Online casino brands with access to Evolution’s product can now add the live streaming service to their platforms as a result of the integration, building on Evolution’s acquisition of the streaming brand completed in February. 

Michael Pedersen, Chief Commercial Officer at Livespins, commented: “This is one of the biggest upsides we have been able to take advantage of following our acquisition by Evolution earlier in the year. One Stop Shop is a cutting-edge solution that allows operators to easily access Evolution’s market-leading content offering, now including Livespins.”

This will encourage social experiences within their casino lobbies as players become able to watch Livespins’ streamers play slots from suppliers partnered with Livespins, including Evolution-owned brands NetEnt, Red Tiger, Big Time Gaming and Nolimit City. 

Pedersen added: “We are thrilled to be lining up alongside the likes of NetEnt, Red Tiger, Big Time Gaming, and Nolimit City with Livespins set to become a household name among players as they become more familiar with the socially charged experiences our product provides.” 

Players can then bet along with the streamers’ gameplay, creating a shared player  experience where each user can communicate with one another using text, reactions, emojis and gifs as they join in on the action. 

Todd Haushalter, Chief Product Officer at Evolution, added: “We are delighted to have added Livespins to our One Stop Shop platform. 

“Operators know that players are seeking social experiences, and Livespins offers this in a unique way with players able to get directly involved by betting with the streamer. Those connected to our One Stop Shop platform can now easily integrate Livespins into their offering.”

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Implementing Livespins’ streaming content into its crypto casino platform, Bad Hombre Gaming’s partners will be able to offer the chance to watch streamers as they play a selection of slot titles, with players able to interact with both the streamer and other viewers. 

Michael Pedersen, Chief Commercial Officer at Livespins, stated: “Bad Hombre Gaming has innovation in its DNA, and this makes it the perfect partner for Livespins. We too sit at the cutting-edge of this industry and have changed the game for operators, suppliers and indeed players. 

“The demand for casino and slot streaming experiences is high, and with Livespins, this goes to a whole other level with the ability to bet behind the action taking place throughout the stream. 

“We are thrilled to have joined forces with Bad Hombre Gaming and look forward to seeing its operator partners offer socially-charged experiences to their players for the first time.” 

Stream viewers using Bad Hombre partners’ platforms will also be able to get involved in the action, using a group bet system to make similar bets on the same game. Using group bets, players can set their own bet limit and number of spins. 

Emil Brankov, Head of Casino Management at Bad Hombre Gaming, added: “From day one we have been committed to revolutionising the crypto casino and sports betting space and in Livespins we have a partner that has taken the same approach to slot streaming. 

“It’s bet behind system delivers unprecedented thrills and entertainment and our operator partners will absolutely want to offer this experience to their players.” 

Thanks to the social casino provider continuing to form alliances with suppliers across the industry, Livespins’ offering consists of proprietary slots from studios such as Nolimit City, 1X2 Network and Onlyplay. 

The post Bad Hombre Gaming to offer ‘socially charged’ experiences with Livespins appeared first on CasinoBeats.

Upon signing the agreement, BetConstruct can now host the Evolution-owned slot streaming service within its online casino platform and distribute the social content amongst its operator partners. 

Players across BetConstruct’s network of affiliated operators will not only be able to watch streamers, ambassadors and celebrities as they spin the reels on slots from a range of Livespins-partnered suppliers, but they can also bet behind the streamer and follow the gameplay firsthand. 

Ruzanna Elchyan, Head of Gaming at BetConstruct, commented: “We go to great lengths to remain at the cutting edge of the industry and this partnership with Livespins allows us to bring a truly pioneering product and player experience to our operator partners. 

“Streaming has a place in this industry and its popularity among players will only become stronger. Of course, with Livespins, players not only get to watch the best streamers in the world spin up blockbuster games, they can get directly involved in the action, too.” 

