Yggdrasil – WildPops

Online gaming solutions provider Yggdrasil has debuted its latest title, with WildPops delivered in partnership with AvatarUX, a partner studio of the YG Masters programme

The ‘pays both ways’ slot utilises AvatarUX’s PopWins mechanic, where winning symbols ‘pop’ and are replaced with two new symbols, something that can continue to expand for every cascading win on a single spin, offering great win potential.

A multiplier is added for every seventh pop, meaning one spin can turn into big wins if the pdon’t stop and the reel grid continues to grow.

If three wins occur in a row, two random wilds are triggered, something that is repeated for every three consecutive wins, leading to even more pops. If the reels expand to seven columns high, the bonus round is triggered, and three extra lives are awarded to players.

“Our latest PopWins game contains all the thrilling excitement of our feature mechanic with a fun theme and massive win potential. Any spin can get the Popping started and give players thrilling experiences.

“Our partnership with Yggdrasil continues to go from strength to strength and we look forward to it growing for many years.” – Marcus Honney, managing director at AvatarUX.

High 5 Games – Teatime Treasures

Take a trip down the rabbit hole, as high 5 Games revives its ‘Wild Train’ feature in their Wonderland themed slot game Teatime Treasures.

Wild Train is activated when the caterpillar and slice of cake symbol appear on the board at the same time. The caterpillar will munch his way through the reels, proceeding to eat the cake. 

Every slice of cake accumulated during the base game is added to the win meter that is displayed on the left-hand side of the screen, featuring the Cheshire Cat. 

If a player collects enough cake in consecutive spins to raise the meter, they will work their way up to unlock the free games bonus and the jackpot bonus.

“We are excited to see the wild train feature make its return to online casinos worldwide in such a nostalgic way. Teatime Treasures will sure bring the fun adventurous ride of wonder through a classic tale we all know and love.

“With the entertaining feature and colourful game art, we are eager to get this game released with the in-game promotions available to our operators worldwide,” – Lauren Gazneli, senior manager of client partner at High 5 Games.

Lightning Box – Spartan Fire

Prepare for battle in a 4×5 reel slot features 40 paylines, as players fight for big wins in Lightning Box’s latest introduction Spartan Fire.

With the wild eyes symbol acting as a wild, the Spartan Spin feature also turns the man and woman icons into wilds for even bigger wins.

If three or more Spartan Shields land on the reels, the Spartan Fire bonus is triggered, giving players a chance to choose their shields to lead them to glory.

Each shield reveals a different icon, with multipliers, wilds and extra free game(s) to be unlocked. Players can win up to nine free games with a 30x multiplier.

“Spartans are famed for battling to great victories and players will experience all the thrills of war in our newest hit, Spartan Fire.

“Its action-packed Bonus Round will see players select their shields for combat, before leading to big wins when the dust settles.” – Peter Causley, CEO and co-founder of Lightning Box.

Playson – Pearl Beauty: Hold and Win

Take a voyage to the Far East in Playson’s 243 ways to win Pearl Beauty: Hold and Win, with players transported to a place of mysticism as they join two adventurous characters on a quest for wins and bonus features.

The title features a bonus game which is triggered by six or more bonus pearl symbols. The special Golden Pearl symbol collects the values of the other pearls and immediately adds it to the total win.

During the bonus round, there is an additional chance to win three in-game Jackpots – mini, major and grand.

“Featuring renowned Hold and Win mechanics, this taste of the Far East gives players the opportunity to win big prizes in the Bonus Game and would make an exciting addition to any operator’s portfolio.” – Vsevolod Lapin, Head of Product at Playson.

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Booongo – Aztec Sun

Adventure awaits for all those who are ready to bask in the light of Booongo’s latest Hold and Win game, Aztec Sun.

The secrets of the Aztec temples will all be revealed in the developer’s new 3×5, 25 paylines slot.

Collect at least six Aztec Suns and then hold in the respins series for even more suns to come out and shine. Punters will also have the opportunity of winning x1000 their stake when 15 suns land on the reels and awards the grand jackpot.

Hold a little longer, and players could receive high paying symbols in the bonus round where at least three scatters could land on the reels and award an additional eight free spins.

“Aztec Sun is an exciting adventure slot and a welcome addition to our Hold and Win portfolio of games.

“Our latest game is packed full of features that gives players a greater chance of winning from a single spin, plus the three in-game jackpots are sure to drive interest even further.” –Yuriy Muratov, head of account management and business development at Booongo.

