Enlabs

Enlabs has announced the promotion of Jelena Nisa to group chief financial officer, after successfully leading the accounting and reporting functions in the position of group head of accounting since joining the firm in 2016.

Nisa, who is based in Riga, Latvia, boasts 20 years of working experience in the financial industry and holds a bachelor’s degree in economics and accounting and a master’s degree in History from University of Latvia.

“The new appointment is a logical continuation of Jelena’s professional career. She brings high financial competence, strong analytical and organizational skills and exceptional attention to detail. I welcome Jelena to the senior management team and look forward to achieving new heights”, commented George Ustinov, CEO of Enlabs.

Pronet Gaming

Anthony Murphy has been selected as the new head of commercial account management at Pronet Gaming, bringing with him more than 13 years of experience in the betting and gaming industry.

In the new role, Murphy will be tasked with driving business revenues for Pronet Gaming’s new and existing clients, primarily focusing on establishing long standing relationships.

Bobby Longhurst, chief commercial officer at Pronet Gaming, stated: “Anthony has an incredible track record of establishing strong client relationships and helping deliver business growth with excellent account management.

“He will play a key role in ensuring our partners maximise the benefits they gain from our platform, with the tailored approach to partnerships and proactive consultancy that we’re now known for.”

Conscious Gaming

Responsible gaming firm Conscious Gaming, part of GeoComply, has appointed Seth Palansky as its new vice president of corporate social responsibility and communications. He joins the firm after more than 17 years with Caesars Entertainment and the National Football League.

In his new role, Palansky will spearhead corporate social responsibility and communications efforts for the philanthropic organisation, which is committed to utilising advanced technology to propel social responsibility initiatives.

Anna Sainsbury, Conscious Gaming trustee and GeoComply chairman and co-founder, said: “We believe the benefits of offering a technology-driven self exclusion tool are critical for our industry to ensure we protect all stakeholders.

“We are excited to have Seth join us to front our adoption efforts and work with the industry to deliver Conscious Gaming’s state of the art solution to help simplify, streamline and stay ahead of a complex issue.”

Singular

Online casino platform provider Singular has strengthened its team after naming Phillip Pistauer as its new head of account management.

Pistauer’s appointment forms a part of Singular’s strategic enhancement of its customer relationship management division, with his role expected to deliver ‘a bespoke approach tailored to each client’.

Based in the firm’s Malta office, Pistauer will take responsibility for coordinating with existing clients and new acquisitions to build a ‘proactive service that will help both the company and its partners to reach new heights’.

Robert Dowling, Singular chief commercial officer, added: “I am more than pleased to have Phillip join our team and boost the strategic direction of Singular in serving our global tier one clients and assist their entry into newly regulated markets. The account management team will play a crucial role in this process, and I believe Phillip is the right person to take the lead.”

Full House Resorts

Full House Resorts has bolstered its board of directors via the appointment of Michael Hartmeier, who boasts 25 years experience as an investment banker and over $125m in financing and advisory assignments completed.

Hartmeier is the former group head of lodging, gaming and leisure investment banking at Barclays, as well as group head positions in hospitality and gaming for Lehman Brothers and Credit Suisse First Boston.

“We have appreciated Mike’s thoughtful advice on the capital markets for many years,” said Daniel Lee, president and chief CEO of Full House Resorts. “His 25 years of investment banking experience and overall business knowledge will be valuable additions to our company’s board of directors.”

The post Part 50 | On the move: Recruitment round-up appeared first on CasinoBeats.

Crucial Compliance

Responsible gaming and AML strategy specialist Crucial Compliance has appointed Nigel Birrell as non-executive chairman, just weeks after Andy Masters joined the board as COO.

Birrell brings a wealth of experience which will support the company’s ongoing strategy for international expansion. It also further bolsters the governance of the business, providing a springboard into new markets.

Paul Foster, managing director at Crucial Compliance, said of the appointment: “We are thrilled to have Nigel join the team. With his unrivalled industry knowledge and experience, we are looking forward to receiving his counsel in helping to shape Crucial’s future for sustainable growth.

“In attracting someone of Nigel’s calibre, we have reiterated our commitment to driving safer gambling and business change through holistic growth strategies.”

OtherLevels

OtherLevels has announced the appointment of Jenny Lu as North American general manager. She joins the firm having built and led teams at the intersection of paid media, acquisition, online casinos, lotteries and sports betting in North America for over a decade.

Prior to joining the company, Lu was director of sales at Optimove where she led the growth of US and Canadian gaming sales. From 2009 to 2018 she was director of account management at Income Access, a Paysafe company, and previously director of client relationships and partnerships at Income Access.

