Rhino Entertainment Archives - CasinoBeats https://casinobeats.com/tag/rhino-entertainment/ The pulse of the global gaming industry Tue, 17 Dec 2024 10:05:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://casinobeats.com/wp-content/uploads/2025/01/cropped-favicon-32x32.png Rhino Entertainment Archives - CasinoBeats https://casinobeats.com/tag/rhino-entertainment/ 32 32 Rhino Entertainment taps into Pragmatic Solutions to boost new launch https://casinobeats.com/2024/12/17/rhino-entertainment-taps-into-pragmatic-solutions-to-boost-new-launch/ Tue, 17 Dec 2024 12:00:00 +0000 https://casinobeats.com/?p=99307 Pragmatic Solutions has linked with Rhino Entertainment Group to support the launch of the group’s sixth online casino brand, ‘Paratiisi’ on the Pragmatic Solutions PAM platform. Tapping into the Pragmatic Solutions Player Account Management (PAM) platform, the operator will be enabled operators like Rhino to deploy multi-brand strategies while consolidating all technical services and operations […]

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Pragmatic Solutions has linked with Rhino Entertainment Group to support the launch of the group’s sixth online casino brand, ‘Paratiisi’ on the Pragmatic Solutions PAM platform.

Tapping into the Pragmatic Solutions Player Account Management (PAM) platform, the operator will be enabled operators like Rhino to deploy multi-brand strategies while consolidating all technical services and operations on a single multi-tenant instance of the platform.   

Ashley Lang, CEO at Pragmatic Solutions, said, “The launch of new brands is an effective way to further leverage existing marketing channels, expand appeal to new segments of players, improve localisation by launching new sites for specific markets, and to provide an alternative entertainment destination for existing players.  

“Most of our clients operate across multiple regulated markets and deploy multi-brand strategies on single independent instances of our PAM platform, enjoying its extensive compliance functionality and multi-tenant architecture. 

“Rhino is an incredibly successful partner and an excellent example of this fast-growth journey. We value their business and are committed to evolving our products and services to support their ambitious plans.  We are proud to sustain their remarkable progress with our scalable, flexible technology and our client-centric work approach.” 

Rhino Entertainment Group launched its first brand, CasinoDays, on the Pragmatic Solutions PAM platform in 2020. Since then, they have steadily rolled out other brands across multiple markets, such as Buusti Kasino, Lucky Spins, Raketti and Big Boost.

Ross Parkhill, CEO at Rhino Entertainment Group, said, “With Paratiisi, our highest priority is to offer players an exciting gaming experience, a selection of only the best games, strong commitment to safety and fairness, attractive daily cashback promotions, and excellent customer service.

By leveraging Pragmatic Solutions iGaming platform, with its wide portfolio of pre-integrated content, along with our own propriety Rhino Layer, powering our front ends and gamification features, we have been able to execute our multi-brand strategy and rapidly expand across our core markets. 

Over almost 4 years that we have operated Rhino Entertainment on the Pragmatic Solutions platform, we have both grown as companies and business partners. We are excited with this latest rollout and looking forward to welcoming new players to the Rhino experience.”

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Maya Yazaki, Rhino: ‘trust is paramount in the Japanese market’ https://casinobeats.com/2024/05/02/maya-yazaki-rhino-japan-cbs/ Thu, 02 May 2024 08:30:00 +0000 https://casinobeats.com/?p=93419 With new and emerging markets being placed under the spotlight at CasinoBeats Summit, discussions around the ongoing developments in Asia are sure to intrigue and excite.  One nation to take centre stage during the Summit is Japan, and although the nation introduced plans for its first casino last year, it is yet to regulate online […]

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With new and emerging markets being placed under the spotlight at CasinoBeats Summit, discussions around the ongoing developments in Asia are sure to intrigue and excite. 

One nation to take centre stage during the Summit is Japan, and although the nation introduced plans for its first casino last year, it is yet to regulate online casino gambling despite having an audience with a clear appetite for igaming engagement. 

Set to appear at the event, Rhino Entertainment’s Country Manager for Japan, Maya Yazaki, explains the nuances of the Japanese market, detailing a “growing sentiment” for regulation while stressing that “current market trends cannot be overlooked”.  

CasinoBeats: Firstly, can you tell us more about the Japanese igaming market and how it has evolved in recent years?

