As part of the new launch, players will earn tokens as part of a new loyalty scheme, and will be able to spend them in a dedicated store in exchange for free spins, bonuses or branded items of the operator’s choosing.

Sam Hobcraft, founder of Omnia Group, celebrated the new launch: “Innovation is at the heart of Omnia Casino, so we are delighted to be the first major operator to move its rewards programme onto the blockchain.

“We selected CasinoCoin to power our new token because its technology is faster, more secure and more scalable than alternatives that we reviewed as part of the selection process. As the blockchain for gaming, and with a team that understands this space, they are the perfect partner and we look forward to building a long-lasting relationship.”

The new token will be fully controlled by Omnia Casino, and will facilitate nearly instantaneous transactions with lower fees. In addition to this, the new Omnia Casino rewards programme will benefit from greater automation, security and engagement.

John Caldwell, director of advocacy at the CasinoCoin Foundation, added: “Since we launched custom tokens earlier this year, we have seen forward-thinking gaming companies use the technology for very different purposes.

“Omnia Casino is the latest to find an innovative way to use our blockchain to deliver tangible, real-world benefits to its operation. By placing a custom token at the heart of its rewards programme we are able to help Omnia improve key metrics across the board, including security, automation and engagement.

“Adding a leading operator in Omnia to our network further underlines CasinoCoin’s position as the blockchain for gaming.”

Over the past few months, a number of gaming companies have struck deals to launch custom tokens on the CasinoCoin blockchain, including leading roulette manufacturer Cammegh and eGamingFund, a one-stop, licensing and distribution platform for games developers.

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But firstly, what is crypto? Cryptocurrencies are based on blockchain. In simple terms, blockchain technology is basically a public ledger which has been designed to provide details about transactions.

It is a decentralised system, meaning there is no bank or facility where it is located. A transaction is also known as a block, which may help you understand the system. The transactions cannot be deleted or removed, and they are available all the time, for every single block.

TheLadyCrypto is no exception to the companies realising the growing potential of bitcoin and wider cryptocurrencies. Self-described as offering “truly honest and insightful analyses of the web’s top crypto gambling websites”, the online review site explained that bonuses and a wide range in games can help elevate the player experience.

So how can crypto casino operators improve the player experience?

Bonuses 

Bonus offers have often been used as a means of attracting new and existing players to an operator’s site, whether that be using free spins, a free bet or a boost to a player’s odds. According to a spokesperson at TheLadyCrypto, these types of offers can really help elevate the player’s experience and help drive both engagement and retention.

He said: “There are so many different bonuses out there that you can sign up to, so operators should really ensure that they have the best possible offers.  

“Websites like TheLadyCrypto usually have an up-to-date list of bonuses and promotions so it’s worth looking to see what is already on offer. This can help you work out a way for your offering to stand out from the crowd – helping players get the most for their money.”

Clear rules for players

Every bitcoin casino has different rules for its players, which can sometimes cause confusion for those wanting to bet. It’s therefore fundamentally important to make players aware of what it is they are signing up for before they play games such as bitcoin dice.

“Players need to be aware of rules such as wagering requirements and deposit limits prior to placing a bet,” he continued. “They should also be able to access information on which games count towards any wagering requirements. The more information the player has, the more likely they are to enjoy their experience and keep coming back.”

Things to consider

From a player perspective, one of the benefits associated with the use of bitcoin is that crypto betting platforms allow you to withdraw your funds instantly – compared to sometimes having to wait several hours on traditional gambling platforms. This is alongside the added security and transparency of using crypto casinos. 

Looking at the rising use of bitcoin across the betting and gaming industry, TheLadyCrypto is confident that this form of fun will become more and more appealing in the near future, as both players and operators realise the benefits of cryptocurrencies.

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The report found that bitcoin was the dominant cryptocurrency, accounting for more than 90 per cent of traffic. Meanwhile, ethereum and litecoin made up the remaining 10 per cent, following in second and third place respectively.

“The absolute and relative value of cryptocurrency gambling traffic has increased threefold in 2020, compared to 2019,” said Andrey Starovoitov, COO at SoftSwiss. 

“Bitcoin is no longer exotic. In the coming years, we expect to see even more gaming studios supporting cryptocurrencies in their games, as well as casino operators integrating new crypto payment methods for their players.”

SoftSwiss Game Aggregator statistics found that cryptocurrency usage had increased on a global scale, with particular growth in Canada, Latin America and Russia. 

The report concluded that the rapidly growing popularity of cryptocurrency as a means of payment leads to a rising interest in crypto gambling, a marketplace previously dominated by fiat.

More than 3,000 games on the group’s game aggregator platform support the use of cryptocurrency, which the provider explained can be added to any gaming software platform through an API integration.

