain, Addison Global and BitStarz Casino following. He joined ComeOn Group in September 2021 as Sportsbook Proposition Manager.

Sherwin Jarvand, who was appointed as Chief Data Officer at ComeOn Group in January, said: “We are very proud to promote from within again for a key role in ComeOn’s future.

“Offering a best-in-class player engagement across all our customer’s touch points is always at the front of our minds and with Owen leading this area now, we are in safe hands to take this strategic goal to the next level.” 

Last month, as part of a strategic live casino focus, ComeOn Group has introduced a relevant offering for several Scandinavian markets, which is titled Nordic Ruby Lounge.

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Part of the group’s Ruby Lounge portfolio, the igaming operator’s latest introduction incorporates blackjack and roulette tables with native Scandinavian dealers to provide a “top of the line” live casino experience with a customised and personalised “local touch”.

Created as part of ComeOn Group’s strategic live casino focus, the bespoke lounge will be made available in the group’s core markets.

Commenting on the Nordic Ruby Lounge launch, Cristiano Blanco, Chief Product Officer at ComeOn Group, said: “We are extremely happy to see Nordic Ruby Lounge take things to the next level with our live casino offer.

“Our Nordic players can now enjoy a bespoke environment locally tailored around their preferences, with native dealers for that extra cherry on top. It’s been about great teamwork throughout all involved departments, which has landed us in a great quality product with a truly impressive design and functionality.

“For us, the launch of Nordic Ruby Lounge is a great milestone and with that said we are looking forward to seeing Nordic Ruby Lounge succeed and take things up a notch.”

Nordic Ruby Lounge’s launch sees ComeOn Group continue a push for Scandinavian expansion, following the operator’s recent decision to bring the WeSpin casino streamer platform to Denmark.

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Gaming Innovation Group

Michael Ahearne, SkyCity Entertainment Group’s Chief Executive Officer, issued an immediate resignation as a board member of Gaming Innovation Group earlier this week.

He initially joined the board on April 1, 2022, after the Auckland, New Zealand, headquartered casino and entertainment operator became a GiG shareholder in connection with the acquisition of Sportnco.

“SkyCity is represented in GiG’s nomination committee and will participate to propose a board composition to the annual meeting of shareholders in May that has an adequate breadth of competence, experience and background and will contribute to a continued positive development for GiG,” company statement said.

ComeOn Group

ComeOn Group, the B2C igaming subsidiary of Cherry Gaming, has announced the promotion of Sherwin Jarvand to Chief Data Officer.

The appointment sees ComeOn enlarge its c-suite executive leadership team, with Jarvand having formerly served as Director of Customer Engagement since joining the company in 2023. In the new role, hewill be tasked with reorganising the data strategy and intelligence of ComeOn’s brands and units.

He will report directly to ComeOn CEO Juergen Reutter, who remarked: “Sherwin has an outstanding track record in the industry, and I am sure that he will further intensify our efforts around personalisation and player engagement enablers for us to continue delivering an exciting and safe entertainment experience to our customers.

“To add, I am also very proud that we have promoted talent from within, which is something we always encourage from a people strategy perspective here at ComeOn.”

Fontainebleau

Brett Mufson has been confirmed as President and Chief Executive Officer of the yet-to-open Fontainebleau Las Vegas casino resort.

In the role, Mufson will be responsible for leading the development of one of the construction project as the resort aims to introduce “the next generation of Las Vegas’ luxury hospitality industry; leading every detail of design, operations, and guest experience”.

Fontainebleau Development has previously confirmed that it is targeting the fourth quarter of 2023 for the grand opening of the 67-story casino and resort.

“Brett and I have spent years together as partners and he is a brilliant leader whose expertise provides us an extraordinary amount of confidence to build our brand with unparalleled consistency and focus,” noted Jeffrey Soffer, Fontainebleau Development’s Founder, Chair and Chief Executive Officer. 

“After years of critical contribution to the overall Fontainebleau Development brand and the building of Las Vegas, we are now poised to successfully run our entry into the Las Vegas market and establish our legacy on the Strip.”

Casino Cosmopol

Svenska Spel’s Casino Cosmopol has appointed Ola Enquist as CEO of the division, a position that he will take up no later than June 2023.

This will see the current Chief Operating Officer of First Camp, a Scandinavian camping group, become a part of the management team at Svenska Spel and report directly to Patrik Hofbauer, president and CEO of Svenska Spel.

“I am very happy to welcome Ola Enquist as the new CEO of Casino Cosmopol and business area manager for Casino Cosmopol & Vegas,” commented Hofbauer.

“His experience from, among other things, the hospitality industry and retail will be valuable in developing our business within land-based casinos and ATMs. “Ola also has solid leadership skills from leading positions in business, as well as from his time as a professional officer.”

Continent 8 Technologies

Continent 8 Technologies has begun 2023 with pair of fresh hires amid a continued aim of expanding on a global scale from the group’s current more than 90 locations across four continents.

