Last year’s event was a sell-out at Chelsea FC, and AIBootcamp 2019 is expected to be no different. This year’s event will be attended by a host of igaming affiliates who will gather to discuss digital disruption, learn new marketing techniques that serve to drive more traffic from affiliates to operator sites.

Erica Anderson, director of marketing at Income Access, which operates its own independent affiliate network, said: “AIBootcamp brings together a powerful combination of knowledge and expertise from guest speakers to create an invaluable resource for the affiliate industry.

“The event has gone from strength to strength each year and, as specialists in affiliate marketing strategy, we value our collaboration with AIBootcamp, by way of both sponsorship and content participation.”

The event offers delegates a wide range of interactive presentations, conference workshops designed to help delegates grow their network throughout the industry.

“These bootcamps are created with affiliate entrepreneurs in mind,” said CEO and founder of AffiliateINSIDER, Lee-Ann Johnstone. “The content is curated to support igaming affiliates get ahead of digital disruption with an injection of expert theory around everything from lead generation to the technical aspects of SEO and content marketing.

“The objective is to help affiliates grow their site traffic, get connected and learn the latest digital trends,” she continued.

“We’re delighted to have Income Access join us again in supporting affiliate development and welcome affiliates from the igaming industry to this year’s digital learning and affiliate business coaching workshop, getting entrepreneurs ready for the competitive year ahead!

“Details of our exclusive affiliate Elevate & Thrive business coaching workshop will be released in the coming weeks to excite you further – but you can be assured that attending this event will teach you the best tricks of the trade to grow your affiliate website both quickly and successfully,” said Johnstone.

For more information about this event, or to book your seat at this exclusive two-day digital accelerator for igaming affiliates, visit: https://affiliateinsider.com/affiliateinsider-bootcamp/

For information on how to participate as a vetted agency, supplier or operator sponsor, contact the sales team via sales@affiliateinsider.com

The post Income Access to sponsor AffiliateINSIDER Bootcamp appeared first on CasinoBeats.

Scheduled for this Thursday, October 24th, at 10:00 AM EST and 4:00 PM CEST, the session will feature industry experts from MediaTroopers, Voluum and Income Access, who will delve into critical topics aimed at enhancing marketing strategies.

Participants can look forward to discussions on:

• Paid Media vs. SEO: Understanding the strengths and weaknesses of each approach.
• Channel Optimization: Strategies to maximise performance across various platforms.
• AI in Marketing: Exploring how artificial intelligence is reshaping marketing efforts.
• Seamless Platform Integration: Best practices for ensuring a cohesive marketing strategy.

By registering for this session, attendees will also gain unrestricted access to the complete webinar, allowing them to revisit the insights shared at their own convenience.

Don’t miss this opportunity to enhance your marketing efforts and build trust in your campaigns through the power of data.

Register now via the link here

The post SBC Webinars and Income Access: Building Trust and Optimising Channels – The Power of Postback Data in iGaming appeared first on CasinoBeats.

Convenient for Skrill customers, they now no longer have to convert their interests in one cryptocurrency back into flat currencies before they come to purchase an interest in a new cryptocurrency. This results in fewer transactions and lower fees.

Along with this, there is now a Bitcoin pairing available for every cryptocurrency available in Skrill, with more future pairings expected to be added soon.

Skrill is part of the payments platform, Paysafe, which has a strong track record for providing payment services for specialised industries. It first launched their cryprocurrency service back in July 2018 and since then, has offered Skrill customers the opportunity to to instantly buy and sell interests in cryptocurrencies while continuing to enhance its services since.

Lorenzo Pellegrino, CEO of Skrill, NETELLER and Income Access at Paysafe, commented: “We know that our customers want more functionality to make it even easier for them to access and interact with cryptocurrency. Cryptocurrency is an important part of what we do in digital wallets and using our scale and vast experience of the payments industry, we’re continually enhancing our service to help our customers get the most out of the crypto ecosystem.”

It has been highlighted that customers can also use their Skrill wallet to purchase interests in nine cryptocurrencies including Bitcoin, Bitcoin Cash, Ripple, Ether and Litecoin. They can also choose from more than 100 deposit methods.

Paysafe have reported plans to roll out the new crypto-to-crypto buy and sell feature in its NETELLER digital wallet in the next few months.

The post Skrill customers to now use bitcoin to purchase new cyrptocurrencies appeared first on CasinoBeats.

Titled Stars Affiliate Club, it is designed to support the Stars Group’s PokerStars entity, in addition to its igaming operation PokerStars Casino and leading online betting and gaming brands Full Tilt, BetStars and Sky Bet by Stars in Italy.

By utilising the service, it will allow affiliate partners access to a single resource to simultaneously promote multiple brands, and leverage the support of the Stars Affiliate Club team.

As a result of the partnership, Income Access is to supply affiliate marketing software, equipped with multi-channel tracking and reporting technology, to an array of partners across the regulated igaming space.

