Through the agreement, Tom Horn’s full suite of multi-product offerings will be made available to the iGaming Deck platform’s operator partners, including player-centric slots with mechanics and features such as QuickX and BlastX.

“We are thrilled to have partnered with iGP and to be featured on their innovative iGaming Deck platform,” commented Ondrej Lapides, CEO of Tom Horn Gaming.

“This partnership strengthens our global distribution strategy, allowing us to bring our premium content to an even broader network of operators and players around the world. 

“At Tom Horn Gaming, we are committed to delivering exciting and high-quality gaming experiences, and through iGaming Deck, we can reach new audiences and support our partners in driving success.” 

Tom Horn’s online casino offering includes proprietary slot titles as well as exclusive third-party content, which can now be accessed by iGaming Deck operators via a single integration, in addition to more than 5,000 games currently on the iGP platform. 

Jovana Popovic Canaki, Deputy CEO at iGP, added: “We are delighted to have the opportunity to partner with Tom Horn Gaming, a supplier renowned for providing high-quality online casino content which I’m sure our operator partners will be extremely keen to offer to their players. 

“iGaming Deck has been a monumental success for us since its launch last September, with more than 20 leading content providers now live with the platform. We plan to add many more partners and expand the portfolio of first-class titles going forward, and the future for the platform is looking extremely bright.”

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In the fiercely competitive landscape of the igaming industry, establishing and nurturing meaningful partnerships is crucial for sustained success. At Campeόn Gaming, this principle lies at the heart of our strategy, particularly in the diverse and dynamic European market. Our approach is rooted in thorough market research, strategic collaboration, and a relentless pursuit of differentiation. By understanding market weaknesses and leveraging the strengths of our partners, we position ourselves to surpass industry trends and challenges.

Building Partnerships Through Strategic Market Research and Effective Collaboration

Our strategy begins with meticulous market analysis. By understanding the intricacies of the market and evaluating the competition, we identify areas where our brands can excel. This comprehensive approach allows us to tailor our strategies to meet the unique needs of each market. Importantly, this process is not limited to internal evaluations; it extends to a collaborative effort with our partners.

We engage in in-depth discussions with our casino, payment and sportsbook partners to strategise on how to differentiate ourselves from other operators. This collaborative process ensures that we collectively work towards achieving our common goal of providing personalised and immersive experiences that cater to our players’ preferences and needs. 

Our strong portfolio of partnerships is built on the pillars of transparency, trust, and agility, which we believe are essential for fostering long-lasting relationships. By staying ahead of the curve and aligning our motives and goals, we can provide the best possible solutions for our brands.

The success of our partnerships is measured by evaluating the involvement of our partners in meeting our needs and their engagement with our brands. A key indicator is how well partners can bring innovative and effective solutions to the table, customised each time regarding the market and trends. We highly value their industry insights, forecasts and suggested approaches, as these elements are crucial in helping us remain among the top operators in the industry.

Whether it’s through flexible payment solutions or fresh and engaging casino games, their contributions help us maintain our competitive edge. The responsiveness of our partners to player feedback and their ability to adapt and innovate are critical factors that drive our success in the market.

Catering to Diverse Demands Across European Markets through Personalization

The European market is characterised by its diversity, with players from different countries exhibiting varied cultural preferences and demands. Understanding these differences is crucial for delivering a personalised gaming experience. Personalisation is at the core of our strategy, as we aim to provide customised and localised content that resonates with players in each market, both through our operational services and with the help of our partners.

To cater to these diverse demands, we focus on delivering the most desired payment solutions and casino games, complemented by specific and special offers tailored to each market. Flexibility and agility are ingrained in our DNA, allowing us to quickly adapt our strategies and campaigns if our initial approach does not meet the market demands effectively. This adaptability ensures that we remain responsive to the evolving needs of our players and markets.

