FunFair Archives - CasinoBeats https://casinobeats.com/tag/funfair/ The pulse of the global gaming industry Mon, 21 Nov 2022 09:44:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://casinobeats.com/wp-content/uploads/2025/01/cropped-favicon-32x32.png FunFair Archives - CasinoBeats https://casinobeats.com/tag/funfair/ 32 32 Napoleon Casino facilitates FunFair’s Belgium debut https://casinobeats.com/2022/11/21/napoleon-casino-funfairs-belgium-debut/ Mon, 21 Nov 2022 11:00:00 +0000 https://casinobeats.com/?p=75504 Napoleon Casino has stressed the importance of “always keeping a finger on the pulse” after welcoming FunFair Games‘ portfolio of non-traditional content. This latest alliance, which follows an array of commercial tie-ups inked by the group, adds Belgium to the FunFair roster of regulated markets as the group looks to make a “significant step forward” […]

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Napoleon Casino has stressed the importance of “always keeping a finger on the pulse” after welcoming FunFair Games‘ portfolio of non-traditional content.

This latest alliance, which follows an array of commercial tie-ups inked by the group, adds Belgium to the FunFair roster of regulated markets as the group looks to make a “significant step forward” in the studio’s “ambitious growth strategy”.

Under the terms of the partnership, FunFair’s entire offering of multiplayer and crash titles are now available to Belgian players, including Astroboomers TURBO!, Hugo: Up and Away and Five Ball Fiesta. 

“We’re always keeping a finger on the pulse to ensure we offer our customers the most in demand content,” said Melissa Deboelpaep, Gaming Content Manager at Napoleon Casino.

“We have followed FunFair Games’ progress for a while and we’re delighted to now be able to offer our customers their library of innovative crash and multiplayer titles that have gained a fan-base across the globe.” 

This distribution agreement in Belgium alongside Napoleon Casino, which is owned by the Superbet Group, has been facilitated via Games Global.

“We’re extremely pleased to add another market to our network, with Napoleon Casino being the perfect partner to make our debut in Belgium,” stated Carlo Cooke, Commercial Director at FunFair Games.

“Launching our non-traditional content with a market leader will ensure we hit the ground running and we have high hopes for this exciting region and look forward to growing our reach together with Napoleon Casino.”

Last month, following the release of a maiden branded title in the Hugo: Up & Away crash game, CasinoBeats got the lowdown on a FunFair Games introduction that came about following a partnership with IP holder 5th Planet Games.

In the first of a two part special, Mark McGinley, CEO at FunFair Games, elaborated on the importance of partnering with well known brands, ensuring correct representation and if we can expect similar such moves going forward from the studio.

“Working on branded game titles is a very exciting avenue for us, and this is something we would definitely like to continue into the future, and who knows what the future holds, but we are not ruling out anything,” he said.

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Mark McGinley: FunFair Games is stepping outside of the norm https://casinobeats.com/2022/09/22/mark-mcginley-funfair-games/ Thu, 22 Sep 2022 08:00:00 +0000 https://casinobeats.com/?p=72744 As the much-anticipated conference gets into full swing, we caught up with FunFair Games CEO Mark McGinley to delve into the group’s vision, competition for a coveted award and what we can expect through the remainder of the year and beyond. CasinoBeats: Given FunFair Games’ next-gen vision – would you argue that player demand has […]

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As the much-anticipated conference gets into full swing, we caught up with FunFair Games CEO Mark McGinley to delve into the group’s vision, competition for a coveted award and what we can expect through the remainder of the year and beyond.

CasinoBeats: Given FunFair Games’ next-gen vision – would you argue that player demand has evolved far beyond what we’ve seen from the last 10 years? What direction do you see the industry taking when it comes to gameplay?

Mark McGinley: I like the challenge that lies ahead of us which in my opinion, is to create a new wave of games for a new generation of players whilst not forgetting about our existing player base. We often talk about the next generation of gamblers, but I think it’s important not to forget the large audience of players today.

When comparing the expectations of this new demographic to the previous generation, you’ll see that they’re quite contrasting. Therefore, we need to keep an open mind and not be afraid to step outside the norm and free ourselves to try new things.

The challenge ahead excites me and this was a big reason as to why I moved away from the more traditional side of the industry and entered into this new fast emerging space.

CB: Given your appointment as CEO and your vision for the company – what makes this year special for FunFair Games to attend? Can we expect any exciting announcements?

MM: I’m thrilled to say that we’ve covered a huge amount of ground in a very short period of time, during which we’ve learnt a lot. Now it’s time for us to apply those learnings accordingly into the next leg of the journey. 

