This latest agreement, which continues the group’s momentum through 2022, will see the distributor integrate the Print Studios gaming suite to its burgeoning network, which also includes titles from Red Tiger, Big Time Gaming, Kalamba, Evolution, Yggdrasil, and more.

“We’re dedicated to evolving a relentless pipeline of top-class content that drives revenue for our partners,” commented Ulf Norder, CCO at QTech Games. 

“Accordingly, this deal with Print Studios highlights the consistent productivity of our diligent team. In the modern world, only premium games of the highest quality can positively delineate you from your competition. 

“Therefore, we’re thrilled to witness how Print Studios have stepped up to that challenge. It speaks to their immersive graphics, alongside the latest maths models for improved gameplay and high-variance volatility where required.”

Among the games being made available to QTech’s array of partners as a result of this agreement is Print Studios latest release Royal Potato which looks to heighten payouts via the firm’s SuperSpinners feature.

This partnership organically broadens Print Studios’ international footprint in Asia, as it looks to unlock untapped jurisdictions for diversified growth across the landscape. 

Filip Wargéus, CCO at Print Studios, explained: “We’re a band of well-credentialed gaming veterans, who have come together to bring our own unique blend of creativity and industry insights to a new venture around impactful game design, delivering exhilarating and dynamic experiences for the end user. 

“At Print, we’re committed to reimagining the space with deeper journeys, pushing the boundaries of slots creativity and volatility with some state-of-the-art graphics and modelling which foster a player experience that finally aligns with the modern era of digital entertainment. 

“You must have that blend of imagination and insight, if you’re going to separate yourselves from the crowd in a competitive environment. 

“Partnering with QTech represents a superb chance to expand our product distribution across a range of territories that constitute new markets for us. Indeed, when the time came to find an aggregator partner, QTech Games was a natural choice to navigate the patchwork multiplicity of Asia and its emerging markets.”

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Under the terms of the agreement, the online casino developer will make its range of titles available to the group’s operator partners, with QTech stating that “pride of place” among the portfolio is Spribe’s Aviator crash game.

“We remain dedicated to rolling out high-quality content that drives revenue for our partners. Therefore, this deal with Spribe extends our impressive sequential pipeline for 2022,” explained Ulf Norder, CCO QTech Games.

“In today’s marketplace, only premium games of the highest standard separate you from the crowd, so we’re delighted to see how Spribe has fulfilled this demand, above all with its engaging crash games like Aviator. 

“This comprises stunning video-game visuals, coupled to the latest math models for improved gameplay and varying volatility where required. They are one of the pioneers in introducing this fresh format to regular online and crypto casinos.”

The latest integration adds further depth to the burgeoning QTech platform, which is delivering a range of games from an array of providers, such as Evolution, Yggdrasil and more, to emerging territories. 

Over the past year, Spribe, which has praised the alliance as delivering added depth across Asia, has secured approval from the UK Gambling Commission and the Malta Gaming Authority, alongside gaining a Romanian class two license, allowing it to enter an array of markets than ever before. 

Shalva Bukia, head of product at Spribe, added: “We’re reinvigorating the slots space with new kinds of social multiplayer games. Teaming up with QTech represents a fantastic opportunity to bolster our product distribution across emerging markets in Asia and deliver our great games to a range of top-tier partners. 

“We can’t wait to see how they connect with new audiences and plan to expand this partnership over the year ahead.”

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The collaboration will see the latter make its entire igaming portfolio available to QTech’s clients and players, including titles such as Sunny Coin, Hot Life, Dragon’s Secret, 40 Chilli Fruits and Burning Power, as well as its Make Money series.

“We’re delighted to have partnered with Gamzix, whose visually stunning and varied games underscore our premier platform’s versatility,” explained Ulf Norder, QTech Games CCO.

“QTech Games’ proprietary technology means we’re the one aggregator that is not just delivering excellent games, but also adding engaging in-game features and tools which are constantly being enhanced and refined. 

“It’s helped us secure a unique position in the aggregation space at a time when many others are struggling to adapt and differentiate in the saturated modern world. 

“Wherever you set your scene in this ever-changing landscape, our platform champions a mobile-first mantra, packed with all the best localised games that cater to different cultural tastes.”

Furthermore, QTech will also gain access to Gamzix’s in-built gamification layers, which are designed to drive player engagement and retention.