Brendan O’Kane, OtherLevels’ CEO, stated: “We are thrilled to welcome one of the most respected and recognised gaming executives to the OtherLevels team. Jenny brings extensive experience across the online casino, lottery and sports betting sector, and has a tremendous track record in client management, partnering, sales and business development.

“We believe her experience of paid media and acquisition, coupled with her deep knowledge of CRM and related technologies, will accelerate OtherLevels growth across the OtherLevels in-play, open data platform and intelligent messaging solutions.”

Maxima Compliance 

Full-service compliance provider Maxima Compliance has appointed gaming counsel Paola Menachem as its director of regulatory and licensing.

Menachem has more than two decades of legal and regulatory experience within the gaming industry, at the likes of Intralot, the Zeal Group and the solicitors firm Smithfield Partners. At Maxima Compliance, she will lead the regulatory and licensing team.

Antonio Zanghi, Maxima Compliance managing director, said: “Our regulatory and licensing department continues to grow rapidly as more gaming businesses turn to Maxima Compliance to facilitate their entries into new markets, and maintenance in existing ones.

“Welcoming Paola to the team means we are able to continue to scale this part of our operations with one of the industry’s leading experts in the field.”

PlayUp

Online betting entertainment and tech firm PlayUp has appointed Dennis Drazin to its board, where he will work directly with US CEO Dr Laila Mintas. Together they will help drive the USA business and support the company with its global growth strategy.

Drazin is the chairman and CEO of Darby Development LLC, the operator of Monmouth Park, the largest racetrack in New Jersey. The track made history when it took the first legal sports wager by Governor Phil Murphy on June 14, 2018.

Daniel Simic, global CEO of PlayUp, commented: “Dennis is a well-recognized figure in the USA betting industry and will add enormous experience to our board. I look forward to working with him and Laila as we expand our global footprint.

“Significant progress has been made to introduce fixed-odds horse racing in the USA and what better person to have on our board than the man helping to currently oversee the pilot program.”

The post Part 49 | On the move: Recruitment round-up appeared first on CasinoBeats.

Gaming1

Gaming and sports betting operator Gaming1 has boosted its c-level ranks with the appointment of Stars Group marketing veteran David Carrion as its chief marketing officer.

Selected for his data-driven skills and approach, the role will see Carrion tasked with building upon the international awareness of the firm’s brand name, as well as taking the helm at Gaming1’s data science team.

Sylvain Boniver, Gaming1 COO & co-founder, explained: “On behalf of everyone here at Gaming1, I’d like to wish David the warmest of welcomes. A world-class addition to our team, his appointment forms part of a recruitment drive aimed at accelerating our continued international expansion into crucial markets such as the US.

“We are a data-obsessed company so with David’s precise, data-driven approach, as well as a remarkable skillset and experience portfolio, he’s perfectly placed to help take our brand to the next level.”

Rivers Casino Philadelphia

Rivers Casino Philadelphia, which recently celebrated 10 years on Delaware Avenue, has named Las Vegas gaming and hospitality executive Eric Fitzgerald as general manager, pending approval by the Pennsylvania Gaming Control Board.

Most recently Fitzgerald served as president and COO of Excalibur Hotel & Casino, which boasts 3,900 hotel rooms and 3,000 employees, following a period as Circus Circus Hotel & Casino president and COO, and a near-decade run as senior VP of operations for Luxor/Excalibur Hotel & Casino.

“Eric’s experience in running large-scale, multifaceted destination properties in Vegas provides the perfect runway for landing at Rivers Casino in Philly,” said Greg Carlin, CEO of Rush Street Gaming.

“He has a track record of growing customer loyalty in highly competitive markets, under challenging market conditions.”

Crucial Compliance

Responsible gaming and AML experts Crucial Compliance has announced the appointment of Andy Masters as partner and chief operating officer.

Masters’ initial responsibility is to advance the professional services and software development team by bringing together experts in their fields. He will drive compliance management solutions; building a suite of products to match the global ambitions of the company.

Paul Foster, managing director of Crucial Compliance, commented: “We are very proud to welcome Masters as both a partner and fellow Board member to help deliver the sustainable but ambitious targets. As COO, he is bringing a depth of knowledge and experience which will help take us to the next level of company growth and development and, crucially, compliments the existing team and client base perfectly.”

WWE

Barstool Sports’ chief executive officer Erika Nardini has been elected to the board of directors of World Wrestling Entertainment.

Nardini was named Barstool Sports’ first CEO in 2016, and since that time the company has experienced tremendous brand and business growth as one of the fastest-growing lifestyle brands on the internet, generating hundreds of millions of dollars in revenue.

During her tenure at the company, Nardini has launched more than 35 brands, including breakout franchises in sports, entertainment, female lifestyle, business and sports betting.