Maya Yazaki: Japan has long been associated with diverse entertainment industries, including government-regulated horse racing, powerboat racing and bicycle racing, alongside the widespread popularity of pachinko and slot machines enjoyed by players nationwide.

According to the ‘DK-SIS White Paper 2021 Edition – 2021’ data, the publicly disclosed market size of the pachinko industry amounted to a substantial ¥14.6trn, indicating the significant scope of Japan’s gambling market.

While Japan passed legislation in 2018 to legalise casinos as part of its integrated resort initiative, there is a growing problem of online gambling addiction. Furthermore, the impact of the COVID-19 pandemic has served as a tailwind, fueling the growth of the online gambling market.

Consequently, there is a growing sentiment in favour of regulating online gambling. It will be interesting to observe how the government navigates the anticipated challenges and whether it opts for legalisation accompanied by measures for responsible gambling and adherence to anti-money laundering guidelines in the future.

CB: What are some of the local trends that are essential to success in the Japanese market?

MY: Understanding and respecting Japanese cultural nuances is essential. We should consider the below three points in order to succeed in the Japanese market. 

Localisation: Tailoring offerings to suit the preferences and behaviours of Japanese players is crucial. This involves not only translating content but also adapting features, promotions, and payment methods to align with local norms and preferences.

Focus on Quality: Japanese players typically value quality and reliability in products and services. Offering high-quality products, smooth user experiences – including the speed of payment transactions – and excellent native customer support can help build trust and loyalty.

Brand Trust: Brand trust is paramount in the Japanese market. Players tend to prefer established and reputable brands. Operators must prioritise transparency, security and integrity to foster trust.

CB: With Japanese players placing a significant focus on brand trust, what can operators do to ensure they have a strong connection with players?

MY: Communication is the key to building brand trust. Operate with transparency and integrity in all dealings. Provide clear and easily accessible information about the company, its licensing and terms and conditions. Avoid deceptive practices and prioritise honesty in marketing communications.

“Having native speakers on the team is crucial to approaching a unique market”

Maya Yazaki, Country Manager – Japan at Rhino Entertainment

Japanese players are known to be avid readers, preferring to read the terms and conditions before participating in any promotions. While simple content may be visually appealing, providing transparent information about the terms and conditions of promotions with longer text is preferred.

CB: Do you believe a localised approach is essential to the Japanese market, for operators and suppliers in the region?

MY: Yes, a localised approach is essential for operators and suppliers in the Japanese market. Japan has a unique culture, language and set of consumer preferences that differ significantly from those in other regions.

Some might think that since we live in 2024, AI can translate to any language, however, this is not the case when it comes to nuances and understanding its culture and market trends. Having native speakers on the team is crucial to approaching a unique market such as Japan.

It is also important to note that Japanese consumers have distinct cultural preferences and sensitivities that influence their purchasing decisions. For instance, McDonald’s Japan regularly introduces seasonal menu items to coincide with Japanese festivals and events and frequently collaborates with popular local brands, such as the world-famous Pokémon, to create unique menu items and promotions. These limited-time menu items are very popular and often sell out.

“the Japanese market needs to prioritise player protection under appropriate regulations to ensure industry transparency and credibility”

Maya Yazaki, Country Manager – Japan at Rhino Entertainment

Adapting marketing strategies, content and promotions is essential for connecting with players. It’s also important to note that consumer preferences are not static and can evolve over time due to various factors, therefore, understanding the current market trend cannot be overlooked.

CB: Why is it so important that discussions like the one happening at CasinoBeats Summit when it comes to embracing new markets?

Discussions at industry events like CasinoBeats Summit play a crucial role in helping companies and individuals embrace new markets by facilitating knowledge sharing. At an event like this you can discuss market insights, regulatory guidance and how to mitigate these, while it also has some good networking opportunities. 

Participating and learning from these discussions can be instrumental in achieving success in new markets.

CB: Are there any key lessons the Japanese market can learn from the European market in terms of regulatory frameworks or player engagement?

MY: Yes, there are valuable insights that the Japanese market can learn from the European market regarding regulatory frameworks and player engagement. For instance, the European market has adopted strict regulations, emphasising player protection and prevention of illegal activities in the gambling industry.

