Under the partnership, NetBet will adopt Flows’ no-code automation platform to enhance efficiency, improve player engagement and solidify its market position.

The platform aims to eliminate development obstacles and reduce resource constraints, allowing NetBet to easily create and launch new features and products, from gamification tools to player protection measures.

Anna Olrik Wallenstein, Head of Operations at NetBet, commented: “Partnering with Flows is a key step forward, enhancing our efficiency and allowing us to deliver tailored player experiences faster. This collaboration underscores our commitment to staying a top choice in the online sports and casino markets.”

With this technology, NetBet can manage custom promotions, organise tournaments and address compliance requirements in real-time. 

James King, CEO at Flows, expressed his excitement about NetBet highlighting the value that Flows brings to the table.

“It’s fantastic to see a leading operator like NetBet truly recognise the value add that Flows can bring to the table,” King added. 

“From the very start, our mission has always been to simplify and accelerate the delivery of innovation throughout the digital landscape and it’s wonderful to see more and more companies adopting Flows into their tech stacks to do just that.”

In October, Flows signed a similar deal with Amelco, which saw operators powered by Amelco gain access to Flows’ advanced no-code technology. 

The post NetBet takes ‘key step forward’ with Flows partnership appeared first on CasinoBeats.

Operators powered by Amelco will gain access to Flows’ advanced no-code technology, helping them to create new applications and products for respective markets at speed, promoting efficiency and streamlining costs and development resources.

Reflecting on the partnership, Daniel De Souza, VP of Commercial at Flows, noted that the automation platform will help Amelco’s clients with operational challenges and customer experience.

“As AI technologies continue to advance, Flows enables operators to bring their concepts to life,” commented De Souza.

“Businesses often have numerous ideas, but struggle to connect all their tools and systems effectively, limiting their ability to fully serve their customers. Our no-code solution empowers them to stay ahead of the competition by seamlessly integrating these tools, overcoming operational challenges, and enhancing the customer experience.”

The strategic collaboration with Flows will enable Amelco to create new engagement tools that improve the gaming and betting experience for its portfolio of clients, which includes the likes of Hard Rock, Fanatics, Bet99, BetSaracen and the Tote UK.

“At Amelco, we are dedicated to staying at the forefront of innovation by providing our clients with cutting-edge tools and solutions,” added Brandon Walker, Head of Business Development at Amelco.

“Connecting Flows into our platform, together with their Flows Jackpots feature, reinforces this commitment by enhancing our operators’ ability to quickly adapt to market demands while offering dynamic, customizable experiences to engage players and drive success.”

The post Amelco enhances tech stack by utilising Flows’ automation platform appeared first on CasinoBeats.

The technology platform has stated that FlowsWave is a combination of its back-end automation with customisable messaging, assisting operators by helping to create content that is personalised specifically for their brand and their players’ preferences, “driving higher player response rates” through interactions. 

“FlowsWave represents a significant leap forward in how businesses can engage with their players,” commented James King, CEO of Flows.

“We’ve combined cutting-edge technology with user-focused features to deliver an unparalleled messaging experience.” 

Flows highlighted FlowsWave’s real-time response capability as a key feature of the pop-up messenger, allowing operators to “instantly capture and act on player feedback” with “dynamic, automated responses that adapt to player behaviour in real time” and require no coding.

The platform added that data collected is instantly processed within the Flows engine, “triggering automated workflows and actions that optimise marketing, safety and engagement strategies seamlessly”. 

King continued: “We’re excited to see how our customers and the wider industry will take advantage of its capabilities to create more meaningful and impactful player interactions.

“The flexibility and real-time nature of FlowsWave will open new doors for them, allowing them to innovate and adapt faster than ever before.”

The post Flows to enhance player engagement with FlowsWave launch appeared first on CasinoBeats.

De Souza joins Flows from Optimove, where he was Global Director Of Partnerships, bringing experience in “driving commercial success, enhancing customer portfolios, and strengthening relationships with numerous operators and platforms”.

Flows noted that De Souza’s prior operator background “gives him a unique advantage in understanding customer needs and identifying practical use cases, which will be pivotal in enhancing Flows’ usability going forward”.

Commenting on his new role, De Souza said: “I’ve had an incredible few years with Optimove, and I’m truly grateful for the opportunity to work with such a fantastic company. However, with the industry rapidly evolving—driven by advancements in AI, increased automation, and major global opportunities as new territories open up—the timing felt right for a new challenge. 

“Flows will revolutionise the way businesses automate and manage their operations, and I look forward to joining the most talked-about startup in the industry, and having the chance to showcase the product’s potential for both new and established operators, was an opportunity I couldn’t resist.”

