The two businesses had previously teamed up to promote BB Casino – one of Winning Partner’s whitelabel offerings – which had ‘a positive outcome for both parties’.

“We’ve been preparing for the launch of Oink Bingo for a long time,” said Bohdan Saranchuk, Affiliate Manager for Winning Partner. “Our players will be delighted to experience what we have prepared for them. So, I am really excited to kick off and finally launch the brand.”

Winning Partner is an igaming operator with a catalogue of 13 whitelabel bingo, slots & casino sites and offers a ‘hand-crafted’ affiliate platform for its business partners. Owned by Traffic Label, Winning Partner has relaunched a number of sites since 2021, including 333 Casino, Rich Ride and Miami Jackpots. 

Meanwhile, Bojoko.com is a casino comparison site available online that offers ‘independent reviews for online casino, slot and bingo sites that help players make the right choice’.

Christoffer Ødegården, Head of Casino for Bojoko, stated: “We have been working with Winning Partner for a long time now, and have consistently been impressed by their professionalism and support. 

“We are particularly happy with our partnership for BB Casino, which has proven to be extremely popular with our users. We are very excited to see how a new and upcoming brand like Oink Bingo will be received by our audience.”

Oink Bingo runs on the Dragonfish network that previously existed under the ownership of Lindar Media, and closed in 2019. However, Winning Partner and Traffic Label have retooled the site for this 2022 launch with a brand new design, featuring ‘new logos, iconography & colours’, as well as a fresh suite of bingo and slot games.

On the partnership with Bojoko, Saranchuk added: “We’ve been working with Bojoko for a significant amount of time, so we understand how professional they are. We are happy to work with a partner whose trust among users is indeed unquestionable.”

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As part of the deal, Broadway will retain the B2C and Dragonfish B2B bingo teams, which the company stated was a “core factor” in the agreement, as well as bringing onboard 888’s entire bingo business, including all its exclusive technology, assets, operations, B2B clientele and consumer-facing brands. 

“We are delighted to reach an agreement with 888 to acquire its bingo business and platform,” noted David Butler, CEO at Broadway Gaming. “By combining these with our existing business and brands, which include ‘Butlers Bingo’, we will be able to achieve an even stronger global footprint in key regulated bingo markets.”

“We have worked intensively with the 888 Group over the course of the last few months and have been very impressed by the quality of the bingo platform and product, the B2C and B2B businesses, its approach to safer gambling and player protection, and above all the management team. We see significant further expansion opportunities in both the B2C and B2B segments, and are very excited about our plans for the future, as we work closely together to become the preeminent online bingo business globally.”

The acquisition is said to augment Broadway’s expansion strategy and enhance its position within the UK bingo market where significant opportunities exist. Broadway’s purchase of the B2C and Dragonfish B2B offerings includes a potential earnout of up to $4m based on certain performance criteria.

Moreover, Broadway claimed that it will have a “strong foundation” to scale the business due to Dragonfish’s platform capabilities, as well as its customer proposition. Furthermore, the company emphasised that responsible gaming will continue to be a defining feature of Broadway’s operations, with the acquisition providing further customer protection capability.

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Boasting 10 bingo and five casino brands across multiple territories, with more to follow in the coming months, IGP operates as a white label partner to DragonFish, the B2B division of 888 Holdings.

“We’re excited to launch AretoNet for all our BI, CRM and marketing needs. We wanted a cost-effective solution giving us in-depth and meaningful insights into our player data but keeping functionality easy-to-use. AretoNet is the perfect fit,” stated Urban Håden, CEO of IGP.

AretoNet is a technology platform that allows operators to analyse their player database and launch automated multi-channel and multi-level marketing campaigns with full lifecycle analytics.

Over the last twelve months, the company has been working on a number of strategic partnerships to support its growth plans, whilst “remaining focussed on providing operators with powerful and affordable solutions, particularly during the current climate”.

Justin Farrugia, AretoNet co-founder, said: “We’re delighted to launch IGP’s ten brands on our platform to support its aggressive growth plans over the next few years. 

“We’re also pleased that through this partnership, we have been able to integrate with one of the leading igaming platforms, meaning, it is now seamless for all Dragonfish operators to partner with us and launch our platform. We’re looking forward to onboarding more operators in the coming months.”