Pragmatic Play – Pyramid King

Online casino content provider Pragmatic Play invites players to the deserts of Ancient Egypt in its latest title, Pyramid King.

The 25-payline video slot features several high paying symbols, including an Ankh, Ring, Cobra and Anubis mask, all of which can lead to big wins whilst the Pharaoh Mask acts as a wild.

If three ancient scroll bonus symbols land on the reels, the free spins mode is unlocked, where a random symbol is selected to expand throughout the duration of the bonus round.

The camel acts as a money symbol, with six or more activating three respins. They also remain sticky, ranking up more respins for every new money symbol that lands. At the end of the round, all the money symbols pay out massive amounts and, if every single icon is a camel during it, players will also trigger the grand jackpot.

“Pyramid King takes a fun, recognisable theme and adds a Pragmatic Play twist with both Respin and Free Spin features.

“Its action-packed gameplay and mini-jackpots offer players an exciting quest to take the riches of the fearsome King back home with them after a successful adventure.” – Melissa Summerfield, chief commercial officer at Pragmatic Play.

Yggdrasil – Lucky Neko Gigablox

Online gaming solutions provider Yggdrasil introduces Gigablox, its third mechanic of 2020, and its newest slot, Lucky Neko Gigablox.

Set in a traditional shop in Japan, the 6×4, 40 payline slot is transformed by the Gigablox feature, where the reel sizes will transform every spin and land Gigablox ranging from 2×2 up to 4×4.

The free spins round takes place if five or more Lucky Cat symbols land on the reels: The reel changes orientation to portrait, presenting a 6×8 grid and even more paylines. One blessed symbol is randomly picked to get an x5 multiplier attached for the full free spin round.

The free spins mode sees the possibility of a 6×6 Gigablox symbol landing on the reel, potentially leading to a enhanced payout.

“Every spin of Lucky Neko Gigablox is a joy to play. With the Gigablox reels the next big win is just around the corner and the free spins offer some serious win potential from time to time.

“We continue to drive innovation throughout the industry and can’t wait to see how the Gigablox mechanic is received by our fans across the globe.” – Jonas Strandman, senior product strategist at Yggdrasil.

Playson – Sevens & Fruits

Becoming the latest addition to its Timeless Fruit Slots portfolio, Playson has bolstered its igaming suite via a Sevens & Fruits enhancement that features the introduction of a sixth reel.

The title provides players with even more chances to win, with five lines that pay both ways and the inclusion of an extra reel to spice up the gaming experience.

As with the original hit title, the game incorporates classic symbols commonly associated with fruit machine style slots, including melons, grapes, plums, oranges, lemons and cherries.

The golden star scatter symbol awards cash prizes regardless of the paylines, while the highest win is reserved for the iconic red seven.

“Sevens & Fruits proved to be very popular with Playson fans all around the world when it was first launched, so we decided to ramp up the gameplay with the addition of another reel.

“This simplistic yet visually stunning slot is sure to resonate with a wide audience. With even more ways to secure big wins, Sevens & Fruits: 6 Reels is set to become another stellar addition to the Playson Timeless Fruit Slots range.” – Vsevolod Lapin, head of product at Playson.

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iSoftBet – Aztec Gold Megaways

A 6-reel slot, the new offering is set deep in the rainforests of Central America, featuring Megaways action with cascading wins where all winning symbols explode to allow more symbols to drop onto the reels, and a maximum of seven symbols possible on each reel resulting in up to 117,649 ways.

The top-paying Montezuma is joined by the jaguar, snake and eagle as well as golden royals, giving the game a rich, vibrant feel. But it’s the Sun Disc Scatter symbols which are most sought after, as any five or more in view will trigger the Aztec Gold cash respins.

“The hugely popular Megaways mechanic has been one of the most important innovations in our industry, and we are thrilled to be bringing our own title to this market with the release of Aztec Gold Megaways.

“Essentially, we wanted to stay true to the genre, with cascading wins and up to seven symbols per reel, but have added a cash spins bonus, which we feel gives the game a unique edge.

“This will be the first of many Megaways titles from iSoftBet, and we look forward to showcasing more of our exclusive content across our tier one regulated market partners in 2020 and beyond.” – Michael Probert, chief commercial officer at iSoftBet.

Playson – Rome: Caesar’s Glory

Set on a pyramid of reels, the casino content developer’s 64-line slot is themed around Ancient Rome and features Caesar as a wild symbol.

Wilds also expand during free spins, as players strive to march down the straight road to bonus free spins and big wins.

