This will enable the platform provider to enhance its provision of online casino content, with the IGT PlayDigital library to be made available to almost 50 of Microgame’s operator partners within the country’s digital space.

“IGT has a rich history of providing best-in-class content across a variety of gaming channels in Italy, and Microgame is excited to now offer our operators and their players IGT PlayDigital’s highly engaging casino games,” said Marco Castaldo, Microgame CEO. 

“The inclusion of PlayDigital’s igaming content strengthens our overall portfolio and complements our solutions so that we can continue to grow within the Italian market.”

Under the terms of the partnership, the exclusive IGT PlayDigital casino game library, including titles such as Treasures of the Pyramids, The Big Easy, Da Vinci Diamonds, and Cleopatra, will be made available via Microgame. 

“This partnership with Microgame enables IGT PlayDigital to amplify our casino portfolio on a broader scale and continue offering Italian players some of the most compelling digital games in the industry,” added Gil Rotem, IGT President of iGaming. 

“The demand for igaming continues to grow at a rapid pace and with IGT PlayDigital’s experience and deep understanding of the Italian gaming market, we are uniquely positioned to support Microgame in its portfolio expansion opportunities.”

Last month, IGT reported that total third quarter revenue was consistent on a year-over-year basis at $1.06bn (Q3 2022: $1.06bn), and up six per cent YoY (2022: $1bn) when excluding its Italian commercial services, which were sold in September 2022.

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Through the deal, mobile-first titles from ESA Gaming’s EasySwipe portfolio will be accessible to over 55 Italian operators that utilise Microgame’s services.

EasySwipe’s offering includes “lightweight and fast-loading non-traditional casino games”, including titles such as Goal Mine, FruitStaxx and the recently released Pirate Mine and Dragon, designed to be integrated smoothly, as well as bolster cross-selling and player engagement.

Roberto Russo, Online Product B.U. Director at Microgame, stated: “Exciting times lie ahead as we introduce ESA Gaming’s fresh and engaging titles to our platform.

“We are committed to delivering exceptional gaming experiences and driving success for all our partners so we are thrilled to grant access to a brand-new library of entertainment and solidify our position as a leading player in Italy’s online casino scene.”

Earlier this week, ESA Gaming received the go-ahead to debut in South Africa after securing a certificate of suitability from the Western Cape Gambling and Racing Board.

“We have been dedicated to making our mark in the Italian market, and this collaboration with Microgame will reinforce our position as a premium supplier of exceptional content to local operators,” Maria Luisa Malfasi, Head of Business Development at ESA Gaming, added on the supplier’s latest alliance.

“The demand for our games in Italy is evident and integrating the unique EasySwipe collection with Microgame will only help us to strengthen our presence together.”

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Through this collaboration, an assortment of over 30 games distributed exclusively by Bragg have been certified for the Italian market and will become available to Microgame players in the nation. 

Lara Falzon, President and Chief Operating Officer at Bragg Gaming, said: “Our expansion into Italy is another proof point of successful execution on our initiative to be a provider of exciting, player-engaging content to the world’s biggest regulated online gaming markets. 

“We are excited to feature our exclusive content as key games in our initial content distribution for Europe’s second largest online market.”

In addition to titles distributed via Bragg Gaming Group, igaming releases from the group’s proprietary slot studios, Atomic Slot Lab and Indigo Magic, are expected to go live with Microgame in the coming months. 

Falzon continued: “By partnering with Microgame, one of Italy’s largest B2B providers, we now have access to numerous leading operators in the country, which will enable us to reach a wide local audience from the outset. 

“We are excited to further grow our presence in Europe through the introduction of our premium content for players in Italy.”

With this deal, Bragg has continued a busy period of expansion efforts that has seen the company bolster its position in regulated markets such as Switzerland, the UK and the US, thanks to respective deals with Grand Casino Basel, 32Red and Resorts Digital Gaming. 

Marco Castaldo, CEO at Microgame, added: “We are pleased to partner with Bragg to bring their high-quality content to our players in Italy. The introduction of Bragg’s player-popular content is another important step in our commitment to provide local players with great online gaming content.”

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After revealing that additional games have been certified for release across both Colombia and Spain, the provider has teamed-up with the platform provider in a bid to gain a significantly increased foothold in the Italian marketplace.

Milena Tsankarska, Head of Business Development EMEA at CT Interactive, commented: “MicroGame is an important partner for CT Interactive, and their strong position in the Italian gaming market makes them an excellent choice for the rollout of our games.