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$9.8bn

The American Gaming Association has provided an in-depth look into the casino gaming industry in the state of Oklahoma, as part of a ‘Get to Know Gaming’ event held in its capital city and Tulsa.

Providing an insight into the economic opportunities for communities across the state, it was revealed that the casino gaming industry supports 75,885 jobs statewide, in addition to having an annual economic impact of $9.8bn.

Hosting its Get to Know Gaming event in Oklahoma City, following a reception in Tulsa, the AGA also released ‘Casinos & Communities Oklahoma,’ an in-depth look at how the gaming industry supports local communities.

Bringing $4.3bn in wages into the state via the 141 tribal and commercial casinos, whilst also generating $1.7bn in taxes and tribal revenue share payments, the AGA also provided an insight into the unique value brought by tribal gaming.

£11.5m

Gaming Realms has agreed the £11.5m sale of UK real money operating subsidiary Bear Group to River iGaming, whilst also relinquishing its 30 per cent stake in River UK Casino and providing a permanent licence to its gaming platform.

It is expect that, subject to shareholder and regulatory approval, the transaction will be finalised in the year’s second quarter, with the sale price including the settlement of a contract deferment of £4.2m owed by River UK Casino to the group.

Gaming Realms stressed that it is to now focus upon game development and international licensing of its retained Slingo brand and slingo.com IP, which is to continue operating on the Bear Group gaming platform via a deal with River iGaming.

Furthermore, the transaction is to also provide resources for the repayment by Gaming Realms of a £3.5m loan from JPJ Group.

3

Melco Resorts and Entertainment is aligned with a growing industry trend, by pinpointing the prospects of securing a Japanese integrated resort licence as a key focus for the group moving forward.

With the country’s government set to issue up to three such licenses, Melco believes it is perfectly placed to play an active role in the development of the next generation of IRs.

Lawrence Ho, chairman and chief executive officer, explained: “Lastly, Japan continues to be a core focus for us. We expect development of the next generation of integrated resorts to soon commence in this incredibly exciting, yet currently underpenetrated, tourism destination.

“With our focus on the Asian premium segment, high quality assets, dedication to world-class entertainment offerings, market-leading social safeguards and compliance culture, and our commitment to being an ideal partner to local governments and communities alike, we believe Melco is in a strong position to help Japan realise the vision for integrated resort development with a unique Japanese touch.”

888

888, through its wholly-owned Brigend Limited subsidiary, has announced the £18m acquisition of a selection of brands from the JPJ Group, including Costa Bingo, City Bingo and Sing Bingo.

Via the acquisition, which is to see £12m paid upon closing of the transaction and the remaining £6m in September of this year, 888 is to own a clutch of brands that already appear of its Dragonfish platform.

The purchase by the online gaming operator sees it acquire the operating business Mandalay via the acquisition of certain assets of Jet Management Group and Jet Media, which itself falls under the banner of the JPJ Group.

888 states that as a result of this latest move it is “consolidating its position as one of the leading bingo operators in the UK,” having secured the portfolio which previously operated as business-to-business brands, but will now function on a business-to-customer basis.

Having previously operated on Dragonfish, the purchase gives “the group full control of these successful brands from a marketing perspective, to support and further strengthen its position in the UK online bingo market”.

The post American Gaming Association, River iGaming and 888: The week in numbers appeared first on CasinoBeats.

The deal will see all of the provider’s HTML5 games available to the 888 bingo network and its Casinoflex customers.

The first Realistic games to go live include recently released slot Shuffle Bots and established titles such as 8th Wonder, Tutankhamun Deluxe and Hot Cross Bunnies. These titles will be joined by Realistic classics such as Big Wheel and Time is Money.

Robert Lee, Realistic Games’ commercial director, said: “888 is one of the biggest brands in the industry and we are very excited to have signed up with another tier one operator that also powers an extensive list of B2B partner sites.

“Our games have proven to be as popular with bingo players as they are with casino players and I have no doubt that they’ll be well-received.”

Yaniv Sherman, 888’s head of commercial development, said: “Integrating Realistic’s games into our market-leading platform has added another dimension for our customers and we are looking forward to showcasing them.”

Realistic Games recently announced a refreshing new look for its most popular title, Super Graphics Upside Down.