Similarly, the Japanese market needs to prioritise player protection under appropriate regulations to ensure industry transparency and credibility.

However, it is essential to strike a balance. Regulations should be stringent enough to deter illegal activities, but not overly restrictive to drive players toward the black market – a trend observed in some European markets.


CB: What are some of the key things you hope to learn from the CasinoBeats Summit Malta?

MY: I’m interested in hearing more about game design and new features that might be coming out as I like to play a little myself, but it’s also good to see what I could potentially push in Japan. 

There has been quite a lot of turbulence in Japan over the past year so it’s a good time to meet up with industry peers and discuss some of the issues and challenges and start planning a bit for the future.

………..

Maya Yazaki will be providing further insight into the Japanese market during the upcoming CasinoBeats Summit in Malta.

You can currently purchase your tickets with a nice Group Discount for the price of just €400 (a discount of  €200 off a standard ticket).

Operators and affiliates can apply for complimentary all-access passes to the event.

Operators – apply for a free pass!

Affiliates – apply for a free pass!

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Ross Parkhill, Rhino: using ‘niche’ games to stand out from the crowd https://casinobeats.com/2024/02/29/ross-parkhill-rhino-niche/ Thu, 29 Feb 2024 09:45:00 +0000 https://casinobeats.com/?p=91945 Crash, mine, plinko and keno games are no longer few and far between, with countless game studios aiming to reap the benefits of a varied product portfolio.  While slots, table games and live casino titles have reigned supreme in the online casino space, operators are starting to turn to niche games as an essential tool […]

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Crash, mine, plinko and keno games are no longer few and far between, with countless game studios aiming to reap the benefits of a varied product portfolio. 

While slots, table games and live casino titles have reigned supreme in the online casino space, operators are starting to turn to niche games as an essential tool for attracting a wide range of players. 

Ahead of the CasinoBeats Summit, we spoke with Ross Parkhill, CEO at Rhino Entertainment Group, to discuss how these ‘niche’ game types have broken into the mainstream and the impact they can have on acquiring new customers. 

CasinoBeats: At CBS, you will be appearing on a panel looking at the rise of more ‘niche’ games in the online casino space. How would you describe the rise in popularity for these games? 

Ross Parkhill: We can see an increase in visibility and popularity of more ‘niche’ games. In reality, a lot of these game formats and styles have been around for a long time, but some more recent, higher-quality productions and increased exposure has helped accelerate their growth. 

Obviously there is a wide range of games that can be described as niche, and by that very nature they are still not the go-to-game for many players. However, we can definitely see more players trying these out, but also these games being used as an entry point for some new players. 

I think it’s an area where we are seeing a decent level of innovation, and as the products continue to improve I expect the popularity to increase. 

CB: Is there a threat to responsible gambling when it comes to these game formats, and are there any safeguards needed to ensure a player’s safety for these games?

RP: I don’t think there is any bigger threat here in terms of responsible gaming. The fundamentals of a niche game are no different to that of a slot or blackjack, in that you provide entertainment through a gambling component.  

The safeguards we have in place to protect our players are vital regardless of the type of game that’s played. As an operator, you will still be monitoring spend levels, gameplay behaviours and providing tools for players to manage their gaming responsibly, regardless of the format. 

CB: A lot of events are starting to see more and more ‘niche’ games being showcased on exhibition floors. Why do you think this is the case? 

RP: I think this is expected as they are different and a bit exciting. It’s quite hard to drum up interest for standard slots or live casino titles, even though that’s still where the majority of turnover comes from. 

What all niche games, or new formats of games offer is the potential to target and appeal to a subset of players. This could be completely new players, or existing players looking for something a little different. 

As an operator this is always appealing because it’s very hard to truly differentiate yourself from the competition, as in most cases we have a lot of the same content. 

Having the possibility of being one of the first to embrace and promote a new game format might give you a small edge in acquisition or retention. A small edge in the competitive environment of operating online casinos is certainly appealing and hence why we’re seeing more niche games being showcased.  

CB: How can these types of games compete with slots, a format that has dominated the online casino industry since its inception? 

RP: As a product I don’t think they need to compete with slots, rather they should complement a good slot offering. These days you can’t force a player to play a certain game, you can encourage them and give them options, which in the long run will be better for the entertainment value.  