Flows also spotlighted De Souza’s knowledge in operations, scaling brands, entering new markets, leveraging data-driven insights and spearheading large-scale digital transformations, noting that this experience will help the platform “meet the evolving demands” of its clients.

James King, CEO at Flows, added: “Dan is a fantastic addition to the team. His experience, industry knowledge and vast network is exactly what we’ve needed to hypercharge our commercial efforts. 

“I’m really excited to see the impact Dan will have with us, having witnessed his many successes in previous roles he’s held. Look out for Dan at SBC Lisbon and for the many great news pieces and client signing announcements to follow his start with Flows.”

The post Flows appoints Daniel de Souza as Vice President of Commercial appeared first on CasinoBeats.

Following a review of its systems, framework and practices, the no-code automation platform has been granted an ISO 27001 certification, which ISO describes as “the world’s best-known standard for information security management systems”. 

ISO added that the 27001 certification “provides companies of any size and from all sectors of activity with guidance for establishing, implementing, maintaining and continually improving an information security management system”.

Flows noted that the certification demonstrates its “efficient management processes and solidifies its credibility and trustworthiness within the tech sector”.

Andrew Doublesin, CPO of Flows, commented: “Since the inception of Flows nearly three years ago, we’ve focused on aligning our processes, security and systems with the highest industry standards. Earning the ISO certification is a proud moment for us and a reflection of this commitment by the whole team here at Flows. 

“This stamp of excellence also opens up opportunities in certain regulations where ISO 27001 is required in order to provide technical solutions and so continues our rapid market acceleration.”

Last month in a two-part feature, Flows spoke to SBC News about how the company is helping its customers to implement new ideas at optimal speed thanks to its no-code, end-to-end products.

Flows also discussed how its Marketing Jackpots and FlowsWave applications can boost the performance of its clients.

The post Flows awarded ISO 27001 certification appeared first on CasinoBeats.

The agreement will see Dragon Gaming benefit from an accelerated development process with simplified integrations through a single interface powered by Flows’ advanced workflow automation tools. 

Domenico Mazzola, Director of Sales at Flows, explained: “We’re delighted to see Dragon Gaming harness the power of Flows to innovate and create new engagement tools. Their choice to utilise our no-code platform underscores the significant value and transformative potential it brings to forward-thinking slots providers.

“At Flows, we are passionately committed to empowering our clients like Dragon Gaming to unleash their creativity swiftly and seamlessly. By enhancing their game offerings with our platform, Dragon Gaming is not just elevating player engagement but is also setting a new benchmark for innovation in the gaming industry.

“This move marks an exciting future where technology and creativity blend to enrich the gaming experience.”

Dragon Gaming will utilise Flows’ proprietary toolset to “rapidly” build new engagement tools in a bid to enhance the gaming experiences offered within its slot content, leveraging Flows’ “unmatched flexibility and user-friendliness”. 

One solution that may be leveraged by the slot developer is Flo, a voice-activated AI software development tool that allows the solution provider’s partners to bring ideas to life “swiftly and without the typical constraints of conventional development processes”. 

Ivars Dorofejevs, Business Development Manager at Dragon Gaming, added: “Dragon Gaming is set to revolutionise standard gamification practices, enhancing player lifetime value while providing an extensive array of games such as video slots, table games and skill games.

“We are thrilled about our partnership with Flows, whose solutions offer unparalleled versatility. This collaboration empowers us to customise and expand our offerings to partners, ensuring relevance and setting new standards in the market.”

The post Flows offers toolset to Dragon Gaming for elevated player engagement appeared first on CasinoBeats.

PressEnter’s igaming brands will utilise Flows’ advanced automation technology to improve operational efficiency and customer engagement without the complexities of traditional coding.

“We are excited about our partnership with Flows,” commented Raymond Saliba, Head of Technical Management at PressEnter Group.

“This collaboration is not just a technological leap, it’s a strategic move aligning with our mission to constantly innovate and provide superior gaming experiences. We anticipate this partnership to bring forward unique gaming solutions, setting new standards in the industry.”

PressEnter Group noted that the partnership with Flows aligns with its ethos of ‘Dare to do it’ and ‘Strive for excellence’.

James King, CEO of Flows, added: “It’s a great moment for us at Flows to have PressEnter Group, a leading name in the igaming industry, incorporate our no-code technology across their brands. This partnership is a testament to the industry’s growing recognition of our innovative approach and its potential to elevate the player experience.

