Perez brings over 20 years of IT industry experience to the position, where he will direct the design and implementation of high-level technology solutions to help operators hit their goals.

Pragmatic Solutions provides platform technology to igaming operators to assist them with player experience customisation as well as multi-brand operational management across regulated markets.

Michael Boylan, COO at Pragmatic Solutions, stated: “We are thrilled to welcome Ernesto to our team. As our business continues to expand, the newly created position of Director of Technology will be pivotal in leading the architecture design for new and existing clients, ensuring alignment between technology solutions and delivery goals.”

Alongside his IT industry experience, Perez also brings a wealth of igaming expertise to Pragmatic Solutions, as he was previously the Chief Technology Officer at Boldplay.

With the supplier, Perez will play a role in the continuous development of its player account management platform, with his appointment helping “the company’s focus on technological innovation as a driving force for operator growth”. 

Boylan added: “With his extensive experience in the igaming industry, Ernesto is a fantastic addition to the business, and he will play an important role in driving value for our clients and contributing to our ongoing success.”

Commenting on his appointment, Perez said: “As an industry-leading platform provider, Pragmatic Solutions has a reputation for investing in technology, and it’s an exciting time to be joining the team at this point in the company’s expansion. 

“I look forward to working closely with internal teams and clients, with the objective of translating business needs into innovative technical solutions that deliver results.”

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Tapping into the Pragmatic Solutions Player Account Management (PAM) platform, the operator will be enabled operators like Rhino to deploy multi-brand strategies while consolidating all technical services and operations on a single multi-tenant instance of the platform.   

Ashley Lang, CEO at Pragmatic Solutions, said, “The launch of new brands is an effective way to further leverage existing marketing channels, expand appeal to new segments of players, improve localisation by launching new sites for specific markets, and to provide an alternative entertainment destination for existing players.  

“Most of our clients operate across multiple regulated markets and deploy multi-brand strategies on single independent instances of our PAM platform, enjoying its extensive compliance functionality and multi-tenant architecture. 

“Rhino is an incredibly successful partner and an excellent example of this fast-growth journey. We value their business and are committed to evolving our products and services to support their ambitious plans.  We are proud to sustain their remarkable progress with our scalable, flexible technology and our client-centric work approach.” 

Rhino Entertainment Group launched its first brand, CasinoDays, on the Pragmatic Solutions PAM platform in 2020. Since then, they have steadily rolled out other brands across multiple markets, such as Buusti Kasino, Lucky Spins, Raketti and Big Boost.

Ross Parkhill, CEO at Rhino Entertainment Group, said, “With Paratiisi, our highest priority is to offer players an exciting gaming experience, a selection of only the best games, strong commitment to safety and fairness, attractive daily cashback promotions, and excellent customer service.

By leveraging Pragmatic Solutions iGaming platform, with its wide portfolio of pre-integrated content, along with our own propriety Rhino Layer, powering our front ends and gamification features, we have been able to execute our multi-brand strategy and rapidly expand across our core markets. 

Over almost 4 years that we have operated Rhino Entertainment on the Pragmatic Solutions platform, we have both grown as companies and business partners. We are excited with this latest rollout and looking forward to welcoming new players to the Rhino experience.”

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He will bring almost two decades of operational and technology experience in the igaming industry to the role, with a number of positions having previously been held across an array of companies.

In addition to having served as IT Director for the likes of Gala Coral Group and Entain, in addition to Director of Service Operations for LadbrokesCoral, he joins the company from DAZN Bet where he occupied the role of IT Director for a little under one and a half years.

“We are very excited to have Michael join our team,” stated Ashley Lang, CEO at Pragmatic Solutions. 

“Great technology is developed and managed by smart, talented and passionate people. We are fortunate to have some of the best and the team keeps getting stronger.”

Pragmatic Solutions, headquartered in Gibraltar, holds B2B licences by the MGA, UKGC, Romania’s ONJN and AGCO, and supports live operators in many locally regulated markets including the UK, Spain, Germany, Ontario, Romania, Hungary, Estonia and more. 

“After circa 18-plus years on the B2C side of business it is with genuine excitement that I’m making a move into B2B with platform market-leader Pragmatic Solutions,” Boylan noted. 

“I’ve been a licensee of their products for over a year now and can attest to the commitment and energy brought by the team to deliver a world class service and product to clients.”

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The establishment of the new regulatory regime in Germany to licence and regulate the activity is said to have “presented an opportunity for Kling to expand their land-based business into the online sector”.

The group, which operates 165 Joker casino arcades across Germany, has partnered with Pragmatic Solutions regarding the move, gaining platform technology to support an “exciting new phase”.

“We are delighted to be working with Juergen and the team at Kling in this exciting project,” noted Ashley Lang, Pragmatic Solutions’ CEO.

