Professional Darts Corporation – Blueprint Gaming

Blueprint Gaming has promised a “blockbuster new slot game,” where players step up to the oche in order to win big in Professional Darts Corporation title.

Officially licensed from the PDC, the creation features the world’s leading darts players including ‘Snakebite’ Peter Wright, ‘Mighty Mike’ Michael van Gerwen and newly-crowned World Champion, ‘The Iceman’ Gerwyn Price.

During the base game of Blueprint’s first foray into the sporting theme genre, a minimum of three dartboard scatter symbols awards the free games feature, and five symbols triggers the maximum 180 spins.

Before entering the feature, users can select to play with all the top stars from the PDC or take the gamble on the mystery pick, which randomly chooses one of the famous throwers and potentially eliminates the lower value players to ensure bigger wins.

“The global popularity of darts continues to grow, shown recently with the thoroughly enthralling 2020/21 World Darts Championship, which even given the current situation and absence of our iconic Ally Pally crowds, didn’t fail to disappoint in the drama stakes.

“Partnering with Blueprint Gaming for the development of this unique game is another important step to broaden the appeal of the sport to more people across the globe. They have a fantastic reputation within the gaming industry for developing high quality content and we had no hesitation in partnering with Blueprint for this special game release.” –Barry Hearn OBE, Professional Darts Corporation chairman.

Rainbow Riches Race Day – Scientific Games

Continuing on the sports theme, Scientific Games has rolled-out Rainbow Riches Race Day, the latest creation utilising the popular gaming franchise.

Gamesys, who have a long-time association with the brand on their UK sites, launched Rainbow Riches Race Day exclusively to their UK players last week.

Inspired by the classic horse racing arcade machines, the familiar race format sits above the reels, with players required to collect horses to advance along the racetrack, with the first to cross the winning post awarded the associated prize.

The 6×4 slot features numerous ways of winning and includes cascading wins, while within the bonus round, players have the ability to choose how the free spins are played out.

“Rainbow Riches Race Day marks another stellar addition to our portfolio this year and offers a unique gameplay that evolves the Rainbow Riches franchise to a new level.

“Those familiar with horse racing arcade machines will appreciate the way in which we’ve incorporated the format into the game, while for Rainbow Riches fans there’s a new concept to experience that includes all the iconic characteristics they love.

“We believe Rainbow Riches Race Day will appeal to a wide audience and prove to be a huge hit with players.” – Rob Procter, content specialist director of digital at Scientific Games.

The Golden Sail – Silverback Gaming

Sail the seven seas in Silverback Gaming’s The Golden Sail, a 4×5, 40 payline igaming title that boasts features such as ‘Fire in the Hole’ which sees wilds fired out of a cannon and onto the reels where they expand.

Players can also set their course for the big wheel bonus if three scatter symbols land on the reels. They can then choose from four sectors to unlock a prize, such as 100 free spins with increasing multipliers, retriggers and canon shot wilds also awarded.

Players are also taken on a side adventure via the game’s trail bonus where they pick a coin and advance along the map towards the top 10,000x prize.

“The Golden Sail takes players on a thrilling high seas adventure, combining explosive gameplay and a trove of bonus features.

“The team has also done an incredible job when it comes to the design of the game, which is bold and striking, as well as the sound which comes together to create a truly immersive experience.

“We are thrilled to be launching The Golden Sail with our friends at Relax Gaming and can’t wait to see players heave ho, hoist the mizzen and win big.” – Raphael Di Guisto, founder and CEO at Silverback Gaming.

Reel Desire – Yggdrasil

Yggdrasil invites players onto a neon-inspired dancefloor, with the nostalgia-inducing Reel Desire offering the chance to transport to the days of love and disco.

The slot features double wilds, multipliers and free spins, offering jackpots of up to 20,480x the player’s stake when wilds cover all positions on the reel.

When playing the bonus game players must choose between two free spins modes, which can be retriggered during the Reel Desire feature.

During the feature wild reels can appear randomly during the base game, with the possibility of spreading from one to all five wheels. Once this happens, four regular wild symbols cover the reel, increasing the potential to win.

“The launch of Reel Desire will surely excite fans of volatile online slots and we’ll see it topping the charts – no question about it.

“The game presents palpable high win potential topped up with two different exciting free spins features. The frequently appearing Reel Desire feature keeps anticipation high as any given spin can transform into a payday for players.” – Jonas Strandman, senior games strategist at Yggdrasil.

