The Michigan studio will broadcast games to Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.

It includes five blackjack tables (one reserved for VIPs), one roulette table, and one baccarat table. All tables feature custom-branded felts featuring iconic Caesars destinations and each online casino platform.

Select tables also feature custom felts co-branded through partnerships with professional sports teams.

In a press release, Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, said:

“Our third live dealer studio expands our fully customized live dealer experience that is already extremely popular in Pennsylvania and New Jersey into another key jurisdiction where our online casino platforms are live.”

“The studio design takes inspiration from our flagship destination, Caesars Palace, to authentically recreate the atmosphere of Las Vegas for online players. We look forward to our Michigan players enjoying the new experience.”

Caesars’ Bespoke Game Strategy Continues to Grow

The branded live dealer studio marks another step in the company’s strategy of expanding its library with Caesars-branded content.

The operator unveiled its first bespoke game, Caesars Cleopatra, in August 2023, shortly after introducing its Caesars Palace Online Casino standalone app. The standalone casino’s goal was to deliver a better product, which would help the company gain a higher market share. To achieve that, Caesars employed a branded game strategy.

Since then, it has unveiled over a dozen bespoke games, including slots like:

• Caesars Palace
• Caesars Palace Megaways
• Caesars Cleopatra
• Caesars Fortune
• Caesars Emperors Gold
• Caesars Palace Garden of the Gods
• Caesars Palace Frenzy

Additional games include Caesars Palace Riches LuckyTap, Caesars Palace Slingo, Caesars Palace first-person blackjack, and the live dealer table games.

Branded Content Strategy Drives Market Share Gains

The bespoke product strategy has helped Caesars achieve some of the standalone app’s goals. In Michigan, the platform held a 4.5% market share in July 2023, a month before the debut of Caesars Cleopatra. That placed it in sixth spot out of 15 operators in the state.

A year later, in July 2024, Caesars Palace Online Casino’s market share had climbed to 6.3%, moving up one spot.

The latest data from Michigan shows that in May 2025, online casinos generated $251.5 million in gross gaming revenue, with Caesars Palace Online Casino capturing a 6.6% market share. While still in fifth place, it’s narrowing the gap to the fourth-placed BetRivers Casino, which had just over 7% market share.

A similar scenario is unfolding in New Jersey. For May, when online casinos generated $246.8 million in gross gaming revenue, Caesars Palace Online Casino captured a 7.3% market share. Caesar’s market share is nearly one percent higher than May 2024, when it held a 6.4% market share.

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The May results surpassed January’s $248.2 million for the second spot all-time. The best month was March, when online casinos generated $260.5 million.

The May figure also marked a month-over-month growth of 1.4% compared to the $248.1 million result in April, continuing the state’s strong momentum. The month marked the ninth consecutive month with iGaming revenue over $200 million in Michigan.

The $251.5 million reported last month also means Michigan remains ahead of New Jersey for the second spot in the US in terms of gross gaming revenue.

While New Jersey online casinos posted a slightly higher year-over-year growth of 28.5%, their May gross gaming revenue reached $246.8 million, falling short of Michigan’s total.

BetMGM Recaptures Top Spot in Tight Race for iGaming Lead

The battle for Michigan’s top platform remains razor-thin, with BetMGM Casino reclaiming the top spot from FanDuel Casino in May. The leader posted $67.4 million in gross revenue. That was slightly ahead of FanDuel’s $65.9 million, nearly mirroring April’s results, but in reverse.

The two platforms have been battling for the top spot throughout 2025. Through April, BetMGM held a slim $300,000 lead against FanDuel. With May’s results factored in, that lead is now around $1.9 million, underscoring the close race.

After a strong April growth, DraftKings’ fortunes reversed in May. While last month it was the only platform with a positive month-over-month revenue increase, this time, it experienced one of the most significant drops. Its May gross revenue of $36.3 million represented almost a 15% monthly drop.

Meanwhile, Fanatics Casino continued its upward momentum in Michigan, with $10.5 million in gross revenue. The result gave the platform its best-ever month in the state, while surpassing the $10 million threshold.