The game includes an on-screen progress bar which increases when you complete a full reel filled with wild symbols. When the bar is full, players receive bonus free spins and more chances to win.

“With its 64 lines, we’re sure that Rome: Caesar’s Glory will be a massive hit with Playson fans on the search for huge wins.

“Our big money tournaments have been incredibly popular and having one dedicated to our new title will really get players excited about the new game and I wish everyone the best of luck in the competition.” – Vsevolod Lapin, head of product at Playson.

Skywind Group – Big Buffalo

Aiming to celebrate the heritage of a nation that always goes big, buffalo’s, bald eagles and the beauty of the desert all come together in Skywind’s latest igaming entrant.

With 4,096 ways to win and up to 100 free games with wild multipliers, the 4X6 slot boasts a high volatility that enhances the thrill of the 95.5 per cent RTP complete with a medium-high win distribution.

The native American-themed slot has scatters that can grant up to 100 free games, with
random wild multipliers that can be triggered again and again.

“We promised big games, big names and big brands, and we are delivering. Big Buffalo is
packed with potential multipliers and opportunities. This really is a big game with big
potential for large prizes, and we are proud to be bringing it to our growing audiences,” – Uri Cohen, says Skywind Group’s VP of operation and content.

Pragmatic Play – Greek Gods

The 3×5 Greek Gods is set in a golden Greek temple, with reels filled with lyres, goblets and gods, as players look to land lightning bolts to trigger big wins.

Greek Gods features a bar above the reels which randomly fills with a bonus pot, won by landing three lightning symbols stacked in one reel.

The free spins mode is triggered if a player lands the lightning bolt symbol on three different reels, opening the bonus bar awards across all five reels.

“Greek Gods is another exciting addition to our ever-growing slot portfolio. With its engaging gameplay and exciting bonus bar, this new title will give players the chance to get wins fit for a god!” – Melissa Summerfield, chief commercial officer at Pragmatic Play.

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Green Jade Games – Hammer of Fortune

Integrated into new title onto Kindred Group’s Unibet brand, this adventure slot introduces a player-driven symbol smashing decision plus a narrative that can be completed, meaning users can control how the game plays out.

The 6×4 slot is based around a story-line that sees Brin as the unlikely hero, tasked with saving his village from Gunnhild and her rock troll army.

Players move through the story to discover the central character and his friends Papa, Astrid and their humorous horse, Barrett, can defeat Gunnhild and save their homeland.

“Quality content is at the heart of our casino game portfolio and we are thrilled to have added Hammer of Fortune to the mix.

“Kindred Group has 11 brands, including the popular Unibet brand, so we are constantly looking for new and exciting content to offer to our huge variety of customers.

“We feel that Green Jade offers innovation within the industry that players are looking for. We’re looking forward to a strong partnership with Green Jade for many years to come.” –David Robertson, head of casino at Kindred Group.

https://www.youtube.com/watch?v=T4BZT07zYU0

Playson – Super Burning Wins: Respin

The casino content developer’s 3×3 game, which has 5 lines and red sevens as the highest paying symbol, comes with new second chance respin mechanics, putting a fresh twist on the title, Super Burning Wins.

The respin feature is triggered when two reels are filled with identical fruit symbols on a non-winning spin, giving players a second chance at mega winnings.

“Super Burning Wins: Respin is a thrilling new game which is sure to get fans of the classic Timeless Fruit Slots series hot under the collar!

“The second chance respin gives players another opportunity to enjoy massive wins, and we’re confident this new release game will fit perfectly into our cutting-edge portfolio.” – Vsevolod Lapin, head of product at Playson.

Microgaming – Jungle Jim and the Lost Sphinx

Embark on a new adventure in Jungle Jim and the Lost Sphinx, the latest slot introduction by Stormcraft Studios and developed exclusively for Microgaming.

Returning to action after a quest for lost treasure in El Dorado, Jim travels to the mysterious sands of Egypt in this five-by-four reel, 35 payline online slot, which enhances to five-by-five reels and 50 paylines at key stages of the game.

Jungle Jim and the Lost Sphinx features Microgaming’s rolling reels and powerful win booster mechanics, along with a multiplier trail that increases during free spins.

“Jungle Jim is back and ready for his next big adventure! The team at Stormcraft are very excited to launch this long-anticipated sequel, Jungle Jim and the Lost Sphinx.

“With decades of industry experience behind us, we set out to create a beautifully crafted and highly engaging gaming experience, loaded with innovative features and great win potential.