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CasinoBeats: How important is sound to the overall game experience?

Stefanova: Sound is an integral part of the gaming experience – it profoundly impacts how we perceive visuals, adding depth and emotional context. In slot games, sound not only supports the visual aspects but also provides players with feedback on everything that happens – from big wins to those tense near-miss moments. But sound in slot games differs from sound in other entertainment options. In film and cinema, for example, it can steer the emotion in a completely different direction but in slot games, the role of sound is to amplify the emotion, not to change its direction.

Genov: Sound, and especially music, is vital for any type of visual media, slot games included. Years ago, I did an exercise that I had seen some colleagues do. I scored a movie scene with different genres of music and learned quickly that the sound and music used can turn a scene upside down and this is why sound can make or break a game.

How does sound bring a game to life while also building excitement and anticipation?

G: However brilliantly coded the game is, when playing it silently, it feels a bit bodiless. Sticking the right sound to the action makes it tangible and almost physical. Picking the exact sound that matches the animated movement on the screen is not only satisfactory for the player but keeps them engaged and involved. Player excitement levels rise with the advancement of the game and if you manage to raise the excitement in the music in line with the player’s anticipation, you’ve hit the nail on the head.

S: Sound truly brings visuals to life. For example, in the games we create at Silverback, we’ve conceptually decided that when the player is inactive, we transition from music to ambient sounds (sometimes incorporating elements from the main background music track). At that moment, through sound, we can “paint” everything that isn’t visible, bring to life a static image, and place the player in a specific setting and location, creating entire scenes as if projecting a film. And then, when the player hits the “Spin” button, it’s as if they’ve commanded us “Hey DJ, bring the beat back” – we bring back the full musical background with its complete arrangement.

We pay special attention to the sound that represents the moment of anticipation for winning a bonus. Additionally, during regular gameplay, we aim for the sounds to be more subdued and non-intrusive for longer gaming sessions, while for big wins, we don’t hold back on grandeur.

CB: What goes into designing the sound for each game?

G: There are a couple of key things here – teamwork and creativity – thinking outside the box comes in handy, too. Discussions with the designers always bring incredible results in terms of the sound we create and the overall game experience. Starting with the game theme, we always pick sounds that are typical for that specific environment so that the player feels drawn into the game’s world. In terms of creating sound, and as is the case in films, we use totally different sources from those on the screen to achieve the desired effect. For example, if I want the player to hear a crab walking on sand, I use a toothpick and rice to imitate it.

S: As Valentin said, an art concept is needed before we can start working on the music. Although the visual style usually dictates the genre of the music, we often consult the artist who created the visuals about what kind of music they listened to for inspiration while drawing. The game designer also guides us by providing examples of the kind of audio they envision for the game. We create drafts of the music tracks, align them with the responsible stakeholders, and once we get the green light that we’re on the right track, we move on to fully producing the music. As for the synchronous sound effects – they are created later, once there is a working version of the game.

CB: Is the sound for each game unique or do you have a catalogue of sounds you can use?

S: Each slot game has its own identity in terms of visuals and features, and naturally, the sound needs to reflect that. For the music, we create unique tracks for each game, never reusing the same music. As for the sound effects, we do have a library of sounds, but we use them more as layers rather than as finished products. We pull out pieces, edit, process, and record additional layers of sounds, synchronising them with the animations in the game. This way, from about 10-20 layers of sound snippets, we produce a new sound, crafted to suit the specific in-game event. Occasionally, a sound might work across multiple games – like the sounds for reel spins and stops – but they are mostly specific to each title.

G: With me, it is always a combination of both. There are sounds like winds and clicks that are in abundance in SFX libraries. But again, I always tend to tweak them in accordance with the game – be it the frequency, or the length, or the pitch. So, even if you take a ready-made sound, it needs to be adapted to your world, so that it doesn’t sound foreign or out of content with the game.

CB: What are the biggest challenges faced when it comes to game design?

G: I guess one of the challenges is that even though there are hundreds of game studios, you should try to stay fresh and original. At the same time, the game should load quickly enough, so that the player’s experience isn’t ruined. In this respect, we have to keep a perfect balance between quality and speed. Every day there are new games launched on all platforms, and we as a studio strive to maintain originality in sound, in visuals, and in code clarity and speed.

