The harsh rules of motorsports has helped shape Aleksandr Kosogov’s leadership style as CEO of Gamzix, he told CasinoBeats, as it taught him to take risks and to overcome any obstacles he might face. 

He believes that his sense of drive and determination is key to capitalising on the opportunities available within the gaming space.

CasinoBeats: Thank you for taking the time to talk to us! Can you give us a brief introduction to yourself – how did you become involved in the gambling sector?

AK: I started my career in gaming eight years ago when I took up a position of Brand Manager at National Lottery Company. After the first year I realized that I want to work in this field as it is well-suited for my strengths, qualifications and interests. iGaming attracts many specialists, because it is fast-paced, innovative and unpredictable. This industry is rife with investment, growth, innovation and opportunities.

CasinoBeats: How have your previous roles helped shape your leadership style as CEO of Gamzix?

AK: Being an ambitious specialist, I was always looking to fast-track my career in igaming. My pursuit, commitment and potential were rewarded over years of experience. The field of online gambling was an excellent place to learn essential and transferable skills in everything, so I was prepared to delve into an international and rapidly changing gaming culture and to establish my own company – Gamzix.

It’s also important to note that my hobby helps a lot in the development of the company – I have been involved in motorsport for the last six years. Furthermore, I am a two-time champion! Harsh rules of motorsport taught me to take risks and go until the end, regardless of any obstacles.

CasinoBeats: How does Gamzix ensure that it remains ahead of the curve with technology and game development?

AK: Except for a wide range of in-game features and API free rounds and jackpot, I’d like to mention Gamzix’s workshop. This is our constructor for creating games on the backend,  which allows a manager without programmer education to create a game – it provides higher efficiency and speeds up all processes.

We are also making a new front-end engine by using the cutting edge technologies. This engine will allow you to create the most complex and coolest games according to the latest trends.

CasinoBeats: And how does this help you reach new demographics of slot players? 

AK: Being a young company with a team of young professionals, we’re always trying to be on the wave. Gamzix is reaching new demographics of players by creating up-to-date games with the latest technologies, mind-blowing graphics, immersive engine and high payouts. 

I’m sure that Gamzix’s portfolio of 27 various themed slots attracts players of different interests and ages. Moreover, our team is doing its best to enter new markets and involve gamblers all over the world.

CasinoBeats: Gamzix recently launched its Rich Granny title. What would you say are the stand-out features of this slot?  

AK: One of the stand-out features of this slot is Granny herself! It’s not often that you see grannies in online slots, now we have one by Gamzix in the main role. That’s why Rich Granny is original, extraordinary and fresh!

The Bonus Game, when players land three Scatters, is known as the Robbery Bonus Game and includes three free respins. These respins consist of special icons that provide different rewards. There’s also an additional horizontal reel at the bottom which can give extra spins or increase the current win.

The slot is filled with 10 fixed lines, 8 common Symbols and 3 Bonus Games: classic, with one or two extra rows.

Rich Granny incorporates a high volatility level and a maximum win potential of up to x40,000 the bet. The game attracts a lot and keeps players on edge. 

CasinoBeats: Finally, can you give us a sneak peak into some of the company’s plans for 2022? Are there any new titles in the pipeline?

AK: Gamzix team has expanded from 15 to 40 employees over the last year. So we have huge plans and results to achieve – we’re planning to participate in several great igaming exhibitions with our branded stand, and release 15 more games by the end of the year. 

The roadmap will have both classic and mini-games, crash games with innovative features and slots with new mechanics. This year we’re also planning to obtain MGA and local European markets licenses. I’m sure you will hear from Gamzix more than once, stay tuned!

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Under the terms of the dea, Livespins’ streamers will be able to gain access to Gamzix’s portfolio of slots, which includes Happy Rabbit, Fruit Story, Dogs and Tails, Buffalo Ice and Bonanza Donut. 

Michael Pedersen, CCO at Livespins, said: “Livespins is an entirely new way for players to experience online casino, but content remains king and ultimately the game being played is one of the most important factors to the success of a stream.

“In Gamzix, we have a pioneering developer whose games promise to get players on the edge of their seats with each spin. We are particularly pleased to add its crash games to our portfolio, adding more variety for our streamers and their audiences to enjoy.

“The integration is also big for Gamzix, opening up its games to new audiences with our streamers able to walk players through each title and showcase the action-packed gameplay built into each.”

The integration also includes a selection of crash games such as Pilot, Pilot Coin and Pilot Cup, adding more variety to Livespins’ game library which already includes content from studios like Relax Gaming, Yggdrasil and iSoftBet.

Now part of the Livespins experience, its streamers can unbox Gamzix’s latest titles while showcasing its full catalogue of games to audiences and players who can also get directly involved in the action by betting behind the streamer.

Marina Kalinina, CMO at Gamzix, added: “Casino and slot streaming is an absolute phenomenon and with Livespins we have a responsible, sustainable partner through which to capitalise on its popularity and use it to introduce our games to more players than ever before.”