“The intriguing story-line supported by Jim’s entertaining antics should ensure that this game becomes a fan favourite!” – Terence Igesund, Executive Producer at Stormcraft Studios.

https://www.youtube.com/watch?v=g2SQCBMI_Bs&feature=youtu.be

NetEnt – Reel Rush 2

NetEnt stresses that it has “taken the best parts of the 2013 hit prequel” and added a plethora of fun-filled extras and social gaming-inspired mechanics.

Billed as a “franticly-paced, 5-reel video slot with 3125 betways,” the title is set in a video game influenced world of candy, cube-shaped fruit and starry wilds. It features wild substitutions, re-spins, free spins and super free spins – as well as a whole new set of eight random features.

“The original Reel Rush was a frenetic experience, loaded full of madness and mayhem. Players loved it so much that we’ve turned the dial up to 11.“ – Bryan Upton, NetEnt director of games.

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High 5 Games

High 5 Games newest entry is a twist on its The Amulet and the Charm title, with the latest incarnation coming complete with the power bet feature for the first time. 

The 4×5, 40 payline slot contains all characters and symbols from the original release, as it strives to utilise the new introductions to raise engagement levels as players seek the precious amulet.

Anthony Singer, CEO and founder of High 5 Games, said: “Power bet has become hugely popular with players looking to boost their wins, and we’re sure the addition of this exciting new feature to one of our most successful games will raise excitement levels even further.

“For those looking for good fortune in their life, this is the perfect game to find the luckiest charm of them all with the gameplay packed full of fun features and bonus rounds to win big.”

Playson

Revealing the latest entry to its portfolio Playson has introduced Fruit Supreme: 25 Lines, which becomes the newest title to bolster its ever growing Timeless Fruit Slots series.

The 4×3 slot developed in the classic fruit machine format features increased wins with 25 paylines, and includes a variety of fruits to get the juices flowing for players.

Vsevolod Lapin, head of product at Playson, commented: “Fruit Supreme: 25 Lines is a dynamic new take on our classic fruits style slot and a deserving addition to our Timeless Fruit Slots series.

“We have capitalised on our growing games portfolio with a series of significant operator in new markets integrations, and we are sure Fruit Supreme: 25 Lines will prove a big hit with both our new and loyal players.”

OneTouch

Mobile-first games developer OneTouch has followed up the releases of Juicy 7, Sumo Showdown, Wheel Of Fortune, and Andar Bahar, by adding Golden Stripe to its suite.

The game, set in the Far East, aims to take “slot action back to its purest form”, and features symbols and player rewards visible around the temple in which the game is set, tracking the player’s progress.

Ollie Castleman, head of marketing at OneTouch, stated: “Golden Stripe is a throwback to a classic era, offering simple-to-play mechanics while still offering the kind of quality you would expect from OneTouch.

“We know players will enjoy its stripped back nature and find themselves truly immersed with aptly-themed backdrops and sounds. It’s a great addition to our ever-growing content offering.”

Play’n Go

Arthurian themed slot The Sword and the Grail becomes the second offering based around the legend of King Arthur, following the release of Rise of Merlin earlier this year.

While rise of Merlin entered on the legendary wizard attached to the Mythology, The Sword and the Grail’s focus is very much upon the wider Arthur and his court. 

Merlin, King Arthur, Lady Guinevere and his trusted knight Lancelot are all evident as in-game symbols, while the scatter and wild symbols are represented by the Holy Grail and the Sword in the Stone, 

“The great thing about the Sword and the Grail is its challenging aspect. Winning is one thing, but you also have the chance to conquer the game by becoming the King of the Knights!

Players are going to want to achieve that title and they’ll have lots of fun doing it so, let the games begin,” noted Johan Törnqvist, Play’n Go CEO.

Relax Gaming

All aboard the Money Train, as content provider Relax Gaming offers players a journey to the Wild West in its latest slot offering.

The 5×4, 40 fixed payline slot, promises to take players on a trip through lawless lands full of wins of up to 20,000x the original bet.

The launch of Money Train, which is certified in Alderney, Denmark, Estonia, Latvia, Malta, Romania, Sweden and the UK, boosts Relax’s own-games library and follows the recent growth of the company’s Powered By and Silver Bullet partnership network.

Simon Hammon, CPO at Relax Gaming, said of the new title: “With buy-in features that offer players gunning for excitement a chance to win lock, stock and barrel, Money Train’s combination of high volatility and dynamic gameplay make it a great addition to any portfolio.