Still, the strong result was not enough for Fanatics to hold on to the sixth spot. Golden Nugget Online Casino recaptured it with a $11.3 million result. Golden Nugget reported one of the highest monthly increases, over 50%, compared to April.

However, May’s performance aligns closer to Golden Nugget’s typical results so far in 2025, suggesting April was an outlier.

Detroit Casinos Record Their Best May Since 2019

May also marked a strong month for Michigan’s retail casinos. The three Detroit properties generated $114 million in gross revenue, up by 1.2% from May 2024 and 3% compared to April 2025.

The result also meant that the Detroit casinos reported their best May since 2019, before the pandemic, when they took in $125.8 million.

In terms of market share, MGM Grand Detroit took the top spot with 47%. MotorCity Casino had a 30% market share, while Hollywood Casino at Greektown held the last place with 23%.

MGM Grand Detroit also drove the year-over-year growth. The property’s $53.1 million revenue in May represented a 2.4% growth. Motorcity’s revenue also grew by 0.6% to $33.9 million, while Hollywood Casino posted a 0.2% decline to $25.7 million.

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The data shows an increase of 26.8% compared to April 2024.

While revenue declined 4.8% month over month, the $248.1 million generated in April ranks third-highest of all time. The record was set last month at $260.5 million, while the number two, in January, was $248.2 million. 

April also marked the eighth consecutive month with iGaming revenue over $200 million.

The $248.1 million generated by Michigan online platforms means that, like in March, the state once again beat New Jersey for the number two spot in the US regarding gross gaming revenue.

While the Garden State also saw impressive yearly growth of 25.2%, online platforms generated $235.2 million. If the trend continues, Michigan could surpass New Jersey in total annual casino revenue for 2025. In 2024, New Jersey online platforms generated $2.39 billion, compared to the $2.2 billion in Michigan.

FanDuel Overtakes BetMGM in Michigan For Top Spot in April

In a tight race for market dominance, FanDuel took the top spot in April with $67.6 million in revenue, ahead of BetMGM, which took in $64.9 million. The two operators have long battled for the number one spot. Last month, BetMGM led the way with just shy of $69 million, barely beating FanDuel’s $68.1 million.

The two operators’ revenue through April also showcases the close battle year-to-date. BetMGM holds a slight lead with $260.6 million, while FanDuel closely trails with $260.3 million, a difference of about $300,000.

In April, DraftKings remained firmly in third spot with $42.5 million. Notably, the platform was the only one to post month-over-month growth, increasing from $41.1 million in March.

While it didn’t record a monthly increase in April, Fanatics continues its strong performance. The platform generated $8.96 million in April, a slight dip from the $9.2 million it recorded in March.

Still, that result allowed it to climb to the number six spot, beating Golden Nugget Online Casino. The latter’s revenue of $7.3 million meant it recorded one of the most significant monthly declines, down from $11.8 million in March.

MGCB Cracks Down on Illegal Operators to Protect Industry

As the market continues to surge, MGCB has also done its part to help protect operators and consumers. The regulator, which has emerged as one of the toughest in the nation, has relentlessly pursued illegal operators.

Illegal or offshore platforms operate outside state regulation and tax obligations and are considered a threat to the regulated market by stealing potential taxable revenue.

As an effort to combat that, in April, MGCB sent 11 cease-and-desist orders to online casinos found to be “unlawfully targeting” Michiganders. Similarly, the regulator issued cease-and-desist orders to 10 other illegal platforms in March.

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The following websites have been ordered to immediately stop offering online slots, table games, and video poker: Shazam Casino, Highway Casino, SlotsRoom, Ruby Slots Casino, Las Atlantis Casino, Big Bet Dollar Casino, Blood Moon Casino, Spinfinity, Jumba Bet Casino, Grand Eagle Online Casino, and DogsFortune.

Operators have been given 14 days from receiving the letter to cease operations. If they fail to comply, the MGCB will pursue legal action through the Michigan Attorney General’s Office.