S: One of the biggest challenges in designing a game’s audio environment is striking the right balance between pursuing originality and ensuring player comfort. A sound might be brilliant on its own but may not be suitable for long gaming sessions, where it could be heard dozens or even hundreds of times. A musical track might sound like a catchy summer hit – you might start humming The melody right away – but it may not be ideal for extended gameplay. Given the need to keep the overall game file size minimal, we can’t afford to create very long musical compositions so as a result, and after numerous repetitions, even the most engaging tunes can quickly become tiresome.

CB: How do you overcome these challenges?

S: When composing music, I often leave a track to rest unfinished while I work on the next one, then revisit it with fresh ears to objectively assess its quality. The player’s experience is the top priority – if something distracts or annoys, I cut it out. Uniqueness is important, but it’s always secondary compared to providing a comfortable experience for the player. If something might irritate, I rework it so it serves and supports the overall experience, avoiding the pursuit of uniqueness for the sake of it. This is certainly the case for synchronous sounds where we need to be ready to remove or rework sounds that are otherwise excellent and fitting on their own but if there’s a chance they might overwhelm the player after many repetitions.

G: We always talk to other colleagues – designers and programmers – about how things can be optimised, especially concerning the user experience. We decide on the loudness, harshness, softness, quality, length and so on so that the combination of code, graphic design and sound achieve their final goal, which is for the player to love the game.

CB: Is sound an area where studios can innovate and differentiate? How does your company approach game sound as a point of difference?

G: I think every area, including sound, is apt for innovation. For example, the introduction of AI is a field where we can experiment. Of course, it’s obviously a very controversial topic but we can make use of the technical side where it can provide concepts, help with research and pull us out of the notorious writer’s block that creators tend to fall into occasionally.

S: We experiment with different genres and technologies to offer players something fresh and exciting. To us, sound isn’t just background noise – it’s a tool for storytelling and creating atmosphere. I believe that through sound innovation, we can make games more memorable and help them stand out in the industry.

Sound in slot games is much more than just filling the silence. It plays a psychological role, enhancing players’ actions and emotions. We truly love what we do at Silverback, and we’re thrilled to have the opportunity to share this passion with the world through our games.

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Katya Machuganova, Product Owner at Silverback Gaming, Alex Ratcliffe, CPO at 1X2 Network, Jorgen Nordlund, Co-Founder of Glitnor Group, Troy Paul, CEO and Founder of SGG and Giorgi Tsutskiridze, Spribe CCO, continue a CasinoBeats Gen Z deep-dive.

CasinoBeats: A ‘one size fits all’ approach is not likely to work with a Gen Z audience that prides itself on a diverse range of tastes; how can operators/studios ensure they are engaging with different Gen Z players while maintaining authenticity and not losing their own brand identity?

Katya Machuganova: This comes down to tailoring experiences and embracing the diversity of Generation Z and the different preferences that exist within this audience. Operators and studios need to do this while also remaining true to their brand identity and values – this is an audience that understands authenticity and knows when a brand is not being honest.

Offering diverse in-game customisation options that resonate with different preferences or creating tailored content on different platforms to maintain authenticity across the board are just two ways of doing this.

Alex Ratcliffe: To engage the diverse preferences of Gen Z, operators and studios need to embrace a multi-faceted approach. This involves creating a range of content and experiences that cater to different interests within this demographic. It’s about striking a balance between diversifying offerings and maintaining a strong, cohesive brand identity.

Personalisation plays a crucial role here – using data to understand the preferences of different segments within Gen Z and tailoring experiences accordingly. However, it’s crucial to maintain authenticity and not lose sight of the core brand values while trying to cater to diverse tastes.

Studios need to have more than one weapon in their arsenal to keep Gen Z audiences engaged. They will need to be flexible and create a range of content and experiences that cater to the different needs and interests of the demographic. This is not as easy as it sounds, though. While doing this, they will also need to find a way to maintain their own sense of brand identity. 

One of the answers lies in personalisation. Operators have access to more data than ever before, and with the emergence of new technologies, they can offer a more personalised experience than ever before.

Jorgen Nordlund: From a B2C perspective, at both our Lucky and HappyCasino brands we definitely try to have as many top-tier game providers as possible to cater for the diverse tastes of the Gen Z demographic – and this also helps us attract players from many different audience segments as well.

As I mentioned before, Gen Z is primarily a mobile-focused demographic, so we’ve built both platforms with a mobile-first approach. On the Swintt side of things, we’re already pretty well set-up to offer a diverse range of content that accommodates many different tastes and playing preferences.