This has seen Randy Alessio and Nigel Renouf both join as Regional Sales Directors and will be responsible for managing existing customer relationships and helping to drive the group’s international customer expansion plans in core markets including Europe and the Americas.

Brian Koh, Chief Commercial Officer at Continent 8 Technologies, stated: “Randy and Nigel are extremely experienced, knowledgeable specialists. Our new hires augment our commercial team which comprises the highest calibre of talent.

“While we are focused on expanding the business, we go to great lengths to ensure that our customers continue to receive the unrivalled service and support that we have built our name on. Randy and Nigel will help us to achieve both of these goals.”

Mount Airy Casino Resort

Pennsylvania’s Mount Airy Casino Resort has named Ben Koff as Chief Operating Officer and General Manager, pending approval by the Pennsylvania Gaming Control Board.

In his new role, he will manage all aspects of the casino and resort’s operation, including gaming, guest services, human resources, financial performance and sales and marketing. 

In a more than 16 year career within the industry, Koff has worked for companies including Caesars Entertainment, Golden Nugget, Carnival Corporation, sbe Entertainment Group and, most recently, the Scarlet Pearl Casino Resort in Mississippi.

“Ben’s wealth of expertise in the gaming and hospitality industries, coupled with his passion for exceptional service, make him an invaluable asset to lead our executive team,” said Lisa DeNaples, Mount Airy Owner and Managing Trustee. 

“We are pleased to welcome Ben to the Mount Airy Team and look forward to all he will accomplish as Chief Operating Officer and General Manager.”

The post ComeOn, GiG and Casino Cosmopol: on the move appeared first on CasinoBeats.

The product, which was first detailed in May 2021 with an aim of tapping directly into a new player demographic of young casino streaming enthusiasts, looks to provide such services “in a safe and protected environment in line with local regulations”.

WeSpin comprises dedicated responsible gambling features and player-funds safeguards, including pre-committed budgets and bet ranges, which serve to promote informed player decisions, and aim to drive players to a “safe and protected” offering.

Ruben Waage, Head of WeSpin, explained: “All participants in the WeSpin events must be registered customers with ComeOn to ensure that player security and care are in the high seat. 

“This will be done through top-of-the-line responsible gaming initiatives, whereby all WeSpin-related employees and streamers go through certified responsible gaming training before going live with WeSpin and facing customers.”

WeSpin stresses a primary focus on elevating “the playing experience of a regulated brand to new heights,” in addition to helping “drive more channelisation to a stable and mature market”.

As a result of this move, WeSpin and the groups’ flagship brand ComeOn will now offer this experience to the Danish market after an initial introduction to the market in 2019.

This launch in Denmark, said ComeOn, is set to be the first of its kind that the company hopes will pave the way for similar approaches for other markets in the group’s portfolio.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “Our product strategy for WeSpin has always been to provide this service to our locally regulated markets. 

“This means that WeSpin is no different from any other product feature or marketing channel, and therefore naturally matching local regulations.

“At ComeOn, we believe that casino streaming services need to be provided in a safe and protected environment in line with local regulations.”

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ComeOn Group

ComeOn Group has strengthened its senior management team after announcing the appointment of new product leads for its casino and sportsbook units. 

The group has confirmed the appointment of Aaron Lowe as Director of Casino, effective November 1, who joins from Mr Green, the European online gambling subsidiary of William Hill, where he served as Head of Gaming between 2020-2022.

Further changes see ComeOn welcome Jonathan West as Director of Sportsbook, where he is charged with developing the next phase of the firm’s sports betting offering across regulated markets. West joins from Casumo and has also had stints at BetVictor and MoPlay.

Cristiano Blanco, ComeOn Chief Product Officer, who both will report to, said: “Aaron is a leader with profound casino knowledge and a vast understanding of how to create a long-term sustainable value proposition to our customers. In addition to his proven track record, Aaron is bringing a lot of energy and innovative ideas that will benefit our products and customers.”

Adding: “The sportsbook business is a key pillar of ComeOn’s growth strategy and we are delighted to have Jonathan leading our sportsbook business to the next stage.

“Jonathan is combining extensive product and trading experiences as well as know-how in proposition management and will guide our sportsbook vertical to the next stage of acceleration.”

Wizard Games

Simon Jagdhar has been named as Director of Game Studio at NeoGames’ Wizard Games subsidiary, following similar roles at both NetEnt and Pragmatic Play. 

Jagdhar will oversee the studio’s entire game production process, as well as leading efforts to develop, enhance and scale-up the company’s game production cycles.

Joey Hurtado, Managing Director at Wizard Games, noted: “We are thrilled to welcome Simon on board! With his know-how of the industry, he will play an instrumental part in further expanding our portfolio of titles that slot fans love to play.

“We have high hopes for the future and this appointment further highlights our efforts to become a leading supplier to the global iGaming industry.”

