Katya Machuganova, Product Owner at Silverback Gaming, Alex Ratcliffe, CPO at 1X2 Network, Jorgen Nordlund, Co-Founder of Glitnor Group, Troy Paul, CEO and Founder of SGG and Giorgi Tsutskiridze, Spribe CCO, continue a CasinoBeats Gen Z deep-dive.

CasinoBeats: A ‘one size fits all’ approach is not likely to work with a Gen Z audience that prides itself on a diverse range of tastes; how can operators/studios ensure they are engaging with different Gen Z players while maintaining authenticity and not losing their own brand identity?

Katya Machuganova: This comes down to tailoring experiences and embracing the diversity of Generation Z and the different preferences that exist within this audience. Operators and studios need to do this while also remaining true to their brand identity and values – this is an audience that understands authenticity and knows when a brand is not being honest.

Offering diverse in-game customisation options that resonate with different preferences or creating tailored content on different platforms to maintain authenticity across the board are just two ways of doing this.

Alex Ratcliffe: To engage the diverse preferences of Gen Z, operators and studios need to embrace a multi-faceted approach. This involves creating a range of content and experiences that cater to different interests within this demographic. It’s about striking a balance between diversifying offerings and maintaining a strong, cohesive brand identity.

Personalisation plays a crucial role here – using data to understand the preferences of different segments within Gen Z and tailoring experiences accordingly. However, it’s crucial to maintain authenticity and not lose sight of the core brand values while trying to cater to diverse tastes.

Studios need to have more than one weapon in their arsenal to keep Gen Z audiences engaged. They will need to be flexible and create a range of content and experiences that cater to the different needs and interests of the demographic. This is not as easy as it sounds, though. While doing this, they will also need to find a way to maintain their own sense of brand identity. 

One of the answers lies in personalisation. Operators have access to more data than ever before, and with the emergence of new technologies, they can offer a more personalised experience than ever before.

Jorgen Nordlund: From a B2C perspective, at both our Lucky and HappyCasino brands we definitely try to have as many top-tier game providers as possible to cater for the diverse tastes of the Gen Z demographic – and this also helps us attract players from many different audience segments as well.

As I mentioned before, Gen Z is primarily a mobile-focused demographic, so we’ve built both platforms with a mobile-first approach. On the Swintt side of things, we’re already pretty well set-up to offer a diverse range of content that accommodates many different tastes and playing preferences.

Not only do we have the strong SwinttPremium and SwinttGames catalogues that I’ve already touched on, but we’ve also been working hard to improve our SwinttStudios line-up. With this exciting initiative enabling boutique studios to develop and distribute their games within Swintt’s existing infrastructure, we’re able to stream a number of unique titles that will hopefully attract players from many different demographics.

Troy Paul: This is where micro-influencers become an excellent marketing tool. Sports fans will choose their influencers based on their interests, communities, and trust. Working with micro-influencers can be an excellent way for a brand to market itself to Gen Z players.

The diverse range of micro-influencers also ensures that operators can reach a wide audience while also maintaining their own brand identity. 

It’s important to understand that sports fans choose their influencers and not the other way around. As such, this sense of trust and faith in their products is already established.

Giorgi Tsutskiridze: Operators need to be flexible not only when it comes to the content they stock in their lobbies, but also how they market and promote those games to players. With Aviator, we offer a range of different promotion methods. This includes Free Bets, which operators can use to entice players to try Aviator for the first time, as well as Rain Promo.

This sees Free Bets shared into the chat – players can then claim them for themselves or make them “Rain” into the chat function where other players can claim them too. This helps to provide a diverse gaming experience for the player while allowing the operator to engage them in a way that’s authentic and adds value to their play.

CB: Gen Z are digital natives, and they are quick to tape up new trends and technology. How can operators effectively retain customers that are always looking for the next big thing?

AR: Gen Z is always on the lookout for the next big thing, so if operators want to keep their attention, they need to be dynamic and innovative. They will not be able to get complacent with Gen Z audiences and offer them the same old bonuses and gameplay over and over. 

Operators will need to keep their portfolios regularly updated, while developers must find ways to offer new and fresh experiences. New technologies are emerging all of the time, and they will need to harness these to offer something fresh and exciting. 

Another key element for retention is going to be engagement. Building communities, providing more immersive gameplay experiences, and leveraging the power of social media is going to be essential. It’s about creating a brand experience that is not just transactional but also relational and continuously evolving.