Not only do we have the strong SwinttPremium and SwinttGames catalogues that I’ve already touched on, but we’ve also been working hard to improve our SwinttStudios line-up. With this exciting initiative enabling boutique studios to develop and distribute their games within Swintt’s existing infrastructure, we’re able to stream a number of unique titles that will hopefully attract players from many different demographics.

Troy Paul: This is where micro-influencers become an excellent marketing tool. Sports fans will choose their influencers based on their interests, communities, and trust. Working with micro-influencers can be an excellent way for a brand to market itself to Gen Z players.

The diverse range of micro-influencers also ensures that operators can reach a wide audience while also maintaining their own brand identity. 

It’s important to understand that sports fans choose their influencers and not the other way around. As such, this sense of trust and faith in their products is already established.

Giorgi Tsutskiridze: Operators need to be flexible not only when it comes to the content they stock in their lobbies, but also how they market and promote those games to players. With Aviator, we offer a range of different promotion methods. This includes Free Bets, which operators can use to entice players to try Aviator for the first time, as well as Rain Promo.

This sees Free Bets shared into the chat – players can then claim them for themselves or make them “Rain” into the chat function where other players can claim them too. This helps to provide a diverse gaming experience for the player while allowing the operator to engage them in a way that’s authentic and adds value to their play.

CB: Gen Z are digital natives, and they are quick to tape up new trends and technology. How can operators effectively retain customers that are always looking for the next big thing?

AR: Gen Z is always on the lookout for the next big thing, so if operators want to keep their attention, they need to be dynamic and innovative. They will not be able to get complacent with Gen Z audiences and offer them the same old bonuses and gameplay over and over. 

Operators will need to keep their portfolios regularly updated, while developers must find ways to offer new and fresh experiences. New technologies are emerging all of the time, and they will need to harness these to offer something fresh and exciting. 

Another key element for retention is going to be engagement. Building communities, providing more immersive gameplay experiences, and leveraging the power of social media is going to be essential. It’s about creating a brand experience that is not just transactional but also relational and continuously evolving.

JN: It definitely helps to keep an eye on the latest trends – and in order to do this effectively, I think it’s also important to have a diverse staff that’s capable of assessing things from several different perspectives.

When you have different backgrounds, beliefs and experiences within your workforce, it’s much easier to brainstorm your approach and identify the platforms that are likely to be effective for each audience segment. In terms of finding “next big thing”, I think it really comes down to a process of trial and error.

From a game developer perspective, we’re always trying to come up with new themes and features until we find one that really resonates with players. On the operator side, getting closer to your audience and finding ways to build meaningful relationships with them is vital, as is looking into any innovative new marketing strategies that can work within existing regulations.

TP: Gen Z eyeballs are locked on social media, and operators should be looking there as a way to reach them. Yes, social media trends can change quickly, and operators and marketers need to be able to adapt to this, but if you are not focusing on social media, then you are already way behind the curve. 

GT: Staying ahead – that’s our mantra at SPRIBE as this is the only way to stay on top of trends and ensure our games not only meet but exceed player expectations. That’s why we look to create evolving player experiences rather than just games. We keep our finger on the pulse and use this insight to bring new features into our titles including Aviator.

In fact, Aviator is one of our most developed games – we are always tweaking the design, gameplay, features and so on to keep hitting the mark with ever-changing player expectations.

Aviator was the next big thing when it launched back in 2018, but by taking this approach we have ensured that it still delivers fresh experiences to players today, and that’s why the number of active players engaged with the game continues to increase month on month.

KM: To ensure that Gen Z players keep coming back for more, operators must be agile and adopt new technologies and trends. Being at the cutting edge is crucial to meeting and exceeding the expectations of this savvy, demanding audience. This could include incorporating augmented reality or virtual reality into the casino experience and games. This proactive approach aligns with the need to connect with Gen Zers now ahead of them becoming the most important player audience in years to come. This is already happening in the sports betting space, with watch-and-bet. 

These are live sports events with the option to bet in real-time on different aspects of the game. Key features include live streaming through online platforms, low latency video delivery and in-play/micro betting options.

The interactive interface facilitates easy navigation and fast bet placement, and this is complemented by real-time odds and stats that help inform betting decisions. This leads to an immersive and engaging environment for sports bettors through seamlessly integrating live sports content with interactive betting options. 

