Under the terms of the agreement, NuxGame will offer TaDa Gaming’s roster of slot content to its network of affiliated operators. Each of the studio’s titles will become available via the platform’s online casino offering. 

Ray Lee, Director of Business Development, at TaDa Gaming, commented: “We are delighted to partner with an established platform like Nux to bring our diverse and innovative portfolio to an ever-wider audience.

“Their efficient integration and technical prowess will ensure seamless delivery of our magical content. We are looking forward to working together.”

Included in the aggregation partnership, operators with access to the NuxGame platform will also benefit from additional gamification capabilities and advanced engagement features supplied by TaDa Gaming. 

These will include the studio’s Win Cards gamification tool that allows players to unlock free spins within specific games to add “an extra layer of excitement” to the player experience. 

Dmitry Volkov, CRO at NuxGame, added: “We’re delighted to collaborate with TaDa Gaming, whose industry expertise brings unique engagement features like advanced gamification, tournaments, and Win Cards. Their support for multi-currency, multi-language environments also ensure global reach.

“This partnership further enhances our diverse array of gamification tools, from tournaments to promotional features, helping operators boost player interaction and retention. Together, we continue to deliver innovative solutions for a modern, multi-platform gaming experience.”

One slot release that is likely to be included in the integration is Nightfall Hunting, a horror-themed slot release that offered an abundance of blood-curdling features to clinch SlotBeats’ latest Slot of the Week title. 

The post NuxGame to ‘deliver innovation’ through TaDa Gaming deal appeared first on CasinoBeats.

As a result of the partnership, the Riga-based studio’s catalogue of live casino games will become available on the NuxGame platform, where they can be distributed amongst the latter’s roster of online casino partners. 

Online casino operators that have partnered with NuxGame’s third-party offering will gain access to live casino titles using formats such as Blackjack, Baccarat and Roulette.

Dmitry Volkov, Chief Revenue Officer at NuxGame, commented: “We’re excited to cooperate with LuckyStreak, whose innovative approach to live casino games, streamed from their art-deco studio, expands the content on our platform. 

“With features like customizable video, dealer tipping, and instant screen results, their offerings, including Blackjack, Baccarat and Roulette, perfectly complement the new content we’ve been adding. 

“This partnership allows our operators to provide even more exciting games to their players, reflecting our ongoing commitment to delivering top-tier gaming experiences and keeping our operators satisfied.”

The deal adds to a busy period of aggregation deals across the industry, with studios like BGaming, Religa and Platipus all recently bolstering their presence across the igaming industry by leveraging third-party platforms. 

Later today (3 September), CasinoBeats and SlotBeats Editor Joe Streeter will be joined by experts from Hub88 to discuss what operators should be looking for when identifying and choosing an aggregation partner via an SBC Webinar. Sign up to register for the session here to secure your place. 

Praising the deal with NuxGame, Rory Kimber, LuckyStreak Commercial Director added: “We’re thrilled to have struck a deal with NuxGame to market our high quality live games to their impressive customer base. NuxGame’s offering is second-to-none and supports our strategy of achieving wide distribution through premium partners into ever expanding markets. 

“It’s a deal we’ve coveted for some time, and I’m personally delighted to get this one done. I want to thank NuxGame for their enthusiasm and willing collaboration; this will be a great partnership for us.”

The post NuxGame secures LuckyStreak as latest aggregation partner appeared first on CasinoBeats.

In the latest CasinoBeats roundtable, John Smith, VP of Sales, Gamification and Loyalty at Xtremepush, and Denis Kosinsky, Chief Operating Officer at NuxGame, address evolving trends, which tools are found to be the most effective when it comes to retention and the effectiveness of data within the process.

CasinoBeats: Data-driven decision making is at the forefront of platform providers’ minds this year. What do your data insights show about how operators can retain and continually engage customers?

John Smith: Effective personalisation is the key to retention and growth for operators. The more data an operator has on a player, the richer the profile of that player becomes, meaning they can be presented with highly relevant content and offers via their preferred channels. This is where the modern CRM platform comes in, as an essential tool for shaping the player journey.