Epic Risk Management

EPIC Risk Management has added further lived experience to its ranks, as well as financial services knowledge, following the appointment of Josiah Ojofeitimi as Business Development Consultant 

Working closely alongside director of business development Martin Bland, Ojofeitimi hopes to create new partnerships with the kind of institutions he knows from previous roles, at the likes of Aviva and First Central.

“We started having conversations over the phone and straight away I felt the energy and that the values that EPIC have are very much aligned to mine,” explained Ojofeitimi.

“Having lived through the experience of problem gambling, I really want to do what I can to assist.

“The initial phase of my work with EPIC will see me come in on a consultative basis, where we’re really looking to penetrate new markets. My background is ten years in financial services and insurance, and given [CEO] Paul Buck’s background in that sector as well, it’s something that he’s keen to grow over the next few years.”

USAbility

USAbility has announced the appointment of Joe Asher, President of Sports Betting at IGT, who will join a newly formed advisory board in a non-executive capacity and shareholder.

As a one-stop-shop for compliance, product and project delivery advisory, USAbility noted that it will look to harness Asher’s industry experience in a bid to maintain global provisions.

Avi Howard, CEO of USAbility, explained: “We’re truly delighted to welcome Joe Asher to the Advisory Board. Joe is an industry hall-of-famer and a successful entrepreneur with unparalleled knowledge, experience and network.

“Our work together in the past means that Joe benefitted from our services during one of the most complex platform migrations in the post-PASPA era. 

“The industry is going through a significant phase of consolidation, where the need for our expertise in technology migration, business integration and digital transformation is at an all-time high. 

“As an industry leader with such a unique prior experience with us and in his current role at IGT, Joe is exactly what we need to continue growing at the pace we have become accustomed to. We look forward to achieving great success together.”

Gaming Realms

Gaming Realms has welcomed Anna Massion, who is lauded as boasting more than 15 years of expertise in the global gaming sector, to the group’s board as an independent Non-Executive Director.

The company has stressed a belief that Massion, who has also been invited to join the group’s Audit and Remuneration Committees, will be a valuable addition to the board.

Michael Buckley, Executive Chair of Gaming Realms, commented: “We are delighted Anna has agreed to join our Board, bringing significant experience working with international gaming companies. We are looking forward to working with her.”

FSB

FSB has continued to strengthen its senior executive team after confirming the appointment of Marc Burroughes as Director of Account Management. 

In his new role, Burroughes will hold responsibility for expanding relationships with the company’s existing platform partners.

Glenn Elliott, Chief Operating Officer at FSB, said: “Marc is another dynamic appointment into our growing, global senior management team. Listening and understanding our partner community is integral to our values at FSB and Marc’s appointment signals a strong desire to strengthen these relationships further. 

“Being empowered to curate their optimal offering means our key clients have enjoyed impressive growth in 2022 and Marc will now take this forward and build on the momentum into 2023 and beyond.”

The post ComeOn, Epic Risk Management and Wizard Games: on the move appeared first on CasinoBeats.

This online casino licence issuance permits Tulipa to enter the Dutch digital ecosystem, with the five-year certification valid from September 6, 2022, to September 5, 2027.

Alongside issuing the permit, the Dutch regulator, which welcomed “an important step” in opening the much delayed market on October 1, 2021, also noted that the domain name that Tulipa will operate is not yet known, but once this information becomes available the country’s online gambling guide, Kansspelwijzer, will be updated.

The Malta registered Tulipa Ent Limited lists ComeOn Group’s Cristiano Blanco (Chief product Officer) and Juergen Reutter (Chief Executive Officer) as Directors, with its Ksa licence holder data also acknowledging Silvana Zimmit, ComeOn Chief Legal Officer, as a contact representative.

However, the igaming operator has now announced that it will be launching its flagship brand in the Netherlands after ComeOn debuted in Ontario, and the Mobilebet brand entered the German online sports betting market earlier this year.

This will take place in collaboration with Bragg Gaming Group, which will provide its player account management igaming platform, from its Oryx Gaming division, as well as its proprietary and exclusive content to ComeOn.nl.

Efi Peleg, Chief Marketing Officer at ComeOn Group, said: “There has been a lot of hard work and preparation leading up to this. We are all excited to see the launch of our flagship brand into this promising regulated market.’’

Last week, René Jansen, Chair of the Dutch Gaming Authority, voiced that he is in favour of tightening up the country’s duty of care after questioning if sufficient protection and safety is offered to players.

In a panel discussion at the European Association for the Study of Gambling in Oslo it was argued that tighter limits on behaviour and expenditure should be imposed by the government.

Furthermore, licensees were also urged to “go further than simply applying a limit,” with it noted that the current rules are not an “excuse to ‘sit back’ until a player has reached the deposit or loss limit”.

“I increasingly wonder whether we offer sufficient protection and safety to players with the current interpretation of the duty of care,” he commented.

“I see that the behaviour of gambling providers leaves a lot to be desired. Tightening up the duty of care is therefore not an unnecessary luxury and we can learn from other countries, but the ultimate choice lies with the legislator.”

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