JN: It definitely helps to keep an eye on the latest trends – and in order to do this effectively, I think it’s also important to have a diverse staff that’s capable of assessing things from several different perspectives.

When you have different backgrounds, beliefs and experiences within your workforce, it’s much easier to brainstorm your approach and identify the platforms that are likely to be effective for each audience segment. In terms of finding “next big thing”, I think it really comes down to a process of trial and error.

From a game developer perspective, we’re always trying to come up with new themes and features until we find one that really resonates with players. On the operator side, getting closer to your audience and finding ways to build meaningful relationships with them is vital, as is looking into any innovative new marketing strategies that can work within existing regulations.

TP: Gen Z eyeballs are locked on social media, and operators should be looking there as a way to reach them. Yes, social media trends can change quickly, and operators and marketers need to be able to adapt to this, but if you are not focusing on social media, then you are already way behind the curve. 

GT: Staying ahead – that’s our mantra at SPRIBE as this is the only way to stay on top of trends and ensure our games not only meet but exceed player expectations. That’s why we look to create evolving player experiences rather than just games. We keep our finger on the pulse and use this insight to bring new features into our titles including Aviator.

In fact, Aviator is one of our most developed games – we are always tweaking the design, gameplay, features and so on to keep hitting the mark with ever-changing player expectations.

Aviator was the next big thing when it launched back in 2018, but by taking this approach we have ensured that it still delivers fresh experiences to players today, and that’s why the number of active players engaged with the game continues to increase month on month.

KM: To ensure that Gen Z players keep coming back for more, operators must be agile and adopt new technologies and trends. Being at the cutting edge is crucial to meeting and exceeding the expectations of this savvy, demanding audience. This could include incorporating augmented reality or virtual reality into the casino experience and games. This proactive approach aligns with the need to connect with Gen Zers now ahead of them becoming the most important player audience in years to come. This is already happening in the sports betting space, with watch-and-bet. 

These are live sports events with the option to bet in real-time on different aspects of the game. Key features include live streaming through online platforms, low latency video delivery and in-play/micro betting options.

The interactive interface facilitates easy navigation and fast bet placement, and this is complemented by real-time odds and stats that help inform betting decisions. This leads to an immersive and engaging environment for sports bettors through seamlessly integrating live sports content with interactive betting options. 

It represents an evolution in the sports betting space and is hugely relevant to Gen Z – we just need a similar product and experience to hit the online casino sector to deliver ‘“’the next big thing’”’ while also helping operators to retain customers. 

The post Roundtable: retaining customers that are always looking for the next big thing appeared first on CasinoBeats.

In a two-part CasinoBeats special, Jorgen Nordlund, Co-Founder of Glitnor Group, Troy Paul, CEO and Founder of SGG, Giorgi Tsutskiridze, Spribe CCO, Katya Machuganova, Product Owner at Silverback Gaming and Alex Ratcliffe, CPO at 1X2 Network, delve into an array of issues regarding one specific demographic.

CasinoBeats: When it comes to attracting and building relationships with Gen Z players, should operators be looking at different mediums such as streaming services and newer messaging platforms like Discord and Telegram in order to make meaningful connections with this younger audience?

Jorgen Nordlund: It’s definitely really important to stay ahead of the game and understand which platforms and technologies are being used by the younger generation if you want to get closer to them, but you also need to be smart about the ones you’re targeting.

For example, you may already have some users on Telegram, but you definitely need to take a deeper dive into the numbers and decide which channels are the most suitable for your product before you base your marketing strategies around them. Streaming services, meanwhile, can be of great value when it comes to pushing your brand and connecting with players, but you always have to ensure you’re collaborating with ambassadors that really fit the beliefs and values of your brand.

Of course, when evaluating any new medium a bit of common sense must also be used – the goal is to try and separate the next potential WhatsApp from the numerous start-ups that don’t actually go anywhere so that you’re not simply wasting resources. 

Troy Paul: Cord courting by Gen Z is going to continue. We can see this trend increased by major players like Amazon with their Thursday Night Football broadcasts. Streaming is becoming the new home of sports, and Gen Z is driving this. 

As for new social media platforms, Twitch and Kick are seeing continued growth. Streaming and gambling are becoming increasingly connected, with things like live-watch parties becoming a part of the modern sports-betting experience. 