Combining Our In-house Solutions Platform & Partnerships For Effective Business Presence Across European Markets

One of the key features that set Campeόn Gaming apart from the competition in the European market is our diverse portfolio of payment and casino partners, coupled with our immersive in-house solution platform. Being operators ourselves, we have a deep understanding of the demands and challenges faced by operators in the market, and specifically the European. This insider knowledge enables us to develop highly relevant and effective solutions.

Our in-house platform is a testament to our commitment to innovation and excellence. It offers a range of features that cater to the diverse needs of our partners, ensuring that they have the tools and support necessary to succeed. The platform’s flexibility and adaptability make it a valuable asset for operators looking to enhance their offerings and stay competitive in the market. Our in-house platform, combined with our operational services and strong partnerships portfolio is considered a one-stop-shop, capable of bringing to life a brand.

Looking Ahead: 2024 and beyond

As we look ahead to the rest of 2024, readers can expect exciting developments from Campeόn Gaming. One of the significant milestones on our agenda is our entry into the Estonian market. This new venture presents a challenging yet exciting opportunity, allowing us to explore new possibilities and expand our reach. 

In addition to entering new markets, we are also focusing on more personalised strategies and practices for both our brands and our in-house technology. This commitment to personalization ensures that we continue to deliver exceptional experiences to our players and partners. Our ongoing efforts to innovate and adapt to market trends will keep us at the forefront of the igaming industry.

Conclusion

At Campeόn Gaming, building meaningful relationships with our partners is a fundamental aspect of our strategy. Through comprehensive market research, collaborative efforts, and a commitment to transparency and personalisation, we have established a strong foundation for success. Our holistic approach to measuring success, understanding market demands, and delivering innovative solutions sets us apart in the European market.

As we continue to grow and evolve, we remain dedicated to providing exceptional value to our partners and players. Our entry into new markets and ongoing focus on personalization are testaments to our commitment to excellence. We look forward to an exciting future filled with new opportunities and continued success. 

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As a result of the deal, the SkillOnNet-owned slot studio’s catalogue of proprietary games will be made available to iGaming Platform’s operator partners via the latter’s iGaming Deck aggregation platform.  

Yann Bautista, Commercial Director and Founder of Peter & Sons, stated: “It’s important for us to partner with industry leaders and tech pioneers, and iGP have proven that’s who they are with consistent innovation. 

“The iGaming Deck is one of the standout aggregation platforms in the industry, which is why we wanted to be part of it.” 

iGaming Platform’s affiliated operators can now offer their player bases a range of Peter & Sons slots, including Peter Hunter, Gunpowder and Book of Books. 

Inesa Glazaitė, CCO at iGP, added: “It’s fantastic to announce iGaming Deck will be delivering new titles to our operators through this partnership. Peter & Sons’ games immediately grab you. 

“Like us, the studio has always stood out from the crowd because they push the boundaries, reimagining gaming content in inventive and surprising ways. 

“We’re delighted to carry their awesome content on our ever-expanding iGaming Deck. Together, we have high hopes for our partnership.”

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CasinoBeats: What elements of CasinoBeats Summit work so well for your organisation, and why is it important for you to be there this year? 

Michael Baker-Mosely: With more than 3,500 industry professionals expected to attend, this is a fantastic opportunity for us to showcase our solutions and engage with operators from across the igaming industry. 

Our focus this year will be on educating the industry on who iGP is and why from a technology and solutions point of view, they have a lot to offer operators. While we are not trying to make hyperbolic claims about our platform revolutionising the industry, what we are trying to convey is that we are providing quality, high-performing products.

Last year, we saw an average uptime of 99.97 per cent, and that’s because we know how to get the basics right and these basics allow us to launch new products to boost retention and player conversion. 

We have built on top of the core platform, while also making sure we can provide modular, standalone solutions. CasinoBeats Summit will give us the chance to reinforce that message and make sure people are aware that we can provide a full-service offering with excellent reliability. 

CB: What’s your key objective at this year’s event and what are the main products/services you’ll be promoting? 

