CB: Congratulations on BETER Live’s first operator deal! Anna, can you talk us through your plans with Parimatch and what can players expect? 

AV: Thank you. As you may have seen from our launch before Christmas, we now have a brand-new BETER Live product that players can experience, within which they can expect an unrivalled professional, secure, and rewarding gaming experience that offers some of the best entertainment around. 

We’ve assembled a team of some of the leading experts from both within and outside of the igaming industry, which we are so proud of. Of course, partnering with such a well known and fantastic brand such as Parimatch is a great affirmation of what we do, and we couldn’t wish for a better partner to work alongside. 

Looking to the future, this is very much the first step in our journey with Parimatch, and we have  plenty of exciting and innovative products in our roadmap that our upcoming partners and customers will love.

We are really delighted to start showcasing what we can do, and given what we have on offer, which can now be put in the hands of Parimatch’s customers to engage with and enjoy – I’m certain they will be delighted. 

CB: Tell us about BETER Live’s philosophy – what can your future clients expect when they team up with your studio? 

AV: BETER Live has been founded on the premise of providing our partners and customers with a true next-gen gaming experience. Therefore our philosophy is all about providing what’s best for our clients. Throughout our organisation, we have years of hands-on expertise which we have called upon to create a product which is not only great for the players, but also for our customers – from a technical, integration and account management point of view. 

YS: We focus on the expertise of our team members at every level – for us, it’s all about the perfect combination of talent. Our team is truly international, with individuals from Latvia, Ukraine, the United Kingdom and many more. I believe having such a great combination of people has helped us create a unique product, unique ideas and a truly unique studio experience. 

The BETER Live team really embodies a positive mindset and Anna’s leadership is a great example of this; she inspires us to approach obstacles as a positive challenge to overcome. I’m really proud of our team and think we’re going in a great direction. 

CB: With BETER Live’s client team up and running, what are BETER Live’s plans for making a difference when it comes to servicing the likes of Parimatch? 

YS: This enables us to provide 24/7 support for our clients, maintaining very high standards and helping our customers to feel supported.

Flexibility is key for us. We have such an amazing team which means we can do everything – spanning anything from opening a studio in just over a month to adjusting to all our customer needs to provide technical support 24/7.

We can always approach what we do with our partners knowing that we can do it better. Studios and production are what really deliver value and entertainment to operator partners, which is how we will continue to make a difference. 

CB: Anna, looking at BETER Live’s first selection of games, what stands out for you in terms of player preferences? How has your development team aimed to make sure that BETER Live’s games offer a true entertainment-first experience? 

AV: The next era of live casino is all about giving control back to the players – our clients and their customers want to feel as if it’s their game, not ours. As a result, we want them to enjoy the unique and personalised product that we provide, which really is one of the best of the best. Moreover, we want to offer a product where players feel right at home. 

Of course we want to offer a player an experience that feels comfortable, but at the same time, we want to have innovative and unique features that can offer something unique and make a difference. These game features will find themselves in the players’ hands very soon, so watch this space!

CB: Yana, given your extensive experience with both Evoplay and now Parimatch, how would you describe your approach to client management? What is key for servicing clients in the live casino sector at a time when the vertical is developing so fast? 

YS: For us, the key rule regarding client management is to maintain a client-orientated approach – it’s all about thinking about our partners’ needs and being proactive in the way we manage this process. 

We firmly believe it’s all about partners rather than clients, because we’re building relationships that people want to invest their time into, and for that to happen we all need to work together.

We’re at a time in the industry where many live casino providers are offering a similar product, therefore the crucial key to success is to make sure you offer something that has real added value. This comes from building personal relationships with our partners, twinned with bringing revenue and success, which in my eyes – is a winning combination.

CB: Looking ahead to the rest of the year – talk us through BETER Live’s plans, what can the gaming industry look forward to? 

AV: This year, I’m most excited about the launch of our dedicated tables and studios. We will be growing rapidly as a company and in terms of our already exponential growth. Our goal is to be synonymous with quality, enjoyment and excitement. 

Having worked my way up in the industry, I want to bring that unique experience to BETER Live and really showcase what’s available with a tier-one entertainment product. The gaming industry can look forward to the best of the best – a responsible, sustainable product that is entertaining and exciting – continuously putting quality and client-focused advancements first.

When it comes to games in our roadmap, we have four core games already live. Our focus will be on the details that power the player journey to be easy and comfortable to play, because details matter. So much so, that I believe product personalisation is key to delivering a top-notch tailored experience for our players – it’s what they’re looking for! 