“Erika is a seasoned executive with a tremendous track record of building businesses, developing experiences, and engaging different audiences across the media ecosystem,” said Vince McMahon, WWE chairman and CEO.

“Her entrepreneurial spirit, business acumen and understanding of today’s consumers will serve as a perfect addition to our board of directors.”

ESA Gaming

ESA Gaming has confirmed the appointment of Maria Luisa Malfasi as business development manager in a bid to accelerate the company’s next level of growth.

Malfasi has over 15 years experience from the online gambling sector and joins the ESA Gaming team from iSoftBet where she held the role of senior account manager for three years.

In her role, Malfasi will lead ESA Gaming’s commercial efforts and pursue strategic opportunities by fostering new partnerships and identifying new markets.

Zorica Smallwood, Director at ESA Gaming, added: “We are thrilled to welcome Maria Luisa to the ESA Gaming family. She has a wealth of knowledge of the industry and will be an invaluable addition to our team as we continue our commercial expansion in a number of jurisdictions.”

The post Part 44 | On the move: Recruitment round-up appeared first on CasinoBeats.

Enlabs

Entertainment Laboratories’ board of directors has appointed George Ustinov as president and CEO, after initially joining the firm in 2017.

The Latvian, who has previously served as operations manager and CFO, takes up the role with immediate and succeeds Robert Andersson who, in agreement with the board, leaves his operational assignments in the group after two years.

The American Cancer Society has appointed Derrick Morton, CEO and co-founder of FlowPlay, as chair to the society’s CEOs Against Cancer Washington chapter.

In his first meeting in the role earlier in the week Morton addressed the Washington chapter and shared a vision and new ideas for 2020.

The position sees Morton charged with driving recruitment and working to unite fellow CEOs to change the course of cancer by leveraging the collective knowledge, power and resources of the ACS.

Morton’s appointment comes on the heels of FlowPlay’s biggest fundraising year to date, in which the company raised more than $100,000 for the ACS.

“As a member of CEOs Against Cancer for the past year, I have seen its impact first hand. From groundbreaking research and early detection advocacy, to funding new treatment options and access for patients, the ACS and this segment of the organisation are instrumental in the ongoing fight against cancer.

“I am honoured to have the opportunity to serve our community as chair and hope to make a real difference by recruiting new members and building upon the momentum from last year.” – Morton.

Atlantic Lottery

The board of directors of Atlantic Lottery has announced the appointment of Chris Keevill as the organisation’s new president and chief executive officer.

Bringing in excess of 20 years experience in digital transformation, innovation, marketing and media at the regional, national and international level, Keevill will officially join the company on May 1, 2020.

Keevill is taking over from Brent Scrimshaw who has served in the role since 2011 and will retire from Atlantic Lottery following 13 years of service.

“Keevill’s proven track record of execution and extensive experience with digital transformation and innovation, combined with his personal commitment to his community, will serve him well as he steers Atlantic Lottery into the future as a competitive, innovative, responsible gaming company.” – Sean O’ Connor, chair of Atlantic Lottery’s board of directors.

Vici Properties

Experiential real estate investment trust Vici Properties has announced that Monica Howard Douglas has received all required approvals to assume her duties on the board of directors.

Douglas, who currently serves as general counsel of North America for The Coca-Cola Company, has been formally appointed as an independent director and will serve on the board’s nominating and governance committee.

“We are thrilled to officially welcome Monica to our board. Monica’s deep experience and background complements our existing Board composition and expands the diverse viewpoints of our board.” – Jim Abrahamson, chairman of the board.

The post Part 17 | On the move: Recruitment round-up appeared first on CasinoBeats.

After a year of fine-tuning, the new-look policy was introduced late last year.. In early January 2024, the KSA started consultations regarding the update, asking stakeholders to provide opinions on the proposed policy changes.

Key Adjustments Introduced by the KSA in 2024

Six months later, it made a significant step forward with an amended policy that detailed a range of adjustments and clarifications, only to roll out the final version in October.

The report, published on April 14, claims that the measures to protect players have already shown positive effects. The regulator has reported a significant drop in cases where players have lost considerable amounts of money, while the percentage of extreme losses has also seen a sharp decline.

Furthermore, the KSA noted that the figures suggest that most Dutch players play with legal providers. Despite this, the regulator suggests that the amount of money wagered has also increased.

Noteworthy Findings From the KSA Responsible Gambling Report

The KSA reported a gross gaming result (GSR) for 2024 of 1.47 billion EUR, a 6% increase from the previous year’s figure of 1.39 billion EUR. 

GSR dropped 10% in H2 2024 compared to H1, although the gaming authority believes this may have been due to the uptick in H1 wagering due to the European Football Championships, which took place in June 2024.