Jason Prasad, department head of affiliates at The Stars Group, said of the new agreement: “We believe Stars Affiliate Club is the first programme of its kind in the industry. The affiliate team here has worked closely with our partners on this for some time, and we’re really excited to see it in action. It’s a big step forward in our goal to become the number one affiliate programme worldwide.”

Affiliate partners of Stars’ offering are to utilise an array of features from the Income Access platform, such as reporting tracking features that are designed to aid in the enhancement of acquisition and retention initiatives.

Furthermore, a selection of tools are to enable the effective promotion of corresponding brands, complementing Stars Affiliate Club’s existing suite of online marketing and monitoring technologies.

Tara Wilson, SVP and general manager at Income Access, commented: “Partnering with The Stars Group, one of the gaming industry’s most respected leaders in quality entertainment and social responsibility, represents a landmark occasion for Income Access.

“Through this mutually beneficial relationship, we will further solidify our position as the leading provider of strategic solutions for the industry’s top brands.”

The post Stars Group gains Income Access affiliate boost appeared first on CasinoBeats.

Via the fresh agreement, SlotsAffiliates is to be provided with “dedicated affiliate management support,” via an integration with Income Access’ affiliate software platform.

Through this support, affiliates will receive guidance on how to optimise their use of the organisation’s platform, by monitoring programme performance and evaluating strategic insights, that have the potential to inform future marketing campaigns.

Tara Wilson, general manager at Income Access, part of the Paysafe Group, said: “Traffic Label has brought together an impressive collection of brands and product offerings, which Income Access is very proud to be associated with.

“We look forward to watching SlotsAffiliates.com grow as they continue to provide affiliates with the opportunity to collaborate with a comprehensive network of brands.”

Launch in May of this year, SlotsAffiliates is the result of a partnership between Traffic Label and international white-label gaming software and services provider Nektan, uniting to create “a multi-brand network that included SpinSlots, Slotster and JackpotSlot”.

Adding the Nektan-powered brands of VIPBet, Royal Bets and Slots Jungle since launch, the firm strives to give players a diverse offering with a distinct focus, including larger jackpots and VIP programmes.

The organisation promises affiliates “a cutting-edge, slot-focused programme that leverages hundreds of game titles across its current collection of brands,” via series of partnership with a variety of developers, including Microgaming, NetEnt, Evolution and Nektan.

Oded Keinan, founder of Traffic Label, added: “Our primary focus was to gain the trust of our affiliates, while allowing them to use a familiar platform. Income Access was the obvious choice, and we believe this was the right one based on the support we received thus far.

“We have also decided to offer affiliates an unusual sign-up offer for three months so that they can maximise their return, while building a relationship with our affiliate managers.”

The post Traffic Label aiming “to gain the trust of our affiliates” via IA link-up appeared first on CasinoBeats.

Wilson became Income Access general manager in October, 2017, having previously served as a vice president of operations for payment processing (Canada and UK) at Paysafe Group from 2015 to 2017.

In the year since, Wilson has helped the company, which provides marketing technology and services for the global online gaming and forex industries, maintain its focus on emerging markets and business opportunities within key sectors.

Wilson said of the award win: “An honour like this is very special to me and is made even more so given the inspirational company in which I’ve been included. I’m also proud to be part of an organisation that values diversity and inclusion and supports female leaders of both the present and future through measurable actions.”

Lorenzo Pellegrino, CEO, Skrill, Neteller and Income Access at Paysafe Group, said: “Tara is a highly accomplished leader of people and operations and truly deserving of this award.

“She reflects the female talent in the business which we continue to nurture as part of our diversity and inclusion program, which is an ongoing strategic priority for Paysafe.”

The Silver Stevie Award continues an impressive run for Paysafe, which recently earned a coveted Pink Chip Employer award in Europe as well as 2018 Parity Certification by the Women in Governance.

The post Silver Stevie for Income Access’ Wilson appeared first on CasinoBeats.

UK-based Lindar, who operate a number of white-label casino and bingo entity’s such as Oink Bingo, Wild Spins and Pixie Bingo, all of which are powered by the 888 platform, is to see MrQ, which only launched in August of this year, be equipped with a range of marketing tools, including ads in multiple formats and dimensions, as well as having bespoke landing pages available upon request.

Via the Income Access platform, affiliates are able to evaluate the performance of marketing campaigns, and use data-based insights to guide future efforts.

The programme is to also come equipped with further key resources, such as affiliate management support, an in-house CRM team designed to maximise player value and a content specialist to craft site reviews in a suitable tone and style

“We’re excited about the opportunity to build on our existing relationship with the team at Lindar through this new launch,” stated Tara Wilson, general manager at Income Access. “They are committed to providing unique player experiences and we’re proud that our affiliate platform will play a role in their continued success.”

MrQ operates nine online bingo rooms, including two 24-hour offerings, displaying a variety of 75-ball, 90-ball and jackpot bingo, complimented by a suite of 28 slot games supplied by Thunderkick and 50 additional titles from Eyecon, which are set to be integrated by the end of the year.