I can appreciate that the producers of any type of niche game will need to get players and generate turnover through their games and eventually make some revenues. I think a key component here is making sure the quality and playability is to the point where these games demand good visibility on casino sites.  

If we look at crash games I think we can see a good example of a game format that had been around for a long time, but not mainstream. Then a few good quality versions were released by a few suppliers, they got some decent distribution and eventually got more and more exposure on sites as players started playing. Now we see many casino’s offering crash games, including dedicated categories that fit well with the RNG or slot area of the casino.  

CB: Do you think the growing desire for niche games aligns with the need for operators to appeal to a newer generation of players? 

RP: As a business, most operators are generally looking to grow and push their business forward. Longer-term, to be successful you will likely need to acquire players from the ‘newer generation’, but that could be younger players trying out online casinos or older land-based players coming online for the first time. 

So yes, having something more niche like multiplayer games or skill games might help with the translation of the younger generation, but who’s to say they won’t prefer slots or roulette? The producers of these games are also focusing on UX/UI and entertainment value so they can appeal to these players as well. 

I personally think you could end up losing a lot of money, resources and time trying to acquire the wrong type of players. Marketing an online casino is expensive and I think, regardless of the product, your potential customer needs to have a bit of gamble in them to become customers you can build a business around. 

I think the better way to view this is that we’re adding niche games to increase our overall entertainment value to a broader audience, whether that be a new generation or players who’ve played regularly for years. 

CB: To what extent do you think the appeal of ‘niche’ games comes from society’s growing reliance on instant-gratification? 

RP: I don’t really think that’s what’s happening here. Again, I think opening up your portfolio of entertainment products is to reach a wider group of people. Getting people on site and depositing are the fundamentals of this business, so you’re better having more entertainment products on there, and the challenge is actually finding a good way to allow players to navigate and find products they can understand and enjoy. 

I do think we are seeing the instant gratification aspect with the likes of bonus buys and other elements being introduced across standard games, but I think this should be embraced and we shouldn’t be scared of this. If our customers want this in the products they come to us for then we should provide that. 

CB: With CasinoBeats Summit just around the corner, what do you expect from the event and what does Rhino Entertainment have planned for its visit to Malta?

RP: We’ll have a strong presence there as I think this conference in particular is excellent for giving people access to good discussions, learning material and perspective around casino trends, products and innovation. 

We all have so many other projects and daily challenges that I think it’s easy to lose sight or focus on the key aspects of why and how our businesses actually exist. 

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Rhino Entertainment gains mkodo’s GeoLocs tech for Ontario compliance https://casinobeats.com/2023/11/09/rhino-entertainment-mkodo-geolocs/ Thu, 09 Nov 2023 13:00:00 +0000 https://casinobeats.com/?p=89249 Rhino Entertainment has called upon the geolocation services of mkodo’s GeoLocs solution to provide an ‘enhanced location verification experience’ to its Ontarian players.  Through the deal, Rhino’s CasinoDays online casino brand will use GeoLocs services to operate in the Canadian province while staying compliant with its geolocation regulations, offering players the ability to verify their […]

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Rhino Entertainment has called upon the geolocation services of mkodo’s GeoLocs solution to provide an ‘enhanced location verification experience’ to its Ontarian players. 

Through the deal, Rhino’s CasinoDays online casino brand will use GeoLocs services to operate in the Canadian province while staying compliant with its geolocation regulations, offering players the ability to verify their location directly within the online casino’s app or website.

Ross Parkhill, CEO at Rhino Entertainment, explained: “By partnering with GeoLocs and its geolocation verification service to elevate our offering in Ontario, we are confident that we will offer our players in the province a seamless and secure experience, while also meeting the regulatory demands of the province.

“The focus on user experience and the intuitive, self-manageable interface behind GeoLocs was a key driver in our decision to integrate the service and work with the team at mkodo. We’re excited to offer our players the best UX, in terms of location verification, in Ontario.”

By using the GeoLocs solution, Rhino Entertainment will ensure that its players on casinodays.com no longer have to verify their location on mobile or desktop via a separate companion app, as GeoLocs allows players to give location permissions on the online casino platform itself. 

Moreover, Rhino Entertainment can now access the self-service GeoLocs Portal. This will allow the operator to track, manage and interpret real-time statistics to report any suspicious activity in terms of location verification. 