The report lists several noteworthy findings. Players aged 18 to 23 comprise 9% of the adult population and lost 11% of the Dutch GSR in H2 2024.

However, they also spend less on average, with players over 24 spending 148 EUR per month compared to young adults’ 48 EUR per month.

1.19 million accounts engaged in online gaming in the last six months, an increase from 1.1 million in the six months prior. The number of new accounts also rose in the fourth quarter.

The KSA also recorded a drop in losses as the year progressed. The average loss in the first half of 2024 was 160 EUR, while H2 dropped to 148 EUR.

A decline in extreme losses was also noticed. Before introducing the new responsible gaming policy, 4% of accounts lost over 1,000 EUR per month. After the October policy update, the figure dropped to 1.2%.

The report noted that 91% of all online gamblers go to legal providers to play games. Still, the amount of money spent in illegal markets increased considerably, representing 50% of all the funds Dutch people spent on games of chance.

The post KSA Says Responsible Gaming Measures Are Working as Player Losses Decline appeared first on CasinoBeats.

So to understand igaming a little better, Slotegrator has created the Academy which seeks to provide information about the latest developments from across the industry – a resource which Nikita Bayduyk, content creator at Slotegrator, believes is key to promoting transparency.

In a discussion with CasinoBeats, Bayduyk discusses the importance of Slotegrator’s YouTube channel, both as a form of interaction with igaming specialists as well as an educational resource.

CasinoBeats: Can you tell us a little bit about the Slotegrator Academy? What does it involve?

NB: Simply put, Slotegrator Academy is an information resource about the gambling industry, not just for Slotegrator clients, but for everyone. 

We write articles and make videos to cover latest developments in the industry, explain regulations in different countries and talk about different business models that exist within igaming.   

CasinoBeats: What more can betting and gaming companies do to educate people about the igaming industry?

NB: Informing people about safety measures, responsible gaming and existing regulations is a good start. Transparency is a big trend in igaming right now, and we think making sure that people understand what a legal igaming enterprise looks like, is a crucial step that will help this industry outgrow the stereotypes. 

CasinoBeats: In what ways is the Academy raising awareness of the iGaming industry as a viable, legitimate and regulated option for investment?

NB: For us it’s simple — we tell the truth. Our videos explain how legal igaming works, what licenses you need to receive to operate a legal business and what varieties of legal software are available on the market. 

CasinoBeats: You mentioned videos. How are the video resources from the Academy helping to establish a convenient, personal, and transparent line of communication with those interested in igaming?

NB: Our YouTube Channel is free and accessible – we feel that if anyone needs to learn the basics, it’s easier to watch a short video, than to sit down and talk to a specialist. 

We also receive questions and requests from viewers that serve as a guideline for our next videos — this way our channel stays relevant and interactive. 

We use the video resources from the Slotegrator Academy to provide both introductory and in-depth analyses on online gambling-related topics while raising awareness of the igaming industry as a viable, legitimate, and regulated option for investment.

At Slotegrator, we’ve always dedicated resources to producing high-quality educational and analytical materials. We want to empower both industry newcomers and experienced operators with the knowledge and insights needed to run successful, lasting projects. 

This YouTube channel widens the reach of our Academy and allows us to establish a convenient, personal, and transparent line of communication with those interested in the igaming industry. 

Watchers can drop us any questions or feedback directly in the comments, and we welcome the opportunity to address these in our future videos. I invite everybody to keep an eye on our channel — we have a lot of content in store for you.

CasinoBeats: And finally, what lies ahead for the Academy?

NB: We will make more great content! We started really small, but after we received a lot of positive feedback, we understood that Slotegrator Academy needs to become bigger and better. 

Our hope is for the Academy to continue to be useful and we will surely expand our range of topics and improve frequency of releases. Stay tuned.

The post Slotegrator: Education is key to understanding igaming intricacies appeared first on CasinoBeats.

Tatiana García Barrenechea, Commercial Director for LatAm at Light & Wonder, Thomas Smallwood, Chief Commercial Officer at ESA Gaming, Izabela Słodkowska-Popiel, Head of Account Management for North America and Latin America at Wazdan, Helena do Couto, Regional Legal Officer LatAm at Eeze, Alvaro Camargo, Country Manager Brazil at Xtremepush, and Thiago Calmon, Online Sales Manager at R. Franco Digital, conclude the latest CasinoBeats roundtable by addressing critical factors to consider to achieve success and issuing a vision as to what the market could ultimately look like.

CasinoBeats: What are the key factors operators need to consider when putting together a profitable offering that appeals to players and bettors and how important is localisation?

Tatiana García: Without a casino-floor heritage, Brazil requires a bespoke approach to content, and it will be intriguing to discover early trends that emerge once the regulated market goes live.