The agreement is praised by Gamzix as providing an extension to the group’s global presence, in addition to opening up a slew of markets from Asia and Eastern Europe to Latin America.

“It’s a thrill for us to finally team up with QTech Games. We’re confident our high-quality games will connect with even more players, now that QTech’s premier platform is leading them to market,” noted Alexander Kosogov, CEO of Gamzix. 

“We can’t wait to see how certain targeted titles pick up traction across a range of regions which, in many cases, break new ground for us. 

“Gamzix is a dynamic slots software developer that is breathing new life into the market with our cornerstone values of innovation and energy. 

“With a small-yet-rapidly-developing stable of high-quality products, Gamzix’s focus is on broadening a strong operator and player base, while continuing to draw from our robust gaming engine to deliver new titles on a monthly basis. 

“Gamzix slots are underpinned by proprietary technology that demonstrates a natural feel for the market, attracting players via high-quality graphics that feature 3-dimensional characters, compelling storylines, catchy composition and advanced mathematics.”

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This will see the igaming content developer’s range of slot games, including branded titles such as Resident Evil 6, Rambo, Magnificent Seven and Bloodsport, form part of the progressive portfolio that will be made available to QTech Games and its clients.

The collaboration also grants access to Skywind Group’s newly-optimised lottery product, which has seen a 25 per cent increase in draw speed in a bid to enhance customer hang-time and boost revenues.

Skywind, which boasts a gaming suite of almost 400 titles and live-dealer games as well as a range of promotional tools, has praised the partnership as bringing a further broadening of its geographical footprint.

“It’s another ringing endorsement for our platform to have integrated more premium content from Skywind,” commented Ulf Norder, QTech Games CCO.

“Theirs is a constantly expanding library, delivering consistent support to the growth of our broad gaming-vertical spread, courtesy of some high-quality graphics, gameplay and unique features.

“Together, we will continue to raise the bar and shape a localised experience for global players. We can’t wait to witness how these games perform across a range of untapped markets which, in some cases, represent new territory for Skywind.”

The Skywind Gaming portfolio includes titles such as Super Lion, Vinci La Galina, Punta La Galina, Galina d’Oro, Royal Rings, Aztec Respin and Big Buffalo.

In addition to the availability of video slots, the supplier also boasts a selection of further gaming experiences from real-money arcade games like FlyJet and Dragon Dozer as well as a selection of aforementioned branded games.

Furthermore, Skywind’s player engagement tools, designed to enhance the player experience and maximise entertainment, are also available through all titles. These include split pot jackpots, time and amount based jackpots, in-game tournaments and bonus coins.

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Leveraging deep experience and expertise, alongside an extensive network of long-standing relationships, QTech says that Lindgren is “well-positioned” to lead on corporate strategy and business development amid an acceleration in digital entertainment.

The board of QTech issued a statement saying: “We’re delighted that Staffan has agreed to take the helm at QTech Games for 2021 and beyond. We’ve always been intent on recruiting the best people on the planet, not just the best games, and this crucial hire represents the embodiment of that mission statement, as our progressive company looks forward to turning the page on many more exciting chapters.

“To have one of the sector’s most proven performers head up QTech Games is a resounding endorsement of all our team’s hard work in recent years.”

Lindgren, who boasts over 20 years experience in the technology and finance industry, was brought into QTech Games’ structure via last year’s merger with games reseller Epic Media. 

Lindgren added: “It’s a genuine thrill to be taking on this fresh challenge alongside one of the sharpest teams I’ve met in the industry. After another record year of sustained growth in 2020, enhancing the speed and performance of all games on its platform, QTech has careered into the industry consciousness with a series of new top-tier deals and innovative tools. 

“Just take the landmark launch of our industry-first, cross-supplier rewards feature, Network Progressive Jackpot, unpacking a cutting-edge acquisition-and-retention toolbox for our international partners. It’s only a small sign of what’s to come. 

“I’ve been active in Asia for a long time, but this is the ideal point at which to press my skills into more structured service at QTech Games. We remain the prime mover in Asia, while other key growth territories are swiftly following suit. 

“Implementing the correct strategy in our ‘two cornerstones’ model has been pivotal. Firstly, beyond the great games, fully owning the technology sets QTech apart, enabling us to offer a number of flexible features which no competitor can rival. 