“Our in-house game content is going from strength to strength and Money Train is set to propel that momentum by offering our partners’ customers an immersive gameplay which drives retention and engagement rates.”

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Set to welcome up to 1,000 delegates to Olympia London on September 17-20, CasinoBeats looks certain to significantly expand on its 2018 debut, and Playson is greatly looking forward to making its first appearance.

Lars Kollind (pictured), business development manager at Playson, said: “This will be our first time at the CasinoBeats Summit, and we are very excited to be a part of the event as
premium sponsor.

“With the number of key companies that attend, we see great value in the summit. Based on the success of last year, CasinoBeats provides the perfect opportunity to further develop our relationships with many of the industry’s leading companies,” continued Kollind.

The move is a natural step for Playson, which has grown rapidly recently with the signing
of a number of key new clients, including LeoVegas, Mr Green, ComeOn! and Relax
Gaming.

Kollind continued: “Playson is becoming a leader in the games supplier space and I see
SBC and CasinoBeats as hosting ‘must attend’ events. We are looking forward to taking
part and catching up with key contacts from across the gaming industry as well, of
course, as establishing important new relationships.”

CasinoBeats will offer visitors four conference tracks and unrivalled networking
opportunities with as many as 200 operators present, along with regulators, leading
suppliers, payment companies and marketers.

Operators attending and speaking at the Summit in 2019 will include Hard Rock, Lottoland, Mansion, Olympic, Paf, Rank, Royal Panda, William Hill and Wishmaker, while a number of leading suppliers are also backing the event, with BetConstruct, Red Tiger and SG Digital joining Playson as sponsors.

In addition, Summit delegates gain access to Betting on Sports Week, which takes place at Olympia at the same time, alongside the PaymentExpert Forum and the Digital Marketing Forum, delivered in conjunction with AffiliateINSIDER.

Stewart Darkin, managing director of CasinoBeats, said: “It is great news that Playson
is supporting the Summit and we are excited to welcome Lars and the Playson team to
Olympia London in September.

“Support for the CasinoBeats Summit from partners that continue to drive the online
gaming sector forward, such as Playson, is one of the reasons the event works so well.”

With two conference rooms of content across two full days, the 2019 CasinoBeats Summit will offer insight from across the online casino community with operators continuing to play a leading role.

The CasinoBeats Summit takes place at Olympia London on September 17-20, alongside  Betting on Sports Week – learn more and buy tickets for the Summit here

To find out more about sponsorship and exhibitor opportunities at the Summit, please
contact sales@sbcgaming.com

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As a result of the deal, the game developer will now provide its games portfolio via the Pariplay platform and will initially go live with the casino operator in Sweden, Spain, Denmark, Italy and Romania during Q1 of 2020.

Following this initial roll-out, launches in Gibraltar and the UK will then also follow later on in the year.

Christos Zoulianitis, senior account manager at Playson, stated: “We’re thrilled to be joining forces with an operator as well-established as 888casino. The company has been at the forefront of the online gaming industry for over a decade. Our portfolio of games will be a great addition to its offering, and we are excited to be further extending our reach across Europe.”

The partnership will see 888casino gain access to Playson’s full range of slots which includes its latest release, Fruit Xtreme, the second instalment from its Funky Fruits series.

Guy Cohen, senior vice president of 888casino, added: “888casino is focused on expanding its offering to customers by developing in-house games and adding third-party content to its unique platform.

“Playson has a fantastic team which have developed a unique portfolio of games, including classics such as Solar Queen and Red Chilli Wins. We are excited to add these games to 888casino which will enhance the player experience.”

The deal further strengthens Playson’s position as a leading supplier in the global gaming industry and follows on from its most recent announcement that saw it partner with No Account Casino in a move that has continued its European expansion.

Similarly to its deal with 888casino, the agreement with No Account gives the Nordic-facing online casino access to Playson’s entire slot portfolio including titles such as Solar Queen and Red Chilli Wins.

At the time, Lars Kollind, business development manager at Playson, concluded: “We’re delighted to be going live with a highly respected operator such as No Account Casino. The company’s strong presence in the Nordic regions is a fantastic opportunity for us to provide our games to an ever-growing fanbase.”  

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Matt Bastock

Brazilian customers will be able to enjoy games from slot providers Playson and BGaming after both were granted regulatory approval. 

The Secretariat of Prizes and Bets has granted Playson access to the market. The regulator approved the company’s roster of online casino content, paving the way for Brazilian market entry. 