Real Dealer Studios became the most recent company to join forces with SoftSwiss which will see the games producer make its entire suite of titles available to operators that are powered by the SoftSwiss platform.

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Bitcoin’s market value has fluctuated significantly this year, though its value still remains far higher than in 2022 and 2023 when the crypto market as a whole felt the impact of scandals like the FTX collapse.

The approval of Bitcoin ETFs in the US and Bitcoin halving event drove value up beyond $70,000 in early 2024 but it subsequently dipped again during the summer to around $58,000.

This decline has driven altcoin’s popularity as a payment for igaming, according to the gaming software solutions provider’s report.

The firm found that altcoins – meaning all cryptocurrencies other than Bitcoin – accounted for 47% of crypto bets placed during the first nine months of 2024.

This is a significant increase on the 25.1% altcoins accounted for in the same period last year. Meanwhile, Bitcoin’s share dropped 22% during this period, whilst Tether, Litecoin and Ethereum saw growth of 8%, 7.8% and 4.9%, respectively.

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, stated: “Integrating crypto payments allows igaming businesses to operate globally, delivering greater speed and convenience.

“With igaming’s naturally borderless reach, this expands platforms’ access to a wider international audience, boosting their global growth potential.”

Overall, SOFTSWISS states that there is ‘stable interest’ in crypto from igaming customers. 

The firm found that the crypto bet sum rose 15.2% in the first nine months of the year, though Q3 saw a 9% decline from Q2, in line with the decline in exchange rates of Bitcoin, Litecoin and Ether. Its report added that the crypto bet count rose 15.2%. 

SOFTSWISS remains confident that crypto engagement with betting will continue, with 58% of its 2025 survey respondents identifying crypto as a ‘primary driver’ of growth in new markets.

The Malta-based firm further shows that the total bet sum, including both fiat currency and crypto, during the first nine months of this year, rose 43.1% and the bet count rose 44.5%.

It is important to note though that the fiat bet sum rose 50.4%, more than the crypto bet sum, with SOFTSWISS observing a ‘slower pace’ for the latter compared to the former.

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According to multiple media outlets, Blockdance BV and Small House BV – two of the companies which make up BC.Game – have been declared bankrupt. 

While the bankruptcy has not been confirmed by BC.Game, the company has confirmed its involvement in a legal dispute in the Dutch Caribbean island of Curaçao, where it holds a gambling licence, initiated by several of its users.

Despite being faced with a difficult financial situation should the club’s main sponsor become bankrupt, Leicester City has come out in support of the operator due to receiving “the strongest assurances”. 

“We have been and continue to be in regular discussions with BC.Game with regard to an active legal case in Curaçao,” a Leicester City spokesperson said.

“BC.Game have provided the club with the strongest assurances that they are actively appealing this case, and that the process which has been initiated in Curaçao is administrative in nature and has not arisen due to any concerns with their financial standing. 

“BC.Game has further assured us that they have no issues with liquidity and that they remain fully committed to meeting their ongoing contractual and financial obligations, including to the club, and that this case will not impact on BC.Game’s continuing international operations.”

BC.Game issued a statement in response to allegations of bankruptcy in which it addressed the legal case in Curaçao. The platform has been accused of misconduct by its customers, who claim that they incurred losses due to system issues.

“We strongly disagree with the court’s recent rulings and will vigorously appeal the decision, as we believe it failed to adequately consider key facts,” a BC.GAME statement read.

The firm states that it has found ‘several inconsistencies’ in the case and that the allegations lack any substantial evidence. It adds that many claims fail to hold up to legal and technical scrutiny and rely on unverified statements.

The statement continued: “BC.GAME is confident in our ability to demonstrate compliance and uphold our reputation as a legitimate operator in the industry.”

Leicester City’s sponsorship with the cryptocurrency casino operator has already received some criticism – along with several other crypto-PL clubs brand deals – due to the fact their services remain unavailable to UK players.

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The US-facing social casino will differentiate itself from other Blazesoft platforms such as Fortune Coins, Zula Casino and Sportzino by offering alternative payment methods as players will be able to deposit using a range of cryptocurrencies. 

Blazesoft has also confirmed that Yay Casino will offer games exclusive to that platform, while providing “a personalised approach towards VIP users”. 

“As Blazesoft continues to grow, it’s important that we always stay close to our customers,” said Mickey Blayvas, CEO at Blazesoft. “Yay Casino is the result of an impressive team effort within the company, offering our American customers a product and experience truly tailored to their needs. 

“We are now really excited for Yay Casino to get off to a great start, and as with all of our brands, provide the highest standards of customer experience, product offerings and player safety.”