We’re currently in the process of evolving and expanding our business, so this is a hugely exciting time for everyone at the company.  We’re a very ambitious group and we have big plans to take our business to the next level. There’s a huge opportunity ahead of us and it’s one we plan to grab with both hands.  I’m confident that the industry will see a very different FunFair Games in 2023. 

CB: Looking at the shortlist for this year’s SBC Awards – there’s plenty of talent competing for this year’s Rising Star in Casino Innovation. What makes FunFair Games stand out as a true differentiator in the casino space?

MM: True innovation in the real money casino space is hard to come by. At FunFair Games we seek to establish ourselves as a pioneer with our unique and diverse portfolio, consisting of non-traditional and arcade-style content such as our suite of multiplayer crash games.

This is still a new and emerging gaming vertical in the real money casino space, and one we’re constantly learning more about. Our target audience has a different set of requirements and expectations; therefore, we try our best to fulfil their preferences and plan to continue doing so, with a growing portfolio of diverse features, mechanics and game types.

What makes us stand out is our games’ appeal, due to the high level of craftsmanship that goes into all of our products, which build on strong technical foundations. Real-time multiplayer crash games aren’t easy to produce, and often the simplicity of the game can undermine the technical challenges involved in developing such games.

I like to think that we’ve taken the crash-game mechanic and added our own twist to it, giving our titles a strong identity. Like any good studio we listen, learn and adapt. I’m excited to see the studio grow and evolve further in 2023.

CB: Are there any exciting releases we can expect in 2022 and beyond?

MM: We have just released the aforementioned Dig It, which is another creative take on the thrilling crash mechanic we’ve explored previously, but this time it will be presented in a very different visual format. To continue this successful output, we’ll be releasing Hugo: Up & Away on the w/c 26th of September as part of our recently announced partnership with 5th Planet Games.

Building on the successful mechanics seen in our hit title, AstroBoomers: To The Moon! players can rest assured that we’ve taken what we know and have looked to enhance the player experience accordingly.

The star of the show this time is the iconic Scandinavian cartoon character, Hugo from Danish 5th Planet Games’ hit interactive live TV game show from the 90s which was aired in more than 40 countries. Delivering a fantastic communal experience, bringing players together as the adorable troll navigates the stormy sky and avoids the fatal lightning which can put a stop to his journey. This captivating title promises a high-octane, yet simple-to-play gaming experience.

The team are now busy cooking up the next wave of new and exciting games which will see us expand our portfolio even further, with a unique assortment of features, mechanics and a diverse suite of game types that we firmly believe will be a big hit with players in 2023.

It’s definitely an exciting time for FunFair Games, with a lot going on and plenty more to come in the weeks and months ahead.

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FunFair Games seeks next level as Mark McGinley becomes CEO https://casinobeats.com/2022/05/12/funfair-games-seeks-next-level-as-mark-mcginley-becomes-ceo/ Thu, 12 May 2022 09:20:00 +0000 https://casinobeats.com/?p=66310 Former Entain Director Mark McGinley has been named as Chief Executive Officer of FunFair Games, in a move that will see COO Lloyd Purser pivot to focus upon the group’s venture capital business. In the role, McGinley will be charged with scaling the entity further still, as well as enhancing its product roadmap in a […]

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Former Entain Director Mark McGinley has been named as Chief Executive Officer of FunFair Games, in a move that will see COO Lloyd Purser pivot to focus upon the group’s venture capital business.

In the role, McGinley will be charged with scaling the entity further still, as well as enhancing its product roadmap in a bid to accelerate its games output and global distribution. 

McGinley previously worked as Entain’s Director of Game Studios where he managed the company’s internal game production. He has also held senior roles at RNG Foundry, Casumo and Odobo.

McGinley said: “I’m proud to have been made the CEO of such an innovative and exciting company as FunFair Games, and I’m looking forward to helping the business expand and strengthen its foothold in the igaming industry.

“The multiplayer vertical has garnered a lot of attention lately, with many realising how prosperous this area can be, and FunFair Games aims to be at the forefront of this exciting space in the industry.”

As part of the announcement, Purser, will take a step back to focus on FunFair Technologies’ venture capital business, FunFair Ventures.

“Everyone at FunFair Games is thrilled to have Mark on board as his experience and contacts across the industry will be invaluable to the business,” Purser explained

“In our journey so far we’ve proved that the market is ripe for a new style of game. The next stage of that journey is to up the ante and make our games an absolute must have for operators looking to drive new revenue streams with a more diverse portfolio.

“Mark is exactly what we need to take FunFair Games to the next level and we’re extremely excited to have him as our new CEO.”