We believe that AI has a big part to play within retention and engagement, giving operators the power to leverage machine learning for campaign personalisation.

Our solution will offer out-of-the-box models for the most common use cases while allowing operators to create highly customised AI models to match their own user data and use cases. It’s a transparent tool that provides a detailed view of a customer’s behaviour and preferences to tailor their experience.

Denis Kosinsky: At NuxGame, staying ahead of the curve means anticipating the evolution of player preferences. Working on retention on the casino platform side is more of a multifaceted process than within a game itself and involves looking at the external factors that would keep a player coming back rather than specific gameplay.

Our platform has a strong emphasis on user experience and AI-driven personalisation, which has led to the success of clients dependent on retention. We have also revolutionised our aggregation platform to deliver more than just games; we provide a bespoke, customer-centric service.

Through harnessing cutting-edge data analytics, we not only address the immediate requirements of our operators but also anticipate and adjust to their users’ evolving preferences.

CB: Gamification and personalisation are all methods used to tailor products to specific demographics of customers. How do you see this evolving in 2024 and what key trends have caught your eye?

DK: Loyalty programs remain a quintessential strategy in all sectors for retention. They mean that operators can form a connection with users and personalise the experience.

Speaking to player psychology, loyalty programs stimulate a challenge and a need to accumulate points which maintains engagement on the operator’s website. Our Loyalty Tier Programme provides an easy-to-use UI to track points, redeem rewards and view history.

Our vision is trained on crafting a personalised iteration of this concept. This means empowering our clients with advanced admin tools including tier management, deleting, or modifying tiers, as well as the ability to create shop items and track purchases to tailor rewards specifically for individual players. This customisation fosters stronger brand loyalty and deeper connections with an audience.

JS: Free-to-play games are a useful tool that can help operators gather a deeper understanding of a player’s behaviour. We still see some operators utilising FTP purely for acquisition, but mindsets are starting to change as the realisation kicks in that they can offer so much more than that.

Used to best effect, FTP solutions can help to increase daily activity, reactivate players and increase deposits. I believe that FTP should form an integral part of an overall CRM strategy for operators, as part of a unified solution. This way, operators can use player data to serve up personalised content based on real-time rewards and real-time actions.

While I expect to see new game types emerge in 2024 as operators seek to grow their player bases, the real evolution will be how the data this content provides is used.

CB: Which of your retention tools do you find to be most successful and what is it about them that works so well?

JS: The key is to provide a range of solutions across a number of channels because one size will never fit all. Within the mix, loyalty and reward programmes will always have a big part to play in making players feel valued, even before they sign up. Education is also an important aspect that can be addressed through FTP experiences.

It’s a chance for players to try something new for free – a parlay bet, for example, or a slot game – and build confidence to have a go at it for real. We are also increasingly seeing operator mindsets changing over omni-channel solutions.

While once there was a perception that the online solutions would cannibalise land-based business in a market like the US, we have found that players are more likely to try new games or place different bet types in person, having experienced them first online. The right omnichannel marketing strategy presents players with offers and reward schemes across both land-based and online worlds.

DK: In a fiercely competitive igaming landscape, gamification is a vital tool for player acquisition and retention. Features such as player tournaments, free spins, live stream promotions and leaderboards are integrated into our platform, providing an immersive experience that truly entertains.

An emerging trend from 2023 has been multiplayer slots, with the feature waking the competitive spirit with players, mirroring the feeling of a video game. Our proprietary PVP battles allow users to take on opponents for jackpot prizes. They have been a resounding success in increasing the LTV of clients’ players.

In addition, the new tool allows operators to customise the mechanic in line with their brand’s identity, including battle type, stake limits and jackpot boundaries, to finely tune the game to resonate strongly with their specific player base.

The post CasinoBeats roundtable: the future of player retention appeared first on CasinoBeats.

The deal will allow NuxGame to offer Urgent Games’ collection of proprietary slots via its third-party platform, hosting over 105 individual titles from the Malta-based slot developer. 

Increasing the visibility of Urgent Games’ content catalogue, these titles will be distributed amongst NuxGame’s operator partners across the igaming industry. 