MBM: There will be plenty for us to discuss at the show, as we offer three core products; iGaming Platform, our core platform, iGaming Labels, our casino and sportsbook white label solution, and the most recent one, iGaming Deck, our games aggregator which launched last September. 

iGaming Platform offers advanced reports, a vault engine, a content management system, a bonus engine, fraud and risk management and customer experience management. iGaming Labels will be showcasing new templates for our sportsbooks and white-label casino solutions, on top of our full turnkey casino and crypto solutions. 

Meanwhile, iGaming Deck hosts more than 10,000 games provided by some of the industry’s leading suppliers, delivering a fully intuitive UI through a centralised hub and single API. 

We are also bringing our Road to Lisbon competition to CBS. We launched it at the SBC Brazil and after a Brazilian tour, we are offering CBS delegates the chance to win both a shirt signed by Pelé and an NFT worth up to $1,000. Visit the stand for your chance to win. 

CB: What would you highlight as the biggest opportunity in the betting and gaming industry over the next couple of years? 

MBM: Regulation is always something we have our eye on, and we greatly anticipate the opportunity to expand further globally as and when new markets open up. Brazil, LatAm and Asia as a whole are markets that are particularly of interest to us. 

We also see an opportunity for operators to really build trust with the end user, something players are increasingly short on. There are a number of ways to do this, but the experience from start to finish is often the most important. This can be achieved through ensuring reliability and experience as a core offering, and not a secondary offering.

Players want to play where they want, when they want, in whatever currency they want. Should operators not be able to provide that, then they may be forgiven the first time, but certainly not the second. Operators generally worry about the experience but often lack the technology or partners to effectively support it. 

Separately, we cannot understate the importance of localisation. Operators have pulled out of markets where they were unable to adapt their offering in a way that would work for that specific cohort of players in a sufficient amount of time. They struggled to compete with operators who were able to offer newer technology and of course, the ones who were able to make greater investments in technology, so this is something everyone in the market should bear in mind when launching in new territories. 

CB: What elements of your business do you feel are best placed to take advantage of that opportunity? 

MGM: I think iGaming Labels, our white-label casino and sportsbook solution, in particular, is well placed to develop and grow in the coming years. We have been placing a heavy amount of focus on the turnkey casino and sportsbook solutions, making sure they are localised for different markets, with a particular focus on LatAm and Asia. 

They have been and continue to be optimised for key performance metrics, with the latest release, Tropicana, focusing on the conversion of depositors in the LatAm market.

Related is the aggregator solution, The way this has been built allows the operator to have more control with a beautiful back office, enhanced promotional tools built-in and available from the game providers themselves, which many aggregators don’t allow, whilst the architecture and tech stack means it’s really cost-effective for the operator.

Of course, both solutions have been built on the iGP core platform, a strong base for us and those partners that operate it to build and innovate products to push forward with. 

CB: What areas of the business should we be looking to for innovation in the next 12 months? 

MBM: The next 12 months are going to be very exciting for us. We plan to use more tools to support personalisation on both the platform and white label solutions, and of course, add more content to iGaming Deck. We also want to focus more on localising our products so that they are tailored to each particular market. 

In a year’s time, we aim to have made our back-end system even stronger, so that our operator partners can have better control of what they wish to do. Our managed services are also set to benefit from greater investment, to give partners current and future far more flexibility to scale their businesses and the markets they operate in.

On the whole, we’re looking forward to how we can grow iGP as a business in the next 12 months by developing all three core products, and the CasinoBeats Summit and SBC as a whole play an important part in supporting our goals.

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CasinoBeats Editor Joe Streeter spoke with iGP’s CCO, Inesa Glazaité, to shine a light on the company’s expanding igaming toolset that Glazaité claims are now “known worldwide, and are the best for the industry”. 

When questioned on iGP’s overarching ideology, Glazaité responded by explaining that the technology provider is “here to help” for start-ups looking to make a name for themselves in the igaming industry. 

“iGP is a one send solution for operators,” she commented. “We have in-house technology, supported by different providers, that are known worldwide and are the best for the industry.

“For example, if you are a start-up and you open your brand and you’d like to learn techniques then we are here to help you.