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It’s a deal that will see the operator become the official UK betting partner of Forest throughout the 2024/25 Premier League season.

Paul Bell, Chief Operating Officer at Nottingham Forest, commented: “We are delighted to welcome Parimatch as official partner of Nottingham Forest Football Club. We look forward to working with them through the 2024/25 season and welcoming them to the Forest family.”

It builds on an extensive partnership portfolio for Parimatch, after the firm had also previously agreed a deal with Championship winners Leicester City FC, as well as former unified heavyweight boxing king, Oleksandr Usyk. 

Commenting on the latest deal, the Parimatch press office stated: “We are delighted to start this new partnership with Nottingham Forest for the upcoming Premier League season. It’s going to be a thrilling season for Nottingham Forest as the club continues to reestablish itself in the top-flight of English Football. By starting this new partnership, Parimatch reinforces its commitment to supporting sports worldwide.” 

Further demonstrating Parimatch’s focus on football, the group agreed a landmark collaboration at the start of the year as it signed with the Argentine Football Association (AFA) to become the sports body’s regional sponsor. 

The link will enable AFA to strengthen its links with the online gaming sector, as well as receive extra visibility at various corporate sports industry events in Asia. 

In addition, Parimatch customers will be able to participate in prize entries for the chance to win personalised AFA t-shirts.

The Parimatch Press Office said: “We are delighted to partner with the Argentine Football Association as its regional sponsor for Asia. 

“This collaboration marks a crucial moment for Parimatch as we deepen our commitment to promote football in Asia and provide incomparable services and game experience for fans. 

“Our alliance with the AFA allows us to expand our brand footprint and interact passionately with soccer enthusiasts throughout Asia.”

Claudio Tapia, President of the AFA, added: “We thank Parimatch, a leading company in the gambling industry, for its decision to join the Argentine football family as regional sponsors of the Argentine National Team in the Asian region. Steps to expand its presence, consolidate strategic markets and forge alliances with leading companies in each sector.

“This agreement allows our Association to be active in Asia and further strengthen our leadership in the world of football. We warmly welcome Parimatch as a regional sponsor of our Association.”

The post Nottingham Forest links with Parimatch for Premier League campaign appeared first on CasinoBeats.

Energame, the management company of Parimatch Group, told media outlets that it had accepted the resignation of Liashko.

The update informed that “the decision was taken this week during a shareholder meeting of the international holding Parimatch and its management company Energame”.

A partner of Energame, Liashko was appointed CEO of Parimatch Group in April 2022, following a strategic review of the business due to the complications of Russia’s illegal invasion of Ukraine.

Structural changes to Parimatch Group saw the formation of Energame in the winter of 2023, becoming the CIS gambling group’s new operating company.

In March, Parimatch was amongst 287 betting companies ordered to shut down by an executive decree of the National Security and Defense Council of Ukraine (NSDC).

The Security Council ordered a suspension of bookmakers, citing ‘economic conflicts’ due to links with Russia.

Parimatch maintains that sanctions imposed by the NSDC are unjustified, as its business has no links with Russia, and had contributed UAH 485m (£10.5m) in taxes and license payments for 2023.

Concluding its update, Energame detailed: “Parimatch will in the meantime be managed directly by relevant corporate boards supported by a cadre of capable and long-standing senior staff that enjoy the full confidence of the shareholders.

“All of the group’s companies continue operating as normal while the shareholders have initiated a search for the new CEO to lead the group and continue to deliver the outstanding level of services to customers and partners worldwide.”

The post Parimatch looking for new CEO after Liashko resignation appeared first on CasinoBeats.

Under the terms of this latest partnership, the entity, managed by Gibraltar-based online gambling operator BVGroup, will continue as an official betting partner of the Championship outfit.

The sponsorship agreement comprises branding on pitch-side LED advertising boards, hospitality sponsorship and interview backdrops at the King Power Stadium, as well as website banners and on and offline advertising rights.

“We’ve enjoyed a successful relationship with Parimatch since they first joined the club at the start of the 2020/21 season, and we’re delighted to extend our partnership with them,” stated Harj Hir, Head of Partnerships at Leicester City.

“We’ve helped to grow each other’s international profile over the past few years, and we now look forward to building on that success.”

Parimatch first linked-up with Leicester ahead of the aforementioned season, when the brand was named official first team training wear and betting partner.

Furthermore, the group is also an official betting partner of Chelsea FC for the current season, with past associations having been undertaken alongside the likes of Newcastle United,  Aston Villa, Brighton & Hove Albion, and Southampton.