As aforementioned, Livespins has partnered with several slot studios to allow its streamers to broadcast themselves playing said suppliers’ games. The social streaming provider has gained slots from 1X2 Network, Onlyplay and Evoplay in recent deals. 

Michael Pedersen, Chief Commercial Officer at Livespins, added: “BetConstruct is a major player in the platform and content space, and we are thrilled to be making Livespins available to its operator partners for the first time. 

“The demand for slot streaming is at an all-time high already but is only set to rise in the coming months and years. Livespins provides a way for operators in markets across the world to tap into this while being fully compliant with local and international regulations and requirements. 

“This is another important deal for us as we continue to build momentum behind the Livespins revolution.” 

Last month, Livespins made use of its recent acquisition by gaining slots from Nolimit City, another supplier brand operating under the Evolution banner. 

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Another subsidiary of the Evolution brand, Nolimit City has offered its complete catalogue of games to the streaming provider, allowing Livespins streamers to broadcast themselves playing the slot studio’s titles. 

Not only will Livespins streamers benefit from the studio’s extensive slot catalogue, but will also gain access to its portfolio of proprietary xMechanics, offering “huge added value” through features like xBet, xSplit, xWays, xNudge and xGod. 

Michael Pedersen, Chief Commercial Officer at Livespins, explained: “Nolimit City is a mega addition to our game portfolio and will be a big hit with our streamers and players. 

“This is a developer that knows how to get players on the edge of their seats thanks to trademarked mechanics like xBet, xSplit, xWays, xNudge and xGod which come wrapped up in some truly wonderful themes. 

“This deal unites together two Evolution-owned companies, bringing huge added value to Livespins, Nolimit City, our operator partners and, most importantly, players.” 

Games that will soon become available to Livespins streamers, and to the viewers that watch-along and bet behind the streamer’s activity, include slots such as Mental, Fire in the Hole and Tombstone RIP. 

Malcolm Mizzi, Commercial Director at Nolimit City, added: “Our games deliver thrilling action with each spin. They are volatile with unique mechanics that provide the gripping gameplay that streamers need to keep their audiences engaged. 

“This partnership with Livespins brings our games to a new audience and, thanks to its smart bet behind system, allows them to watch and wager at the same time. This is a great deal for both companies and one with tremendous potential to explore.” 

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Forming collaborations with slot developers, appearing at events such as the CasinoBeats Summit and even developing their own slot titles are just a few ways that streaming has broken into the igaming mainstream. 

Ahead of his appearance at CBS, Michael Pedersen, Chief Commercial Officer at Livespins, explains how online casino companies are leveraging the power of streaming and explains how Twitch’s casino streaming rule changes were “hugely beneficial” for the company. 

CasinoBeats: As online casinos are increasingly leveraging the growing viewership for streaming, can you explain the advantages that can be gained by interacting and collaborating with streamers? 

Michael Pedersen: The main advantage is that online casinos can tap into the lucrative but hard-to-reach Millennial and Gen Z audiences that engage with streaming and follow specific streamers. This is the generation that grew up with connected video gaming and seeks the social interaction that comes with playing with their friends and not just against the computer or, in the case of casinos, the random number generator. 

Streaming is their playground and the operators that embrace streaming can authentically engage with this audience and provide them with a socially-charged experience. This is not only a powerful acquisition tool, but it’s highly effective when it comes to retention, too.  

CB: To what extent can streamers be used as an efficient marketing tool in the igaming sphere? 

MP: There are two ways in which an online casino can get in on the streaming action and use it as part of their wider marketing strategies. They can partner with a streamer and have them drive awareness of their brand by playing at it. Remember, a streamer can be a big-name celebrity as well as a professional casino streamer. Some of the biggest crypto casinos used this tactic but ultimately were blacklisted from the streaming platform Twitch.

The other way is to integrate Livespins into the casino lobby and to use a game based on streaming as a great player engagement and retention tool. Livespins allows players to get directly involved in the action by betting behind the streamer while chatting with other players throughout the session. Casinos can also use their brand ambassadors to host the streams, with plenty of activation opportunities to explore. 