“We believe established land-based operators have great potential to lead in regulated markets and to support Kling we have made significant developments to the platform to ensure that it is fully compliant with both the transitional German regime that began on October 15, 2020, and the new Interstate Treaty on Gambling that came into force from the July 1, 2021. We could not be more pleased or proud to be supporting Kling in the launch of Jokerstar casino.” 

After many months of collaboration with Kling, Pragmatic Solutions is said to have implemented all the necessary regulatory controls to enable Jokerstar to meet “the strict conditions” of the German locally regulated casino market.  

This included enforcement of deposit and betting limits, implementation of problem gambling controls, including a ‘panic button’ 24-hr instant cool-off period, integration with the OASIS national self-exclusion database and LUGAS central monitoring database, and numerous additional operational and player-experience feature enhancements.

Juergen Kling, CEO of Kling Automaten, explained: “We are very excited about the new online opportunity for Kling, and we have ambitious plans for Jokerstar online casino. 

“We have a long-term vision and need a technology partner that can help us enter the market successfully today and provide ongoing innovation and development support in the future to ensure that Jokerstar casino becomes a dominant player in the regulated German market. 

“After a comprehensive evaluation process, we found Pragmatic Solutions to have the right technology, experience in regulated markets, and a strong commitment to supporting our business as we expand into online gaming. 

“We are very excited and proud to announce the launch of Jokerstar.de and the next phase of our partnership with Pragmatic.”

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Through the collaboration, Pragmatic’s player account management system is now fully integrated with Flows technology, which premits customers to take advantage of the tech.

Flows’ platform will enable Pragmatic and other affiliated companies to “easily” automate their digital processes, build digital features and produce applications. 

“We are delighted to be a part of Pragmatic Solutions Integration Hub for their platform clients to take full advantage of our innovative tool,” commented Domenico Mazzola, Director of Sales at Flows.  

“It’s great to see an industry leader recognise the importance and benefits that Flows, no-code automation can bring to their business. 

“Establishing partnerships with tier one suppliers like Pragmatic Solutions is a great achievement for Flows and one we’re very proud to have formalised. We look forward to welcoming Pragmatics platform clients in the near future.”

Pragmatic Solutions, the platform tech sister-company of Pragmatic Play, provides its client base of gambling and sportsbook operators with core technology solutions built around a core player management platform.

This features a player account, wallet, CRM tools, bonus management tools, payment tools, KYC and fraud-prevention services, serviced by rules-based automation. 

Furthermore, this partnership will provide the company with a feature which Flows states is able to “coordinate multiple systems” and “automate workflows in real-time”, offering Pragmatic’s clients “more ownership of their product roadmaps”.

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This will see the solutions provider add a suite of responsible gambling player protection tools, in addition to anti-money laundering and fraud detection, through the mentor solution.

“We started our research in gambling 15 years ago and have published multiple academic studies in the area of player tracking and responsible gaming,” said Dr Michael Auer, Neccton director and head of development.

“We have shown that players who gamble responsibly are more loyal, and their customer lifetime is significantly longer. We are proud to assist millions of players across dozens of brands around the world and to bring Pragmatic Solutions and their many customers into the fold.”

Under the terms of the agreement, Pragmatic Solutions’ clients will become guarded by an AI-based solution that analyses player behaviour in real-time in a bid to prevent problem gambling habits evolving. The software recognises possible problematic behaviour and works to help both player and operator to identify and address the issue.

For example, players are informed when their deposit frequency is increasing significantly, which aims to help customers make better-informed decisions about their play with individualised feedback. mentor also includes modules for fraud, AML and aCRM.

“Neccton’s leading solution for AML, aCRM, fraud, and responsible gaming is a great asset in operators’ daily business and a key ingredient for many regulatory environments,” added Ashley Lang, CEO of Pragmatic Solutions. 

“We are happy to offer operators access to this top-notch solution, making this integration an important step in our mission to deliver a modern, open, and scalable platform capable of meeting all the needs of igaming operators.”

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Launched on Pragmatic Solutions full API-based platform in Q4 2020, privately owned CasinoFriday’s integration has already been completed, and real time data driven features and applications created by the operator have gone live due to Pragamtic’s modular platform. 

“We’re really excited to have partnered with CasinoFriday and humbled that a team of industry veterans saw the potential and value in Flows at such an early stage,” explained James King, CEO at Flows.

“From a practical point of view this partnership has allowed us to prove our agnostic ability and speed of integration in both the pragmatic integration but also with other 3rd parties used by CasinoFriday from Optimove through to slack (enabling future partners to easily access these too). 