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FunFair Ventures launches to ‘plug a gap’ in blockchain vertical https://casinobeats.com/2022/02/24/funfair-ventures-launches-to-plug-a-gap-in-blockchain-vertical/ Thu, 24 Feb 2022 09:00:00 +0000 https://casinobeats.com/?p=62556 FunFair Technologies has launched the blockchain venture capital arm of its company entitled FunFair Ventures.  A new programme to support early-stage blockchain projects, FunFair Ventures noted its aim is to “plug a gap” in the funding process for early stage projects across all blockchain verticals, including igaming.  “We’ve been looking to formalise our venture capital […]

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FunFair Technologies has launched the blockchain venture capital arm of its company entitled FunFair Ventures

A new programme to support early-stage blockchain projects, FunFair Ventures noted its aim is to “plug a gap” in the funding process for early stage projects across all blockchain verticals, including igaming. 

“We’ve been looking to formalise our venture capital offering for a while and have seen that we can plug a gap to help early-stage startups to drive significant growth and value,” Lloyd Purser, COO of FunFair Ventures, explained. 

“Blockchain is a really exciting place to be right now, and there’s more and more capital coming into the market, and we look forward to being part of its growth.” 

The company stated that it plans to work with partners who require “more than just funding”, having developed, launched, operated and marketed decentralised applications and a top 100 ERC20 token. 

With the recent focus on R&D in blockchain scaling tech, FunFair has built projects on various platforms, including Polygon, Solana, Optimism, xDAI and dfinity. FunFair Ventures will also offer commercial, marketing and corporate support to all its partners.

FunFair Technologies was founded in 2017 with a mission to develop decentralised applications for igaming. In early 2021 they launched FunFair Games, a multiplayer game studio that labelled itself as “bringing a new genre of multiplayer games to a new generation of gamblers”. 

Moreover, the company embarked on its first investment in 2021 with the NFT marketing platform AwardPool, as the firm aims to add many more to their portfolio in 2022.

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Reinventing the wheel with FunFair Games’ Lloyd Purser https://casinobeats.com/2021/10/28/reinventing-the-wheel-with-funfair-games-lloyd-purser/ Thu, 28 Oct 2021 08:40:00 +0000 https://casinobeats.com/?p=56664 Last year, FunFair Games entered the igaming market with a goal to attract the next generation of players through unique multiplayer titles. Following the success of its inaugural title Astroboomers: To The Moon!, one of the studio’s latest releases, The Wheel Of Steal was launched, taking inspiration from popular wheel games commonly seen in the […]

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Last year, FunFair Games entered the igaming market with a goal to attract the next generation of players through unique multiplayer titles. Following the success of its inaugural title Astroboomers: To The Moon!, one of the studio’s latest releases, The Wheel Of Steal was launched, taking inspiration from popular wheel games commonly seen in the live casino space.

CasinoBeats spoke with Lloyd Purser, chief operating officer of FunFair Games, about the thrill of the wheel-based genre, the creative process behind creation, and what the supplier has next in store.    

CasinoBeats: With real-money wheel games becoming more and more ubiquitous, how does your product differ?

Lloyd Purser: The Wheel Of Steal is very different. Firstly it’s distinct from live casino wheel games since it’s not live. It is an animated game built to sit within the casino tab. In addition, it is also different from wheel-based games seen in casino tabs because it is multiplayer and community-focused.

So, overall we’ve brought elements of live casino and casino games into our version. We took inspiration from wheel-based live casino games that continue to perform well and created a community by making it multiplayer.

With all our games we aim to deliver content that is social, active and simple to play and The Wheel of Steal ticks all those boxes. The industry is ripe for disruption, and we believe that our engaging series of multiplayer titles provide the immersive experience demanded by a new and emerging generation of players.

“This is a trend we expect to continue as the industry will always draw inspiration from mainstream entertainment”

CB: Can you explain in detail the creative process behind the creation of The Wheel of Steal and how the mechanics were created to optimise an immersive experience combined with the talk show theme? 

LP: The first step involved researching the live dealer offerings in the casino market. Our investigation revealed that prize wheel games are some of the most popular and easy to understand games.

We wanted to take this proven concept and adapt them to a broader audience by introducing an appealing game show feel. Traditionally, game shows are multiplayer games, either with many contestants on stage or through audience participation.

Regarding the mechanics, it had to be simple to select what you wanted to bet on; one, two or all combinations for maximum coverage. Further, despite three prize wheels with ever-increasing multipliers, there needed to be a quicker return to the player if they weren’t fortunate to land the lock symbol. This thinking led to the ‘Heist Bonus’, boosting a low x3 return to a potential x100, making for a much more exciting experience. 

This approach delivered an instantly accessible game, recognised by all and most importantly, aligns with FunFair Games vision to create social, active and simple games. 

Finally, the resident game show host was added to accommodate multiple games, all presented by him. Keep an eye out for future games, as he will be making further appearances next year.

