Jada Gaming

Jada Gaming has said that it is looking to step up its “expansive growth strategy,” after confirming the appointment of Louis Gonzalez as its Head of Sales & Commercial.

In the role, Gonzalez will be tasked with leading the Jada Gaming’s sales, business development, and marketing activities

Alberto Alfieri, Jada Gaming Co-Founder, noted: “Louis’ impressive igaming experience will be an invaluable addition to the business as we build on our initial momentum. 

“Jada has an extremely healthy commercial pipeline and Louis will play an integral part in delivering on our ambitious growth goals.”

Betsson

Betsson has confirmed the appointment of Roland Glasfors as Vice President of Corporate Communications, Sustainability and Investor Relations.

He joins the firm’s executive leadership team from payments and open banking systems provider Trustly, and also boasts prior industry experience at NetEnt, having led investor relationships and stakeholder management.

Betsson disclosed that Glasfors will begin his role on May 2, and will form part of CEO Pontus Lindwall’s executive management team.

Lindwall communicated: “Roland’s extensive experience from capital markets and work in investor relations will be a great asset for us

“His experience from the gaming sector is yet another advantage. With Roland onboard, we can continue to further sharpen our communications and accelerate the pace of our sustainability work.”

Racing Victoria

Andrew Jones has been appointed as Chief Executive of Racing Victoria, with the racing sanctioning body looking to maintain momentum on the growth of the sport.

Moving forward, Jones has detailed a key objective of expanding the fan base of racing in the state, while also boosting revenues, social licence and investment in sustainability. 

In order to achieve this goal, Jones says that he plans to “work diligently” with Victorian racing clubs in addition to participants in the sport, government authorities and commercial and media partners. 

Brian Kruger, RV Chair, said: “The board is delighted to appoint Andrew Jones to the position of Chief Executive and we look forward to his commencement later this year.  

“Andrew will join Racing Victoria with a wealth of business, strategy and sports administration experience coupled with a unique understanding of the VTRIMB thanks to his advisory work in our media business and his time as Interim Chief Executive of Racing.com last year.

“The Victorian Thoroughbred Racing Industry has experienced outstanding growth and investment during Giles’ tenure and we are confident the sport will continue to thrive and prosper under the leadership of Andrew in the years to come.”

Entain

The board of Entain has confirmed that Peter Isola has chosen not to renew his duties as a Non-Executive Director of the group

As a result, Isola has chosen to end his six-year tenure as a corporate advisor of Entain on March 21, 2022, to focus on new opportunities.

The executive joined Entain’s board in 2016 and held governance oversight positions on the firm’s Audit, Remuneration and ESG Committees.

During his NED tenure, Isola’s provided Entain’s executive leadership team with legal guidance on the firm’s merger with Bwin.Party Entertainment (2015/2016) and its subsequent transformative takeover of Ladbrokes Coral (2018).

Commenting on Isola’s departure, Barry Gibson, Chair of Entain, noted: “On behalf of the Board, I would like to thank Peter for his significant contribution and commitment to Entain over the last six years. We wish him well for the future.”

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The Spain centric partnership will see the use of artificial intelligence be incorporated into Unidesa Interactive’s Forward Systems brand, through integration of the Jada Brain platform.

Alberto Alfieri, co-founder of Jada Gaming, commented: “We are delighted to start working with Unidesa Interactive and, with it, integrate our modules into the networks of the leaders in the land based gaming market. 

“Our Jada Brain AI solution is incredibly powerful, and we have adapted it to optimise physical gaming operations.”

The Jada Brain features a set of tailor-made solutions specifically designed to improve what the group calls “the most critical areas of game management,” such as actions related to responsible gaming, among others, in a bid to improve the efficiency of the system. 

In addition, Jada Gaming’s data expertise and analysis will also allow marketing actions to be more accurately targeted. 

Furthermore, the network of Unidesa operator partners who have opted to utilise Forward Systems will also be able to gain access to new artificial intelligence modules, which look to drive performance and optimise the real-time management of their game rooms.

Josep Casas, Director of Cirsa’s B2B division, added: “The integration of this artificial intelligence solution from Jada Gaming will allow us to offer a pioneering room management system in Spain. 

“An added value, without a doubt, to our Forward Systems, which currently has 42,000 connected machines in the world.”

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The agreement between the two will see SCCG Management spearhead Symplify’s North American expansion as part of the launch of its latest acquisition Jada Gaming. 

Robert Kimber, Symplify’s Group’s CEO, said: “SCCG is the perfect partner for us to drive further growth in the hugely exciting regulated markets across North America.

“We’re excited about the opportunity to build on our initial success here and SCCG’s vast experience will play a major role in the next growth stage.”

The joint deal will see SCCG Management provide and execute business strategies designed to open new distribution networks through licensed and qualified channels. Another element, that Symplify and its subsidiaries are said to benefit from, is advisory support on securing US state licences and authorisations. 