Daniel Heywood, Chief Executive Officer at NuxGame, commented: “Securing this deal with Urgent Games will hugely benefit our operator clients considering its dynamic approach to game development, from its classic table games to innovative slots and crash games.

“As part of our commitment to our customers, we are always on the lookout for creative, forward-thinking gaming studios to collaborate with to diversify our offering.”

Following this agreement, NuxGame’s affiliated operators will gain access to Urgent Games slot releases such as Graffiti Groove, Wrath of the High Seas, Kitty Carnival and Haunted Forest. 

Adam Petroli, Chief Executive Officer at Urgent Games, added: “Joining forces with NuxGame, we’re thrilled to bring the excitement of Urgent Games to an even wider audience.

“Our games integration into NuxGame’s platform marks a partnership that promises thrilling gaming experiences for players worldwide, uniting innovation with seamless accessibility.”

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The betting and gaming software developer will utilise Acopay’s all-in-one payments solution. This includes multi-channel and multi-currency payment options, designed to cater for high transaction volumes and scalability.

Netherlands-based NuxGame states that the partnership is indicative of its objective to offer its operator clients stable, secure and localised payment options. The firm recently secured the GLI-19 Certification standard in recognition of its technical and responsible gaming capabilities.

Denis Kosinsky, Chief Operating Officer at NuxGame, said: “Apcopay’s fully integrated solution presents us with a huge range of additional payment options worldwide, significantly improving the offering we present to our operator partners.

“We are committed to giving our clients the widest range of scalable and stable payment services, as we continue to operate at the forefront of platform technology.”

The partnership is the latest move NuxGame has undertaken to strengthen its payments and KYC capabilities. The firm recently partnered with Jumio, leveraging the firm’s digital ID verification technology.

This in turn has built on the integration of CoinPayments in May last year. This enabled the company to build up its standing as a crypto payments facilitator, making deposits and withdrawals in over 100 cryptocurrencies.

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In our latest CasinoBeats roundtable, Ivan Kravchuk, CEO of Evoplay, and Daniel Heywood, CEO of NuxGame, delve into a very familiar comparisons with a popular streaming service, potential creative inspirations from other sectors, innovation versus enhancements and much more.

CasinoBeats: Many comparisons have been made to Netflix in igaming – is this still aspirational or has any brand actually managed to replicate the streaming giant’s secret sauce?

Ivan Kravchuk: With only 26 per cent of the global population currently engaged in gambling, replicating Netflix’s immersive experience by any igaming brand remains challenging. Despite anticipated growth, it significantly lacks the universal appeal of streaming.

However, approached with the right blend of captivating content, seamless user experience, and innovative features, igaming has the potential to evoke the same level of excitement as Netflix.

Gaming remains a quintessential form of entertainment, offering individuals a diverse option to unwind and make the most of their free time and with a unique storyline and challenging gameplay, it can mirror the excitement of watching a compelling series.

Bringing this to the world of igaming, our flagship game Adrenaline Rush combines gambling and video game elements to resonate with a new generation of players. Centred on street racing, it substitutes a passing viewing experience with an immersive and engaging alternative.

Daniel Heywood: While comparisons to Netflix are common in the igaming industry, to achieve that level of success, a unique approach is required.

At NuxGame, we believe in customising and localising our technical solutions to meet each client’s specific needs, much like Netflix personalised content for its viewers.

However, the ‘secret sauce’ isn’t just about replication, it’s about innovation and understanding the complex igaming ecosystem.

Our ultimate goal is to revolutionise the sector, setting new standards in supporting business growth and deploying cutting-edge technology. For us, it’s all about empowering content operators with tools and solutions that not only meet their current needs but also anticipate and adapt to their evolving demands.

CB: What other inspirations exist in wider business sectors that we can take lessons from? How do they apply to our business?

DH: At NuxGame, we draw inspiration from beyond the traditional igaming sector, particularly from the wider tech industry’s focus on user experience and AI-driven personalisation. Using the same principles, we’ve reshaped our aggregation platform to offer more than just games, instead offering a tailored and customer-centric service.

By leveraging advanced data analytics, we not only meet the immediate needs of our operators but also anticipate and adapt to their users’ preferences. This approach reflects our commitment to continuously elevating the igaming experience, ensuring our intuitive solutions position us to lead the charge in our sector.