CB: Real-money wheel games have become ever-more popular, with some of the biggest developers in the industry creating versions of their own. Why do you think it has taken off as a format?

LP: We have to give credit where it’s due and we’re really talking about what Evolution has achieved in the live casino segment rather than the follow-ups from other studios. They have done a great job in transforming this genre which is one of the reasons wheel games have taken off online.

“The industry is ripe for disruption”

On top of this, they are simply great games, with exciting formats and second-to-none production values. They have enough to maintain the interest of players for long periods across multiple sessions, while operators have seen significant growth in this format and have therefore, positioned and marketed the content accordingly. 

In combination with these best-in-class titles, the games are community-based, with multiple players playing against the house, the possibility to see each other’s results, and the functionality to chat with the host. All these factors add to the excitement of the experience and fit in perfectly with FunFair’s mission. 

CB: Some of the wheel games coming out of our industry are based on TV game shows. How can today’s igaming studios harness popular culture to drive revenue?

LP: In gaming, you see it all the time; studios work with branded content to grab a larger slice of the pie and align a brand to resonate with that audience. It can be a hit or miss investment.

Evolution clearly hit it big with Monopoly Live, which has community-based play, the wheel based concept and exceptional production values.

Finally, linking it to Monopoly, one of Hasbro’s most successful igaming licences, was a fantastic addition. It’s a great example of getting that mix right and how things should all fit together. 

This is a trend we expect to continue as the industry will always draw inspiration from mainstream entertainment platforms in its quest to provide content that truly resonates with customers.

A great example of this is our most recent title, Five Ball Fiesta which is a Day of the Dead themed, pinball-style game. This game will particularly appeal to fans of the retro pinball machine, a game that is loved all over the globe.   

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Unlocking the next big trend in igaming, roundtable continues https://casinobeats.com/2021/09/23/unlocking-the-next-big-trend-in-igaming-roundtable-continues/ Thu, 23 Sep 2021 08:30:00 +0000 https://casinobeats.com/?p=54853 Operator game lobbies are changing with the addition of new and innovative content. From Megaways to XtraWays, developers are creating mechanics, features and formats designed to engage the next generation of player and deliver new and exciting experiences to existing customers.  At the cutting edge of this push are skill-based arcade games, which combine real-money […]

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Operator game lobbies are changing with the addition of new and innovative content. From Megaways to XtraWays, developers are creating mechanics, features and formats designed to engage the next generation of player and deliver new and exciting experiences to existing customers. 

At the cutting edge of this push are skill-based arcade games, which combine real-money wagering with gameplay more akin to mobile and video games. They are proving to be hugely popular with a range of player demographics, taking session times and game revenues to new highs. 

In this roundtable, Ben McDonagh, CEO of Green Jade Games, Shalva Bukia, product director at Spribe, and Lloyd Purser, COO of FunFair, take a closer look at skill-based arcade games, the demographics they appeal to and how operators can leverage the full potential they have to offer.

CasinoBeats: What marketing opportunities do skill-based games open up?

BM: Operators can align themselves to a live, competitive and engaging entertainment experience through the facilitation of online qualifiers to different arcade game competitions. They can completely change the narrative and conversations with their customers. 

Arcade games are an inherently social experience. Your players could be less focused on the monetary result and more interested in the game play, sharing how one has completed a technically difficult level and how another did it differently. 

Or, you might be playing a quiz game for cash and inviting your friends around you to answer the tough ones with you. The opportunities are varied and endless. 

SB: Our operators are seeing amazing results when working with casino live streaming channels as they easily catch attention while the element of interactivity and control makes them a good show to watch. 

LP: Having a more comprehensive range of games with differing features and playstyles allows casinos to market themselves to a much wider audience and this should lower acquisition costs. And with differing content, it enables a broader range of features reducing player churn as they can try a range of different games from within the same casino. 

“A big difficulty we have seen is that casinos sometimes struggle to correctly label and position the games”

Lloyd Purser, COO of Funfair.

Unlike some slots which decay quickly, we see a very high level of repeat play on our multiplayer games which for us is the key metric of success, as the volumes will increase with more education and distribution.  

CB: How can operators leverage the full potential of arcade games? 

LP: A big difficulty we have seen is that casinos sometimes struggle to correctly label and position the games within the casino so the customers know what experience they are getting. Multiplayer style games, like crash, are a different beast to something like Street Fighter II by NetEnt, where technically both look like arcade games. 

When we launched our first game, it was present in four categories (new, slots, tables and other) so how does a player identify what they’re going to play? This is a key issue for game studios and operators. 

The casinos that have performed the best for us have embraced these features and ensured games have been showcased correctly to highlight their unique differences to educate and ultimately entertain the players better. 