Stuart Godfree, Managing Director at mkodo, added: “We’re proud to support another fantastic operator as it establishes itself in Ontario’s igaming market, providing Rhino Entertainment’s players with a seamless UX when verifying their location.

“Rhino Entertainment is a fast-growing online gaming operator, offering its online gaming products out of several regulated jurisdictions and we’re excited to support its journey in the province and expansion throughout the rest of North America.”

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Relax Gaming to power Rhino Entertainment’s Big Boost brand https://casinobeats.com/2023/11/01/relax-gaming-rhino-big-boost/ Wed, 01 Nov 2023 15:00:00 +0000 https://casinobeats.com/?p=88962 Relax Gaming has extended a “long and fruitful partnership” with online operator Rhino Entertainment, agreeing to support its recently launched casino brand – Big Boost.  Signalling Rhino’s fifth online casino brand, adding to the likes of Lucky Spins and Casino Days, Big Boost has been launched in Finland, Norway and Canada, now offering players several […]

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Relax Gaming has extended a “long and fruitful partnership” with online operator Rhino Entertainment, agreeing to support its recently launched casino brand – Big Boost

Signalling Rhino’s fifth online casino brand, adding to the likes of Lucky Spins and Casino Days, Big Boost has been launched in Finland, Norway and Canada, now offering players several Relax Gaming titles. 

Ross Parkhill, CEO of Rhino Entertainment Group, stated: “We are excited to launch Big Boost, our newest online casino brand. Big Boost is designed to offer players a great user experience, with a wide variety of games and excellent promotions. We are confident that Big Boost will be a popular choice for players in our markets.”

While using Relax Gaming’s range of proprietary slot releases to help launch the online casino, Big Boost is also set to offer players in the aforementioned regions a number of table and live dealer games, in addition to promotional aspects like daily cashback offers, raffles and free spins. 

Nadiya Attard, CCO of Relax Gaming, commented: “Big Boost is a meticulously designed platform that we believe will give our content extra exposure in key markets such as North America and the Nordics.

“Our long and fruitful partnership with Rhino Entertainment Group makes this new venture all the more exciting and we’re looking forward to seeing our players enjoy even better entertainment experiences.”

Rhino Entertainment’s Big Boost brand has also been bolstered by content from suppliers such as Gaming Corps, which recently formed an alliance with the operator to reach all five of its online casino brands.

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Gaming Corps reaches five casino brands in Rhino Entertainment move https://casinobeats.com/2023/10/05/gaming-corps-rhino-entertainment/ Thu, 05 Oct 2023 10:00:00 +0000 https://casinobeats.com/?p=87858 Swedish developer Gaming Corps has taken on a collaboration with Rhino Entertainment Group, accessing players of the operator’s five casino brands.  Adding to REG’s content hub of over 5,000 igaming titles, Gaming Corps’ range of online casino content will become available via Casino Days, Lucky Spins, Buusti Kasino, Big Baazi and Big Boost, with each […]

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Swedish developer Gaming Corps has taken on a collaboration with Rhino Entertainment Group, accessing players of the operator’s five casino brands. 

Adding to REG’s content hub of over 5,000 igaming titles, Gaming Corps’ range of online casino content will become available via Casino Days, Lucky Spins, Buusti Kasino, Big Baazi and Big Boost, with each brand operating under the Rhino banner. 

Danielle Calafato, Gaming Corps’ Chief Commercial Officer, stated: “Rhino Entertainment Group aims to provide the right casino games to suit every player across all demographics, and that perfectly ties in with our ambitions as a games developer.

“We are delighted to partner with Rhino Entertainment and we look forward to providing an even more memorable gaming experience to their players with our premium portfolio of games.”

Gaming Corps content to become available on the five brands’ online casino platforms includes crash, table, Plinko and mine games such as Plinkgoal, Jet Lucky and Raging Zeus Mines, in addition to slot releases like Wild Woof. 

Ross Parkhill, Rhino Entertainment Group CEO, added: “It is a pleasure to add Gaming Corps’ plethora of successful games to our offering. I’m sure our players will relish making the most of this content as we continue to strengthen our growing selection of games. 

“With a mix of recent notable releases and classic series, as well as many more game launches in the pipeline, there should be something for all our players to enjoy.”