Filip Pirozenok, Head of Parimatch UK, said: “We are delighted to continue working with Leicester City Football Club and to be their official betting partner for another season. 

“Partnering with Leicester City ensures that Parimatch can tap into Championship advertising, while allowing us to offer exclusive promotions, competitions, and giveaways to our customers”.

Leicester are hoping for a swift return to top flight football having been relegated from the Premier League during the 2022/23 campaign. 

The club are currently level on points with Ipswich Town at the top of the table with three wins from as many games. These have come at home to Coventry and Cardiff, in addition to recording a 1-0 away victory over Huddersfield Town.

The post Leicester City extends Parimatch partnership across current season appeared first on CasinoBeats.

The will see a range of content from the igaming table games provider’s Casino Floor Live streaming platform be distributed by the online casino and sports betting operator.

Under the terms of the partnership, among the titles to become available are classic casino games such as Blackjack, Roulette, Baccarat, Craps, Dragon Tiger and Fan Tan.

A brand representative from Parimatch said: “We are always looking for the best content to provide to our users, and Live Solutions will offer just what we’re looking for, through their quality streaming capabilities and range of table host languages.”

Live Solutions’ platform aims to mimic the thrill of playing at a real-life casino table, with the group looking to “transcend the live dealer experience”.

In addition to providing more than 3,500 table hosts that speak 45 languages, players and hosts are able to interact with each other, via live streams, at multiplayer tables in a number of languages.

Jean-Pierre Houareau, Live Solutions’ CEO, noted: “We’re excited to be teaming up with Parimatch, a major player among Europe’s gambling providers. 

“We’re sure that our top-quality live streams will engage their players and provide the excellence of service they’ve come to expect.”

Earlier in the year, Houareau suggested that making waves across the Americas is a prime target for the company through the current year, however, it was warned that this merely represents one step in a much larger journey. Read more HERE.

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This sees the St James’ Park-based side join the likes of Leicester City, Chelsea, and Aston Villa in the group’s roster, the latter of which recently extended their contract for another season.

“Each partnership within the Premier League, one of the strongest and most popular football leagues in the world, boosts our expansion into global sports and gives a powerful reason for pride,” commented Evgen Belousov, Deputy CEO at Parimatch Tech.

“The Parimatch brand is currently an official partner of the significant share of EPL clubs and they all share our values and aspirations for reaching new heights. 

“We are honoured by this fact and excited about all the activities that the Parimatch brand will implement with our partners during the upcoming season.” 

The contracts, said Parimatch, have different scopes of cooperation, with Aston Villa and Newcastle focused on media rights while Leicester and Chelsea covers offline and digital rights, tickets and hospitality, club products, exclusive access to club assets, and more.

“Parimatch is one of the fastest growing online sports betting brands and we are pleased to welcome it to our growing family of commercial partners,” stated Dale Aitchison, Head of Commercial at Newcastle.

“We are growing our partnership portfolio across new areas and markets and we are delighted to work with those who are so passionate about our common values and look forward to working with Parimatch throughout the season.” 

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In the lead interview for Issue 22 of the SBC Leaders Magazine, Biloruska walks us through her career thus far and the work that Parimatch Tech, and its CSR arm Parimatch Foundation, have been doing to support those affected by the war in Ukraine. 

She also discusses the constant evolution taking place at Parimatch Tech – from land-based to online, and then from gambling to technology.

Over in our sports betting section, we hear from BoyleSports’ Lee Otter as he champions retail betting and the ‘community feel’ of a local betting shop. 

Gordon Moody’s CEO Rob Mabbett discusses the growing demand for problem gambling treatment across the UK and why the delay to the white paper review is causing a ‘great deal of uncertainty’ for the industry.

As SBC prepares to head to Barcelona in a fortnight’s time, Jdigital’s General Manager Jorge Hinojosa talks all things Spain as he details the impact that the implementation of advertising restrictions last year has had on the country’s licensed online gambling operators. 

Heading up our North American section is David Highhill, Vice President and General Manager of Sports Betting at the NFL, who took time out of his new job to speak to us about the league’s perspective on the potential future direction of its relationship with sports betting. 

Joining him in this edition of SBC Leaders is IGT PlaySports’ Joe Asher and Tony DiTommaso who also look forward to this year’s NFL season, sharing the reasons why they believe the league is a “true juggernaut” for betting engagement across the US.

In Latin America, we take a look at the potential for growth in the Peruvian market and the challenges that the tax regime may pose for local operators. We also ask what lessons Europe can learn from Latin America in our panel preview ahead of SBC Summit Barcelona.