IK: Taking inspiration from the expansive world of computer games, Evoplay looks to iconic titles such as Doo, Diablo FIFA and Need for Speed. Drawing upon these, we infuse our releases with a fresh vitality that is not commonly found in the igaming realm.

Our pioneering flagship titles, Dungeon: Immortal Evil and Star Guardians, along with the flagship Adrenaline Rush, not only cater to a diverse audience but also exemplify the successful integration of these gaming trends.

Given the dynamic landscape of the industry we stay sharp, looking to other sectors for insights. This has allowed us to explore novel ideas to implement in our diverse gaming portfolio, providing players with various innovative mechanics, engaging gamification, and immersive gameplay. Staying ahead of the curve demands a continuous pursuit of fresh concepts, which remains our foremost commitment at Evoplay.

CB: Have you actively developed a product or service that you consider truly innovative? What has the player/operator reaction been like?

IK: Undoubtedly, innovation is at the heart of every Evoplay game and our flagship line stands out as a shining case in point. The cutting-edge Spinential game engine is a prime example of this, blending beloved features to craft visually stunning 2D and 3D experiences.

Boasting multi-dimensional visual effects that elevate the overall gameplay, our games provide an exhilarating experience for igamers and video game fans alike.

The response from players and operators to our titles has underscored the importance of standing out in the highly competitive igaming industry. Evoplay’s commitment to pushing technological boundaries through fresh ideas has opened a world of new possibilities and primed us to be a pioneer of shaping the future of the igaming industry.

DH: At NuxGame, we are committed to harnessing the latest technologies that drive our industry forward and make igaming more accessible to as many players as possible, regardless of their preferred gaming style.

Our multi-balance feature has been a trailblazer in the crypto gaming space, providing a universal online wallet that fits every user’s payment needs. Our in-game currency converter has also been successful in breaking down barriers and letting players dive into their favourite games without a second thought about currency differences.

Over the past year, we have focused on developing our gamification tools to give us a competitive edge. Features such as PvP battles, live wins and leaderboards are all integrated into our platform, providing an immersive experience that truly entertains.

This has been a resounding success with our operator clients who have seen great value in the additional thrills they can now add to their platform, driving us to continue innovating within the space.

CB: What lessons have you learned from recent project/s designed to move forward? How much value is there in not reinventing the wheel every time?

DH: Following enhancements to our turnkey solution and the integration of cryptocurrencies in our gaming platforms, a key lesson has been the value of building on what already works. These developments have taught us that progress doesn’t always demand radical change.

Instead, it is better to smartly evolve existing offerings to better meet emerging market demands. This approach of not reinventing the wheel, but rather refining it, has proven invaluable. It allows us to continue offering reliable, high-quality services while incorporating innovative features that cater to the needs of the dynamic igaming industry.

IK: In Evoplay’s recent projects, particularly in Adrenaline Rush, the value of continuous improvement becomes evident. This involves creating cutting-edge games and integrating new technologies, mechanics, and gamification features to deliver an experience that truly feels fresh and enhances player enjoyment.

The key lesson learned is to embrace boldness, fearlessly experiment, introduce new technologies, and be daring enough to set new trends in the market. This approach resonates not only with players from adjacent fields but also introduces a new generation of igamers to our realm. For Evoplay, value lies in avoiding the need to reinvent the wheel while always remaining open to redefining the experience.

The post Roundtable: where can we look to for inspiration? appeared first on CasinoBeats.

Integrating Jumio’s ID verification technology into its proprietary casino platform, NuxGame clients will benefit from AI-powered KYC processes as well as anti-money laundering verification checks.

Denis Kosinsky, Chief Operating Officer at NuxGame, stated: “Jumio provides pioneering identity verification technology and we are confident our customers will find value in the software that is now integrated into our platform, allowing them to reinforce their position as a trustworthy and reliable gaming destination.”

Jumio’s tech offering is suggested to ‘adeptly manage risks and adhere to evolving compliance requirements’, allowing NuxGame to offer ‘a responsible and seamless gaming experience’.