We have seen the benefits of this our recently launched legal / licensed sports gambling show, which streams concurrently on Twitch and YouTube, is pulling nearly 30,000 viewers on average per stream. 

Messaging apps like Discord are also playing a part in helping operators build a relationship with Gen Z audiences. These platforms can create communities and offer bettors access to one another and to their favourite streamers, influencers, and operators.

Giorgi Tsutskiridze: Absolutely. Gen Zers are highly active on platforms such as Twitch, Discord and Telegram and operators must communicate with them via these channels. As a game developer, we are always looking at ways of bringing social interaction into our games as this is something that this audience expects when deciding whether to engage with an entertainment product or not.

That’s why in Aviator we have a built-in chat which has proved to be pivotal in building a community around the game which in turn has seen more players strap in and take flight – Aviator now has 10 million monthly active players and counting.

Katya Machuganova: Generation Z now accounts for more than 20 per cent of the world’s population and to engage these players operators need to leverage diverse mediums from streaming services such as Twitch, YouTube and Facebook to messaging platforms like Discord and Telegram. This is the only way to connect with this digitally immersed generation in a meaningful way.

But it’s not just the platforms that operators need to consider – messaging must be authentic and aligned with their socially conscious values and preferences. For example, operators could host live gaming events on Twitch or create exclusive Discord communities to establish direct, real connections with Gen Z players. 

More broadly, we need to better adapt to trends outside of the gambling space if we are to truly connect with fans and players. For example, more Gen Zers now use TikTok than Instagram in the US.

The industry needs to be aware of these trends and, as it continues to mature, shift focus away from speed to market toward a more nuanced consideration where innovation, product development and distinctiveness in a crowded market take priority.

This is certainly the case when it comes to acquisition and retention, and we should see operators embrace things like gamification and social recognition if they are to really tap into the psyche of Generation Z.

Alex Ratcliffe: Absolutely. New mediums like Twitch and Discord offer a unique opportunity for real-time engagement. They also provide the chance to build community, which is hugely important among the Gen Z demographic. 

Operators can offer a more interactive and immersive experience, which aligns well with a generation that values participation and co-creation. These platforms create the chance to build a sense of community and belonging, which is invaluable when it comes to building a relationship with your audience. Foresting this kind of loyalty should be a key priority. 

Of course, this doesn’t come without its risks. Operators need to ensure these interactions are genuine. Gen Z players value authenticity; they’re a generation that has grown up on the internet. As such, they are extremely alert at spotting insincerity, which is something operators need to be acutely aware of.

CB: Are Gen Z looking at different types of games than other demographics? Is a more mobile-friendly approach with things like crash games more effective than just traditional slots? 

TP: It’s hard to say right now. The demographic’s market is still maturing, and we can’t accurately predict what their key tastes are going to be. 

However, we are launching our first legal casino Twitch stream soon, and this will no doubt provide an excellent measuring stick for what is popular among these players and what isn’t. It will be the first of its kind, and it will provide excellent insight into Gen Z’s playing habits and tastes.

GT: This is a demographic that seeks diverse gaming experiences that go beyond traditional slots. Those in this cohort want fast-paced action, innovation and plenty of variety. The experience on mobile must be intuitive and seamless, and they expect high levels of engagement, entertainment and tons of social interaction. Aviator, the world’s number one crash game, delivers on all of these fronts and more.

It has been designed for mobile play, has a seamless UX, delivers rapid gameplay with plenty of betting opportunities and is multiplayer with lots of social interaction. Traditional slots just don’t offer this and that’s why they are not popular with Gen Z. Operators looking to tap into this audience need to stock their lobbies with fresh content, and crash games such as Aviator are the perfect place to start.

KM: At Silverback Gaming, we develop slots for online casinos in North America and we are acutely aware that Generation Z is now the largest generation in American history, accounting for 27 per cent of the US population.

This is a digitally native demographic that is smartphone-reliant so for operators and developers, it’s crucial to provide entertainment experiences and games that align with this. That’s why crash games are now a must-have for online casinos looking to attract this cohort.

However, developers need to find a balance between mobile gaming and traditional slots as their games must appeal to a broad audience. To do this, they could look to combine gamification features and social elements with standard slot formats, so they appeal to purists as well as new player audiences.

The quality of the experience is important, too – this is a generation that has grown up in the digital era and has high expectations of the entertainment options they engage with – so games need to include striking design and animations, big sound and seamless gameplay.