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Lida Kosogova, Chief Business Development Officer Gamzix, speaks to CasinoBeats about the work that the supplier is doing to support social, cultural, economic and environmental issues – including its backing of charity initiatives in Ukraine.

CasinoBeats: Thanks for taking the time to chat with us! So Gamzix has placed a particular emphasis upon social, cultural, economic and environmental issues. Can you give us some examples of some of the work you have done to promote these causes?

LK: Gamzix tries to contribute a fixed percentage of the yield to social, health, sports, environmental, cultural, or other public purposes on a regular basis. As the issue of the planet’s ecology is rather crucial nowadays, our team picks up trash in the forest monthly, and we bought bicycles for several employees who decided to give up the car in order to reduce emissions.  

Being a part of the Gamzix team, I’d like to mention The 280 Days Charity Fund where I’m working as a volunteer. We fight for the health of expectant moms and their babies.  The 280 Days Charity Fund works to reduce the number of pregnancy complications in Ukraine. Our goal is to raise awareness of the necessity of pregnancy planning and complications prevention. I’m thankful to Gamzix for donations, and I will be happy to engage anyone interested to be a volunteer or a partner of the Fund to help others.

CasinoBeats: Can you tell us why you have placed such a focus on social responsibility?

LK: Gamzix chose the way of behaving and conducting business ethically and with sensitivity towards social, cultural, economic, and environmental issues. There was a time when some of our employees needed help and therefore we focused on social responsibility, as we faced difficulties ourselves and we know how hard it is to be in a hopeless situation.

We decided to do what’s right not only for our bottom line, but also to build trust. Striving for social responsibility helps individuals, organizations, and governments have a positive impact on development, business, and society. I believe that companies should invest in improving society and look for solutions that assist in those improvements.

CasinoBeats: How does this help create trust between Gamzix and its partners?

LK: In my opinion, in today’s world, customers, employees and partners judge a company by how its activity impacts the community, economy, environment and society. Brand recognition is formed not only by means of profitability and growth rate of a company. So Gamzix chose caring about the greater good and not only greater profit. Gamzix’s corporate social responsibility practices are a way to demonstrate our business’s stance on the matter. I believe that it helps to create trust between Gamzix and its partners.

We show our partners that we not only create high quality games, but also have a great desire to help others by being a socially responsible young company.

CasinoBeats: A large part of your company is based out in Ukraine. How have you supported this portion of your workforce at this difficult time?

LK: I’m glad that Gamzix is ​​one of the few employers in Ukraine that has retained jobs and continues to develop despite all the difficulties. The company is working and achieving results. The total amount of donations to Ukrainian army and war victims reached more than €35,000 in the first month of war, and Gamzix is planning to increase this amount in the future. 100% of salary was paid to everyone, even to those who weren’t able to work during the whole month. 

Moreover, the company relocated 17 Ukrainian teammates and their families to a safer part of the country and equipped workplaces. Some positions were opened specifically for those who lost their jobs with the war outbreak. The Gamzix team is focused on the result and is not going to stop any working process. The company is driven by a wonderful goal – to help all Ukrainians and other people in need.

CasinoBeats: In your opinion, how important is it for betting and gaming companies to promote social responsibility and charities? 

LK: Gambling is an important source of  income  for the  public budgets,  a  source  of  job opportunities, and a supporter of a number of public activities. And it is the nature of gambling with its various effects  that  evokes  the  necessity  to  discuss  social, cultural, economic and environmental problems  and  apply  the  corporate  social responsibility  concept  principles. Betting and gaming companies, especially the big ones, should have corporate programs, embracing issues as diverse as responsible gambling, education, the environment, health and well-being and social inclusion.

I strongly believe that all companies from various fields should be socially responsible in order to help people in need, take care of the environment and support other important deeds, because together we can solve global problems and make our world much better.

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The terms of the partnership will witness Gamzix’s catalogue of video slots become accessible for integration via SoftGamings’ API aggregation platform. 

Aleksandr Kosogov, CEO Gamzix, stated: “I’m excited about the cooperation with SoftGamings. Our professional team creates games with unique graphics, a huge choice of in-game features and activities that will definitely surprise SoftGamings clients. 

“Gamzix is constantly evolving and expanding by partnering up with big leading companies, including SoftGamings. I’m sure that together we will achieve great results.”

Furthermore, titles such as Gold Mania, Hot Life, Sunny Coin and GG Coin, will be included as part of the company’s integration with SoftGamings, who also develop turnkey and white label platforms, as well as self-service and Bitcoin casino solutions. 

Moreover, the link-up with SoftGamings platform includes an advanced loyalty system, along with gamification, tournaments features and unlimited customisation options. 

Gamzix is currently live in the CIS region and Western European markets, with plans to develop furhter to expand its presence via its SoftGamings partnership. 

The agreement with SoftGamings comes off the back of Kosogov’s sit down with CasinoBeats last month where the CEO revealed how his motorsports past shaped his leadership style.

In addition, the back end of May also witnessed Gamzix release its most slot recent title, which saw players journey to Ancient Egypt in Book of Cairo.