As part of an expansion strategy, Symplify further enhanced its 360° offering in late 2021 by acquiring AI software Jada Gaming.

With the complete suite of Symplify, customers can now optimise conversions on their websites and apps, harvest visitors into loyal players, create real-time advanced channel orchestration and ultimately, through Jada, utilise the full potential of AI and ML with churn prediction, hyper-personalisation and AI-powered segmentation. 

“North America is still a relatively nascent market that offers huge potential and we cannot wait to showcase the capabilities of AI to a new and growing audience,” added Alberto Alfieri, Jada Gaming’s co-founder.

Stephen Crystal , SCCG Management CEO and founder, concluded: “AI is playing an ever-increasingly influential role in successful operations and Jada’s capabilities will augment Symplify’s already strong offering. 

“Our mission is providing a 360° service for our partners, across multiple sectors, and I’m excited to add another vital layer to our solution and be working alongside Symplify as we continue to grow the business.”

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The agreement will see the integration of the full Jada Brain platform, including its suite of online casino modules that are designed to improve user experiences, as Finnplay looks to become “a leader in the igaming AI space”.

Alberto Alfieri, Jada Gaming co-founder, said: “Finnplay is a fantastic platform provider with a rich portfolio of clients and we’re very pleased to start working together.

“Our Jada Brain solution will positively impact all aspects of the business by optimising operations with a sharp focus on responsible gaming.”

As a result of the agreement, Finnplay, which asserts that it “prides itself on delivering socially responsible experiences” will also enable its partner portfolio to access Jada Brain to utilise for their own platform operations.

Jada’s data and analytics solution aims to make it easier for Finnplay and its partners to enhance visibility and predictive capabilities. 

Jaakko Soininen, Finnplay’s managing director, commented: “After speaking with many operators and other industry professionals, I believe that services focused around responsible gaming will be one of the most important topics for this year, especially in the regulated markets. 

“Therefore we have been looking for a solution to improve our RG capabilities. Jada’s AI solution fits perfectly with our commitment to provide our operators and their players an exceptional, personalised and safe gaming experience.

“Jada’s skillset and wide range of modules brings powerful new AI-driven capabilities to our current and future partners.

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The deal will see Jada’s knowledge in data and analytics enable LVBet to “greatly advance” its visibility and predictive capabilities, with its gaming and bonus abuse modules protecting active players on the site by monitoring behaviour and identifying abusers. 

Armed with better data, LVBet says that it will now be in position to better optimise marketing spend and identify VIP customers earlier. 

“Jada’s modular AI solution means our partners can choose whichever elements best suit their business strategy,” commented Alberto Alfieri, Jada Gaming co-founder.

“LVBet identified responsible gaming as a growth catalyst and we are proud that they have selected our offering to enhance the customer experience.”

Moreover, welcoming LVBet to Jada’s portfolio of clients further strengthens the company’s position as a leader within the igaming AI sector.

LVBet’s CCO Marcin Jablonski, added: “Responsible gaming is a passion and forms an incredibly important part of our overall business plan. Being able to handpick the RG modules from Jada’s solution means we can instantly enhance the business and deliver an even better customer experience.”

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As part of the acquisition, Jada will embed its Jada Brain into the Symplify software to create an “all-in-one ecosystem” where clients can use AI and ML to create, manage and optimise all their communication cycles. 

Moreover, Jada co-founders, Alberto Alfieri and Josh Tromans-Jones, will retain their roles and continue running the operations and development of the Jada platform.

Symplify’s CEO, Robert Kimber, and COO, Fatima Ekekrantz, will join the board together with the co-founders to work on further strengthening the firm’s offer and prepare for entering into new markets and verticals.

“Josh and I are incredibly excited to team up with Symplify and feel our AI solution perfectly fits within the business,” stated Alfieri. “The synergies between our two company objectives and philosophies means this will deliver an unrivalled business management system that translates across a wide range of verticals.”

Symplify’s growing portfolio of partners is now in position to benefit from Jada’s strengths in real-time marketing, churn prediction, hyper-personalisation and AI-powered segmentation. Each element will enable Symplify’s network to improve operational visibility and predictive capabilities.

Kimber added: “AI is playing an ever-increasingly influential role in successful operations and Jada’s capabilities will augment Symplify’s already strong igaming position. 

“Our mission is providing a 360° service for our partners and I’m excited to add another vital layer to our solution and be working alongside Alberto and Josh as we continue to grow the business.”

Jada’s responsible gaming and bonus abuse modules can be seamlessly integrated into any operation to better monitor behaviours and identify abusers. Armed with clearer data, Symplify’s partners will now be in position to optimise marketing spend and nurture customer sentiment leading to increased lifetime value.

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