We believe certain game types will appeal to a large segment of players in the country, with crash games being one in particular. They offer quick-fire, unpredictable entertainment that is engaging while also simple to understand for those players who are not acquainted with feature-rich slot experiences.

Our analysis also suggests that video bingo games will be a big hit for operators, along with three-reel slots that are accessible and engaging. 

Thomas Smallwood: Selecting the right local partners is crucial. We pride ourselves on offering our game aggregator system as a localised product, not only in terms the game suppliers we offer but also the experience we can add.

Having relevant themes and popular game types, such as our mine games, which have proved very popular in the past in Brazil can make a significant difference. 

Player loyalty will also be essential in a market where tax impacts operators, suppliers, and players alike. Those operators who adopt innovative cross-selling techniques, like our EasySwipe games accessible through our sportsbook widget, can gain an edge by driving conversion from sports to casino without cannibalising existing revenue streams.

Izabela Słodkowska: To develop a profitable offering in Latin American markets, operators must prioritise player demographics and preferences, tailoring content and promotions for each specific region.

Localisation is essential: adapting to diverse regulations, preferred payment methods, and responsible gaming standards helps foster trust among players. A strong, region-specific approach not only enhances credibility but also boosts long-term growth potential across Latin America.

Helena do Couto: Beyond gathering data from current player behaviour, it’s essential for operators to present themselves to potential players in ways that captivate, connect and build trust.

When comparing Brazil to Europe, its territory covers an area roughly 80% the size of the entire continent. So, although Brazil is just one country, it is crucial for operators to explore the cultural diversity of each region. This approach helps players feel recognised and connected to the operator. 

The Brazilian tendency to bargain for discounts and love of giveaways translates into a market preference for bonus offers. Connection can also be enhanced by integrating the operator’s brand into elements already familiar to players.

Trust will be built on a license to operate in Brazil, clear games rule, and efficient customer service, given the country’s strong consumer protection system. And of course, a portfolio featuring the most popular games among Brazilians, with a dash of new releases.

Alvaro Camargo: This is a good question. While entering the market with a set of services and products that have been successful in other markets is a reasonable strategy, it is also vital to remember that you are dealing with a very specific audience.

You need to understand your customer and the ways that things are run in Brazil. There are local habits and cultural differences that have a big impact on the way customers relate to brands and operators. 

It is also important to understand that Brazilians are impulsive, emotional customers. Well-structured support teams and service levels are required to allow players to make quick deposits, interact and offer real time incentives in a dynamic way, constantly keeping them engaged.

Brazil is also a very visual culture, too. By packaging services attractively, this will help to keep players within an ecosystem.

Thiago Calmon: To succeed in the competitive gaming and betting industry, operators must prioritise a seamless user experience. This involves optimising both website and app interfaces to ensure intuitive navigation and accessibility for all players.

Coupled with this is the importance of offering flexible payment options tailored to local preferences. By accommodating various payment methods that resonate with regional habits, operators can enhance user convenience and build greater trust among their clients.

Localisation within content is also essential; understanding local interests, such as favoured sports and cultural nuances, enables operators to engage effectively with their target audience. Additionally, emphasising responsible gaming practices is crucial in establishing a trustworthy brand.

By promoting a safe and responsible gambling environment, operators not only foster player loyalty but also contribute to the integrity and sustainability of the industry as a whole.

CB: Finally, amid reports that Brazil won’t be quite as lucrative for operators as was first predicted, what is your ideal vision for the future of the regulated market in the country?

TS: My ideal vision for Brazil’s regulated igaming market is one that strikes a sustainable balance for all stakeholders—operators, suppliers, players, and the regulator. For regulators, this shouldn’t just be about blocking unauthorised sites; they also need to create an environment where regulated operators can flourish.

Such an approach would benefit players, maintain industry integrity, and ensure long-term growth. A balanced ecosystem, where regulation doesn’t stifle opportunity, would make Brazil a leading example in LatAm and beyond.

It can also lead to Brazil becoming a hub for companies looking to establish a corporate presence to target the wider LatAm region and to lessen the impact of withholding tax.

IS: The ideal future for Brazil’s regulated market would strive for a balance between fair profitability and sustainable growth.

This includes streamlined licensing processes, moderate tax rates, and flexible payment solutions. Such an environment would encourage investment, enhance market competitiveness, and serve as a benchmark for regulatory practices in Latin America, fostering trust and promoting growth across the region.

HdC: It depends on what was previously forecast as profitable. There is, of course, a difference between the period prior to the regulation and the one that will begin on January 1, 2025, but Brazil will continue to be a major force in the betting sector.

As for my ideal vision, I imagine an industry recognised by everyone for what it is: a form of entertainment. People will understand that regulation – not prohibition – is the best path.