Diversity and inclusion is a big focus for LottoLand’s Sophie Wood as she reflects on her career and the intrinsic values that have led to her becoming a lottery leader. She shares that whilst the industry still has a long way to go before it can truly be considered diverse and inclusive, considerable progress is being made.

Issue 22 also takes a look at some of the innovations taking place in the lottery industry and the improvements being made to elevate the overall user experience. 

Throwing it back to the classics, Jo Purvis at Blueprint Gaming looks at the reinvention of classic slot themes and the allure of familiarity for players. Swintt’s new CEO David Mann pinpoints mobile games as a key growth area for the gaming industry.

And for Shelly Suter-Hadad, former CEO of Casumo, the tides are changing as she discusses the most pressing leadership challenges that companies are facing in 2022 – and more importantly, the ways to address these obstacles.

These are just some of the leading figures featured in Issue 22 of SBC Leaders Magazine. You can read the full edition HERE.

The post SBC Leaders: CSR, global markets and technological innovation appeared first on CasinoBeats.

As part of the deal, the casino games and marketing tools distributor will widen the scope of its igaming portfolio via Parimatch’s platform, which operates across various markets around the world. 

Nataliia Zaieva, Head of Casino at Parimatch Tech, said: “3 Oaks Gaming provides an array of content that brings diversity and innovation in equal measure, and this allows it to stand apart as a distributor in our space.

“We’re looking forward to seeing how its content is received in our markets across the globe, as well as embracing new products when made available through their platform.”

In addition to the above, the casino games and marketing distributor will offer an array of igaming titles, which includes multiple Hold and Win titles. 

Moreover, it becomes the second key integration achieved by 3 Oaks in recent weeks, following a comprehensive content agreement with Avento.

“We’re extremely pleased to partner with Parimatch, a brand that is globally renowned, as we look to further grow our international footprint,” noted Sebastian Damian, Managing Director at 3 Oaks Gaming.

“It is clear that the momentum we’re generating is a result of operator’s taking notice of the valuable content we can bring to the market, and by delivering leading games we are able to deliver fantastic gaming experiences to players.”

The post 3 Oaks Gaming and Parimatch sign ‘landmark’ distribution deal appeared first on CasinoBeats.

Under the terms of the agreement, Parimatch players will gain access to Slot Factory titles such as Money grows on Trees, Big Box Bonus, Big 7 Slots, and Fishing For Wins. 

Charles Mott, Head of Commercial at Slot Factory, noted: “This Partnership will give us access to their global client base and will mark a big step in our plans for growth in the coming months.

“We are delighted by the opportunities this collaboration brings, we’re ready to provide elevated content for their customers.

“Parimatch has established itself as a reliable betting brand and its development over so many years means that they understand our goals and are invested in Slot Factory’s plans for the future. This is a rare quality in today’s market. Thank you for this approach, Parimatch.”

Moreover, Slot Factory has stated that the link-up with Parimatch offers the company “exciting opportunities” to enhance the brands reputation across the globe and enter several uncharted markets. 

“Our customers want the best that online slot games have to offer. Slot Factory has a library of original games with a wealth of data behind them, so this is a great partnership for us,” explained Eugene Saveliev, Head of Gambling Products at Parimatch Tech holding.

“By creating innovative game design and unique themes, Slot Factory offers an immersive experience which works seamlessly for our client base.”

The post Parimatch and Slot Factory join forces to integrate igaming content appeared first on CasinoBeats.

Under the terms of the partnership, players using Parimatch’s platform will gain access to various DWG titles, such as Hold Your Horses and Double Fancy 7s with additional games being added over time. 

DWG, CEO, Troy Zurawski, explained: “Less than two years after we entered the real-money online casino space, it’s now a core focus for DWG. 

“With Parimatch’s drive for innovation and desire to deliver sophisticated technologies, this partnership will help us break ground in European markets and push boundaries like never before. 

“We’re excited to partner with another igaming industry leader and bring our unique spin on slots to Parimatch users.”

Having first entered the real money space in 2020, DWG continues to expand its footprint in European markets by making its games live with European operators, such as Betfred and Unibet.

Eugene Saveliev, head of gambling products at Parimatch Tech, added: “We are always on the look-out for the new partnership and cooperation opportunities that allow us to utilise Parimatch’s high-end tech, provide our clients with quality experience on the platform, and potentially expand to new markets. 

“We are fascinated by the impressive growth of DWG across Europe after entering the European market just two years ago, and look forward to exploring the opportunities this cooperation brings.”

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