CB: 2023 saw some huge moves from Livespins, but what does the company have in store for 2024 to continue this momentum? 

MP: We recently announced that Evolution has acquired Livespins, which surely sets the tone for 2024 and years to come. The first thing players will notice is when our streamers will soon start playing the fantastic games from the Evolution studios, which is a key part of the experience. 

Secondly, Livespins will be integrated into Evolutions’ “One Stop Shop” or OSS, allowing all operators already integrated to simply enable Livespins through the same integration. We have many great plans and the synergies between our two companies seem endless, watch this space.

CB: How important is it for streamers and companies like Livespins to appear at events such as CasinoBeats Summit to enhance the impact of streaming in the online casino space? 

MP: There is still a lot of work to do when it comes to making operators more confident in making their move into the world of streaming. Twitch banning certain operators and streamers has made some fearful of similar actions being taken against them and the impact this might have on the international and local licences they hold. 

Events such as the CasinoBeats Summit allow us to sit down with operators and other stakeholders and explain face-to-face how Livespins at least allows them to leverage the streaming opportunity while being fully compliant at all times. 

Unlike other products, Livespins sits within the casino lobby, and this means that players are afforded the same safe gaming protections as when playing any other game at the site and as required under the operator’s licence. It’s also a great opportunity to showcase just how entertaining slot and casino streaming is. 

CB: What sort of responsibility do you believe streamers hold when it comes to the responsible gambling side of the industry? Has the community been prioritising player protection? 

MP: All stakeholders have a responsibility when it comes to safe gaming, from the streamer, to the platform provider and the operator. I’d argue this has been a little overlooked as some operators and streamers have clamoured to maximise the potential of streaming ahead of their rivals, and this is ultimately why Twitch decided to ban certain actors from its platform. 

For us, responsible gambling has always been part of the foundation of our platform and the experience we offer to players – that’s why Livespins sits within the casino lobby so that players have access to all of the safe gaming tools required under the operator’s licence. 

Of course, there is always more that can be done, and I think over the next 12 months we will see significant progress made in how operators offer casino and slot streaming to their players in a way that is responsible and better protects the most vulnerable. 

CB: How do you think Twitch’s gambling rule changes in October 2022 have shaped the igaming industry’s relationship with streamers in the past year? 

MP: It’s been hugely beneficial for Livespins, that’s for sure. Following the rule changes, we saw a surge in casinos enquiring about Livespins and have since signed deals with some of the biggest names in the business including Yolo Group, Soft2Bet, GiG and many more. 

Operators want to offer streaming to their players and Livespins provides a way of doing this that is responsible and compliant. I do think it made some operators more cautious about streaming, but we are working hard to address their concerns over the coming months so that they too can join the revolution and ultimately offer the new online casino experiences that their players are seeking. 

CB: We’re now seeing streamers venturing further into the igaming industry, with some creating their own studios and slot releases. How do you see streaming’s impact on the casino industry evolving in the next few months and years?

MP: Streaming will only become further ingrained in the industry. Just look at how live dealer has changed the landscape to become a significant vertical in its own right with content providers such as Evolution morphing into absolute titans of the industry. 

Streaming is still new, and we have yet to fully explore how it can be combined with slots and casino play – and perhaps sports betting – to bring fun, entertaining experiences to the widest possible player audience. 

At Livespins, we are working on some incredible product updates and features that we will be rolling out over the next 12 months as we play our part in shaping the future of streaming in the casino industry. 

The post Michael Pedersen, Livespins: creating ‘socially-charged experiences’ with streaming appeared first on CasinoBeats.

312.9

Kindred CEO Nils Andén has stated that the revenue growth across the fourth quarter and 2023 is a sign that the company can “grow profitably within highly regulated markets”.