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Rhino Entertainment: sports easier than online casino for governments & regulators https://casinobeats.com/2023/07/26/rhino-entertainment-sports-casino/ Wed, 26 Jul 2023 08:30:00 +0000 https://casinobeats.com/?p=84909 A host of jurisdictions across the Americas, Asia and Europe are firmly on the radar of Rhino Entertainment, suggested CEO Ross Parkhill ahead of appearing at SBC Summit Barcelona in a ‘new market opportunities’ discussion. With a LatAm entrance having recently been undertaken, confidence is also stressed at a pair of stable ecosystems across Europe, […]

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A host of jurisdictions across the Americas, Asia and Europe are firmly on the radar of Rhino Entertainment, suggested CEO Ross Parkhill ahead of appearing at SBC Summit Barcelona in a ‘new market opportunities’ discussion.

With a LatAm entrance having recently been undertaken, confidence is also stressed at a pair of stable ecosystems across Europe, with Canadian opportunities to be capitalised on should they present themselves. 

Ahead of the event in the Spanish city, which will take place on September 19-21 at the Fira Barcelona Montjuïc, Parkhill also touched on a perceived more relaxed stance on sports betting than igaming, market suitability strategies and what the future holds for the company.

CasinoBeats: Could you begin by assessing Rhino Entertainment’s progress through the current year thus far? How does this compare to targets set at the beginning of 2023?

Ross Parkhill: We’re happy with 2023 so far, we’ve continued to grow as a business which isn’t always that easy these days. We received our Ontario license later than we’d originally hoped, so we’re playing catch up a little there. It’s quite a competitive landscape, but a good market with a regulator who is easier than most to deal with so I’m confident we can get back on track. 

Actually, most of our main markets have experienced some sort of significant turbulence in 2023, so I’m really happy we’ve managed to navigate these challenges well and grow significantly year over year. Another big positive is the progress we’ve made in Japan.

We invested to bring in a dedicated team over the last 12 to 18 months, really focused on localizing the product, and we can see some very clear improvements in player numbers and also relationships with our Japanese marketing partners.  

The Rhino Team is really focused on keeping up the current momentum across our established and new markets, and delivering some key projects that should ensure we have a very solid year.   

CB: You are set to participate at SBC Summit Barcelona in a panel entitled new market opportunities. Could you elaborate on your own strategy when assessing if a potential new market is suitable and possesses sufficient opportunities for growth?

RP: We have two or three strategy sessions per year, where as part of the agenda new market opportunities are discussed or revisited. Our process is to build a business case for entering any new market, where we’ll look at the fundamentals like demographics, information on scale of gambling revenues, mobile penetration, regulatory landscape etc but then dive deeper depending if it’s pre-regulated or already regulated. 

In pre-regulated markets a big focus will be the payment and acquisition channels available as this is likely to be the biggest challenge. We will also try to understand if there is a legitimate chance of the marketing regulating in the short to medium term as that can be a positive. 

When looking at regulated markets we will look more closely at the complexity of the legislation, tax rates and any restrictions around channels available for acquisition. 

In both cases we are happy to back both the products we have built and the team we have assembled, but we’re also realistic about the focus that’s needed to really launch a new market successfully and efficiently. Although we’ve launched in several new markets over the last 12 months, we’ve turned down just as many as we felt the business case didn’t justify the opportunity cost of growing our established or new markets. 

CB: How reliant is online casino on sports betting in carving out a path towards regulation? Is it at all?

RP: Sports I believe is always a bit easier for governments and regulators to approach first, particularly as in the public eye sports betting can be seen in a more positive light than online casinos.

It seems that particularly in the US, there is a hopefulness that states with sports will eventually adopt icasino as I believe they like to call it. Unfortunately, in both Europe and LatAm we have examples of countries with a regulated framework for sports but nothing in place or planned for casino. 

Overall I think sports betting being regulated is going to help casino get at least discussed, but in many cases we will need to show a lot of patience. I think the biggest shift is more likely to come when more governments and regulators realize the damage of not having channelisation and proper regulation in place to provide and protect for people who do want to play casino online.  

CB: What jurisdictions and/or states/provinces are catching the eye of Rhinos Entertainment at the current time? And why?