James Booth, acquisition operations manager at Lindar Media, commented: “Income Access has an excellent reputation as the go-to affiliate tracking platform in the igaming space.

“We’ve used them in our own capacity as an affiliate and as a white-label operator, so it made sense to use them as a partner for our custom-built platform.

“The affiliate channel naturally makes up a huge portion of our marketing activity, but Income Access is used across all of our channels and to evaluate all of our marketing partners, including our agency-led marketing campaigns.”

The post Lindar recruits Income Access for MrQ affiliate launch appeared first on CasinoBeats.

Partnering with the firm to provide customised gaming experiences to Central American and Caribbean markets, a significantly increased activity has been felt just two weeks after going live, with figures for the site said to be “stunning”.

According to recent rankings, PowerPlay is seeing particular success within Jamaica, where in excess of 150,000 unique users equate to 10 per cent of the active online community.

Dean Serrao, chief executive officer of PowerPlay, stated: “After just two weeks of operation, we’re already thrilled with our new site and our blossoming relationship with FSB.

“Our combined package has helped capture players’ imaginations and drive their engagement to new levels, while the platform itself is effortlessly handling the increased trading volume.

“We are FSB’s first customer in the Caribbean and are particularly excited at the potential to expand to the rest of Central America soon, emboldened by this capacity to provide tailored local offerings.”

The site has been launched across 20 countries including Barbados, Trinidad & Tobago and Mexico, with longer-term goals set to see an extension of the firm’s reach throughout South America and beyond.

The latest step on FSB’s growing global journey was also designed to make use of the organisation’s mobile first strategy, with internet usage within the Caribbean market comprised of approximately 80 per cent mobile traffic.

Richard Thorp, FSB’s business development director, commented: “We were delighted when PowerPlay chose us for their online launch, and proud the platform has engaged with their customers so quickly.

“It’s a great endorsement of our sportsbook and casino solution in its flexibility to open up new territories. To have PowerPlay provably endorse those credentials provides a compelling test case.”

Further link-ups for PowerPlay have been made alongside Microgaming, Realistic Games and Evolution Gaming, with Income Access also recruited for the launch of a managed affiliate programme.  

The post FSB unleashes PowerPlay in Caribbean entry appeared first on CasinoBeats.

The Caribbean based entity has set its sights upon its home region as well as Central America, before embarking upon expansion across South America ahead of Europe, Asia and Africa.

Utilising the new programme, which is to be powered by Income Access’ affiliate software and managed by the company’s in-house affiliate team, PowerPlay is striving to drive player acquisition amongst its core areas.

Tara Wilson, General Manager at Income Access, the Paysafe Group’s marketing technology and services provider, stated: “We are very pleased to be working with a new and ambitious brand like PowerPlay.

“Their local, tailored approach to acquisition and retention is a great fit for our data-driven affiliate marketing platform and in-house affiliate team.”

Users of the PowerPlay casino platform will be able to make use of a wide range of content, featuring slots integrated from a range of suppliers such as Microgaming and Realistic Games.

Furthermore, a live casino offering is to be delivered by Evolution Gaming, whilst the chosen sportsbook provider is London-based FSB Technologies.

Dean Serrao, chief executive officer at PowerPlay, commented: “Choosing the Income Access platform was an easy decision for PowerPlay. They offer a product that is simple to connect to, easy to use and is trusted within the industry.

“As a new brand, we want to give affiliates tools and systems they know, so they can focus on converting players.

“We’re also excited to offer players a 10% bonus on casino deposits of over $500, a 50% bonus on scoring substitutes in all Premier League and Champions League games, and even an innovative ‘make your own promotion’ suggestion process, which invites players to mould their own sports betting and casino experience.”

The post PowerPlay recruits Income Access for instant growth appeared first on CasinoBeats.

BetSid’s new affiliate programme, which will launch in the next few weeks, will integrate with the Income Access Network.

The programme will benefit from the Income Access affiliate platform, which includes a number of reporting options. The BetSid program will also leverage the Income Access Network to optimise programme growth and empower the operator to recruit affiliate partners rapidly.

Paul Kirkby, BetSid managing director, said: “We are pleased to partner with the trusted Income Access Affiliate Network to launch the BetSid affiliate programme.

“Having a trusted technology partner sit alongside us as we develop our strategy means we can offer a valued-added service to affiliates who partner with our brand.”

Tara Wilson, general manager at Income Access, Paysafe Group, said: “An emphasis on quality product offerings puts BetSid in a strong position ahead of their affiliate programme launch and well into the future.

“We’re very happy that the Income Access Network will play a role in their growing success across the sportsbook and casino verticals.”

The move follows news, earlier this year, of BetSid’s partnership with platform provider FSB, a specialist in online sportsbook and casino solutions.

BetSid, founded in 2013 with an existing land-based presence, has also partnered with the affiliate marketing experts at Affiliate Insider to build an affiliate strategy that supports the brand’s expansion to a wider online audience.

The post Income Access partners with operator BetSid appeared first on CasinoBeats.