In addition to describing Groupe Française des Jeux’s recent public cash offer for Kindred as “good news”, Andén has also been appointed as permanent CEO of the group after holding the position on an interim basis since May 2023.

Publishing its Q4 and full year 2023 financial report, Kindred declared a Q4 total revenue of £312.9m, a two per cent increase year-over-year (Q4 2022: £305.5m). 

For the full year, revenue grew by 13 per cent to £1.21bn (2022: £1.07bn). 97 per cent of the revenue was generated from B2C operations, while three per cent came from their B2B Relax Gaming operations.

Q4’s gross winnings revenue improved by two per cent YoY to £301.6m (Q4 2022: £295.1m), while for the full 2023, revenue rose by 12 per cent to £1.17bn (2022: £1.04bn).

Kindred noted that growth in the Dutch and UK markets, as well as a strong performance in casino operations, helped B2C revenue in Q4 in comparison to the previous year. 

Andén commented: “The final quarter of 2023 saw a sustained above-market performance in the Netherlands, UK, and Romania, which combined with continued growth in our B2B segment (Relax Gaming) generated total revenue of £312.9m and underlying EBITDA of £56.8m for the period, an increase of 45 per cent compared to the same period last year.

“During 2023, we provided guidance of £200m in underlying EBITDA, and I am very pleased that we have delivered on that target. Our performance demonstrates that Kindred is able to grow profitably within highly regulated markets. During 2023, 82 per cent of gross winnings revenue was generated from locally regulated markets.”

152

Alabama state Rep. Chris Blackshear and Andy Whitt have introduced House Bill 152, which would authorise the regulation and taxation of casino gaming, sports betting and lottery in the state.  

To ensure the full stability of the regulatory framework in the region, the Alabama Gaming Commission will also be established.

It follows continued efforts to progress gaming legislation in the state after House Speaker Nathaniel Ledbetter put together a committee to advocate for gambling legislation in Alabama last year. 

In HB 152, there would be a state tax on net gaming revenue from casino-style gaming and sports betting. The measure would levy a 24 per cent tax rate on casino-style gaming, to be paid within 20 days after the end of each calendar month. 

About 95 per cent of the tax revenue generated from casino-style gaming will be allocated to a gaming trust fund, while a portion will go to the General Fund Budget Reserve Fund and also back to gaming establishments across the state.

Funds will be donated to the General Fund until it reaches a total of $300m. Today, it sits at around $150m, according to Blackshear. 

Retail and online sports betting in Alabama would be taxed at 17 per cent, with 90 per cent of tax revenue being allocated to the gaming trust fund and another 10 per cent toward each county commission of the state. Funds given to counties are to be allocated toward law enforcement.

1.96

BetMGM CEO Adam Greenblatt has stated that the operator can focus on player acquisition and retention, as well as strengthen its market position, following strong organic growth in 2023.

The company’s FY23 net revenue from operations has grown by 36 per cent year-over-year to $1.96bn, the upper end of its $1.8bn to $2bn guidance range.

A same-state growth of 14 per cent was also reported in net revenue from digital operations, in addition to key metrics improving YoY across igaming and sports betting including average monthly actives, first-time depositors, hold percentages, bonus levels, NGR per active and cost per acquisition.

BetMGM also stated that it achieved positive EBITDA in the second half of the year, with an expected FY23 EBITDA loss of approximately $67m.

Greenblatt commented: “Our performance in 2023 demonstrates our commitment to delivering on our promises. We were able to achieve strong organic growth while executing against key strategic initiatives that lay the foundation for 2024 and beyond.”

Across North America, BetMGM is now live in 28 markets – five igaming and online sports betting markets and 23 solely sports betting markets – with four market launches in the past year: Ohio, Massachusetts, Puerto Rico and Kentucky.

The operator has a 14 per cent market share in US igaming and sports betting, as well as a 22 per cent market share in Ontario.