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The collaboration will see the latter make its entire igaming portfolio available to QTech’s clients and players, including titles such as Sunny Coin, Hot Life, Dragon’s Secret, 40 Chilli Fruits and Burning Power, as well as its Make Money series.

“We’re delighted to have partnered with Gamzix, whose visually stunning and varied games underscore our premier platform’s versatility,” explained Ulf Norder, QTech Games CCO.

“QTech Games’ proprietary technology means we’re the one aggregator that is not just delivering excellent games, but also adding engaging in-game features and tools which are constantly being enhanced and refined. 

“It’s helped us secure a unique position in the aggregation space at a time when many others are struggling to adapt and differentiate in the saturated modern world. 

“Wherever you set your scene in this ever-changing landscape, our platform champions a mobile-first mantra, packed with all the best localised games that cater to different cultural tastes.”

Furthermore, QTech will also gain access to Gamzix’s in-built gamification layers, which are designed to drive player engagement and retention.

The agreement is praised by Gamzix as providing an extension to the group’s global presence, in addition to opening up a slew of markets from Asia and Eastern Europe to Latin America.

“It’s a thrill for us to finally team up with QTech Games. We’re confident our high-quality games will connect with even more players, now that QTech’s premier platform is leading them to market,” noted Alexander Kosogov, CEO of Gamzix. 

“We can’t wait to see how certain targeted titles pick up traction across a range of regions which, in many cases, break new ground for us. 

“Gamzix is a dynamic slots software developer that is breathing new life into the market with our cornerstone values of innovation and energy. 

“With a small-yet-rapidly-developing stable of high-quality products, Gamzix’s focus is on broadening a strong operator and player base, while continuing to draw from our robust gaming engine to deliver new titles on a monthly basis. 

“Gamzix slots are underpinned by proprietary technology that demonstrates a natural feel for the market, attracting players via high-quality graphics that feature 3-dimensional characters, compelling storylines, catchy composition and advanced mathematics.”

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The latter, founded in 2015 and based in Tbilisi, Georgia, has made its entire catalogue of games available for integration into online casinos via Slotegrator’s dedicated solution.

The group offers slots such as Samurai, Magic Garden 10, and Burning Ice 10; as well as “novelty games” including Cappadocia and JetX, which comes complete with multiplayer features; and a range of PvP table games.

Furthermore, to complement its gaming suite, SmartSoft Gaming also offers operators access to various promotional tools like free spins and tournaments, as well as monthly campaigns.

A spokesperson on behalf of SmartSort Gaming stated: “This partnership with Slotegrator is another amazing opportunity for our team to expand the coverage on the international market and provide our games to new operators. We are looking forward to successful and long-term cooperation.”

Moreover, Slotegrator has also entered into a distribution agreement that will see the complete Gamzix catalogue be made available for integration into online casino operator partners via Apigrator.

Founded in January 2020, and with offices in Tallinn, Estonia, and Kiev, Ukraine, Gamzix’s gaming suite currently boasts a total of 20 igaming titles.

The studio’s igaming portfolio, which includes a buy mechanic for players to access in-game bonus rounds, features titles such as Sunny Coin Hold The Spin, Really Hot Flaming Edition, 40 Chili Fruits  Flaming Edition, Hot Life By Bonus, and Book of Symbols.

Gamzix, whose RNG has been certified by testing laboratories GLI and iTech Labs, also offers operators a variety of promotional tools to engage players, ranging from  tournaments to progressive jackpots.

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This will see the former’s game aggregation platform gain a further wave of content, with Gamzix slated to supply a range of its “most popular slot games,” such as 40 Chilli Fruits, Make Money, and more.

“We’re super excited to be starting our collaboration with such a strong igaming market player as SoftSwiss. Integrating with the SoftSwiss game aggregator is a new exciting step for us and we cannot wait to begin,” noted Aleksandr Kosogov, CEO at Gamzix.

According to the terms of the agreement, Gamzix’s gaming content of almost 20 online casino titles will become available for SoftSwiss white label operators and game aggregator clients operating under the Curacao license.

This becomes the latest in a number of similar such collaborations inked by SoftSwiss, with Gamzix following in the footsteps of Playson, Pariplay, OnlyPlay and Zillion. 

Nikita Keino, partner managers team lead at SoftSwiss, commented: “The SoftSwiss game aggregator is thrilled to be adding Gamzix to its partners’ list. 

“For such a young gaming studio, Gamzix has already achieved high progress by establishing its broad range of slot games in the marketplace. We’re looking forward to working with Gamzix and once again are welcoming them in our gaming portfolio.”

Last week, in the second part of an SEO mini-series, Anna Loiko, SoftSwiss online casino platform product owner, looked at some more of the SEO tips and tricks that the solutions provider is using.

“In the first part, we touched upon the reasons why SEO is so important – namely because data has shown that approximately 90 per cent of online experiences begin with a search engine, while the top three Google search results account for 75 per cent of all clicks,” she begins. 

“If you are not ranking in those top three listings, you’re missing out on key opportunities to reach new players. But at SoftSwiss, our online casino solution has been tailored to meet the ranking needs of our clients.”

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