BetVictor for example have an arcade section which has a number of single and multiplayer arcade style games in there.  

BM: Make it a destination experience for the players by engaging with the complementary experiential values such as an arcade player identity – the handle under which players exhibit their social game play but this time, for real money. 

“Technological advances allow the imagination to be the only blocker”

Ben McDonagh, CEO of Green Jade Games.

Focus on the competitive element to the game play where bravado is finally relevant as the players are the ones that have determined the outcome of the game rather than having just gotten lucky. Present the media that supports the game play, too – the streamers and presenters and other players that want to share and educate, or more likely, just boast. 

CB: How will arcade games continue to evolve?

SB: Arcade games’ player base will naturally grow. Since casual games are an inseparable part of gen-z, they will become familiar to more and more new players. I believe multiplayer and social is the next big trend in igaming; we are already seeing this in disruptive ‘crash curve games.’

I think one of the key elements of success in these games is the multiplayer social experience. In today’s world online interactions are a new norm, people like to feel connected.

LP: As the demand and the market grow, we expect to see more features similar to traditional arcade games involving skill, decision-making, and elements of chance, to create a more exciting gaming experience. More akin to true arcade games than perhaps the ‘arcade light’ games of today. 

But change takes time, we’re at the beginning and hope we can help to carve out a new successful vertical in online gaming.   

BM: Technological advances allow the imagination to be the only blocker. However, from AI to a far richer social experience could be future trends, along with stadiums cheering on rival gambling entertainment teams as they face off against each other in a multi-player global phenom arcade game.

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Standing out in the online casino crowd, CasinoBeats roundtable https://casinobeats.com/2021/06/22/standing-out-in-the-online-casino-crowd-casinobeats-roundtable/ Tue, 22 Jun 2021 08:45:00 +0000 https://casinobeats.com/?p=50551 Scroll through the homepage of any online casino and you are invariably met with games produced by the industry’s biggest developers. While operators rightly place their faith in trusted providers, it provides limited opportunities for those up and coming studios that are aiming to make a name for themselves. In this roundtable, CasinoBeats asked Marcus […]

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Scroll through the homepage of any online casino and you are invariably met with games produced by the industry’s biggest developers. While operators rightly place their faith in trusted providers, it provides limited opportunities for those up and coming studios that are aiming to make a name for themselves.

In this roundtable, CasinoBeats asked Marcus Honney, Avatar UX managing director; Lloyd Purser, FunFair COO; and Bryan Upton, Lucksome director; on the challenges they face in making their games noticed and how they have been looking to cut through the noise. 

CasinoBeats: Tell us about the challenges you have faced as an emerging developer in trying to gain a foothold within the industry.

Bryan Upton: It’s still early days for us at Lucksome. We have our second game, Joker Maxima, launching in June but we have yet to discover our true standing in the industry. Of course, we’re well aware of the challenges that we’re likely to face. Distribution is always a key issue, as new integrations and market entries can take time and as margins are tightening, it’s so important to get your games in front of as many players as you can. 

When you’re a new studio, you need to gain the trust of players but just as importantly, operators. Being part of the Blueprint family is highly beneficial given the company’s solid reputation. They’ve been tremendous in offering advice to us and of course making our games available through its RGS platform. 

Product placement is the next key issue for new studios. Securing a strong position among the many new games launched weekly is a difficult problem to solve for both suppliers and operators. 

How do you ensure the right games are in front of the right players in relevant markets without creating large amounts of operational complexity? Without doubt great maths prevails, but you still need players to know it exists before you let the maths do its thing. You have to make sure the right maths is married with the right player. 

Marcus Honney: As any other new studio and business, we had to overcome several challenges. We work in a dynamic industry where the demand for change and innovation is constant. We had to be agile and flexible right from the start in order to be able to meet player demand and evolve with the digital world and any new gaming trend.

“We must define our content and who our players are and educate operators on where our games fit in”

Lloyd Purser, FunFair Games COO.

We also had to be competitive and evolve faster by embracing innovative concepts like our PopWins mechanics for instance, which has been a great success with players and is already a central feature in many of our released games.  

Lloyd Purser: Getting conversations going with operators so far has been positive. Coming from the slots world it has been really refreshing to get operators excited about our new style of games, which I think shows how ripe the casino market is for innovation. We’ve had calls from global tier one operators asking how they can get our games, which has been amazing for a start-up studio. 

Marketing our brand and our products has been critical as we’re doing something different and we need operators to understand this and the impact our content could have. Our first multiplayer game, Astroboomers: To The Moon!, is now live and revenue is coming through the door.

We are now in the most challenging phase of our start-up journey as our new-style content isn’t catered for the traditional igaming sites and platforms. We must define our content and who our players are and educate operators on where our games fit in. We need to establish these things so we can optimise our portfolio, entertain players and drive value for us, our distributors and operators.