It represents an evolution in the sports betting space and is hugely relevant to Gen Z – we just need a similar product and experience to hit the online casino sector to deliver ‘“’the next big thing’”’ while also helping operators to retain customers. 

The post Roundtable: retaining customers that are always looking for the next big thing appeared first on CasinoBeats.

In a two-part CasinoBeats special, Jorgen Nordlund, Co-Founder of Glitnor Group, Troy Paul, CEO and Founder of SGG, Giorgi Tsutskiridze, Spribe CCO, Katya Machuganova, Product Owner at Silverback Gaming and Alex Ratcliffe, CPO at 1X2 Network, delve into an array of issues regarding one specific demographic.

CasinoBeats: When it comes to attracting and building relationships with Gen Z players, should operators be looking at different mediums such as streaming services and newer messaging platforms like Discord and Telegram in order to make meaningful connections with this younger audience?

Jorgen Nordlund: It’s definitely really important to stay ahead of the game and understand which platforms and technologies are being used by the younger generation if you want to get closer to them, but you also need to be smart about the ones you’re targeting.

For example, you may already have some users on Telegram, but you definitely need to take a deeper dive into the numbers and decide which channels are the most suitable for your product before you base your marketing strategies around them. Streaming services, meanwhile, can be of great value when it comes to pushing your brand and connecting with players, but you always have to ensure you’re collaborating with ambassadors that really fit the beliefs and values of your brand.

Of course, when evaluating any new medium a bit of common sense must also be used – the goal is to try and separate the next potential WhatsApp from the numerous start-ups that don’t actually go anywhere so that you’re not simply wasting resources. 

Troy Paul: Cord courting by Gen Z is going to continue. We can see this trend increased by major players like Amazon with their Thursday Night Football broadcasts. Streaming is becoming the new home of sports, and Gen Z is driving this. 

As for new social media platforms, Twitch and Kick are seeing continued growth. Streaming and gambling are becoming increasingly connected, with things like live-watch parties becoming a part of the modern sports-betting experience. 

We have seen the benefits of this our recently launched legal / licensed sports gambling show, which streams concurrently on Twitch and YouTube, is pulling nearly 30,000 viewers on average per stream. 

Messaging apps like Discord are also playing a part in helping operators build a relationship with Gen Z audiences. These platforms can create communities and offer bettors access to one another and to their favourite streamers, influencers, and operators.

Giorgi Tsutskiridze: Absolutely. Gen Zers are highly active on platforms such as Twitch, Discord and Telegram and operators must communicate with them via these channels. As a game developer, we are always looking at ways of bringing social interaction into our games as this is something that this audience expects when deciding whether to engage with an entertainment product or not.

That’s why in Aviator we have a built-in chat which has proved to be pivotal in building a community around the game which in turn has seen more players strap in and take flight – Aviator now has 10 million monthly active players and counting.

Katya Machuganova: Generation Z now accounts for more than 20 per cent of the world’s population and to engage these players operators need to leverage diverse mediums from streaming services such as Twitch, YouTube and Facebook to messaging platforms like Discord and Telegram. This is the only way to connect with this digitally immersed generation in a meaningful way.

But it’s not just the platforms that operators need to consider – messaging must be authentic and aligned with their socially conscious values and preferences. For example, operators could host live gaming events on Twitch or create exclusive Discord communities to establish direct, real connections with Gen Z players. 

More broadly, we need to better adapt to trends outside of the gambling space if we are to truly connect with fans and players. For example, more Gen Zers now use TikTok than Instagram in the US.

The industry needs to be aware of these trends and, as it continues to mature, shift focus away from speed to market toward a more nuanced consideration where innovation, product development and distinctiveness in a crowded market take priority.

This is certainly the case when it comes to acquisition and retention, and we should see operators embrace things like gamification and social recognition if they are to really tap into the psyche of Generation Z.

Alex Ratcliffe: Absolutely. New mediums like Twitch and Discord offer a unique opportunity for real-time engagement. They also provide the chance to build community, which is hugely important among the Gen Z demographic. 

Operators can offer a more interactive and immersive experience, which aligns well with a generation that values participation and co-creation. These platforms create the chance to build a sense of community and belonging, which is invaluable when it comes to building a relationship with your audience. Foresting this kind of loyalty should be a key priority. 

Of course, this doesn’t come without its risks. Operators need to ensure these interactions are genuine. Gen Z players value authenticity; they’re a generation that has grown up on the internet. As such, they are extremely alert at spotting insincerity, which is something operators need to be acutely aware of.