Michigan Relentless in Enforcement

“The Michigan Gaming Control Board remains fully committed to ensuring a fair, safe, and lawful gaming environment for all Michigan residents,” MGCB executive director Henry Williams said. “This agency has zero tolerance for illegal gambling. We will continue to exercise our regulatory oversight and authority to protect the interests of Michigan citizens and licensed operators and ensure that all online gambling activities available here are compliant with the law.”

This comes one day after the MGCB sent cease-and-desist letters to Lucky Tiger Casino and Rich Palms Casino, in which it accused both of violating the Lawful Internet Gaming Act, the Michigan Gaming Control and Revenue Act, and the Michigan Penal Code.

Michigan has 12 licensed online casino operators, including nine partnered with tribes. In addition to sports betting, Michigan is one of seven states with legal iGaming, joining Connecticut, Delaware, New Jersey, Pennsylvania, Rhode Island, and West Virginia.

Legal iGaming generated a record $2.4 billion in Michigan in 2024, an increase of 26.3% from the previous year.

Consumer Complaints and Unethical Practices

The MGCB said in a press release that the sites in question offer payment methods, including credit cards, PayPal, and cryptocurrencies, to lure players into “risky gambling environments” through deceptive practices ranging from withholding winnings to excessive wagering requirements.

The organization also noted that “players have reported that they are required to wager their deposits multiple times before being allowed to access their winnings, a practice that is not only unethical but also in violation of Michigan’s legal protections for gamblers.”

“In addition to financial risks, these illegal platforms also fail to adhere to state standards for responsible gaming, consumer protection, and data security, leaving users vulnerable to fraud, identity theft, and other financial dangers.”

As such, residents are asked to exercise caution when participating in online gaming and to verify each site’s legitimacy. 

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The Michigan Gaming Control Board (MGCB) has ordered Curaçao-based Alistair Solutions NV to cease operations of two offshore casino brands, Lucky Tiger Casino and Rich Palms Casino. 

In a release, the regulator stated that the two casino brands are in breach of the Lawful Internet Gaming Act, the Michigan Gaming Control and Revenue Act, and the Michigan Penal Code. 

Both casinos have 14 days from the receipt of the cease-and-desist letter to cease all gambling operations currently available to Michigan residents if they wish to avoid further legal action and penalties. 

Those who breach the Michigan Gaming Control and Revenue Act can be found guilty of a felony, punishable by imprisonment for up to ten years, a fine of up to $100,000, or both. 

The MGCB received a tip about the gaming websites, and an investigation found that both sites offered Michigans a variety of games such as online slots, table games, and video poker. 

“The Michigan Gaming Control Board will continue to make it clear that any operator found to be operating unlawfully will face appropriate consequences,” commented Henry Williams, an Executive Director at the MGCB. 

“This agency has zero tolerance for illegal gambling. We will continue to exercise our regulatory oversight and authority to protect the interests of Michigan citizens and licensed operators and ensure that all online gambling activities here are compliant with the law.” 

Michigan Regulator Keeping Busy

In March, the MGCB ordered fifteen offshore casino brands to cease and desist. The most extensive clampdown was on casino skins belonging to Apex Dynamics Limited, a Belize-based company operating in the Wolverine State without a license.

The regulator found the company readily accepting deposits from Michigan users, allowing them to wager on real-money casino games. 

The state is among the most proactive in attempting to curb offshore operators, as shown by over 15 enforcement actions last month.

iGaming Continues to Grow in the State

The legislative trend across the United States of America regarding gambling is prohibition. Although online sports betting has proliferated countrywide, iGaming has frequently hit stumbling blocks. 

This is despite the substantial numbers coming out of regulated iGaming states such as Michigan.

iGaming drew $222.5 million in gross receipts in February 2025, up 18.4% year over year, and adjusted gross receipts showed 23.6% growth in the same period. 

The current market leader, by adjusted gross receipts, was FanDuel (in partnership with MotorCity Casino), followed by BetMGM and the MGM Grand Detroit. DraftKings, in partnership with the Bay Mills Indian Community, rounded off the top three. 

The state received $42.3 million in tax from iGaming for February.