AR: Gen Z’s gaming preferences definitely show a shift away from traditional formats. They are more focused on innovative functionality, with crash games proving to be particularly popular. A mobile-first approach, combined with innovative in-game mechanics, will be essential to attracting a Gen Z audience, and finding ways of pushing these boundaries will be the key to retaining them. 

It’s all about finding a balancing act. Providers need to find a way to blend something familiar with something new and exciting. When developers crack this, they will have the key to Gen Z audiences.

JN: To answer this question from the perspective of our flagship B2B business, Swintt, we’re certainly starting to look at ways to attract more Gen Z customers. While we already have a wide and successful range of SwinttPremium slots that cater for the more traditional casino player, we definitely want to step it up when it comes to our cutting-edge SwinttGames too.

Our goal here is to develop more mobile-focused games that combine the innovative gameplay and features that are always found in SwinttGames with appealing graphics and animations that will capture the attention of a younger audience.

The growth in popularity of Crash Games has definitely been an interesting development within the Gen Z demographic, and this is something that we’re also going to be looking into over the coming months as well. Though we can’t really reveal any specific details just yet, we’re definitely hoping to release more games in this direction when we roll out our roadmap for 2024 and beyond.

CB: Gen Z is one of the most socially conscious demographics, with environmental and social issues being important to them; is effective communication of sustainability and ESG initiatives the key to unlocking this demographic?

GT: Gen Zers value purpose-driven brands especially when it comes to sustainability and ESG. As mentioned previously, this is a smart and savvy demographic that is quick to spot companies that are not genuine and honest. For the brand to make clear its stance on ESG, direct, concise communication is required especially when it comes to the sustainability initiatives and the various processes it has in place.

A word of caution – if a brand is inconsistent in its approach and messaging, Gen Zers will spot this, and it can do untold damage to the organisation in terms of how it is perceived by this audience.

KM: The effective communication of sustainability and ESG initiatives is the key to unlocking the potential of this audience. Aligning with their values regarding environmental and social issues will foster stronger connections and resonate with their socially conscious mindset.

For example, studios could create games around eco-friendly themes or inclusive characters (this is said to be the most inclusive and diverse generation) while operators could showcase charitable initiatives. These are just a couple of ideas, but the sky is the limit when it comes to how operators and suppliers can communicate their approach to sustainability, ESG and inclusivity to players.  

AR: Perhaps more than any generation that has come before, Gen Z is incredibly socially conscious. They value brands that show a genuine commitment to environmental and social issues. 

As I’ve mentioned, authenticity plays a big role in attracting Gen Z audiences, which applies to their communication and ESG efforts. They want to see companies that really care and not just ones that are virtue signalling in a bid to get their attention. 

Brands that are transparent with their users and those that show a genuine commitment to change are the ones that are going to succeed with Gen Z audiences.

JN: We absolutely think so, and this is definitely going to be a big focus for the Glitnor Group as a whole going into 2024. We want to be seen in the industry as an ESG-friendly company and aim to be well-known for the fact that we’re always looking into finding sustainable strategies for anything that we do.

We also want to be supportive of charitable initiatives and on top of that, we’re going to try and ensure that we’re helping to support local communities as much as we can and that our business is making a positive impact on society in general.

The fact that all of these things happen to tie in with the interests of Gen Z is great and will undoubtedly help us reach them more effectively in future, but even if they didn’t, we still feel they’re key considerations for any company looking to build a sustainable business.

TP: Not to downplay the importance of these issues, because it is incredibly important that operators continue to focus on them. However, for sports fans and gamblers, having these issues clearly communicated is not going to be a major issue. Whether it’s Gen Z, millennials, or Boomers, everyone wants the same thing – to be able to relax and enjoy the game.

The post The next generation of customer: how to build authentic communications appeared first on CasinoBeats.

2022

The Gibraltar Social Democrats criticised the British overseas territory’s government after the Financial Action Task Force revealed that it would remain on the grey list.

The FATF noted that despite “continued progress across its action plan”, all deadlines to implement each point contained therein had now passed. 

Gibraltar was placed on the grey list in June 2022, at the same time as Malta’s delisting was confirmed, when “strategic deficiencies” in AML compliance were said to have been identified. 

At a press conference, Marcus Pleyer, FATF Chair at the time, stated that “there are a number of steps that need to be taken by the country” to ensure its removal.

31

An Australian parliamentary inquiry into online gambling and its impacts on those experiencing harms issued 31 recommendations that are said to “apply a public health lens to online gambling”.