CB: Are Gen Z looking at different types of games than other demographics? Is a more mobile-friendly approach with things like crash games more effective than just traditional slots? 

TP: It’s hard to say right now. The demographic’s market is still maturing, and we can’t accurately predict what their key tastes are going to be. 

However, we are launching our first legal casino Twitch stream soon, and this will no doubt provide an excellent measuring stick for what is popular among these players and what isn’t. It will be the first of its kind, and it will provide excellent insight into Gen Z’s playing habits and tastes.

GT: This is a demographic that seeks diverse gaming experiences that go beyond traditional slots. Those in this cohort want fast-paced action, innovation and plenty of variety. The experience on mobile must be intuitive and seamless, and they expect high levels of engagement, entertainment and tons of social interaction. Aviator, the world’s number one crash game, delivers on all of these fronts and more.

It has been designed for mobile play, has a seamless UX, delivers rapid gameplay with plenty of betting opportunities and is multiplayer with lots of social interaction. Traditional slots just don’t offer this and that’s why they are not popular with Gen Z. Operators looking to tap into this audience need to stock their lobbies with fresh content, and crash games such as Aviator are the perfect place to start.

KM: At Silverback Gaming, we develop slots for online casinos in North America and we are acutely aware that Generation Z is now the largest generation in American history, accounting for 27 per cent of the US population.

This is a digitally native demographic that is smartphone-reliant so for operators and developers, it’s crucial to provide entertainment experiences and games that align with this. That’s why crash games are now a must-have for online casinos looking to attract this cohort.

However, developers need to find a balance between mobile gaming and traditional slots as their games must appeal to a broad audience. To do this, they could look to combine gamification features and social elements with standard slot formats, so they appeal to purists as well as new player audiences.

The quality of the experience is important, too – this is a generation that has grown up in the digital era and has high expectations of the entertainment options they engage with – so games need to include striking design and animations, big sound and seamless gameplay.

AR: Gen Z’s gaming preferences definitely show a shift away from traditional formats. They are more focused on innovative functionality, with crash games proving to be particularly popular. A mobile-first approach, combined with innovative in-game mechanics, will be essential to attracting a Gen Z audience, and finding ways of pushing these boundaries will be the key to retaining them. 

It’s all about finding a balancing act. Providers need to find a way to blend something familiar with something new and exciting. When developers crack this, they will have the key to Gen Z audiences.

JN: To answer this question from the perspective of our flagship B2B business, Swintt, we’re certainly starting to look at ways to attract more Gen Z customers. While we already have a wide and successful range of SwinttPremium slots that cater for the more traditional casino player, we definitely want to step it up when it comes to our cutting-edge SwinttGames too.

Our goal here is to develop more mobile-focused games that combine the innovative gameplay and features that are always found in SwinttGames with appealing graphics and animations that will capture the attention of a younger audience.

The growth in popularity of Crash Games has definitely been an interesting development within the Gen Z demographic, and this is something that we’re also going to be looking into over the coming months as well. Though we can’t really reveal any specific details just yet, we’re definitely hoping to release more games in this direction when we roll out our roadmap for 2024 and beyond.

CB: Gen Z is one of the most socially conscious demographics, with environmental and social issues being important to them; is effective communication of sustainability and ESG initiatives the key to unlocking this demographic?

GT: Gen Zers value purpose-driven brands especially when it comes to sustainability and ESG. As mentioned previously, this is a smart and savvy demographic that is quick to spot companies that are not genuine and honest. For the brand to make clear its stance on ESG, direct, concise communication is required especially when it comes to the sustainability initiatives and the various processes it has in place.

A word of caution – if a brand is inconsistent in its approach and messaging, Gen Zers will spot this, and it can do untold damage to the organisation in terms of how it is perceived by this audience.

KM: The effective communication of sustainability and ESG initiatives is the key to unlocking the potential of this audience. Aligning with their values regarding environmental and social issues will foster stronger connections and resonate with their socially conscious mindset.

For example, studios could create games around eco-friendly themes or inclusive characters (this is said to be the most inclusive and diverse generation) while operators could showcase charitable initiatives. These are just a couple of ideas, but the sky is the limit when it comes to how operators and suppliers can communicate their approach to sustainability, ESG and inclusivity to players.  

AR: Perhaps more than any generation that has come before, Gen Z is incredibly socially conscious. They value brands that show a genuine commitment to environmental and social issues. 