“What’s been fun following the integration go-live has been to see the types of Flows (features and applications) that the CasinoFriday team have been building and putting live. There are Flows that are adding additional customisation to their CRM, they’ve built a refer a friend feature, reactivation Flows, they’ve built Flows for responsible gambling and player safety as well as risk and fraud detection Flows to name just a few, and this is only the start for them. 

“This is an exciting time for us as we onboard more partners and get to see the multitude of ways that they use Flows.”

Flows is built to be”one of the most agnostic pieces of software on the market,” that is able to sit alongside any other piece of technology that an operator has or uses to then enable its partners to “innovate freely and without constraint”.

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As part of the partnership, Fast Track CRM will provide the operator with the capabilities to use real-time, on-site engagements to communicate with its online players, along with offering data and detailed segmentation to personalise the player experience. 

“We are excited to be part of Palasino’s launch journey and look forward to seeing how they will use our platform’s capabilities,” explained Simon Lidzén, co-founder and CEO of Fast Track.

“Their vast experience in the land-based casino industry will be a great foundation to move into the online space and I’m sure they will bring some really interesting ideas from that world to how they will engage online players.”

Scheduled to be launched in early 2022, the MGA licenced brand, offering casino, live casino and poker, will be placed on the Pragmatic Solutions platform.

Colin Stewart, CEO of Palasino, added: “Fast Track is the perfect partner to work with on our player engagement for Palasino. 

“The platform’s real-time foundation creates exciting opportunities for on-site engagement and the existing integration with the Pragmatic Solutions platform means we are confident that we will have all the data we need to create a very personal experience for our players.”

Earlier this year, Fast Track partnered with 32Red in an agreement to supply its CRM platform to offer greater flexibility for the operator’s engagement campaign whilst offering the Kindred Group subsidiary access to 400 data points. 

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Having operated over 25 years in the land-based casino world, the development will see Palasino bring its gaming and entertainment experience online as it launches a new casino platform provided by Pragmatic Solutions later this year.

“We found Pragmatic Solutions to have the right technology and experience to support our business as we expand into online gaming. We look forward to a long and successful partnership,” commented Colin Stewart, director of operations at Trans Worlds Hotels & Entertainment.

“Access to over 2,000 online games from ‘best in breed’ GSPs including Pragmatic Play, Yggdrasil, Playtech, NetEnt and Red Tiger, first in class live table game streaming and access to a worldwide poker network as well as an active and attractive bonus filled loyalty programme, will be waiting for our loyal players.

“Our online players will also have the chance to enhance their casino experience in reality by visiting our land based German and Austrian facing casino operations where they can enjoy the same live atmosphere experienced online through tournaments, bonuses and rewards.”

Pragmatic Solutions, the platform technology sister-company of Pragmatic Play, provides igaming operators with enterprise platform technologies built around a core player account management platform. 

This features a player account, wallet, CRM tools, bonus management tools, payment tools, KYC/AML and fraud-prevention services, and is underpinned by rules-based automation throughout. 

Ashley Lang, Pragmatic Solutions’ CEO, added: “We are delighted to announce our partnership with Trans World for Palasino, as we continue to grow our client base and deliver better services tailored to the specific needs of our clients.

“We believe established land-based operators have great potential to lead in the online market and look forward to supporting Palasino in the launch of their first online brand. We are grateful for their business.  

“Pragmatic Solutions is rapidly earning a position as the leading technology partner for today’s most successful gaming operators. We achieve this by providing advanced and reliable technology solutions that allow our clients to focus on driving their business goals.”

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Following a successful integration, the Aspire Global aggregator and content provider’s content suite is now available to Pragmatic Solutions’ operator network.

The deal includes over 12,000 games from over 100 third-party suppliers, as well as Pariplay’s own library of more than 120 slots.

Furthermore, Pragmatic Solutions’ partners will also have access to Pariplay’s engagement tools, which have been designed to increase retention and engagement levels.

Ashley Lang, CEO at Pragmatic Solutions, noted: “Pariplay’s content portfolio is one of the most substantial in the industry and coupled with their engagement tools, we have significantly boosted our platform offering to the benefit of our operator partners.”

This partnership is the latest in a string of deals for Pariplay as it looks to significantly expand its reach in regulated markets on a global scale.

This latest deal follows prior distribution deals alongside The Mill Adventure, Neobiz, BetPlay, Caleta Gaming, and Boss Gaming Solutions. The supplier was also recently granted a full igaming supplier licence in West Virginia.

“We continue to implement our growth strategy in regulated markets and this deal with Pragmatic Solutions will see our content reach new audiences across a number of jurisdictions,” Andrew Maclean, VP of Sales at Pariplay, said of the firm’s latest agreement.

“Our Fusion offering provides a unified single approach to content distribution, focusing on delivering greater efficiency and exceptional ROI for operators.”

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