Titled ‘you win some, you lose more’, suggestions issued include a blanket advertising ban, comprehensive national harms reduction strategy, formation of a national regulator, a levy on online wagering service providers, a public education campaign, more independent research and improved data collection.

Furthermore, stronger consumer protections also include a requirement for WSPs to verify their customer’s identity before accepting bets, ban on inducements, legislated duty of care and increased crackdown on illegal entities.

Peta Murphy MP, Chair of the Committee, commented: “Australians are the biggest losers in the world when it comes to gambling. We have a culture where sport and gambling are intrinsically linked.

“These behaviours are causing increasingly widespread and serious harm to individuals, families, and communities.”

236,789

Glitnor Group faced a €236,789 fine from Malta’s Financial Intelligence Analysis Unit due to more than 10 legal provision breaches related to risk assessment failures. 

The online casino group breached several codes under the Prevention of Money Laundering and Funding of Terrorism Regulations, following a compliance review undertaken in 2019. 

One section of the breaches saw the FIAU state that Glintor hadn’t conducted “a thorough consideration of the risks” presented by specific casino and sports betting products that it offers, while also failing to consider risks when “placing reliance on other parties to obtain certain customer due diligence obligations”. 

These were accompanied by several failures in key areas, such as customer identification and verification, risk assessment policies and procedures, and understanding “the purpose and intended nature” of business partnerships. 

4.25

Blackstone is reportedly prepared to listen to offers for half of its interest in Las Vegas’ Bellagio, a little under four years after the US investment management firm purchased the property.

According to Bloomberg News, which could not name sources due to the private nature of the deliberations, Blackstone is considering its options but is, at the current time, not 100 per cent committed to the potential sale.

The New York headquartered firm announced $4.25bn acquisition of the real estate assets of the Bellagio from MGM Resorts International in November 2019, as the latter made further headway into an asset light strategy.

225

Fanatics saw an improved $225m bid accepted regarding the acquisition of the US business of PointsBet after DraftKings made a play to gazump a deal that was agreed in May.

In response to DraftKings $195m deal, labelled as “a significant premium” by the operator, Fanatics raised its previous offer by 50 per cent ($75m), which was subsequently accepted.

Issuing an update on the M&A race, PointsBet noted that it had facilitated a due diligence process to enable a non-binding proposal to be submitted by DraftKings by the end of the Australian business day on Tuesday 27 June. However, that was subsequently missed.

1

Franc Weerwind, Minister for Legal Protection for the Dutch Government, stated that having “norm-setting conversations” with gaming operators could be more effective than imposing fines regarding the upcoming advertising ban for Dutch online gambling.

Weerwind’s comments came in response to Dutch parliamentary questions about the enforcement of the upcoming ban on online gambling advertising, set to begin on July 1.

Members of the House of Representatives Mirjam Bikker, Michiel van Nispen and Anne Kuik asked Weerwind if it was true that comments made at the recent Gaming in Holland event by René Jansen, Chair of Kansspelautoriteit, indicated that the KSA would not enforce fines on operators that break the advertising rules straight away, and if that is the right approach.

12.25

Playtech and NorthStar Gaming enhanced a strategic partnership via a fresh investment that was charged with ramping up the latter’s marketing and player acquisition strategy.

The funding, which follows a C$12.25m outlay being made into the Ontario-based online casino and sportsbook operator earlier in the year, is designed to support “rapid growth and expansion”.

An initial contribution of C$1.5m will be made by Playtech, with this figure potentially being increased to C$4m, to support the company’s acquisition strategy through the remainder of the year and into the first quarter of 2024.

300

Betr raised an additional $35m in a recent investor funding round to give the online sports betting company a valuation of $300m.

The Series A2 round of financing, which had an initial closing in Q2 and is scheduled to conduct a finish closing in Q3, was led by IA Sports Ventures, Eberg Capital and Fuel Venture Capital. Fuel expanded its investment size to date from $10m to $20m.

Betting executive Joey Levy and social media personality Jake Paul – both co-founders of Betr – also took part in the investment round via a personal investment and the Anti Fund, respectively.

Existing investors who took part in the round as well included FinSight Ventures, Florida Funders and Aliya Capital Partners.

215.6

Groupe Partouche praised continued “momentum” from the final half of the previous financial year after publishing turnover of €215.6m in its H12023 financial report, a YoY increase of 15.2 per cent. 