“PressEnter Group’s decision to adopt our platform is reflective of our industry’s steps into a new era of enhanced engagement and efficiency. We are eagerly anticipating the waves of innovation that our collaboration will unlock within their portfolio of brands – exciting times ahead.”

The post PressEnter Group partners with Flows to enhance operational efficiency appeared first on CasinoBeats.

Under the terms of the agreement, Flows has supplied its no-code integration and automation platform to enable SpinCity to build features and applications using the automation tech without code. 

Flows’ tech aims to streamline its partners’ business processes by speeding up development and simplifying integrations using a single interface and workflow automation tool. 

James King, CEO at Flows, commented: “We’re happy to announce our partnership with SpinCity, a prominent leader in the igaming space. It’s great to see such innovative businesses recognising the significance and the benefits that Flows can bring to them. 

“We look forward to working with SpinCity in utilising our cutting-edge tech to innovate, engage customers, and maintain their competitive edge.”

Amidst a reduction of development times and operational costs, SpinCity now has the ability to orchestrate different data points from multiple systems, accelerating its go-to-market features. 

The technology provider recently introduced the latest addition to its automated toolset with the launch of ‘Flo’, a voice-activated AI software that allows its partners to ‘bring forth innovations swiftly without the encumbrances of conventional development constraints’. 

In recent months, Flows has offered its jackpot solution to Light & Wonder, supporting the igaming supplier’s marketing jackpot feature, while also supplying its no-code plug-in tech to Lion Gaming.

The post Flows offers automated tech to power SpinCity Solutions appeared first on CasinoBeats.

Flows has offered its proprietary technology to support the product with multifaceted data points from diverse systems, optimised go-to-market strategies, and minimised developmental time and operational expenses. 

Dylan Slaney, CEO of iGaming at Light & Wonder, explained: “Flows’ avant-garde platform has enabled us to create and launch marketing jackpots at speed and with ease, allowing us to offer a solution to our operators which is both efficient and versatile. 

“This is just scratching the surface of the possibilities now available to us through this agreement and I’m excited to work with Flows on many more great initiatives across our business.”

With Light & Wonder set to launch the new jackpot function at G2E Las Vegas 2023 later this month, the pair have outlined a commitment to ‘setting new standards in the igaming industry’ as the tool will subsequently become available to L&W operator partners.

“Working with a global leader like Light & Wonder is a testament to the transformative power of Flows,” added James King, CEO of Flows. “Our shared vision for innovation and excellence will pave the way for unprecedented advancements in the igaming industry. 

“This relationship stands as a beacon of transformative potential when pioneering technology and visionary teams converge, promising a future where the boundaries of digital creation are continually expanded and the essence of innovation is ubiquitously democratised. 

“I’m very much looking forward to seeing our efforts live on the Light & Wonder stand at G2E next week and then what more we can do together in the near future.”

The post Light & Wonder adopts Flows tech for upcoming jackpot tool appeared first on CasinoBeats.

Through the deal, Flows’ no-code automation platform will be integrated into Lion Gaming, providing a faster pathway for new features and applications without code. 

The integration will allow the igaming platform to go to market quickly with new elements, as Flows produces different data points from multiple systems in one place, reducing development time and operational costs.

“As a company committed to building the most innovative igaming solutions, Lion Gaming is thrilled to partner with Flows,” commented Duncan McIntyre, President & CEO of Lion Gaming.

“With their advanced technology, we will be able to accelerate product development and simplify integration processes. These two advantages empower us to not only maintain our commitment to delivering bleeding-edge features to our customers but to do so quicker than ever before.”

Flows’ platform uses a single interface and workflow automation tool to support businesses – networks, suppliers and operators alike – in accelerating development and fast-tracking integrations.

The company’s no-code plug-in technology will complement Lion Gaming’s online casino and sportsbook platform, as well as its blockchain and web3 igaming solutions.

Through Flows, the supplier and its customer base will be able to connect different data sources – CRM systems, payment gateways, and affiliate networks – via a single interface for a unified operational view. 

Flo is Flows’ most recent product, a language-activated AI software development tool that allows clients and marketplace partners to deliver new features and products quickly without the need for roadmaps, reducing development time.

James King, CEO of Flows, added: “We are delighted to have secured Lion Gaming as a client. I’ve eagerly followed Duncan’s progress with Lion Gaming and I am immensely proud that Flows will play a part in supporting and enhancing their journey.

“They’re an innovative supplier that recognises the value and the benefits that Flows can bring them. We’re looking forward to seeing how Lion Gaming embraces and utilises Flows’ game-changing technology.”

The post Flows’ no-code plug-in technology integrated into Lion Gaming platform appeared first on CasinoBeats.