“And secondly, outside of Asia, we’ve secured strongholds in all the important ‘margin’ markets, demonstrating organic growth across channels and borders. It grants us a unique position and status in the space.”

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CasinoBeats: India has become a key target for QTech, simply put, what opportunities does the country present?

Ulf Norder: QTech Games has developed quite a track record for developing a packed pipeline of partnerships, opening up emerging markets with our nimble proprietary platform technology.

Of course, we already enjoy a progressive footprint across growth territories in Asia and the Subcontinent, but we are presently witnessing the greatest growth in India. That’s no surprise considering its ramping population of 1.4 billion and near universal 4G penetration, not to mention diminishing costs for smartphones and the internet.

That said, the cat is well and truly out of the bag as far as India’s enormous potential goes. Which is why the online sector has welcomed a raft of acquisitions over the past year or so, as operators plant their flags in the sand ahead of the coming crescendo. So, while the opportunities are tangible, the strategy and path to market must be more nuanced and localised. 

Happily, after years of regulatory roadblocks, Indian regulations around online casino are finally beginning to be relaxed. The current coronavirus pandemic will simply accelerate this ongoing trend, as the shift to digital entertainment becomes all the more pronounced and timely. 

“…it’s vital to corral a customisable suite of games which can speak to cultural taste or regulatory demands”

Accordingly, QTech Games has been offering operators the chance to become the integration partner for new content or studios, removing the hassle of integrations in order that internal tech teams can concentrate on value-added processes. It’s all part of our broader company slogan: one effortless integration for all growth and ‘margin’ markets.

CB: How does the Indian market, and crucially its players, differ from some of QTech’s other strong jurisdictions?

UN: Slots are in demand wherever you stick your pin on the map so far, but it is table games that are proving the definitive driver here, majoring in the mobile domain where QTech Games excels. From classics like blackjack, roulette and baccarat to regional regional favourites such as India’s Andar Bahar or three-card poker.

As with any Asian territory, it’s vital to corral a customisable suite of games which can speak to cultural taste or regulatory demands. The Subcontinent is no different. What works in Europe, won’t naturally migrate here. After all, the fragmentation of Asia for game design and regional differences (be they the result of player preference or regulatory requirements) can always surprise.

Thankfully, QT Play, our breakthrough recommendation engine, harnesses the ability to recognise local needs, suggesting a targeted portfolio that tracks user choice or prevailing market conditions. It achieves this by employing tech techniques similar to those digital-content giants over at Netflix and Spotify.

“…let’s just say that lazy assumption can be the mother of any mistakes and missteps”

CB: Recently you said that “many studios and operators have tried to implement their own Asian strategy but underestimated the time it takes”, why do you believe this is so?

UN: While many Western studios have been hesitant to enter the Asian markets directly, positively affecting the aggregation game, those operators that have tried have often misjudged the effort and time required to foster effective relationships in this part of the world. I can’t necessarily unpack all the misaligned motivations, let’s just say that lazy assumption can be the mother of any mistakes and missteps.

Naturally, there is also often a language or cultural barrier that can make it harder to gain legitimate footing, turning deal-making into a long drawn-out affair that frustrates or founders. QTech’s localised experience and multi-lingual network, though, seamlessly take the pain out of such problems. 

CB: How does the recent Woohoo Games partnership enhance your presence in the country?

UN: Woohoo Games is a wonderful partnership in cementing our first-mover advantage in India. We’ve already touched on this importance but it’s well worth repeating that their localised suite of games for India – featuring Teen Patti and Andar Bahar – provides an eloquent example of how we’re appealing to different cultural tastes.

Alongside those core card games, there are also new RNG additions like Cricket Kings, whose sublime graphics and gameplay are tailored to give players an exciting experience in a country where cricket is king. Indeed, we’d like to think our combined ground-level insights are second to none for what operators and their players want.

“What works in Europe, won’t naturally migrate here“

By logical extension, this content also lets our operator-partners improve their acquisition and retention methods, leveraging bespoke marketing promotions and campaigns around these games to drive engagement. Ally them to other localised functionality (e.g. INR currency for deposit and withdrawal transactions) and these partners can quickly steal a march on their rivals.

Beyond India, what other emerging markets are catching the eye of QTech?