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Under the Lawful Internet Gaming Act and the Multi-State Internet Gaming Agreement (MSIGA), the authorisation will allow players from both states to play online poker against one another, a move which the MGCB says should “boost the overall gaming industry and create new opportunities for players”.

BetMGM, the platform provider for MGM Grand Detroit in the Wolverine State, submitted a Multi-State Poker Submission Form to the state’s gambling regulator back in May, which has now been approved.

“This authorisation represents a significant step forward in the development of online gaming within our state boundaries,” commented Henry Williams, Executive Director of the MGCB.

“We are confident that the partnership with BetMGM will enhance the gaming experience for Michigan players and drive growth in the industry.”

Games that BetMGM will be able to its players through the multi-state authorisation include No Limit Hold’em, Fixed Limit Hold’em, Pot Limit Omaha Hi, Pot Limit Omaha Hi-Lo, Fixed Limit 7-Card Stud Hi and Fixed Limit 7-Card Stud Hi-Lo. 

However, any new internet poker titles must be submitted to the MGCB for approval.

Angus Nisbet, VP of Gaming at BetMGM, noted: “This is a landmark day for our poker product as we combine player pools in select markets. With the introduction of shared liquidity, we’ve listened to players’ desire for more games and larger prize pools. 

“By showcasing our best-in-class omnichannel experience – spanning property, sports betting and online casino – we’re committed to providing an unparalleled poker experience for our players.”

BetMGM now joins the Grand Traverse Band of Ottawa and Chippewa Indians with the World Series of Poker (WSOP), as well as the Little Traverse Bay Bands of Odawa Indians with PokerStars, as multi-state operators in Michigan. 

WSOP – whose brand intellectual property rights were recently sold by Caesars Entertainment to NSUS Group – was authorised by the MGCB for multi-state play earlier this year in May, while PokerStars was approved in January 2023.

Michigan has been a part of the MSIGA since May 2022. Other states that are part of the agreement include Delaware, Nevada, New Jersey and West Virginia.

More states could soon be added to that list, as last month, Pennsylvania’s Governor Josh Shapiro asked the Pennsylvania Gaming Control Board to begin the process of joining the MSIGA.

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Building off the Horseshoe brand, Horseshoe Online Casino will be rolled out first exclusively in the US state of Michigan through Caesars’ partnership with Sault Ste. Marie Tribe of Chippewa Indians.

However, the operator noted that there are plans to bring the brand to other jurisdictions where Caesars’ digital igaming platforms are present.

Alongside its gaming catalogue, casino and slots titles available on Horseshoe Online Casino thanks to its strategic partnerships with gaming providers include Horseshoe Rising Rewards by Games Global, 2x3x Horseshoe by AGS, Horseshoe 3 Coin Cowboy by Bragg Gaming and Horseshoe Slick Riches LuckyTap by Design Works Gaming.

Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, commented: “The Horseshoe brand is anchored by a promise to put the player first. A brand with such a storied past deserves an online equivalent that pays respect to the legacy it has established in gaming, and that is what we’ve created with Horseshoe Online Casino.

“This launch reinforces our multi-brand online casino strategy by seamlessly bringing another one of our world-class Caesars brands into the palms of players’ hands.”

Horseshoe Online Casino’s multi-lobby navigation layout is modelled after a real-life casino floor layout, featuring curated lobbies dedicated to game mechanics such as high-limit slots, private live dealer tables, linked progressive jackpots, poker and roulette variations and more.

The platform incorporates the Horseshoe brand with gold horseshoe iconography, operating on a natively built proprietary gaming platform with a bonus engine offering customisable player promotions and a sleek interface with near-instant loading times.

Horseshoe Online Casino joins Caesars’ portfolio of platforms including Caesars Palace Online Casino, Caesars Sportsbook & Casino, Tropicana Online Casino, Harrah’s Online Casino and WSOP.COM.

Similar to other brands in its portfolio, Horseshoe Online Casino is available via iOS/Android apps as well as online and will utilise Caesars’ vast network of North American destinations to tie its platform to the operator’s customer loyalty program, Caesars Rewards.

Caesars is scheduled to publish its third quarter financial results later this month on 29 October.