Tamas Kusztos, Playson’s Chief Commercial Officer, stated, “We are delighted to have successfully entered the Brazilian market and look forward to building on our established LatAm reputation. Players across the region resonate strongly with our dynamic offering.”

Playson’s Strategy: How It Plans to Succeed in Brazil

Playson also announced a partnership with Light & Wonder, a Vegas-headquartered B2B supplier that will distribute Playson’s slot releases to Brazilian operators through its comprehensive slot aggregation platform. 

Kusztos continued, “It is credit to departments across the entire Playson team who worked tirelessly to make this entry possible. Now it is time to ensure Brazilian players have access to some of the very best iGaming content available on the market.”

BGaming’s Big Move: What Brazilian Players Can Expect

BGaming has also been granted approval and is set to roll out its roster of in-house slot releases to operators in Brazil’s newly regulated online casino market. 

BGaming partner platforms will now be permitted to offer players access to slots such as Snoop Dogg Dollars, Aztec Clusters, and Panda Luck.

The Head of Legal and Compliance at BGaming, Antonia Ivanova, said in a release, “Brazil is one of the most dynamic iGaming markets in the world right now. Receiving this approval is a massive milestone for BGaming and a testament to our entire team’s hard work and dedication.” 

She continued, “Latin America plays a pivotal role in our global expansion strategy, and securing this certification makes a strong statement about the company’s intention to shake things up throughout 2025. We are committed to putting our products in front of as many players as possible, and we cannot wait to hit the ground running in Brazil.”

Brazil now joins a growing list of Latin American countries in which BGaming slots have been granted regulatory approval. At the tail end of 2024, the company entered both the Peruvian and Colombian markets. 

The official launch of regulated online casino and sports betting in Brazil took place in 2025, a year after President Lula Inacio Da Silva enshrined Bill PL3626/23 into law in January 2024, thus establishing the regulatory framework. 

At the beginning of the year, the Ministry of Finance announced that 68 businesses had completed full license applications in the market. It also announced that a total of “150 license requests from 145 companies have been submitted to SIGAP.” SIGAP is the country’s data management and license coordination platform. 

The initial list of 68 businesses that received complete authorizations can be found here. The businesses are set to operate 300 unique brands across the country. 

Written By

Matt Bastock

Matt is a casino and sports betting expert with over two decades’ writing and editing experience. He loves getting into the nitty gritty of how casinos and sportsbooks really operate in order to make solid recommendations based on real experiences. His favourite games are blackjack and poker, and he loves watching NFL and soccer in his spare time.

The post BGaming & Playson Expand in Latin America with Brazil Market Entry appeared first on CasinoBeats.

Acting as an alternative way of providing users with captivating gameplay, in the first of a two-part special CasinoBeats spoke with Michael Tadross, Director of Account Management at Playson, Marcin Trafiałek, Promo Tools Specialist at Wazdan, Adam Wilson, CEO at Splash Tech, and Katarzyna Pysz, Head of Gamification at 3 Oaks Gaming, to find out how have suppliers worked to diversify their offering and create new ways for slot enthusiasts to consume their favourite titles. 

CasinoBeats: With the adoption of promotional tools becoming a norm across the industry for suppliers, how have you worked to diversify your offering?

Michael Tadross: We offer one of the industry’s most diverse promotional tool suites, with five distinct features driven by seven separate mechanics. This variety allows us to deliver a wide range of engaging promotional formats across different player preferences.

To ensure compliance across the 20+ regulated markets we operate in, we have developed functionality that aligns with local rules, including opt-in/out options, automated age filtering, and fixed spins during promotions.

Innovation is at the heart of our approach and we constantly develop fun and diverse tools. One of our latest promo tools, Reel of Fortune, highlights our commitment to rewarding and entertaining tools, offering loyalty rewards and a coins collection system that keeps players engaged for longer.

While we are always striving to set trends in the industry, with exciting future releases, we also continue to enhance our classic promotional tools, such as the jackpot games. 

Marcin Trafiałek: The key to standing out in a landscape where promotional tools are the standard lies in simplicity and efficiency at every stage of collaboration – negotiation, configuration, and execution. At Wazdan, we’ve engineered our tools to be user-friendly, ensuring seamless integration for operators while delivering captivating experiences for players. Ease of use is our hallmark, ensuring smooth cooperation and measurable gains for all.

Adam Wilson: As a supplier, it’s vital to stay abreast of industry trends and to meet the requirements of operators when it comes to player acquisition, retention and cross-sell.