“Italy continues to be a key market for us, I have high expectations for our content, and I’m very pleased that we are broadening our offering within the Italian market.”

Under the terms of this latest integration agreement, CT Interactive will deliver a range of content certified for the country, which includes titles such as Banana Party, 40 Mega Slot, Chilli Fruits, to a multitude of casino brands. 

Marco Castaldo, CEO of Microgame, said: “We are happy to welcome CT Interactive among our suppliers. This agreement will allow us to grow our casino in terms of quality and variety. Our partners will be able to have a great competitive advantage”.

This becomes the latest such partnership entered into by Microgame, after the group last week signed a content distribution agreement with Lady Luck Games.

Lachezar Petrov, CEO at CT Interactive, added: “This is a strategic deal that will allow extending our presence in Italy having exposure at major casino brands.”

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The Swedish games developer will make its portfolio of slot titles available to Microgame’s network of 50 gambling operators. 

This will include its latest SpinJoy Society Megaways title as well as Mr. Alchemister, Valholl: Wild Hammers, Beetle Bailey, Astro Anna and The Treasures of Tizoc.

Mads Jørgensen, Co-Founder and Chief Executive Officer of LL Lucky Games, said: “Italy is the second biggest market in Europe, and we are delighted to enter it with Microgame, who is the quintessential strategic Italian partner. This is a significant step for us and one of many more to come”.

This is the latest market entry for Lady Luck Games, with the developer recently confirming that it would be pursuing new opportunities in Asia via a partnership with CTG Pte.

Marco Castaldo, Chief Executive Officer at Microgame, added: “We aim to provide the best possible online experience. 

“Lady Luck Games products are eye-catching and entertaining. We are excited to partner with this young provider and look forward to a fruitful collaboration”.

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This becomes the latest time that the latter has targeted the Italian region, with local slots provider Nazionale Elettronica added to the group’s burgeoning portfolio last month.

Under the terms of the deal, Flows will enable the gaming service provider to enhance its CRM by building new features and applications without code, along with increasing innovation and strengthening personalisation via the former’s automation technology. 

“I am excited to announce that Microgame has joined our growing  portfolio of customers. It’s great to see a leading Italian supplier place true value and trust in Flows,” stated Domenico Mazzola, Director of Sales at Flows.

“It makes me very proud to see our footprint growing within the Italian market with Microgame now our third Italian based customer. 

“I am looking forward to building a long-term relationship with Microgame and to see how they will utilise Flows to take their business to the next level, and how Flows will enable their customers to innovate and stand out ahead of competition with our no-code platform.”

Working with affiliate networks, operators and suppliers alike, Flows allows its customers to orchestrate different data points from one place, allowing users to accelerate delivery and reduce operational and development time and costs. 

The plug-in no-code platform is said to be supporting businesses in accelerating development and fast-tracking integrations in a single interface and workflow automation tool. 

Marco Castaldo, CEO of Microgame, added: “We are fully satisfied with the new partnership with Flows. Thanks to their no-code plug-in platform, we will be able to guarantee our partners an even greater personalisation of their offer with the possibility of developing promotional campaigns anchored to an even deeper and more detailed analysis of the needs of their players”.

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As part of the alliance, more than 50 online casino customers of Microgame will be the first to access MGA Games localised slot games and its new ‘Italian Celebrities’. 

Joan Sanahuja, CEO and Founder of MGA Games, commented: “This collaboration represents an important step in our expansion strategy towards Italy, the second largest regulated market in Europe. 

“Microgame has a profile that makes it the ideal partner. We are experiencing an exciting moment, preparing for our entry into the Italian market together with our celebrities.”

CEO of Microgame, Marco Castaldo, expressed: “We are really proud to be the first in Italy to include MGA Games, a real giant of online gaming, among our suppliers, and to be the first to bring its sought-after specialties to the Italian market. 

“We are sure that this new partnership will further distinguish our offer, the most complete in the Italian gaming industry.”

The Italian move comes after MGA Games continued its international expansion earlier this month as it arrived in the Dutch online gaming market alongside Fair Play Casino. 

The operator, one of the first group’s to gain a licence for the market and debuting upon the opening of the country’s legalised online gambling market on October 1, 2022, gained an array of igaming offerings.

The integration of titles was undertaken via the Games Global platform, with the initial launch featuring a selection of 10 games that included three and five-reel as well as Megaways.

