Launched exclusively via Roobet’s cryptocurrency casino platform, the game has been developed in partnership with Gaming Corps to produce a title inspired by the rapper, who holds the role of Chief Ganjaroo Officer at Roobet. 

Anthony Brennan, Roobet’s Head of Partnerships, stated: “Roobet loves pushing the envelope and never flinches at an opportunity to bring igaming and pop culture together. Our partnership with Snoop Dogg, as well as our close collaboration with Gaming Corps, has meant we can create something truly extraordinary for our players.

“We’re grateful to partner with fellow out-of-the-box thinkers to build something that feels fresh in an industry full of remixes. This game is just one of many exciting things that becomes possible when creators support creators – we can’t wait to see how our community reacts.”

Transporting players to the Hollywood hills, the game implements a soundtrack inspired by Snoop Dogg’s discography with added narration featuring Snoop himself. 

Snoop commented: “The Snoopification continues. I’m making my mark on things and this one has been in the works for a while, it ain’t your average game. It’s fun, it’s fresh, and it’s gonna go crazy. Don’t meet me at the platform – beat me to the platform, ya dig?! Rooooobet ugot2doit.”

The game signals the second release as a part of Snoop Dogg’s sponsorship deal, following the launch of Snoop’s Hotbox last year. 

Juha Kauppinen, CEO of Gaming Corps, added: “It is with much pride that we at Gaming Corps have had the chance to develop a game in close collaboration with Snoop Dogg and Roobet, where we have combined our unique gaming perspective with Snoop Dogg’s unparalleled style and charisma.

“Our vision is to offer players an experience where music, culture and gaming merge into something extraordinary.”

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As a result, Roobet.fun is set to receive “significant exposure” through some of the UFC’s biggest events and digital platforms under an official social casino designation.

Under the terms of the agreement, the social arm of crypto-centric online casino Roobet will gain branding in the Octagon at select UFC pay-per-views and fight nights.  

Furthermore, in addition to becoming a presenting partner of select episodes of UFC’s Embedded video content series, the pair will also collaborate on custom content that will be distributed across the MMA group’s social media channels and digital platforms.

“We’re thrilled to welcome Roobet.fun as an official UFC partner,” said Grant Norris-Jones, UFC Senior Vice President of Global Partnerships. 

“Roobet.fun is an innovative online gaming platform that offers an incredibly compelling user engagement experience via a free-to-play social casino. It’s a forward-thinking approach to gaming we believe UFC fans will enjoy.”

Roobet, which boasts sponsorships of former champions Alex Pereira, Charles Oliveira, Brandon Moreno and Marlon “Chito” Vera, will also offer a number of sweepstake packages. 

These will include event tickets, Octagon tours, meet and greets with UFC athletes and legends, and VIP tours of the UFC Performance Institute.

The agreement will also foster an annual brand ambassador fund that will aim to bring the partnership to life through appearances, content, and creative campaigns.

“Roobet.fun originally entered the fight space to support some of the best UFC fighters on the planet, and now as the official social casino of the UFC, we will provide exciting, free games and prizes to the greatest fans in the world,” added Anthony Brennan, Roobet.fun Co-Founder and Head of Partnerships. 

“With this partnership, Roobet.fun will create groundbreaking experiences that UFC fans have never seen before.”

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Roobet, established in 2019, has been operating in regulated markets with the stated brief to “attract players and keep them engaged”. With a focus on blockchain fin-tech innovation, the casino said it “strives to deliver cutting-edge solutions in the online gambling sector”, while engaging players in entertaining games like plinko and crash. 

The igaming operator offers live dealers personalized to each player by facilitating both casino and sports betting experiences.

Marian Melinte, Roobet’s Head of Acquisition, noted: “We are thrilled to announce our new partnership with AffPapa. We’re passionate about the igaming space and its intersection with blockchain innovation, and we can’t wait to bring Roobet to an even wider audience. 

“This partnership will be hugely valuable as we work to further expand our network throughout the igaming industry. This is a very exciting step forward for us, and we can’t wait to see what the next year will bring.”