The social casino industry continues to grow in the US. Last week, Rubystone President Jamison Selby discussed the rise of social casinos in the North American market, explaining that operators “can learn a lot about player demands” through these channels. 

“A game’s success on a sweepstake platform can provide operators with valuable information about its popularity, offering useful insights into its engagement rates,” he said.  

“This data can be extremely valuable to both operators and developers, allowing the former to reconsider their gaming catalogues and the latter to refine their gaming output and make needed changes.”

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Gaining increased brand visibility through the newly-promoted Premier League side, the crypto casino’s logo will be showcased front and centre on the men’s first team shirts as well as around the club’s home stadium, St Mary’s. 

Sam Norman, Head of Partnerships for Rollbit, stated: “Rollbit is delighted to announce its latest partnership with Southampton FC following on from their incredible win in the playoff final.

“We feel Southampton is the perfect club to embark on this journey with as we look to continue to expand our presence globally with one of the Premier League’s most respected teams. 

“We believe in the vision of the club that embodies our commitment to innovation and excellence and look forward to cheering on with Saints fans everywhere in this exciting next chapter for Southampton.”

The sponsorship deal extends Rollbit’s presence in the sporting world, having previously secured a similar agreement with Seria A football club Napoli as well as FaZe Clan, one of the world’s biggest esports gaming teams. 

Greg Baker, Chief Revenue Officer for Southampton Football Club, commented: “We’re pleased to welcome Rollbit, a leader in the online gaming space, into the Saints family as our official Front-of-Shirt Partner.

“This partnership marks a dynamic fusion of technology and sport, at an exciting time for the club as we embark on our journey back in the Premier League. Together, we look forward to creating unforgettable moments for our fans.”

Rollbit’s first sponsorship with a Premier League side follows a trend of online casino operators, and particularly crypto casino operators, securing agreements with clubs in English football’s top division.

Stake.com has held an agreement with Merseyside club Everton for several years, while BC.Game formed a partnership with Southampton’s fellow promoted side Leicester just last week.   

Every recent deal between gambling operators and football sides arrive ahead of an voluntary ban on front-of-shirt gambling sponsorships set to be placed on Premier League clubs at the end of the 2025/26 season. 

Upon announcing the upcoming front-of-shirt sponsorship ban, former Culture Secretary Lucy Frazer stated: “The vast majority of adults gamble safely but we have to recognise that footballers are role models who have an enormous influence on young people. We want to work with institutions like the Premier League to do the right thing for young fans.”

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With companies beginning to implement NFTs into slot titles, accept crypto for casino payments and the rise of crypto-only casinos, the CasinoBeats Summit will allow delegates to discover how cryptocurrency is having a growing impact on both suppliers and operators. 

Ahead of his appearance at the Summit, we spoke with Matthew D’Emanuele, CEO at Yolo Entertainment, about the rising use case of crypto in the online casino sphere, while analysing how crypto has “broken through antiquated barriers” to become a key tool for the industry. 

CasinoBeats: Can you explain the importance for cryptocurrency casino operators to appear at events like the CasinoBeats Summit?

Matthew D’Emanuele: The great thing about the CasinoBeats Summit is the diversity of delegates. It’s a real opportunity to listen and learn from operators working across the sector. Sure, Sportsbet.io and Bitcasino are crypto-led operators, but the fundamentals of delivering a great experience to our players doesn’t significantly differ from the fiat-only operators. 

It is very obvious that we fully believe in the advantages of playing with crypto, but we also recognise that players make choices beyond their payment method. Part of the benefit of attending the various conferences around the industry is another one of the many mechanisms we utilise to maintain a thorough understanding of the initiatives taking place around the industry. 

CB: How has the use of cryptocurrencies in the casino industry evolved in the past few years?

MD: When we launched Bitcasino 10 years ago, you could buy one Bitcoin for about $500; as I write this, Bitcoin has just surpassed its all-time high and is trading at more than $70,000. That transition from niche technology to the mainstream has been remarkable, and with it has come a whole host of opportunities to positively disrupt and transform the casino sector. Aside from crypto as a payment method, we’re now seeing some really interesting integrations, particularly around Telegram, with the opportunity to play in its native currency, TON.

The whale brand has already gained a lot of traction here. It is a fast-developing space and one we’re determined to remain at the forefront of.

CB: What benefits do operators gain from running cryptocurrency casinos, as opposed to standard fiat casinos?

MD: There are many benefits to giving players the choice of using crypto in addition to fiat. I love the transparency that crypto brings to the process, the decentralised nature of blockchain technology, which allows every network user to track all transactions in real-time is an example of this.

The speed in which we can pay our players their winnings is also an added advantage, ensuring players are paid their winnings swiftly is part of our DNA and reflects well in our ‘Fun, Fast and Fair’ pledge. 