UN: It’s not my job to pick favourites! But having previously been more active in Europe’s margin markets, this wide-ranging panoply of possibility around emerging territories is one of the principal reasons why I joined QTech earlier this year.

QTech Games is the only company that’s active in all these markets. So, we’re not just the leading Asian aggregator but are also attracting clients from all over the world – Latin America, Eastern Europe and, as we’ve discussed, India. It’s an exciting time – particularly with the aforementioned trend towards the digitization of entertainment.

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As a result, the games supplier will have its entire portfolio incorporated into the QTech Games platform, including titles such as Wheel of Fortune and Baccarat which BetGames.TV says “have proven popular across a number of demographics and geographies in recent months”.

“We’re delighted to have partnered with BetGames.TV. It continues to push out vibrant, varied and visually stunning games which raise the global bar for live dealer content,” commented Ulf Norder, CCO at QTech.

“This integration marks a welcome addition to QTech Games’ premium platform which is leading the way across Asia and various emerging markets, some of which are new to BetGames.TV, and we can’t wait to see how these additions perform in them.”

BetGames.TV’s content is licensed by several jurisdictions, including the UKGC, MGA, Italy and various South African authorities, while it has also received certification from Sweden and Colombia.

The firm asserts that QTech “will become a key partner” in driving further global growth, with the distributor holding a significant footprint across Asia and various emerging markets.

Richard Hogg, CCO at BetGames.TV, added: “QTech is a well-respected aggregator with an impressive client base, and we’re looking forward to leveraging its platform to put our live dealer content in front of a much wider audience.

“We strive to work with the best operators and partners around, and QTech certainly fits the bill, having proven its credentials as a great judge of online casino content to both established and emerging markets.”

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Under the terms of the agreement, Woohoo’s product portfolio has been made available to QTech Games’ clients and players, adding more power to the firm’s platform.

Woohoo’s targeted suite of games for India includes classics such as Andar Bahar and Teen Patti, alongside new RNG additions like Cricket Kings, tailored to give players an engaging experience in a territory where cricket dominates the sporting landscape.

“Many studios and operators have tried to implement their own Asian strategy but underestimated the time it takes to build relationships in this nuanced part of the world. However, Woohoo Games’ product perfectly aligns with our own expertise in India, so it’s been a welcome and effortless collaboration,” explained Ulf Norder, CCO at QTech Games.

“Like us, Woohoo have adopted a modern RNG methodology, prioritising mobile games that maximise any user interface’s real-estate in an efficient, uncluttered fashion. This wise move speaks to India’s huge population of 1.4 billion, near universal access to 4G, and dropping costs for smartphones and the internet

“By coupling state-of-the-art graphics to engaging gameplay and competitive commercial rates, Woohoo have quickly established themselves as a ‘go-to’ portfolio, above all in the breakout Indian market where their localised games perfectly capture and cater to player appetites. 

“We’re delighted to be one of the first platforms to go live with their ground-breaking collection of engaging titles that will give our targeted approach another competitive edge.”

The agreement alongside QTech, which aims to secure a gateway to markets for suppliers, is lauded as strengthening the WooHoo global footprint as well as opening up an array of established and “margin” jurisdictions for accelerated growth.

“QTech Games is blazing a trail across Asia and the unfolding Indian market, where everyone wants a piece of the pie. We can’t wait to see how our games connect with different and diverse audience sets across the biggest continent whose patchwork quilt of diversity is particularly pronounced,” commented Ed Whittington, Woohoo Games’ head of business development.

 “Woohoo has a proven pitch in India’s bustling bazaar, becoming one of the most promising RNG games providers in the region with popular table games and a raft of progressive slots whose volatility variance and multiplier mechanics make for improved gameplay and digital hangtime for all players. 

“We’re always refining and adding new games, and have plenty more in the pipeline over the coming 12 months. This partnership builds more momentum behind our expansion strategy and we look forward to seeing how our games perform across numerous new regions.”

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As part of the deal, Kiron’s portfolio will now be available to QTech Games clients and its players which include lottery and keno games alongside classic sports betting virtuals such as horse racing, football and motor racing.

QTech Games CCO, Ulf Norder, said: “Clearly, the demand for credible gaming alternatives to mainstream sport, and even live-dealer, shows no sign of abating. Therefore, it’s great to see the virtuals vertical stepping up to the plate in this new partnership with Kiron.