After reviewing the management report of its executive board, the French casino operator, which holds both land-based and online operations in countries such as Switzerland, and Belgium, published the company’s half-year financial statistics from November 2022 to April 2023. 

Outlining that the results prove a “return to normal activity” since the pandemic restrictions were lifted earlier last year, the company published GGR of €341m, a 17.6 per cent uptick on H12022’s figures. 

Meanwhile, the operator witnessed a 24.6 per cent increase in EBITDA to €42.7m, representing 19.8 per cent of the firm’s turnover, compared to H12022’s €34.2m. 

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The Malta-based igaming group, which counts online casino brands Lucky Casino and Happy Casino as well as content supplier Swintt as part of its stable, said that this move has been made for a pair of crucial reasons.

In addition to voicing a need for “smart igaming venture capital,” it is said that the establishment of Glitnor Ventures is also intended to leverage the group’s “broad casino value-chain position”.

Initial interests held come in the form of affiliate firm KaFe Rocks, the full purchase of which was mutually called off yesterday, as well as India-based games development studio RNGPlay.

With an overarching aim of leveraging the network of divisions and investment areas, David Flynn, CEO, elaborated on the decision to form the division.

“Glitnor Group has always been very open about its ambitions to become the most entrepreneurial and fastest growing business group in the igaming industry and the creation of Glitnor Ventures is another step in this direction,” he said.

“Our goal with Glitnor Ventures is to work with innovative projects from pre-seed to seed and support across the entire scope of products, technology and services across the igaming spectrum.

“We are primarily an early-stage investor and add support from our expertise and network in the igaming space.”

Yesterday, Glitnor confirmed that the purchase of KaFe Rocks, which was first detailed in February for an undisclosed fee, is no longer going ahead. It was said that this had been “amicably decided”.

The firm noted that the decision was made “after much deliberation,” with it added that “given market conditions” it was deemed that “now is not the time to fully complete the acquisition”.

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This saw the company become one of 34 to celebrate victory at the SBC Awards 2021 ceremony at Evolution London, where it took home the Rising Star in Casino award.

Hosted by Kirsty Gallacher and World Cup winner Marcel Desailly, the eighth edition of the awards brought together an audience of betting and gaming industry professionals to recognise the achievements of the top-performing operators, affiliates and suppliers. 

Commenting on what it meant to the company to win the award, David Schwieler, brand and business developer for Glitnor Group, said: “Being a young casino brand but with many years in the industry within the team – it’s, of course, an amazing feeling and we are super proud to be named Rising Star in Casino.

“Even though Sweden is a relatively small market – it’s very mature and the competition is fierce. Our growth since regulation is unheard of and a fairy tale. 

“I would assume that the jury could see this and understand how big an achievement this is. The numbers speak for themselves in this case.”

Reflecting on the company’s highlights of the past year and the obstacles overcome, he said: “Our success in Sweden and promising growth in other key markets stands out quite naturally. But also that we have managed to attract top talents and grow the team during the pandemic is something we are extremely proud of.”

He concluded by revealing that in 2022, Glitnor Group hopes to “hold on” to its overall ambition, which primarily includes changing the competitive landscape for game studios, game operators and lead generation. 

He explained: “We will do this by: developing and investing in complementary verticals and geographies; and being an active player in the consolidation of the igaming market.”

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Under the terms of the new agreement, Glitnor’s flagship sites Gambola.com and LuckyCasino.com will be added to the Leander catalogue. The move is hoped to support Leander’s main mission of “innovating game content into the market more quickly than other solutions”.

Leander’s proprietary and third-party content will now become available to players across  all of the Glitnor consumer-facing sites via Leander’s LeGa platform. This will include Leander’s very own games such as Ave Caesar, Kraken and Gem Zone, and will also feature Leander’s new concept, Dynamic Ways. 

Steven Matsell lauded the new addition to Leander’s list of blue-chip customers. He said: “We are always happy to be adding new names to our network and it is great that our content will now get even wider distribution with Glitnor.

“Each new name added to our customer list provides further proof that our distribution model is attractive to games operators that want to offer the best of what is available on the market.”

Martin Sidenvall at Glitnor, added: “We are really happy to be adding such superb content for our customers. They are sure to like the new suite of games that will now be on offer.” 

This is the latest move for Leander, who last month agreed terms with the Australian slot giant Ainsworth on a distribution agreement between the two companies.

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