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Under the terms of the deal, Wazdan has agreed to host a selection of “top-performing” slots on Caesars Palace Online Casino and Caesars Sportsbook & Casino.

The partnership sees Wazdan enter the Great Lake State for the first time, leveraging an existing relationship with Caesars after the operator recently took its slots live in New Jersey. 

Andrzej Hyla, CCO, Wazdan, commented: “Wazdan’s entry into Michigan is a true testament to the strength of our dynamic portfolio, which has continued to build momentum in the North American market.

“Going live with a renowned operator such as Caesars enables us to continue this trajectory and capture this truly exciting market.”

Facilitated via Light & Wonder’s aggregation platform, the integration will see Caesars players gain access to Wazdan slots such as 9 Coins, Grand Gold Edition, Magic Spins and Hot Slot: 777 Crown. 

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, added: “We are always looking for suppliers who will enrich our existing game catalogue with fresh experiences that we know our players will respond well to. 

“Wazdan is a prime example of this with a unique portfolio of titles that we are confident our players will enjoy interacting with.” The move comes shortly after the slot studio broadened its impact in the North American market after its debut in Pennsylvania with Rush Street Interactive.

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MGM Bonus City initially launched in New Jersey back in October 2023. The title combines Inspired Entertainment’s technology with virtual CGI, green screen technology and real dealer footage.

The online hybrid dealer game includes various gameshow elements, including four MGM-themed bonus rounds, transporting players to Las Vegas where they can spin the wheel and place their bets.

“MGM Bonus City is an immersive experience for players and Inspired did a fantastic job combining virtual and live elements,” said Oliver Bartlett, Vice President of Gaming of Product & Content at BetMGM. 

“MGM Bonus City is a superb addition to BetMGM Casino, and we’re excited to continue the rollout across states where we are live as regulations allow.”

Within MGM Bonus City, players are given the option of eight potential outcomes that will spin on the big wheel, with themed rounds featuring MGM Las Vegas properties of New York-New York, Luxor, MGM Grand and Bellagio. 

The game also randomly awards a special multiplier during the spin that can enhance the player’s winnings.

Alongside Michigan and New Jersey, BetMGM has previously announced plans to launch the MGM Bonus City online hybrid dealer game in Pennsylvania.

“We are thrilled to introduce MGM Bonus City in Michigan, enhancing our partnership with BetMGM,” added Brooks Pierce, President and Chief Executive Officer of Inspired.

“This game embodies the fusion of cutting-edge technology, engaging gameplay, and robust branding opportunities, setting a new standard for the igaming experience. By integrating live dealer elements with dynamic virtual environments, we create a truly unique gaming experience.”

BetMGM Casino features more than 2,800 titles across its North American markets and one of the largest state-by-state exclusive jackpot networks.

At the end of last month, BetMGM posted its financials for the first half of 2024, reporting net revenue from operations of $1bn.

Adam Greenblatt, the CEO of the operator jointly owned by Entain and MGM Resorts International, commented that the results were significant in “laying the groundwork for BetMGM’s future”.

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Having received a supplier licence from the Michigan Gaming Control Board, Red Rake will be able to reach out to licenced operators in the Great Lake State and integrate its full collection of slot titles into their online casino lobbies. 

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are delighted to have obtained our second US licence in Michigan, which is a key market in our strategic expansion plans.”

As a result of the move, players in Michigan will soon be able to spin the reels on Red Rake slots such as Million 7, The Asp of Cleopatra and Secrets of the Temple.

Barr added: “The response to our games in Pennsylvania has been overwhelmingly positive, and we look forward to bringing our engaging and feature-rich content to players in Michigan. Our team is committed to delivering a top-tier gaming experience that aligns with the expectations of the Michigan Gaming Control Board and the players.”

The move signals Red Rake’s latest move to target US players, having recently taken its slot content live across several North American markets in collaboration with DraftKings. 

Michigan has been a key area of focus for several slot suppliers since the start of the year, with Supremeland Gaming, 1X2 Network and Strive Gaming each securing entries into the Great Lake State in 2024. 

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