At Splash Tech, we have invested heavily in creating mini-games that allow players to earn free spins on specific slot titles, and more recently to provide a vehicle to promote in-house exclusive games that help differentiate an offering from the competition.

These mini-games provide a risk-free way for operators to promote their games, and for players to receive rewards that enable them to test out unfamiliar titles. It’s about educating players and providing them with an incentive to try games they otherwise might scroll past.

Katarzyna Pysz: Promotional tools have become a standard feature, not only in the igaming industry but across almost every sector. From earning loyalty points at the supermarket to receiving discount codes from online retailers, consumers are constantly being incentivised to return.

The challenge lies in standing out. At 3 Oaks Gaming, we combine entertainment, surprise, and compelling design to create personalised, engaging promotional tools. By merging tradition with innovation, we draw inspiration from land-based casinos, lotteries, as well as modern PC games to develop intricate reward systems that resonate with players.

For instance, we developed Flip to Win cards, which mimic the beloved scratch cards found in the lottery sector. This tool rewards players after they uncover three matching cards as they progress through the game.

It’s a versatile feature, enabling operators to tailor the frequency and type of rewards to meet different player preferences. For those seeking complex challenges and larger prizes, our Tournament Series offers multi-stage competitions where players qualify for a main event. 

CB: How do your specific promotional tools work to strengthen player acquisition and retention?

MT (Wazdan): Our Jackpot Rain tool is designed to keep players continuously engaged by offering a high volume of attainable rewards. This creates a tangible sense of achievement, making every win feel within reach.

Meanwhile, Mystery Drop empowers players with freedom of choice, allowing them to influence the outcome and rewards, heightening both engagement and satisfaction. Together, these tools transform engagement into loyalty and spins into wins.

AW: The most successful mini-games can be used as either acquisition or retention aids, and often both concurrently. With dynamic segmentation, gameplay can be adapted to a player’s placement in an onboarding journey; new players will see more enticing rewards encouraging them to cross the deposit line.

Existing players will see gamified reward journeys where they are encouraged and rewarded for return gameplay. All rewards are tailored to a player’s LTV, ensuring the right rewards are presented to the right user in real-time. In providing players with relevant, timely games that entertain and engage, suppliers of promotional tools can ultimately have a positive impact on the operator’s bottom line.  

KP: When it comes to player acquisition, free bet offers remain highly effective, and we’ve expanded on this with a variety of options. We understand that players want to feel respected and in control, which is why we offer flexible free bets that allow them to adjust stake levels.

We don’t believe in offering the lowest bet levels, as some competitors do; if you’re offering a premium experience, you should treat your players accordingly. To put it simply: if you went to buy a Mercedes and were offered a Fiat, you wouldn’t be impressed.

For retention, we focus on immersive, long-term engagement through tools like Lucky Drop, blending multiple rewards to keep players motivated. With numerous winners and cash prizes, bet multipliers encourage higher wagers with proportionally bigger rewards.

Additionally, our Tournament Series consists of multiple tournaments qualifying for a grand event, rewarding players throughout. This structure encourages repeat participation and fosters achievement as players climb the leaderboard, keeping them engaged longer.

MT (Playson): Our promotional tools strengthen player acquisition and retention in multiple ways by offering a diverse range of engaging and rewarding experiences. For player acquisition, tools like free spins allow operators to offer free gameplay based on various qualification criteria, enticing new players to try our top slots. This tool also serves as a powerful retention and reactivation mechanism, keeping players engaged over time.

Additionally, tools like Reel of Fortune, Tournaments, Cash Blast, and Short Races enhance player experience by offering additional cash prizes, competitive gameplay, and the chance to win on top of organic wins. These features appeal to a broad spectrum of players, from high-value VIPs to casual players, boosting both acquisition and retention.

Our network-wide promotions further amplify these efforts by offering massive prize pools, providing fresh incentives and ensuring players remain engaged with exciting, high-reward opportunities. The 15-minute setup time for these tools, with no integration needed, also allows operators to quickly adapt to player needs and market trends.

The post Roundtable: the evolution of promotional tools appeared first on CasinoBeats.

In the concluding part of a CasinoBeats special, Adam Wilson, CEO at Splash Tech, Katarzyna Pysz, Head of Gamification at 3 Oaks Gaming, Michael Tadross, Director of Account Management at Playson, and Marcin Trafiałek, Promo Tools Specialist at Wazdan, continue the conversation.

CasinoBeats: What metrics do operators and providers use to measure the success of promotional tools?