Yeva Avagyan, Head of Commercials at AffPapa, stated: “The team behind AffPapa is excited for this brand-new cooperation with the crypto-focused online casino.

“AffPapa always strives to expand its network of reliable partners like Roobet, further strengthening its position in the market as the go-to directory for igaming affiliates and operators.’’

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The launch will see Pragmatic’s live casino offering a five-table studio, including four blackjack tables and one roulette. 

Chris Micallef, Head of Casino at Roobet, explained: “It is testament to the quality of Pragmatic Play’s live casino offering that numerous tier-one operators are lining up to have bespoke studios created for them.  

“As we have similar standards for the content we deliver to our players, this agreement was an easy one to make, and we’re delighted to have now commenced our operation. We look forward to collaborating with the provider on future projects.”

Echoing the thoughts of Micallef, Yossi Barzely, Chief Business Development Officer at Pragmatic Play, added: “The benefits of dedicated environments are widely known, with them providing enhanced retention for players that instantly recognise who they are playing with thanks to the bespoke studio design. 

“Roobet recognises this, and we’re delighted to have been chosen to provide the brand with its own studio and tables that will help it further cement its standing in the live casino space.” 

The enhancement of its relationship with Roobet continues Pragmatic’s live casino focus that saw the supplier recently launch its latest casino title Speed Blackjack to its live casino portfolio at the start of this month. 

Containing side bets, auto-decisions and more, Speed Blackjack is said to give a “fast-paced play session for those looking to enjoy a live casino experience”.

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Under the terms of the agreement, Betsoft’s titles – including Lost Mystery Chests and Primal Wilderness – will be available to Roobet’s players alongside its in-game promo tool Take the Prize. 

Take the Prize, Betsoft Gaming explained, will help create an “innovative and experiential gaming experience” for players.

“Our growth strategy focuses on partnering with businesses looking to create long-term engagement in new markets,” commented Anna Mackney, Head of Account Management, Betsoft Gaming.

“Roobet’s commitment to innovation in gaming makes it a perfect fit for us. We anticipate delivering a very positive client experience going forward.”

Founded in 2019, Roobet hosts its character-led ‘King Roo’ bi-weekly events and promo codes. The online casino believes that these events offer “significant win potential as well as exciting gaming” experiences for players.

Chris Micallef, Casino Manager at Roobet, added: ‘Working with Betsoft is another step forward for us to ensure that we continue to offer our players only the best in igaming content. We are already planning some great collaborations and promotions together for this summer.”

Earlier this week, Betsoft Gaming expanded its global presence alongside igaming platform 1Click Games. This deal will see the latter, which develops turnkey offerings for online and land-based casino operators, gain an extended suite of Betsoft’s games as part of an extended partnership.

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Under the terms of the agreement the provider’s library of in-house developed titles, including what are lauded as “the top performing” Tumble series and recent debuts such as Hellcatraz, have gone live on Roobet’s platform in European markets, which allows players to place bets in cryptocurrency.

The operator also has access to Relax’s collection of aggregated content from its Silver Bullet and Powered By studio partner network, which comprises a multitude of studios such as 4ThePlayer, Kalamba Games and Fantasma Games.

Matt Duea, integrations director at Roobet, said of the agreement: “Roobet is committed to offering something different to the market status quo and partnering with Relax perfectly ties into this strive for innovation.

“With the range of quality content the supplier offers, combined with the flexibility of its platform and ease of doing business, we are positive this partnership presents great opportunity from all angles.” 

The partnership follows a continued period of expansion for Relax Gaming and further expands its distributional reach in regulated markets after having recently secured a string of “landmark deals” with a number of “major” casino brands.

Daniel Eskola, Relax Gaming CCO, added: “Roobet’s plans to transform online gaming with blockchain technology make it an exciting brand to partner with and we are delighted to provide the online casino with our unique blend of original and popular titles primed for the next-generation player. 

“The partnership demonstrates the appeal of our offering among a wide variety of operators, which is underscored by fast, seamless integration and business simplicity.”

This latest agreement follows Relax Gaming extending its reach earlier in the month alongside EnergyCasino with the firm praising the addition of “another key brand” to its portfolio.

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