Regulations will be consolidated, discussions about interpreting the rules will be minimised to almost zero, data published by institutions and the media will be accurate, and we’ll be able to focus all our energy on improving the product and player experience.

AC: We have a unique tax structure, so that presents a challenge to companies entering the market. The government has proposed a lot of questions that will affect profitability, but there has to be an understanding that it’s all about scalability.

In the pre-regulated market you had small, profitable operations that did not spend much on marketing and instead went down the route of affiliation. With the new structure in place, the margins that were in play no longer are and that means businesses will need to go big. Otherwise, it will be very difficult to become profitable. 

This is where customer engagement also becomes invaluable, interacting with existing players in the right way. If operators gain highly relevant data about their customers and leverage that effectively, connecting with them effectively at the right times, this can help to extract so much value compared to chasing new players.

TC: In the gambling industry, it’s crucial to understand that although initial profits may not meet expectations, a well-regulated market can bring significant long-term benefits. Establishing a transparent environment protects players and encourages fair competition among operators.

Clear regulations enhance trust, promoting responsible gambling practices and instilling confidence in stakeholders. This transparency attracts investment, as stability and integrity are appealing to investors.

For Brazil, creating a reliable market not only benefits local operators but also enhances its global competitiveness. Supporting innovation through strong regulations will ensure the industry meets consumer expectations while respecting ethical standards, contributing to long-term sustainability and growth in Brazil’s gambling landscape.

TG: Brazil is the biggest country in Latin America and with a population of 250 million people, the potential for our industry to flourish is substantial. It is really important that within the regulated market, players are presented with the widest possible range of content that appeals to every segment.

This will help channelisation efforts, enabling Brazilian operators to deliver entertainment that is fun, wide-ranging and above all, safe and secure. I am optimistic this will be the case once regulations kick into effect early next year.

It’s a very exciting time and we look forward to continuing to work with operators, alongside our commercial and games teams, to ensure that this is a very successful market for Light & Wonder.  

The post What does a perfect Brazilian market comprise? appeared first on CasinoBeats.

In the first of a two-part special, CasinoBeats spoke to Alvaro Camargo, Country Manager Brazil at Xtremepush, Thiago Calmon, Online Sales Manager at R. Franco Digital, Tatiana García Barrenechea, Commercial Director for LatAm at Light & Wonder, Thomas Smallwood, Chief Commercial Officer at ESA Gaming, Izabela Słodkowska-Popiel, Head of Account Management for North America and Latin America at Wazdan, and Helena do Couto, Regional Legal Officer LatAm at Eeze, about the current standing within the country, as well as how critical it is for the continent as a whole that Brazil becomes a raging success.

CasinoBeats: How optimistic are you about the current state of play in the regulated gambling industry in Brazil?

Alvaro Camargo: We are very excited, because we have seen the regulators have understood what is at stake. Many companies were concerned about whether the regulations being put in place would be attractive, but there has been a significant movement in terms of applications for Brazilian licenses.

There are also many foreign suppliers and operators looking to make a big play in the market, bringing with them major investment and top-level industry expertise. All of this contributes to the raising of the quality within the market, in terms of services, the professional teams involved and ultimately, the customer experience.

Thiago Calmon: I hold an optimistic view on the Brazilian market’s future. There is significant potential for growth, driven by rising interest from both local and international operators. With the regulatory framework launching early next year, a foundation is beginning to form, which is a positive step towards market maturation.

However, it is important to acknowledge that specific challenges must be addressed to facilitate the market’s full development. These hurdles will need strategic navigation to unlock the full advantages of this burgeoning landscape.

Tatiana García: The region’s biggest country embracing regulation is a highly significant event not only in LatAm, but across the entire world of online gaming. The number of licence applications that have been submitted ahead of the market’s launch at the start of next year shows that there is a strong appetite to become actively involved in what is an exciting opportunity.

I expect a wide range of industry stakeholders will want to be heavily involved very early on, including Light & Wonder, supplying the market with the content and services that will help to create a highly entertaining, safe gaming environment.

Thomas Smallwood: I’m cautiously optimistic about Brazil’s regulated gambling market. It’s a promising yet complex space with strong potential. We’ve seen significant growth in recent years, although this has slowed somewhat as regulation approaches. However, in general, it bodes well for content providers as it signals a maturing market.

If the regulatory rollout is smooth and taxation does not stifle the industry, we could see sustained growth and continue attracting international operators and developers keen to tap into this lucrative market.

That said, challenges do remain, such as multiple layers of taxation and uncertainty around how various costs will be shared between operators and suppliers, not to mention the current time constraints around regulation by January 1 this may be delayed in the near future.

Izabela Słodkowska: The outlook for Brazil’s regulated gambling industry is highly optimistic. Recent regulations for online betting and casino games are expected to drive significant growth, potentially reaching a $3b market by 2027.