“Apart from that, our technology allows not only start-ups to grow further, but additionally we can help operators with multiple brands that would like to expand worldwide, to see different opportunities using our platform. 

“Other than technology we offer managed services that allow our operators to have localised CRM services, payment providers and even different solutions that can be catered for the targeted markets that we are working with.”

While ICE attendees took part in an interactive plinko game within iGP’s booth, the conversation turned to current trends that could shape the gaming industry in the coming months and years, to which Glazaité claimed the evolution of gamification and localisation could be strong contenders. 

“Firstly, it could be gamification,” said Glazaité, “because gamification allows our partners to attract new, and keep existing clients. It gives them the possibility to show how much they value every player. 

“Last but not least, it would be localisation. We want to make sure that once our partners start working with us, we have everything under one roof based on their requirements.” 

iGP’s Head of Platform, Luka Markota, also made an appearance, commenting on the platform provider’s use of Artificial Intelligence to help operator partners “make the most of their players”. 

“I can see that AI is taking a huge step into igaming. Everybody is trying to use AI in different ways, like for customer support. We have also integrated a few of those AI tools to help player retention and to help our clients get the most for their players.”

“We’re also building something with AI which is the Recommendation tool for our aggregators. This is going to be coming out hopefully towards the end of this year.”

To find out more about the provider’s new Recommendation Engine that aims to allow partners to “localise anything related to their own brand” and how “the focus of iGP is innovation”, click here to watch the full interview. 

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Through the deal, Gaming Corps’ full suite of MGA-licensed content – crash, mine, table and slot titles – will be made available to iGaming Deck’s operating partners.

Gaming Corps titles now featured on the aggregation platform include Jet Lucky, Coin Miner, Wild Woof, Ramen Puzzle and Super Hot Stacks.

“Having Gaming Corp’s full library of games available to our operators via iGaming Deck further improves the depth of offering and the experiences we can deliver to players,” noted Inesa Glazaite, CCO at iGP.

“iGP’s technology and product philosophy means we build with both operator and player in mind. We ensure great reporting and functionality for the operator and a seamless experience for the player. Together iGP and Gaming Corps will drive this experience for everyone.”

iGaming Deck’s online casino game collection currently stands at over 10,000 and includes titles from established brands and up-and-coming studios. 

iGP states that iGaming Deck can be seamlessly integrated into any gaming website through a single API, a platform which includes detailed data analytics and access to game providers’ promotional offerings.

Mats Lundin, Director of Sales at Gaming Corps, added: “iGP’s aggregator solution, iGaming Deck, is an innovative gaming hub which provides seamless access to partners across the world. We are delighted to be able to add our thrilling games content to the platform. 

“We have continued to strengthen our games portfolio with memorable, action-packed games, and we are excited to present these titles to all of iGaming Deck’s growing list of partners, giving more players the opportunity to enjoy what we have to offer.”

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Live Solutions’ platform uses high-quality video streaming to offer live casino experiences, with more than 3,500 table hosts speaking 55 languages in multiplayer interactive environments.

“We are thrilled to announce this integration with iGP, which represents a significant milestone for Live Solutions,” noted Jean-Pierre Houareau, CEO at Live Solutions.

“We want to give our games as wide an audience as possible and working with iGaming Deck will achieve that goal.”

iGaming Deck will distribute Live Solutions’ Multiplayer Live streaming platform to its operating partners, which includes classic casino games such as Blackjack, Roulette, Baccarat, Craps, Dragon Tiger and Fan Tan.

The aggregator solution already includes more than 10,000 game titles from established brands and up-and-coming studios, all within a cloud-based centralised hub that offers seamless integration.

Inesa Glazaite, COO, at iGaming Platform, added: “iGaming Deck is designed to deliver a flexible and effortless solution for operators and their customers. 

“Our single API ensures seamless integration and our constantly growing games library is unique in offering detailed information on each slot. Working with an innovative content provider such as Live Solutions enables us to maintain our high standards.