“At QTech games, we pride ourselves on offering our clients and their players a premium cross-vertical gaming experience, allowing customers the ability to pivot wherever regional demand dictates, always safe in the knowledge that they can draw from a dazzling array of gaming options. 

“Kiron’s stunning virtuals, whose graphics rival the best video games, are raising the virtual bar across an ever-evolving landscape.”

Through QTech Games, Kiron’s elite sports and instant-win virtuals will now serve as a complementary, cross-vertical offering which, according to QTech, can “co-exist in the space between traditional casino and sportsbook.”

Steven Spartinos, co-CEO of Kiron, added: “Virtual games are always on. They are also easy to integrate or deploy, while virtual sports require none of the onerous risk management of real sports.

“And while virtual numbers games like keno and lottery have become an increasingly important vertical in recent years, sitting neatly between casino and sports betting, the current crisis has only accelerated their relevance. 

“New audiences are familiarising themselves with these engaging products that are fair-margin, flexible in format, and can be pressed into any gap in a fragmented timetable.

“QTech Games’ expansive platform was naturally the perfect vehicle with which we could capitalise on this trend across emerging Asian markets and beyond, particularly on mobile.”

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One company that has managed to prosper during the climate is QTech Games, who announced a new partnership with Kalamba Games earlier in the month and has been aiming to fill in the void left by sporting events around the globe.

QTech Games CCO, Ulf Norder, talked to CasinoBeats about QTech thriving despite the current situation, growth in the Asian market and optimism for the industry in uncertain times.

CasinoBeats: How is the coronavirus pandemic affecting your business?

Ulf Norder: Obviously, COVID-19 has created a period of much concern and uncertainty, both in Manila and across the world, as we collectively try to flatten the curve of the spread. 

However, fortunately from a business perspective, QTech Games has continued to thrive even in these troubling times. That’s no doubt, due to us hitching our business model to RNG Games, majoring in mobile and creating a definitive digital one-stop shop that includes one of the widest and most regionally specific suites for slots, table games, instant win, virtual sports and esports.

Our flexible distributed working-from-home model has also meant no disruptions. In fact, working at 100% capacity with all our staff, we have already set a new record for QTech integrations this week, riding on the back of rapid supplier integrations with the likes of Yggdrasil and Kalamba Games. In the aggregate, it’s all helping to drive massive growth for us in emerging markets. 

CB: How is your platform and its games stepping up for operators and their customers?

UN: Since global sporting events have been cancelled, land-based casinos closed, and all live studio broadcasts terminated in Manila for the month ahead at a minimum, our market-leading platform has been filling the void for our operator partners across the planet.

We were already the number-one games distributor for Asian territories but that trend is now extending across all the margin markets too. Of course, this pattern of redirecting traffic from sports betting to online casino is widespread, but we’re really seeing that the depth and plethora of possibilities separate our distribution platform from its rivals. It’s not a new adage but “improvise, adapt, overcome” could certainly speak to the strange days we’re all living through.

In igaming, this means innovation for your partners and their players, underscored by secure, quality products.

CB: Can you give some specific examples?

UN: Well, we’ve just bolstered our existing virtuals offering, which was initially running off Betradar’s premium product portfolio. Now, however, by adding Kiron Interactive’s elite virtual sports as well, we’ve harnessed a virtual offering that is the envy of many at a time when sportsbook players are seeking out new but relate-able verticals.

Our partners can look to diversify their revenue streams accordingly. We’re also thrilled to have finalised QTech’s definitive product with Ezugi, whose top-notch games need no introduction and are always raising the bar for cutting-edge, mobile and web live dealer gaming. The response from our network of operator partners has been both immediate and universal. 

CB: What are the advantages of virtual sports at this time?

UN: To state the obvious, virtual sports are always available. But they’re also quick to integrate or deploy, and they don’t require the time-consuming risk management of real sports.

In typical times, virtuals have generated up to around 3-10 per cent of sportsbook revenues yet, in this freak period, those levels have ramped well into double digits and are consistently climbing as new audiences familiarise themselves with these engaging products that are fair in margin, flexible in their format and time frame. For example, virtual football matches can be run from 15 to 90 minutes in duration, and can be pressed into any gap in the schedule.

Their immersive visualisation and instant playability also make them increasingly credible as an entertainment medium whose graphics match the best video games.