RP: We’ve recently entered LatAm properly for the first time, however that is a long term project. We are looking at other parts of Asia as we’ve got a good footing there now and built inhouse teams, skills and products that I believe can help us grow more aggressively than if another operator was entering fresh.  

We are also looking at further regulated opportunities, particular one or two in Europe, mainly as these are stable markets our team knows well and again we feel we can leverage our products and skills to enter and be competitive. 

We will also ensure we put ourselves in position to enter any new Canadian province if the opportunity arises.

CB: What can we expect from the group through the remainder of the year and into 2024?

RP: A lot of our development resources in late 2022 and early 2023 was focused on preparation for the new regulated markets we entered. So since the start of Q2 we’ve been working on delivering some really exciting player facing features.

Rhino has always been a product focused company, and ensuring we continue to give the players great UX/UI is integral to our plans going forward. We recently launched our raffles feature, a new proprietary cashier and have several more features in the pipeline that I believe will help us stand out from a pretty packed crowd. 

Our other big focus is to continue to develop our Rhino Culture and ensure we have the right foundations to keep growing and have fun while we’re doing it. We’re now over 160 people strong and making sure everyone is aligned and motivated doesn’t happen by coincidence. 

CB: As mentioned earlier, you will be an active participant in Barcelona in September. What are you most looking forward to at the event?

RP: I think Barcelona is a great event, yes I love the city but the show itself is getting bigger each year, making it a can’t miss now for operators. 

I think this show has always been great at attracting a good mix of senior delegates from throughout the various sides of the industry, so both the talks and networking are always interesting and fruitful.

SBC Summit Barcelona banner

SBC Summit Barcelona, taking place from September 19-21 at Fira de Barcelona Montjuïc, will bring together 15,000 delegates, offering them a platform to delve into the cutting-edge via a dedicated ‘Casino & iGaming Zone.’

‘Global Casino – New Market Opportunities‘ will form a key facet of this, with Parkhill to be joined by Matthew D’Emanuele (CEO, Mystino), Thomas Carvalhaes (Managing Director, Vai de Bob), and panel moderator Rob Fell (Advisor, RiskCherry), to discuss the most effective strategies for entering burgeoning markets.

They will also provide diverse perspectives on the role of newly-regulated sports betting markets and the significance of successful grey market examples, in establishing trust within new regulatory frameworks, thus driving the path toward casino regulation. 

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Rhino Entertainment charges ahead with Cachia appointment https://casinobeats.com/2022/05/23/rhino-entertainment-charges-ahead-with-cachia-appointment/ Mon, 23 May 2022 08:13:58 +0000 https://casinobeats.com/?p=66792 Rhino Entertainment has announced the arrival of John Cachia as Chief Commercial Officer as a key part of a new management structure at the Malta-based iGaming supplier.

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Rhino Entertainment has announced the arrival of John Cachia as Chief Commercial Officer as a key part of a new management structure at the Malta-based iGaming supplier.

Cachia joins after nearly two years as CCO at betting giant William Hill and previous roles at Mr Green, including Director of Commercial and Gaming and Head of Commercial. He assumes his duties immediately.

Ross Parkhill, Chief Executive Officer of Rhino Entertainment, said: “It’s fantastic to have someone of John’s ilk join our ambitious group. He has lots of very valuable experience, and I’m sure he will help drive further growth and develop all aspects of our commercial operations.”

The move is part of a restructuring at the company which also sees Kristina Murgovska take on the role of Chief Product Officer.

Murgovska has climbed the ranks quickly at Rhino Entertainment, moving from Head of Product to Director of Product Development in three years. Before joining Rhino Entertainment, she spent three years at Gaming Innovation Group – first as Senior Front End Developer and then as Product Owner.

Parkhill added: “Kristina is one of the sharpest product minds in the business and I am delighted to see her talent recognised.”

Rhino Entertainment specialises in iGaming solutions, supporting leading brands like Casino Days and Buusti Kasino with best in class product development, UI and UX design, and marketing strategies. Based on the Mediterranean island of Malta, Rhino Entertainment believes its dynamic office environment provides employees with exciting and stimulating career opportunities.