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The Bragg Gaming Group brand will equip the Bahama’s largest operator with exclusive content developed by its in-house studios and premium partners.

In addition, Bragg expects to experience success in the Bahaham’s due to the player base in the Caribbean country being of a “similar demographic” to the US and Canada. 

Chris Looney, Chief Commercial Officer at Bragg, remarked: “Taking our content live in the Bahamas so shortly after receiving regulatory approval is a fantastic achievement and highlights the ability we have to scale our RGS into new markets as well as the popularity of our exclusive games portfolio.

“Island Luck is a great partner for us with local know-how and a growing customer base and we are very excited about introducing our content in the Bahamas for the first time together with them. This is just the first partnership of many as we look forward to establishing ourselves as the premier supplier on the island.”    

Bragg – which has already consolidated a position in the Americas via a licence in Ontario, with additional applications underway in New Jersey, Pennsylvania and Michigan – anticipates wider targeting of audiences in the region.

The firm’s entry into the Bahamas is its second market debut of the month, following on from an agreement with Microgame last week, which saw the developer launch in Italy.  

Meanwhile, for Island Luck, the deal bolsters its current offering in the Bahamas, where the firm operates as a provider of casino, lottery and sports betting products. 

Cézár Veres, Chief Business Development Officer at Island Luck, added: “As soon as we heard about ORYX’s content receiving the green light in the Bahamas we knew we wanted to partner with them and bring their content to our customers.

“With a diverse games library from some really talented studios, our ability to offer their content strengthens our impressive portfolio offerings and helps us continue to be the operator of choice to local players.”

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The agreement will see new titles enter its games catalogue from Green Jade’s portfolio, and will allow the service provider to obtain the exclusive supply of titles. 

“Microgame are the Italian market,” exclaimed Mark Taffler, CCO of Green Jade Games. “They have experience, the best network and great, great people. Our commitment to Microgame by giving them our arcade content exclusively is very exciting.  

“The Italian market is mature. It’s stable and we’re looking forward to entering.”

In addition, the partnership will allow Microgame to utilise Green Jade’s products and expand into arcade games, a stable of the latter’s catalogue, that the provider noted “represents a real turning point” to meet the demands of the Italian market and acquire a new segment of players. 

Marco Castaldo, CEO of Microgame, stated: “This new partnership allows us to always maintain a high level of our offer, the most complete in the Italian gaming industry, and to obtain the exclusive supply of Green Jade’s arcade games capable of attracting the attention of the Italian market.”

The strengthening of its Italian offering comes in the same week as Microgame agreed a deal with Bragg Gaming Group, a move that the latter claimed was “another watershed moment” as it entered “one of Europe’s largest and most established online market” 

This saw the group’s Oryx Gaming entity agree to distribute its content with Italy-based gaming platform Microgame, which Bragg underscores will enable it to reach “numerous local operators in the country”.

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This has seen the group’s Oryx Gaming entity agree to distribute its content with Italy-based gaming platform Microgame, which Bragg underscores will enable it to reach “numerous local operators in the country”.

Under the terms of what Bragg calls a “milestone partnership,” Egyptian Magic, the debut title from Bragg’s recently launched Atomic Slot Lab studio, will feature in the selection of games made available to local players. 

Furthermore, an initial selection of titles from Oryx’s exclusive content portfolio will go live via Microgame, with more games set to follow. Initial exclusive content titles will include Respins of Amun-Re, Golden Nights and Royal Seven.

Marco Castaldo, CEO at Microgame, said: “Our goal is to bring first-class entertainment to our players and with Oryx content’s proven popularity, we are thrilled to be the first partner to introduce it in Italy.”

This becomes the latest strand of Bragg’s European expansion, with the group’s Italian development following recent launches across what the company says were “launches in several key territories,” including the UK, Netherlands, Greece, Czech Republic, Germany and Switzerland.

Chris Looney, Chief Commercial Officer at Bragg, said: “This agreement that will see us enter Italy, the second biggest online market in Europe, is another watershed moment for us and comes several months after we took our content live in the UK, Europe’s largest igaming market, underlining our commitment to expand in large and established regulated markets.

“Our partnering with Microgame, Italy’s largest B2B provider, gives us access to numerous leading operators in the country, which will enable us to reach a wide local audience from the outset. It’s an exciting time for Bragg as we continue our growth trajectory in new markets with more expansion still to come.”

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