While a handful of regulators have made some positive moves, there’s still a long way to go. We’re always open to having those conversations, as we believe that it is an important step in building a long-term, sustainable future for the space.

CB: What additional responsible gambling challenges are faced when operating an online crypto casino? 

MD: There’s still a belief that cryptocurrency gambling poses additional RG risks but if you look at the technology, you’ll see it is built in a way that makes it possible to put additional safeguards in place. 

One of the great myths around Bitcoin, for instance, is that it is anonymous. That’s not actually true. Bitcoin is a pseudo-anonymous cryptocurrency, which is a really important difference. It makes it easier to track than fiat currency in many vital aspects, and in turn provides a higher level of both RG and AML protection than you’d typically see from a traditional online casino handling bank and card transactions.

We obviously carry out  KYC procedures to verify players like any responsible operator would do. We also monitor player behaviour and offer all the tools and sense checks you would expect.  

This goes to show that there is still a lot of educational work to be done. Misconceptions around cryptocurrencies are rife and, via platforms such as LearnCrypto.com, we’re supporting those who are dedicated to helping people understand how this technology can really benefit them.

CB: Do you think that cryptocurrency casinos are now considered mainstream platforms in the gambling industry?

MD: Back in 2019, we became the front-of-shirt sponsor of Watford FC in the Premier League. It was a huge statement, putting our logo in front of a global audience totalling hundreds of millions. At the time, there was a lot of surprise, even from those within our industry, that a crypto-led brand was in a position to make such a statement.

Five years on, with main sponsorship agreements in place with Southampton, Arsenal and Newcastle currently, I think it is fair to say things have progressed a lot.

A handful of crypto casinos and sportsbooks are now among the most visible brands in all of igaming, and are also driving a significant amount of innovation in an industry that has developed – fairly or not – a reputation for complacency.

So yes, I’d say we’ve broken through those initial antiquated barriers. This doesn’t mean we’re satisfied however, Yolo Entertainment is committed to putting our customers at the centre of the universe, and whether Bitcoin is trading at $500 or $70,000, that mission will never change.

D’Emanuele is one of many decorated speakers at the CasinoBeats Summit, which takes place on May 22-23, with over 4,500 delegates from operators, suppliers, affiliates and more set to visit the 2024 event. 

You can purchase your Early Bird ticket for the discounted price of €400 (a discount of €200 off the standard ticket).

Operators – apply for a free pass!
Affiliates – apply for a free pass!

The post Matthew D’Emanuele, Yolo: crypto’s ‘remarkable’ transition towards positive disruption appeared first on CasinoBeats.

The new product will allow partnered studios to produce NFT slots, making the games available for public sale at quantities and prices determined by the studios themselves. 

Set to be available ‘soon’, the Ortak platform will list all offered products, their share prices and available income percentages for all studios wishing to sell NFT slots. 

Investors, otherwise known as ‘slotholders’, will be able to buy their stake in each game using blockchain technology, with each NFT slot available on the Bahamut blockchain. 

BetConstruct has delved into the world of cryptocurrency and blockchain technology in recent moves, having launched crypto-focused igaming platform Betchain towards the end of last year. 

BetChain will provide the company’s clients with a ‘user-centric front-end solution’ focusing on cryptocurrency integration to ‘capture an extensive segment of crypto players’.

Clients will be able to use the platform to “configure, update, and deliver personalised experiences to end-users” across igaming platforms, including sportsbook, esports, virtual sports, casino, live casino, TV games, and third-party integrations.

BetConstruct also added that BetChain will offer clients another solution “aimed at redefining the industry standards and providing an unparalleled chance for the partners to stand out from the competition”.

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Seizing the opportunity to ‘reach a wider audience’, PopOK Gaming will use the deal to access BC.Game’s global network of players by providing an ‘elevated level’ of entertainment through its proprietary online casino titles. 

Marina Mirzoyan, Head of Business Development at PopOK Gaming, stated: “We are excited about the partnership with BC.Game. This collaboration allows us to showcase our best games to a broader audience, and we look forward to providing BC.Game players with high-quality gaming experiences.”

BC.Game is an online casino and sports betting platform that is powered by cryptocurrencies, with players able to deposit using a variety of crypto tokens from their personal wallets. 

Now, BC.Game players will be able to use crypto to play PopOK Gaming titles such as the studio’s newly released crash game – Lucky Spin. 

Pietro Shelby, CCO at BC.Game, added: “At BC.Game, we are excited to join forces with PopOK Gaming. This partnership allows us to expand our gaming offerings with outstanding products from PopOK Gaming, offering our players a diverse and enriched gaming experience. 

“We are confident that this collaboration will be mutually beneficial for both companies and, most importantly, for our valued players.”

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