CB: What steps have you made to overcome this issue and increase your presence on operator sites?

LP: When we released our first multiplayer game, we agreed a deal with Betsson to take our game for two weeks before the network launch. This really helped push the title and we had homepage banners across most of their flagship brands which was exciting. Offering exclusivity is a strong tool in a small studio’s armoury. You build relationships with key operators, get great exposure, and drive some FOMO into the market with the marketing and positioning you receive. 

Since we went network wide, operators are showing their appetite for a different style of games. Even though this has been positive, there’s still a long way to go as we must educate players about our games. I have seen our crash game in four different sections on one casino.

“…the market is swamped with content that tries to push the boundaries”

Marcus Honney, Avatar UX managing director.

This is one of our key issues in the short term – our games are different, but players don’t see that. We’re working on changing our thumbs and adding things like ‘multiplayer’ icons or identifiers to get that message across while also talking to operators about how they could better position the games. 

For small studios with less direct integrations, working with aggregators is also a challenge, as we do not have direct contact with the operators. When you are selling a new style of multiplayer game which will need to be treated differently it is very hard to get that across. We try and talk to them about optimisation, but then so do the other 300+ games studios they work with! 

MH: The creation of our unique PopWins mechanic, is a perfect example of our ability to overcome many of the challenges mentioned above and increase our presence on operators’ sites. Our focus is to offer innovative and powerful new features to players which might sounds easy enough, but the market is swamped with content that tries to push the boundaries.

We recently started working a lot with streamers to increase the exposure of our games and that has proven to be a great way for us to also pique the interest of operators. It has also given us great feedback from our target audience on what we can improve to make sure our product appeals to them. 

BU: There isn’t one solution to this and so we’re looking at multiple approaches. For example, increased and more accurate targeting from game to player is one avenue we’re exploring, particularly as markets continue to mature and refine in local player tastes. 

We’re taking a more localised approach, including offering our games with local names that aren’t a direct translation from the English version. We can offer these in different languages on an opt-in basis for operators who want to offer localised content that will appeal to their players.  

Improving game information is another targeted approach. We’ve been building on standard industry practices by providing more specific game details that allows players to truly understand if the Lucksome title in front of them is the right game for them at that moment in time. We’ll continue down this road to improve player trust and responsible gaming practices through better information. 

“Operators could do more to promote the industry’s emerging studios”

Bryan Upton, Lucksome director.

The most traditional approach to improving presence is ‘sensible innovation’. This means producing a mix of games that have innovation in small but meaningful ways, whilst looking at radical stuff that can bring something new and relevant. 

The best attribute about our industry, from players to operators, is that trying new things is part of our DNA. If you do have something truly innovative, you will get your chance to show it off. We must never lose sight of this otherwise the industry will stagnate.

CB: Do you think operators can do more to help promote new games from the industry’s new studios?

MH: Operators should focus on promoting and giving more visibility to innovative games such as titles with interesting new mechanics, with potential and thrill for the player. Many new and smaller studios do make great games. We all love some old classics from established game suppliers, but players also want innovation. So adding more new and interesting content to the mix is what operators could focus on more. 

BU: Operators could do more to promote the industry’s emerging studios, but they’re understandably cautious in offering new content given the element of risks involved. Having said that, I’d love to see spotlights on new studios with weekly/monthly events around specific studios or studios of the same ilk and philosophies to games design. 

If you look at the video game industry, platforms such as Steam and Xbox Store devote lots of space to small and up-and-coming studios that are doing something different and fun. Also, categorising games on their math and risk profiles, as well as their features and themes, could help a player find their way to the right games they want to play. This means we need to provide more info on our games – which we at Lucksome are willing to do.

LP: If it is slots then, it is all about exposure, marketing and positioning and anything operators can do to assist there would help. For our multiplayer games that are new and lacking a significant established player base, we would really like to get more customer data to help us learn and optimise.

Access to customers to understand their perception of our games, what they like, what they don’t, what we can improve etc is crucial. If we could find out if we are attracting sports bettors, casino players or hybrids, as well as the demographics and geographics, it would really help us build better more entertaining content which is our ultimate goal.  

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EveryMatrix makes Lady Luck Games investment https://casinobeats.com/2021/05/20/everymatrix-makes-lady-luck-games-investment/ Thu, 20 May 2021 14:20:51 +0000 https://casinobeats.com/?p=49127 EveryMatrix has invested in Sweden-based gaming studio Lady Luck Games ahead of its listing on the NASDAQ First North Growth Market in June. Through the agreement, Lady Luck Games will also partner up with RGS Matrix, EveryMatrix’s remote gaming server, providing the necessary means for the studio to develop and distribute its games. Furthermore, RGS Matrix […]

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EveryMatrix has invested in Sweden-based gaming studio Lady Luck Games ahead of its listing on the NASDAQ First North Growth Market in June.