Although the regulatory landscape poses operational challenges, Brazil’s framework is aligned with the growing trend of responsible gambling in Latin America, making it a promising opportunity for operators looking to invest. 

Helena do Couto: I would say I’m a realistic optimist. Regulation has been necessary for years, and today, we have it in a comprehensive format. However, it is new, and the administrative authority responsible is also new.

While it is certainly composed of competent people, it is still in its first year of operation. We also have some conflicts between state and federal jurisdictions as operators and the entire chain involved are adapting to the rules and conducting tests. 

In other words, we have the theory – the legislation and ordinances – ready. Now, we’re creating practical experience from this theory, adapting operations that previously followed other regulations, such as those from Curaçao. So, the current state is one of intensive learning, but I am certain that this somewhat turbulent adaptation period we’re experiencing has its days numbered.

CB: How vital is it for the continued growth of regulation in Latin American markets for Brazil to be a success story?

TC: Brazil’s success is of paramount importance within the context of Latin America’s regulatory landscape. As the largest market in the region, Brazil has the potential to set a benchmark for other countries to follow. If Brazil can develop an effective regulatory framework, it could pave the way for similar strategies across Latin America.

This would not only drive growth and attract investment, but also contribute to creating a more cohesive and unified regional market. Thus, in my opinion, Brazil’s regulatory journey is essential for fostering a stable and favourable business environment that benefits the entire region.

TG: Brazil is undoubtedly a very important country and its impact after launch will inevitably have a ripple effect across other countries considering putting regulations in place. The balance of a thriving, competitive market with all-important protections for players is one that we believe can act as a model for others to follow. 

At the same time, what operators need to offer players to thrive does not necessarily translate easily across the region. Brazil has not had legal land-based casinos in place in most people’s lifetimes, meaning it is slightly different to many other existing regulated markets across LatAm from a player and content perspective.

We have seen that Argentina, with its land-based casino heritage, has become a success in several regulated regions despite challenging economic circumstances. It is a similar story in Mexico, where that casino heritage has helped our popular, recognisable omnichannel franchises to perform well.  

TS: Brazil is in a prime position to become Latin America’s gambling hub, offering ample opportunities for both domestic and international stakeholders. As the largest economy in the region, with a population exceeding 200 million and a deep-rooted sports culture, Brazil could set a strong precedent for other markets in the region.

Success will depend on a model that balances operator and supplier profitability with robust player protections, making regulated markets more attractive across LatAm. If tax burdens, for instance on player winnings and gaming companies, are carefully managed, the country could become an exemplary case for sustainable growth.

IS: Brazil’s success in establishing a regulated gambling market is critical for the broader regulatory progress in Latin America. It sets a vital precedent for market stability, revenue generation, and responsible gaming practices across the region.

As one of the largest potential markets, Brazil’s effective regulatory framework could encourage neighbouring countries to adopt similar measures, enhancing Latin America’s appeal to international operators and investors.

HdC: Brazil plays a central role in Latin America, and this influence extends beyond the igaming industry. Brazil borders nearly every country in South America, spans continental dimensions, and is the largest economy in LatAm. It acts as the main driver of investment, innovation, and serves as a strategic hub for market expansion and regulatory developments in emerging areas.

Brazil’s success – which is already underway – will inspire other countries on the continent who have not yet regulated the sector to do so and will draw the attention of both local and global investors to a region with clear potential for investment and growth.

AC: While we already have regulated markets across LatAm, the relevance of Brazil in the region cannot be overstated. Once a market of this size goes through the process of creating and rolling out a regulatory model, implementing its policies successfully, it speaks to what is possible for neighbouring countries.

Thanks to strong policies and a layer of built-in protection for the supplier, operator, service provider and customer, Brazil presents a positive outcome that can certainly be emulated elsewhere.

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Published in the Official Gazette of the Union, the document also regulates the rights and duties of bettors and operators that must be respected to operate legally in the country.

Responsible gaming is defined in the ordinance as a set of rules, practices and activities aimed at ensuring the economic exploitation, promotion and healthy and socially responsible advertising of this modality and prevention and mitigation of individual or collective harm resulting from the activity.

The ordinance states that operators must prevent and mitigate the negative impacts gambling can have on a person, including mental health due to addiction, compulsion, mania or any other associated disorder, such as pathological or abusive gambling; on the physical health; violations of consumer rights, especially those associated with financial problems, debt and over-indebtedness; and social problems.

Operators must also take steps to promote responsible gambling via the structure of their betting systems, all advertising, advertising and marketing systems, as well as physical and electronic channels to prevent gambling addiction, disorders caused by gambling addiction and to stop those under the age of 18 from accessing gambling sites.