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As a result of this finalisation, which sees a cash consideration of £12m being received by JPJ Group upon completion, with the remaining £6m to be paid during September of this year, 888 now owns a variety of brands that already appear on its Dragonfish platform.

888 states that as a result of this latest move it is “consolidating its position as one of the leading bingo operators in the UK,” having secured the portfolio which previously operated as business-to-business brands, but will now function on a business-to-customer basis.

Having previously operated on Dragonfish, the purchase gives “the group full control of these successful brands from a marketing perspective, to support and further strengthen its position in the UK online bingo market”.

Itai Pazner, chief executive officer of 888, said at the time of purchase initially being announced: “The group continues to deliver its stated strategy of expanding across global regulated markets. This expansion is underpinned by organic growth initiatives supported by exploring value-enhancing M&A.

“We are pleased to announce the acquisition of this portfolio of brands which includes the well-established Costa Bingo. Having been developed on Dragonfish, the group’s first-class B2B platform, we are confident that consolidating these brands into our existing B2C portfolio will deliver synergies and growth opportunities by applying the full extent of 888’s core capabilities in product, marketing and customer relationship management to their operations.”

Amongst the brands secured by 888 include Costa Bingo, City Bingo and Sing Bingo, with the firm attempting to turn around the fortunes of its bingo division, which it was revealed “remained challenging during 2018”.

Delivering its full year 2018 financial results yesterday, 888’s bingo operations brought revenues of $32.4m, a 17 per cent decrease from the previous year’s $39.3m, with full year figures recovering due to a strong casino and sport performance.

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Via the acquisition, which is to see £12m paid upon closing of the transaction and the remaining £6m in September of this year, 888 is to own a clutch of brands that already appear of its Dragonfish platform.

The purchase by the online gaming operator sees it acquire the operating business Mandalay via the acquisition of certain assets of Jet Management Group and Jet Media, which itself falls under the banner of the JPJ Group.

888 states that as a result of this latest move it is “consolidating its position as one of the leading bingo operators in the UK,” having secured the portfolio which previously operated as business-to-business brands, but will now function on a business-to-customer basis.

Having previously operated on Dragonfish, the purchase gives “the group full control of these successful brands from a marketing perspective, to support and further strengthen its position in the UK online bingo market”.

Itai Pazner, chief executive officer of 888, explained: “The group continues to deliver its stated strategy of expanding across global regulated markets. This expansion is underpinned by organic growth initiatives supported by exploring value-enhancing M&A.

“We are pleased to announce the acquisition of this portfolio of brands which includes the well-established Costa Bingo. Having been developed on Dragonfish, the group’s first-class B2B platform, we are confident that consolidating these brands into our existing B2C portfolio will deliver synergies and growth opportunities by applying the full extent of 888’s core capabilities in product, marketing and customer relationship management to their operations.”

In a media statement, it was noted that the divestment of Mandalay is to enable JPJ to “concentrate on a more focused brand strategy in the UK through Jackpotjoy, the market’s leading bingo-led brand and optimise the group’s return on its marketing investment”.

Mandalay generated approximately £11m of revenue and approximately £3.7m of profit before tax attributable to the assets, in the twelve months to December 31, 2018.

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“We’ve been looking to expand our bingo portfolio for some time, and we’re delighted to announce the launch of Umbingo,” said Scott Manford, CEO of Fortuna Gaming.

The general theme of the Umbingo site has been designed with relaxed, colourful images relaxed to boost customer appeal.

The company has also teamed up with games provider, Dragonfish. “This is the first brand we have launched in conjunction with Dragonfish,” Manford continued. “We chose them because we felt they had the experience, expertise and passion for the bingo niche, which was lacking with other providers.

“We’ve been extremely impressed with the Dragonfish platform to date and we’ll be looking to add further brands on it going forward. “

Through Umbingo, Fortuna’s primary aim is to grow its share of the bingo market, while offering a range of trustworthy games with a “high-quality bingo site which is fit for the digital age”.

Bingo games are the main focus of the site but there are also a collection of online slot titles that will be available.

Manford concluded: “The launch of Umbingo is the first of many brands that Fortuna Gaming has scheduled for 2019, as the company continues to grow and expand into new verticals and territories.”

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