Through the agreement, Lady Luck Games will also partner up with RGS Matrix, EveryMatrix’s remote gaming server, providing the necessary means for the studio to develop and distribute its games.

Furthermore, RGS Matrix will manage compliance efforts and provide fast entry on regulated markets, having already received licences across 13 jurisdictions.

Mads Jørgensen, CEO and co-founder of Lady Luck Games, explained: “EveryMatrix is the perfect partner for us to grow our development and distribution. 

“We are happy to receive their endorsement and support while we prepare to list on NASDAQ First North Growth Market. I’m positive that this collaboration will bring many wins for all involved parties and I’m extra pleased to welcome Ebbe Groes to our board of directors.”

Founded in 2019, Lady Luck Games develops casino games with a strong focus on ‘gameplay experience and high-quality sticky designs’, serving end users with a ‘superior entertainment value’, with roots in established top-tier gaming providers.

The Swedish game studio joins Spearhead Studios, Wild Boars, FunFair, FlipLuck, and JVL as RGS Matrix’s sixth client.

“In Lady Luck Games, we see the next generation of casino games being launched today,” added Ebbe Groes, group CEO of EveryMatrix. 

“The studio has all the prerequisites of becoming a leading player in the casino space. Their highly experienced team paired with our RGS Matrix stellar technology is a lucky combination that I am sure will prove to be highly successful and lead a rapid expansion.

“The boost of games coming from porting the entire Lady Luck Games portfolio to our RGS Matrix is extra welcomed as we get it certified for the growing US market where we already see a great interest from operators in novel content.”

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Habanero, Endorphina, & FunFair Tech: on the spin – slots round-up https://casinobeats.com/2021/04/30/habanero-endorphina-funfair-tech-on-the-spin-slots-round-up/ Fri, 30 Apr 2021 14:00:29 +0000 https://casinobeats.com/?p=48050 As a number of new igaming titles grace the CasinoBeats inbox, sit back and get to grips with a select few new slot games in one handy bite-size chunk. Return to the Feature – Habanero Embrace the 80s in Habanero‘s latest online casino offering, with Return of the Feature, a 5×3 slot, including a money respin, rewind mode […]

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As a number of new igaming titles grace the CasinoBeats inbox, sit back and get to grips with a select few new slot games in one handy bite-size chunk.

Return to the Feature – Habanero

Embrace the 80s in Habanero‘s latest online casino offering, with Return of the Feature, a 5×3 slot, including a money respin, rewind mode and multipliers, along with a free spins round.

During the game, the money re-spin is triggered by the appearance of three money symbols and multiplies prizes by x10 when the entire screen is covered by the symbols.

Furthermore, the rewind feature holds the potential to double prizes for players with lady luck on their side, and can be triggered both ways, as 100 free games could be won by those who land five scatter symbols.

“We are thrilled to launch Return to the Feature, a sensational slot steeped in old-school charm allowing players to jump into a time machine and turn back the dial.

“Although its theme harks back to the past, the game’s innovative gameplay features typify our progressive approach to content development, pioneering the future of igaming with an impressive raft of new technology.” – Toni Karapetrov, head of corporate communications at Habanero.

CyberHunter 2080 – FunFair Technologies

Embark on a futuristic crime-fighting adventure in FunFair Technologies‘ latest igaming entrant, which invites players to travel to a dystopian urban underworld.

The 5×3 slot teleports players to a futuristic city overrun by criminals who are pursued by the game’s high-tech cyber cop. Players who capture three energy cells trigger a free spin mode where they are given the opportunity to enter hunter mode. Find the criminals’ lucrative stashes and net a possible 5x bounty hidden in the corners of the underworld.

Featuring a thematic soundtrack alongside a selection of symbols, including a wild police badge that appears on any reel, players can also discover a host of ways to win big.

“We’re delighted with the look and feel of CyberHunter 2080 and are confident courageous players will love taking a time-travelling trip to the future for a taste of adventure.

“The game’s futuristic visual effects and immersive symbols make for an enthralling entertainment experience, and we can’t wait to hear what players think. Watch this space for more exciting game launches in the months to come.” – Lloyd Purser, COO at FunFair Technologies.

Royal Dragon Infinity Reels – Yggdrasil and ReelPlay

Yggdrasil and ReelPlay have aligned to release Games Lab’s oriental themed Royal Dragon Infinity Reels, which becomes the latest game released via the former’s YG Masters program.