The NuxGame platform recently received a GLI-19 certificate from Gaming Labs International, which recognised the solution’s ‘adherence to the highest technical standards’ and ‘commitment to responsible gambling’. 

Kosinsky added: “With the ever-changing regulatory landscape, we want our clients to have comfort in the knowledge that our platform provides the necessary tools for them to operate safely and securely, making Jumio an ideal partner for NuxGame.”

NuxGame recently enhanced the content offered via its igaming aggregation platform, securing slots from 3 Oaks Gaming. 

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Gaining increased visibility for its range of proprietary slot titles, 3 Oaks Gaming has integrated its full roster of slot titles into NuxGame’s aggregation hub, allowing them to be distributed amongst the latter’s network of operator partners. 

Denis Kosinsky, Chief Operating Officer at NuxGame, stated: “3 Oaks Gaming has built a deserved reputation for producing high-quality slot games that are distinctive in style and which contain innovative mechanics. 

“This deal serves to enhance the breadth of content we are able to offer to operators, as we continue to strive to diversify our extensive offering.”

Included in 3 Oaks’ content offering, NuxGame clients will be able to offer their players Hold and Win slots such as Little Farm, 3 Hot Chillies, and 777 Coins, alongside scatter-pays slots like Goddess of Egypt.

Sebastian Damian, Managing Director of 3 Oaks Gaming, added: “Our goal is to present our games to as wide an audience as possible and this deal with NuxGame allows us to take another major step along that journey.

“This integration marks the start of a partnership that I believe will be of great benefit not only for the two parties involved but also operators and players who thrive on top-class casino entertainment.” 

NuxGame’s latest supplier collaboration sees the aggregator continue to enhance the content offered on its platform, recently gaining titles from similar deals with Lucky Monaco, Boldplay and Barbara Bang.

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Following similar partnerships with Boldplay and ZeusPlay, NuxGame continues to bolster its aggregation offering in a bid to strengthen the content offering of its operator partners by supplying them with “access to a variety of new and exciting games on a regular basis.”

Through this deal, NuxGame will add Curacao-based slot studio Lucky Monaco’s full roster of igaming content, with the supplier boasting over 30 slot and table games. 

Denis Kosinsky, Chief Operating Officer at NuxGame, explained: “Lucky Monaco is a fast-emerging gaming supplier that has been making waves in the industry through its dynamic slot portfolio. We are thrilled to welcome the company onto our platform.

“At NuxGame we are committed to continuous improvements to our service and ensuring our clients get the most from it. Through deals such as this, we empower our operator partners with access to a variety of new and exciting games on a regular basis.”

Included in Lucky Monaco’s content offering, NuxGame partners will gain access to slot releases such as Tumble Fortune, Jackpot Star and Kelly’s Wheel Double, which are said to bring ‘a fresh approach to slots production’.

Marty Hong, Chief Strategy Officer at Lucky Monaco, added: “We are delighted to introduce our unique games through our partnership with the cutting-edge igaming platform NuxGame. As we increase our reach with additional partnerships, we are truly excited to bring our games to even more players than ever before.”

The post NuxGame swells aggregation hub with Lucky Monaco’s ‘dynamic’ portfolio appeared first on CasinoBeats.

Through this, casino operators will be able to oversee multiple sub-brands in one place via a single main brand interface. 

The upgrade also provides more efficient team workflow internal processes with high-level security, as well as a customisable approach to gross gaming revenue with consolidated and individual sub-brand insights for detailed KPIs and data-driven decision-making.

Ultimately, NuxGame promises that the feature upgrade will allow operators to ‘maintain consistency throughout all of their brands while empowering them to adapt to local market dynamics’.

Denis Kosinsky, Chief Operating Officer at NuxGame at NuxGame, commented: “We are constantly innovating to improve our product output and maximise efficiency, helping operators focus on what matters most.

“Our new multi-brand platform management feature eliminates the need for multiple management systems, streamlining operations and empowering our discerning customers to excel across all sectors of the industry.”

Earlier this year, NuxGame expanded the retention services it offers to operators with the launch of a loyalty tier programme that rewards players for operator platform engagement.

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