In-play betting, as it was with real sports, is the next milestone whereby players can now bet from the prosaic 1×2 result down to narrower, derivative markets such as next goal or corner in football to next game or point winner in tennis. Improved player engagement will naturally follow.

CB: What about esports, a vertical that’s been on the lips of many? How do you see its immediate future?

UN: We have just come to an agreement with EsportsConstruct to offer their premium events, leagues and championships.

Some of the highlights include, but won’t be limited to: eFootball (using FIFA 2020 from EA), eBasketball videos (featuring NBA 2K20), eTennis (Tennis World Tour), and the iconic Mortal Kombat.

We’re already excited to watch how these games are performing territory-by-territory, and this lull in real sports should logically drive a step-change for esports. Just in the past month, we’ve seen Sky Sports and F1 employ esports effectively at the Virtual Bahrain Grand Prix, while Fox Bet and Nascar did the same with their iRacing product.

Elsewhere, as I alluded to, basketball is blazing a similar trail with the NBA 2K20 game, while Japanese baseball esports is also thriving. More broadly, US telecoms multinational, Verizon Communications, posted a 75 per cent week-on-week rise for video game traffic in the second half of March, while Activision Blizzard’s recently-launched Call of Duty: Warzone, attracted 15m players in just three days! Just for the record, the previous peak over three days ‘post-launch’ was 10m.

Couple those figures to an estimated esports market value of $1.1bn by the end of 2020, and you don’t need an accountancy degree to unpack the potential! As with virtual sports, itself once branded as a ‘cartoonish dead end’ by many in gaming, esports is leveraging the current moment to establish itself as an enduring vertical.

CB: Do you think these coronovirus-related spikes for other verticals will be reduced later in the year when the virus’ danger is diminished?

UN: As you suggest, unlike conventional sports, verticals like casino, virtuals and esports can continue behind closed doors without human resources ad infinitum. Inevitably, there will be a drop-off once the major sports return, but that may not be for a good while yet – certainly on a worldwide, top-tier scale.

In the meantime, these ‘always on’ verticals can win over fresh audience who might not have previously considered them. Poker is also making a comeback on the table games front, another vertical where QTech excels with classics like blackjack, roulette running alongside regional favourites such as India’s Andar Bahar.

In short, provided they can offer entertainment, good value margin and illuminate another aspect of the engaging gameplay unique to each game, these verticals can find a regular place in the life-cycle of many new players – even if the current rates recede. After all, we’re all creatures of habit, and this historic hiatus in the sporting calendar will certainly rewire some of those habits during this period of wider adaptation.

CB: As Asia’s top aggregator, where are you seeing the most promise as we look to the future?

UN: We’re currently seeing the biggest growth in India’s rapidly-evolving market, where slots continue to prove popular. However, the main source of revenue is cascading from table games. QTech Games has recently signed with four new Indian clients this year, one of whom is already live. Consequently, we remain on a strong recruitment drive to hire the best and brightest minds locally, as our influence extends into ever more culturally-diverse regions.

As with any territory, it’s crucial to supply the correct gaming portfolio for varying cultural taste and regulation. The subcontinent is no different in this domain. Uniquely, our platform’s leading tech and machine-learning techniques can filter fluctuating variety and parcellate it, specific to player preference and respective market requirements, allowing our partners to target any region with precision and confidence.

More broadly, we’re also looking to invest in companies with a promising future, whatever the domain of igaming discourse, as we’ve done with some rising-star studios in the past. The QTech way is to ensure that genuine talent never gets crowded out of the conversation in a land where people all too often default to what others are doing, as opposed to considering to new ideas and angles.

In the current climate, of course, that’s more important than ever.

CB: Regardless of the long-term sense of optimism for the industry, many will be struggling right now. What would you say to anyone in a panic?

UN: It’s worth exploding one salient myth around panic. People generally don’t actually panic in emergencies. Instead, they become more pro-social and determined to work with and help each other. That scales from the macro societal level all the way down to the fate of individual business and people.

It’s no different in the igaming industry, of course. So, while this is an unsettling time which requires short-term adaptation, we must remember to collaborate, support each other according to our respective strengths, and then we can hopefully all emerge the stronger for both learning from, and weathering, this challenging storm. It will pass. But in the meantime I hope everyone stays safe and sane.

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