Set in a tranquil mountainous region where dragons soar free, the games promises a feature-packed slot which combines Infinity Reels with a symbol-eliminating free spins feature, which aims to increase the chances of more wins and a lucrative payout at the end of the bonus round. The random frenzy spins multiplies the Infinity Reels multiplier itself.

Each base spin begins with a 3×3 reel set, and with each winning spin an additional reel and multiplier is added providing for greater winning opportunities. There is no limit to how many reels can be added, and if players reach 12 or more, they are awarded a jackpot prize.

There is also the opportunity for players to gamble their feature wins, while in certain jurisdictions, players can buy the bonus feature and progress straight through to the free spins round.

“Working with Yggdrasil allows ReelPlay and ReelPlay’s partner studios such as Games Lab, the opportunity to distribute thoughtfully created slots games to a wide network of operator partners.

“Games Lab have done a great job with Royal Dragon Infinity Reels which has all the ingredients of a thrilling and profitable slot title which players will enjoy across the network.” – David Johnson, CEO at ReelPlay.

Around the World – Endorphina

Experience the world’s most famous jewels in Endorphina’s latest inclusion to its slot catalogue with Around The World.

The 5×3, nine-payline slot sees players come face to face with the Sphinx, Colosseum, the Mexican El Castillo, the Great Wall of China, Moai and the Taj Mahal.

During the base game, the Sphinx is a wild symbol which substitutes for all the symbols except for the scatter. Moreover, the adventuress symbol is the scatter.

If the player lands three scatter symbols within the main game, it will trigger the free spins feature and award players with 15 spins, which also include variable multipliers. Additionally, the compass is a special symbol which only lands on the third reel.

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FunFair Tech: Paving the way for affiliates to thrive as casino operators https://casinobeats.com/2018/09/04/funfair-tech-paving-the-way-for-affiliates-to-thrive-as-casino-operators/ Tue, 04 Sep 2018 13:30:05 +0000 http://casinobeats.com/?p=7230 Blockchain-powered solutions provider FunFair Tech is looking to utilise its flexible platform to open up the online casino space to a new generation of operator. Affiliates are just one example of this new generation, that can thrive in the online casino space, diversifying revenues as well as accessing a new audience who enjoy gambling and come […]

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Blockchain-powered solutions provider FunFair Tech is looking to utilise its flexible platform to open up the online casino space to a new generation of operator.

Stefan Kovach

Affiliates are just one example of this new generation, that can thrive in the online casino space, diversifying revenues as well as accessing a new audience who enjoy gambling and come with significant crypto-wealth.

In an interview with AffiliateINSIDER, the firm’s CCO Stefan Kovach detailed how the journey into the operator space is being made smoother by the FunFair Platform: “Taking the leap to becoming an operator is a big decision for any affiliate. At FunFair, we’ve been working hard to ensure we make that journey as smooth as possible and we’ve designed our platform to provide the most seamless way for affiliates to move into the operator space, and even easier as a standalone white label.

“We’ve streamlined the integration process to only a few days as opposed to months as can be the industry norm. This means that Funfair-powered operators will incur less cost associated with server and technical team requirements, as operations are decentralised using the power of blockchain. Looking to the future, bankrolls will also become crowdsourced which will make funding even easier for operators of all shapes and sizes.”

He went onto identify the supplier’s newly announced partnership as an affirmation of the firm’s positive platform offering: “Our recently announced partnership with RakeTheRake, the market-leading rakeback affiliate, as our first live external partner has demonstrated the viability of our platform and we’re excited to support more affiliates in taking the now relatively short leap to becoming white labels or fully-fledged operators.”

Detailing the benefits for affiliates that are expanding into the operator space, he emphasised: “The major incentive for operators is that they will be able to take control of, and generate a potentially vast new revenue stream whilst retaining their existing audience and applying their existing marketing expertise. Our platform is perfect for affiliates looking to fully monetise their traffic which they’ve worked so hard to develop. They no longer need to trust operators to pay correct and timely payments and their consumer trust and brand loyalty can be fully leveraged.”

He also outlined that the risks for affiliates looking to grow into the operator space are minimal: “Our team of blockchain and game development experts has designed the FunFair platform with non-traditional operators front of mind, working on streamlining processes and minimising any potential risks along the way. However, to alleviate any concerns, FunFair will be on hand to provide consultancy services to guarantee a successful integration.

“Many of the usual risks of becoming an operator are no different whether you’re coming from the affiliate sector or elsewhere, but fortunately many of these are alleviated anyway by the blockchain’s immutability and decentralised nature.

“One perceived risk from operators looking to go-live temporarily may be that the time taken in understanding such a platform may outweigh the benefit of using it for a short period. This is something we don’t see as a major issue with the implementation of a straightforward user journey for players and easy education for new operators, both of which are being streamlined through our soon to launch direct to consumer operation.”

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