Greenblatt added: “The attainment of EBITDA profitability over the last three quarters of 2023 validates the effectiveness of our business model and provides the basis from which to invest further in expanding our sports offering through the integration of Angstrom and leveraging our largely untapped Las Vegas omni-channel advantages.”

5

Evolution has completed the acquisition of slot streaming provider Livespins, purchasing its entire issued share capital for a total up-front cash consideration of €5m. 

Initiating the deal through its subsidiary company Evolution Malta Holding Limited, Evolution has also agreed to pay an earn-out based on Livespins’ performance in 2026. 

Subject to certain closing conditions, the transaction will be completed in the second quarter of 2024.

“Livespins is a unique proposition that has shown solid engagement metrics and adoption by players and one we believe will be a great addition to the Evolution portfolio,” stated Martin Carlesund, CEO of Evolution.

“Over the years, we have garnered a reputation for identifying new and interesting technology which is why I’m thrilled that we have reached an agreement with Livespins.”

Keeping its branding within the Evolution Group, Livespins allows players to “bet behind” their favourite streamers, influencers or brand ambassadors as they play, creating a social betting experience.

Chris Scicluna, CEO of Livespins, noted: “This is an unprecedented milestone for Livespins and we couldn’t be happier to be joining the Evolution Group.

“We are still in the start-up phase of our business and to attract the attention of Evolution is incredibly rewarding. It also is a reflection of all the hard work that our team has poured into this concept since we launched and the unwavering belief that this product would revolutionise the industry.”

50

EveryMatrix closed 2023 with a third consecutive quarter of profit margin being above 50 per cent, contributing towards a record-breaking financial performance.

Reflecting on the fourth quarter and the historic full-year financial results, Group CEO Ebbe Groes has described the past year as “mind-blowing”, adding that “the future is very bright” for the company in 2024 and beyond.

Publishing its results, EveryMatrix declared a Q4 revenue of €76m, up 92 per cent year-over-year, while net revenue came in at €36m, an 87 per cent improvement YoY and a new quarterly high.

EBITDA stood at €20m, up 194 per cent YoY thanks to “strong sports trading margins and significant growth across its casino segment”. EBITDA margin was 56 per cent, with cash position at €51m.

For the full year, EveryMatrix posted revenues of €240m, up 89 per cent YoY, while net revenue rose by 75 per cent YoY to €114m (2022: €65m) and was four times better than 2019’s €28m.

Off the back of the sports trading margins and casino growth, 2023 EBITDA improved by 155 per cent YoY to €60m, with a margin of 52 per cent.

Groes stated: “2022 was phenomenal but this year’s numbers are mind-blowing. Every business unit and every one of our employees has contributed to a stellar set of financials proving we really are among, if not, the industry’s fastest-growing igaming technology supplier.”

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In addition, Evolution will pay an earn-out based on Livespins’ performance in 2026. Subject to certain closing conditions, the transaction will be completed in the second quarter of 2024.

Evolution added that the Livespins acquisition is part of its ‘Product Leap’ strategy and it will strengthen its online gaming portfolio with “a new social category of live entertainment with a novel way of playing”.

“Livespins is a unique proposition that has shown solid engagement metrics and adoption by players and one we believe will be a great addition to the Evolution portfolio,” stated Martin Carlesund, CEO of Evolution.

“Over the years, we have garnered a reputation for identifying new and interesting technology which is why I’m thrilled that we have reached an agreement with Livespins.”

Keeping its branding within the Evolution Group, Livespins allows players to “bet behind” their favourite streamers, influencers or brand ambassadors as they play slots, creating a social betting experience.

Chris Scicluna, CEO of Livespins, noted: “This is an unprecedented milestone for Livespins and we couldn’t be happier to be joining the Evolution Group.

“We are still in the start-up phase of our business and to attract the attention of Evolution is incredibly rewarding. It also is a reflection of all the hard work that our team has poured into this concept since we launched and the unwavering belief that this product would revolutionise the industry.”