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Casino Days chooses Xpoint to secure its digital space https://casinobeats.com/2023/01/24/casino-days-chooses-xpoint-to-secure-its-digital-space/ Tue, 24 Jan 2023 13:15:00 +0000 https://casinobeats.com/?p=77997 Casino Days has appointed Xpoint to provide its geolocation technology services to the Ontario licensed online casino brand.  Utilising the geolocation and compliance technology firm’s Xpoint Verify with its geolocation validator software, Casino Days will be able to validate GPS position, connections and device information “in seconds”.  Marvin Sanderson, CEO of Xpoint, noted: “This partnership […]

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Casino Days has appointed Xpoint to provide its geolocation technology services to the Ontario licensed online casino brand. 

Utilising the geolocation and compliance technology firm’s Xpoint Verify with its geolocation validator software, Casino Days will be able to validate GPS position, connections and device information “in seconds”. 

Marvin Sanderson, CEO of Xpoint, noted: “This partnership underlines the appeal of our geolocation technology among established operators, offering flexibility and rapid integration to help market entrants get up and running seamlessly with our location-based intelligence data and essential fraud prevention services.

“Casino Days is a fantastic online casino brand, and we look forward to giving them access to our innovative data and platform.”

Casino Days has integrated Xpoint Verify, a geo-verification tool for real-money gaming operators, within its digital casino platform allowing its Ontarian users to enjoy safely, securely, and fraud-free.

Xpoint Verify sits alongside Xpoint Lite in Xpoint’s product suite, with the latter product being used for fantasy sports and skill-based gaming operators. 

The two geo-verification technology products provided by Xpoint are live with multiple partners in Canada and throughout the USA, and is one of only two geolocation technology vendors licensed in New Jersey.

Casino Days is the first online casino brand created by Rhino Entertainment. The platform combines mobile functionality with various slots and games from providers, big bonuses, with professional support and payments, including Interac and cards.

Ross Parkhill, Chief Executive Officer at Rhino Entertainment, stated: “Our goal is to make sure Casino Days provides players with the best online casino user experience. We have partnered with Xpoint to support detection of cases of fraud, false data, spoofing, and device tampering which is key in creating a safe digital space for our users.

“We expect this partnership will serve Casino Days well as we look to grow our brand in Ontario, and we look forward to a long and mutually beneficial geolocation partnership with Xpoint.”

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Rhino charges company change with Flows integration https://casinobeats.com/2022/11/23/rhino-charges-company-change-flows/ Wed, 23 Nov 2022 14:45:00 +0000 https://casinobeats.com/?p=75672 Malta-headquartered igaming solutions firm Rhino Entertainment has joined forces with Flows to enhance an array of changes across the company.  As part of the link-up, Rhino Entertainment, which includes various online casino brands including CasinoDays.com, will utilise Flows capabilities to build new features and applications without coding, as well as accelerate tech delivery, integrations and […]

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Malta-headquartered igaming solutions firm Rhino Entertainment has joined forces with Flows to enhance an array of changes across the company. 

As part of the link-up, Rhino Entertainment, which includes various online casino brands including CasinoDays.com, will utilise Flows capabilities to build new features and applications without coding, as well as accelerate tech delivery, integrations and change throughout the firm. 

“At Rhino we really try to stay product focused, so this is a great partnership for us,” explained Ross Parkhill, Chief Executive Office, Rhino Entertainment Ltd. “We’ve recently built our proprietary Rhino Layer CMS, that alongside Flows opens up opportunities to give our players exciting new features and further efficiencies in some key areas of the business.

“We were all impressed by what James and his team have built, and our team is already building flows themselves and very excited about utilising the tool going forward.”

Flows allows organisations to have full ownership of its product roadmaps, can integrate with any app or data source quickly, orchestrate multiple systems and automate workflows in real time. 

By integrating Flows, the firm states that Rhino’s team will be able to add new automated workflows to current processes, quickly integrate and customise new third parties and apps as well as build and implement new features from regulatory and player safety Flows through to larger more complex flows, at speed and without the need to code.

James King, CEO at Flows, stated: “We’re really excited to have partnered with Rhino Entertainment Ltd and to be a part of their exciting journey as they continue to solidify their place amongst the very best in gaming. 

“They’ve got a wonderfully talented team of innovators driving their ambitions and we’re very proud to be recognised by them as a partner that can accelerate and support them further.

“A really superb partnership to be able to announce following the summer break and a great reflection of all of the hard work that the team at Flows have put into and continue to put into our product.”

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