Responsible gambling practices

In terms of responsible gambling, SPA stated that it will be a requirement for all online operators to promote awareness of the risks of addiction and pathological disorders and emphasise the prohibition of participation by children and adolescents. This must be present in educational campaigns aimed at society in general, at-risk groups and potential gamblers.

The ordinance notes that measures already adopted in other regulated markets, such as the description of responsible gaming policy, will be followed in Brazil. Gamblers must also have access to service channels and contact information for partner organisations for gambling treatment.

Upon registration, customers must be told about the risks of gambling and how their platform works, highlighting the potential financial loss risks. 

Users must also be able to personally set alerts, block usage, pauses and self-exclude – temporarily or permanently. If a user self-excludes, their account will be closed and they can’t be allowed to register again until their exclusion period has expired.

The document stated: “The Secretariat of Prizes and Betting of the Ministry of Finance, together with public or private bodies or entities, may establish guidelines for educational and awareness campaigns regarding the risks of addiction and pathological gambling disorders, and the collaboration of betting operators is mandatory.”

Communication, advertising, publicity and marketing actions

SPA noted in the ordinance that any communication, advertising, publicity and marketing actions must be based on social responsibility and the promotion of responsible gambling awareness.

Operators must not broadcast advertising for unauthorised betting modalities, as well as comply with the precepts of responsible gambling and adopt clear and socially responsible language and protect minors under 18 and other vulnerable groups.

In addition, the word “free” and other expressions with a similar definition can only be used within marketing, communications or advertising “when there is no onerous condition for the bettor to obtain the promised free of charge”.

Advertising material can not be sent to users who have been banned or have self-excluded from gambling.

Operators must also not make any misleading statements about the probabilities of winning; use messages of a sexual nature or the objectification of physical attributes; promote the use of the product as a means of recovering amounts lost in previous bets or other financial losses; or contribute, in any way, to offend cultural beliefs or traditions of the country, including those contrary to betting.

Regarding sponsorships, operators that also act as sponsors must also identify themselves as sponsors and must not, under any circumstances, sponsor children or adolescents, encourage them to bet, sponsor events aimed mostly at minors, or sponsor youth or children’s teams.

The document said: “Betting operators with authorisation granted by the states and the Federal District may carry out advertising or sponsorship of the national sports team, provided that the advertising or sponsorship, in physical, electronic or virtual media, is restricted to people physically located within the limits of their districts or to those domiciled in their territory.”

Betting operators are also “jointly and severally liable for the communication, advertising and marketing actions carried out by affiliates” and “must comply with all legal and regulatory provisions related to advertising”, subject to the penalties provided for in the legislation and in the Consumer Protection Code if they fail to comply with the regulations.

Match-fixing

Regarding match-fixing, the SPA ordinance stipulates that the operator must “collaborate in the fight against illegal gambling, match-fixing in sporting events and other associated illicit activities”.

Regulators must be informed of any evidence of match-fixing within five business days via the Betting Management System – SIGAP, “counted from the date on which the betting operator identifies or becomes aware of the evidence of manipulation”.

Operators must also inform the regulator immediately or within 24 hours “whenever in any sporting event the amounts bet in the secondary markets exceed the values of the primary markets”.

As already provided for by Law No. 14,790 – the Betting Law – and by the ordinance to combat money laundering, operators must be part of or associated with a national or international sports integrity monitoring body.

Operators are also required to “adopt measures to prevent suspicious activities of money laundering, terrorist financing and proliferation of weapons of mass destruction”.

The post SPA posts Brazil’s responsible gaming guidelines ahead of market launch appeared first on CasinoBeats.

Mindway AI combines artificial intelligence, neuroscientific insights and expert human evaluations to enhance player protection using its GameScanner solution.

evoke will utilise GameScanner across its brands – including William Hill, 888, and Mr Green – to support its player safety strategy. 

“Partnering with Mindway AI will allow us to take our approach to player safety to a whole new level,” commented Will Mace, Group Director of Player Safety at evoke.

“We are totally committed to ensuring our players have a safe, and enjoyable, experience.  Mindway AI are unequivocally experts in identifying signs of potentially harmful gambling, and by harnessing that expertise, we will be able to really enhance our commitment to our players.”

Mindway AI has stated that its GameScanner solution is a “powerful initiative aimed at fortifying a secure and responsible gambling atmosphere, all while intensifying the thrill and delight of online gaming”.

Rasmus Kjaergaard, CEO at Mindway AI, added: “We are beyond excited to join forces with evoke, a leading powerhouse renowned for its unwavering commitment to excellence and player satisfaction.

“This alliance perfectly aligns with our mission to propel responsible gaming practices forward and set new standards in the industry.”

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