Through the acquisition, additional titles from studios in Evolution’s portfolio will now be a part of the Livespins offering.

Todd Haushalter, Evolution’s Chief Product Officer, added: “Playing along with a streamer is a whole new way to play online casino games. This was on our roadmap, so when the opportunity with Livespins arose, things moved quickly. 

“Bringing together the fantastic tech, processes and know-how of the team at Livespins with Evolution’s huge game portfolio, we will provide Livespins immediately with unparalleled distribution power via our One Stop Shop integration. 

“Twitch, YouTube and other platforms have proven the popularity of live streaming while playing online casino games. We think players would love to play along with them and now that will be possible, right from the Evolution lobby.”

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Under the terms of the agreement, games from 1X2 Network’s four subsidiary studios will be made available to Livespins’ roster of live streamers, who can now broadcast themselves playing the provider’s catalogue of slot releases. 

Hosted on Livespins’ operator partners platforms, games from Iron Dog Studio, Prospect Gaming, 1X2gaming and AD LUNAM will be showcased to viewers as they select their favourite streamers and interact with the live-streamed content. 

Michael Pedersen, Chief Commercial Officer at Livespins, stated: “1X2 Network’s studios are behind some of the most popular slots in the market and via this partnership, we have rolled them out across the Livespins platform. 

“Great content is the foundation of any stream, and through this integration, our streamers can access thrilling slots and arcade games from 1X2gaming, Iron Dog Studio, Prospect Gaming and AD LUNAM.

“Livespins provides an entirely new way for players to experience online casino while leveraging the popularity of and demand for streaming content and social experiences. In 1X2 Network we have a content partner that understands the power of this and that wants to join us in changing the game for online casinos and their players.”

Livespins social streaming product not only allows viewers to watch their preferred streamers play slot titles, but also allows them to join in on the action by betting behind them, making group bets to create a shared experience. 

Viewers can then react to the stream and interact with other viewers, using a chatroom function to send emojis and reactions as the slot gameplay progresses. 

Alex Ratcliffe, CPO at 1X2 Network, added: “We are passionate about creating thrilling classic and innovative video slots but are also committed to producing next-generation content through our Iron Dog Studios, AD LUNAM and Prospect Gaming brands. 

“This partnership with Livespins allows us to deliver this content directly to the players it has been developed for, and in a way that is new and exciting.”

The deal sees Livespins continue to garner slot content from across the industry, most recently gaining titles from studios such as OnlyPlay, Evoplay and Jelly. 

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Now part of the Livespins experience, its streamers can unbox Onlyplay’s latest titles while showcasing its portfolio of slots to players that can also get directly involved in the action by betting behind the streamer.

Michael Pedersen, Chief Commercial Officer at Livespins, said: “Onlyplay’s slots deliver the next-generation experiences that Livespins players love. We’re talking fast, thrilling gameplay that our streamers can get excited about, and our players bet behind.

“For Onlyplay, this deal provides a chance to get their games live with more operators than ever before, but outside of the traditional integration into the slots lobby. This new format of slot provision is what saw Livespins pick up its prestigious EGR B2B Award.

“We really are thrilled to see Onlyplay’s games added to the Livespins lobby and look forward to seeing the studio benefit from being on our platform.”

The integration includes Onlyplay’s complete catalogue of slot content, with games like Hot & Spicy Megaways and Happy Cookie set to become available to Livespins’ roster of slot streamers. 

While viewers are now able to enjoy their preferred Livespins streamers playing Onlyplay titles, they can also socialise with other viewers and the streamers themselves using gifs, text, emojis and reactions. 

Anna Serheieva, Head of Partnerships at Onlyplay, added: “Games produced by Onlyplay offer a fresh player experience. When developing games, we invent, improve and innovate in order to extend the range of emotions and fun they experience, adding features taken from social gaming, researching the interests and preferences of players, plus creating new games from scratch. 