Adam Wilson: Every operator will have their own KPIs to measure success. These might concern player deposits and bets placed, comparing periods pre and post-promotion, whereas for suppliers they might be more closely associated with player numbers and overall revenues.

By closely monitoring KPIs, the effectiveness of a particular promotional tool can be carefully measured and lessons can be taken that inform future campaigns. It’s also crucial to look at how promotional tools are performing in real-time, with business intelligence tracking and analysing performance.  

Katarzyna Pysz: The success of promotional tools is measured through several key metrics. Player acquisition is the primary indicator—does the promotion attract players to our games over competitors’?

We then assess session length, ensuring players stay engaged longer during the promotion. Gamification plays a key role here, using features that entertain and motivate players to collect points or progress through stages.

Another important metric is betting activity. Higher qualifying bets set up for promotion require players to increase their wagers to be qualified for promotional prizes. Uplift in wagers is a desired outcome as well. For Chief Product Officers, metrics such as uplift in number of active players, new player acquisition, and longer gaming sessions reflect the overall effectiveness and player experience.

Tailoring metrics to the audience is crucial when presenting results. For commercial teams, metrics like gross gaming revenue and return on investment are critical, as they highlight financial impacts. 

Finally, user feedback is essential for refining our promotional tools. Insights from players help us iterate on features to ensure they remain aligned with industry trends and player expectations, maintaining long-term engagement and satisfaction.

Michael Tadross: The success of promotional tools can be measured using various key metrics, depending on the specific goals of each promotion. From the provider’s perspective, the most important KPIs are bets, unique participants, and GGR.

Operators might focus on deposits, especially for promotions targeting player spend. Comparing metrics such as bets and deposits before and during the promotion, or with the same period last month, offers valuable insights into its success.

Additionally, operators can analyse participant activity against non-participant behaviour to gauge effectiveness. Another common metric used across both sides is the number of rounds, as an increase in bets typically indicates a successful promotion, regardless of whether it comes from more players, higher individual bets, or longer gaming sessions. Tracking these KPIs ensures operators can assess the impact and optimise future promotions for better results.

Marcin Trafiałek: As a provider, we focus on key metrics such as player engagement levels, session duration, and reward appeal, all benchmarked against a variety of KPIs. These data points allow us to evaluate player behavior and optimise promotional tools to maximize growth and retention. With Wazdan, every metric translates into actionable insights and measurable success.

With 2025 just around the corner, how do you see promotional tools continuing to evolve?

KP: The future of promotional tools is exciting, with endless opportunities for innovation and personalisation. One key area is social interaction, enabling players to chat and share progress, much like in land-based casinos, fostering community and excitement.

Customisation is another exciting avenue. Imagine players creating personalised avatars, similar to the Tamagotchi craze in the 90’s, which they nurture and develop through in-game achievements. These avatars could unlock new features, deepening players’ emotional connection to the game.

Looking further ahead, augmented reality offers thrilling possibilities. Picture a fortune wheel “jumping” out of the screen into a player’s living room, where they can spin it in real time to win prizes. With technology advancing rapidly, these ideas are within reach, promising a future where promotional tools are immersive, interactive, and truly memorable.

MT (Playson): With the intense level of competition in the RNG product segment, promotional tools look set to evolve at an increasing rate. While high-quality game content remains crucial, promotional tools will play an increasingly vital role in enhancing player interaction with games in a seamless, engaging, and rewarding manner. This evolution will benefit both operators and providers, with more innovative tools expected to emerge as providers strive to revolutionise player engagement.

Looking ahead, it is clear that a single, game-changing idea could disrupt the industry. As we’ve seen in recent years, one well-executed concept can revolutionise the market and introduce new, high-quality competitors. The next big promotional tool may already be in development, waiting for the right moment to redefine how players engage with games and operators maximise player loyalty.

MT (Wazdan): Big surprises are on the horizon. We’re preparing innovations that will redefine player engagement and operator success. With personalisation, gamification, and advanced technology leading the way, the future of promotional tools promises to deliver gains for everyone involved. Stay tuned – there’s more to come.

AW: Promotional tools cannot and should not be a one-size-fits-all solution. To be effective, tools must be personalised to a user’s preferences and their value.

This can include ad hoc promotions to specific players, but the key is to make sure players receive enticing promotions. With so many variables across player preferences, having an engine that can be both cohort and player-specific is mandatory.

Competition for the attention of players will continue to be intense in 2025 and operators cannot afford to neglect tools that engage in a highly targeted, relevant way.

The post Endless opportunities for innovation: the future of promo tools appeared first on CasinoBeats.