“As a constantly evolving tech company, we will shortly be releasing new features to make iGaming Deck even more responsive and accessible.”

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As CCO, Glazaite will develop and implement iGP’s long-term commercial strategy, identifying new business opportunities in key markets worldwide and evaluating mergers and acquisitions to enhance the company’s market position.

She has spent the last four years in senior sales roles within igaming and sports betting, working as Head of Sales at Soft2Bet, Senior Sales Director at Delasport, and most recently Commercial Director at EEZE.

“iGP is perfectly poised for growth and I’m looking forward to working with current and future iGP partners to support them to reach their igaming ambitions,” commented Glazaite.

“I’m looking forward to meeting them at ICE as we drive their respective businesses forward.”

As CMO, Baker-Mosley will be in charge of iGP’s marketing team, developing strategies to boost the company’s status as a technology, products and services provider for the igaming industry.

Before joining iGP, he spent the past five years at Kambi, promoting the brand globally in the sportsbook market.

Baker-Mosley noted: “iGP has everything in place to become a global leader within the industry. We have great products, great core technology and a hungry culture with brilliant people.

“I’m excited to begin building this brand, showcasing to operators the value we can bring.”

With the additions of Glazaite and Baker-Mosley, alongside the recently appointed Dirk Camilleri as Chief Product Officer, iGP says the restructure of its senior management team is now complete.

Giovanni Paticchio, CEO of iGaming Platform, added: “I am confident both Inesa and Michael will bring great enthusiasm to their respective roles and help drive the company forward.

“2024 and 2025 are pivotal years for iGP and now we have the leadership team in place, I am even more confident that iGP will emerge as a leading brand within the industry.”

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Through the agreement, the casino entertainment software provider’s portfolio of slots, table, mini and crash games are available through iGaming Deck for iGP-partnered operators to use as part of their offerings.

Slot titles that will be part of the deal include Golden Dragon Inferno, Wilds of Fortune and Alkemor’s Elements, all of which are translated, localised and certified across markets and aim to drive player engagement.

Betsoft also offers in-game enhancement tools such as Take the Prize and Tournament, both of which are part of its comprehensive gamification Drive toolbox.

“We are very pleased to be working with a business whose goals and standards are fully aligned with our own,” commented Fernando Van Velzen, Head of Account Management at Betsoft Gaming.

“Increasing access to our growing portfolio of slot releases and associated products is key to our development and we are looking forward to a positive working relationship.”

Launched in September, iGP’s iGaming Deck aggregation platform provides partnered operators with over 5,000 titles, account management services and back-office support, delivered via a seamless integration with any gaming website through a single API.

Matthew Calascione, COO at iGP, added: “We are delighted to offer Betsoft releases to our constantly expanding customer base.

“Working with a content supplier of Betsoft’s calibre is essential to both deliver the standards we have set for ourselves and maintain our competitive edge. We anticipate a mutually beneficial and long-term relationship going forward.”

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Through the deal, iGP will utilise Greco’s AI to monitor gameplay and identify potential risks actively across its brands such as BetGoals, TouchCasino and Woombet. The solution is also available to all iGP partners.

“We’re committed to ensuring that genuine players aren’t hindered by a few rogue players,” commented Mario Pizikas, Risk, Fraud and Payment Operations Manager at iGP.

“Greco’s innovative platform reinforces our promise of a trustworthy online gaming experience.”

Players detected as at risk by the platform will be sent in-game notifications in an attempt to reduce their bonus abuse attempts, while repeat offenders will be subject to automated actions.

Ozric Vondervelden, CEO of Greco, added: “We are dedicated to creating a safe and enjoyable gaming environment for both players and operators.

“Teaming up with iGP embodies this vision, combining our advanced tools to prevent bonus abuse with iGP’s outstanding gaming platform.”

Bonus abuse is a problem for the gambling industry globally, as Vondervelden assessed the threat it poses in Brazil and Latin America when speaking to CasinoBeats back in October ahead of SBC Summit Latinoamérica.

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