“The excellence of the art and animations of Onlyplay games is definitely something to enjoy when watching Livespins’ streams.”
Through the deal, Onlyplay has become the latest supplier to add content to Livespins’ social offering, following similar deals with the likes of Evoplay, Jelly and SlotMatrix. 

Onlyplay’s slot content has been praised as offering “the next-generation experiences that Livespins players love” as the former agreed to add titles to Livespins’ streaming service. 

Now part of the Livespins experience, its streamers can unbox Onlyplay’s latest titles while showcasing its portfolio of slots to players that can also get directly involved in the action by betting behind the streamer.

Michael Pedersen, Chief Commercial Officer at Livespins, said: “Onlyplay’s slots deliver the next-generation experiences that Livespins players love. We’re talking fast, thrilling gameplay that our streamers can get excited about, and our players bet behind.

“For Onlyplay, this deal provides a chance to get their games live with more operators than ever before, but outside of the traditional integration into the slots lobby. This new format of slot provision is what saw Livespins pick up its prestigious EGR B2B Award.

“We really are thrilled to see Onlyplay’s games added to the Livespins lobby and look forward to seeing the studio benefit from being on our platform.”

The integration includes Onlyplay’s complete catalogue of slot content, with games like Hot & Spicy Megaways and Happy Cookie set to become available to Livespins’ roster of slot streamers. 

While viewers are now able to enjoy their preferred Livespins streamers playing Onlyplay titles, they can also socialise with other viewers and the streamers themselves using gifs, text, emojis and reactions. 

Anna Serheieva, Head of Partnerships at Onlyplay, added: “Games produced by Onlyplay offer a fresh player experience. When developing games, we invent, improve and innovate in order to extend the range of emotions and fun they experience, adding features taken from social gaming, researching the interests and preferences of players, plus creating new games from scratch. 

“The excellence of the art and animations of Onlyplay games is definitely something to enjoy when watching Livespins’ streams.”

Through the deal, Onlyplay has become the latest supplier to add content to Livespins’ social offering, following similar deals with the likes of Evoplay, Jelly and SlotMatrix. 

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Following similar partnerships with Jelly and 4ThePlayer, Livespins has added Evoplay to its growing list of slot studio partners, offering their content across its roster of slot streamers. 

Through the deal, Livespins streamers can now play Evoplay slot releases with viewers able to bet behind the streamer as they stream themselves playing titles such as Fruit Super Nova, Indiana’s Quest and October Pub. 

Vladimir Malakchi, Chief Commercial Officer at Evoplay, explained: “Our continuous effort is to offer our players and operators an unmatched gaming experience while introducing innovative forms of entertainment.

“Given the heightened interest of players in streaming content and considering that Livespins is the only streaming platform situated within the casino lobby, we anticipate excellent outcomes from this partnership.

“Content is the magic ingredient for a successful stream and this deal means our streamers can now fire up the reels on some of Evoplay’s top titles.”

To coincide with the growth in demand for social experiences within online casino gameplay, Livespins allows viewers to socialise with the streamers and other viewers, using text, reactions, emojis and gifs via the chat function. 

Sitting within Livespins’ operator partners’ online casino lobbies, the service also offers gamification features such as Lightning Drops, offering randomly dropped jackpot prizes, and Lightning Races, a tournament tool using a leaderboard for viewers to climb. 

Michael Pedersen, Chief Commercial Officer at Livespins, added: “We are thrilled to welcome Evoplay to the Livespins platform and for the studio to be able to deploy its games with our growing roster of operator partners.

“Livespins allows studios to not only reach new operators, but to leverage the demand for streaming content among players and engage new audiences, especially those in the millennial and generation Z demographics.

While this collaboration sees Livespins add the latest studio to its roster of integrated slot content, the streaming platform has been busy focusing on extending its reach through both operator and aggregation partnerships with the likes of Gaming Innovation Group and Slotegrator.

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