As I’ve mentioned, authenticity plays a big role in attracting Gen Z audiences, which applies to their communication and ESG efforts. They want to see companies that really care and not just ones that are virtue signalling in a bid to get their attention. 

Brands that are transparent with their users and those that show a genuine commitment to change are the ones that are going to succeed with Gen Z audiences.

JN: We absolutely think so, and this is definitely going to be a big focus for the Glitnor Group as a whole going into 2024. We want to be seen in the industry as an ESG-friendly company and aim to be well-known for the fact that we’re always looking into finding sustainable strategies for anything that we do.

We also want to be supportive of charitable initiatives and on top of that, we’re going to try and ensure that we’re helping to support local communities as much as we can and that our business is making a positive impact on society in general.

The fact that all of these things happen to tie in with the interests of Gen Z is great and will undoubtedly help us reach them more effectively in future, but even if they didn’t, we still feel they’re key considerations for any company looking to build a sustainable business.

TP: Not to downplay the importance of these issues, because it is incredibly important that operators continue to focus on them. However, for sports fans and gamblers, having these issues clearly communicated is not going to be a major issue. Whether it’s Gen Z, millennials, or Boomers, everyone wants the same thing – to be able to relax and enjoy the game.

The post The next generation of customer: how to build authentic communications appeared first on CasinoBeats.

As an industry that has constantly evolved with the never-ending advancements in modern technology, we probed our CasinoBeats 100 Club on the topic by asking: 

What is the next technological step that could sweep across the online casino industry? And why?

Raphael Di Guisto, Founder at Silverback Gaming: The next technological step that could sweep across the online casino industry is the use of generative AI for generating game concepts and design concepts. This advancement has the potential to revolutionise the industry by significantly reducing production times for new games.

One notable example of this technological advancement is showcased by Silverback’s two upcoming games, Banana Blitz Deluxe and Mariachi Wild Fiesta. By utilising generative AI, Silverback has been able to streamline their game development process, cutting production times by six to eight weeks per game. This accelerated timeline allows for faster releases of high-quality games, keeping up with the growing demands of the online casino market.

Generative AI enables the automatic generation of game concepts and design elements based on predefined parameters and patterns. This technology can generate a wide range of innovative ideas, saving developers substantial time and effort in the initial stages of game development. By automating the concept and design generation process, developers can focus more on refining and enhancing the gameplay experience, resulting in more engaging and immersive games for players.

Thomas Kolbabek, CTO at Golden Whale: Forward looking, predictive operations, powered by AI. Shifting customer interaction gradually from past observations to future predictions is the equivalent of inventing the weather forecast. A convenience we take for granted today.

More specifically, predictive operations leverage existing operational platforms and gaming data, which is available in abundance in our industry. When such source data is processed, enriched with industry experience, and prepared to apply machine learning models efficiently, we can predict what players will want and enjoy in the next moment or the near future.

Why does AI excel at this? It finds correlations efficiently and without personal bias in very large data sets beyond what we as human beings can comprehend with reports and charts.

How will we take this to the next level? While AI is improving speed and capabilities of data analysis and predictions, we can focus our energy on testing hypotheses many times faster than with traditional A/B testing processes and devise new and innovative incentives for our players.

So rather than worrying what kind of clothes to pack for tomorrow’s trip we can focus on making the most out of our journey for us and everyone around us.

Max Sevostianov, Chief Operating Officer at Betbazar: I believe there are several major developments that will shortly sweep across the online casino industry. The first is the emergence of improving virtual reality and extended reality technology, which will provide a new layer of immersion and engagement for players. 

Using VR/ER tech, players can – for example – virtually sit across from the dealer at a table and look at their cards, replicating the feeling of being in an actual bricks-and-mortar casino venue and bringing them that much closer to the action.

The second is the wider adoption of cryptocurrencies and blockchain technology, because both bring an increased level of security and transparency to online casino games. 

Accepting cryptocurrencies allows for secure, anonymous transactions, while the addition of blockchain technology can also be used to create provably fair games where players are able to verify the randomness of outcomes. 

Both of these things lead to increased transparency and – ultimately – a much safer experience for the player. The introduction of AI and machine learning is also a very important step. This technology can help answer questions and provide information really fast, so I think it will play an important role in improving customer service. 

AI and machine learning can also be used to personalise your content as they can analyse player behaviour and create smarter games that are tailored for individual users. All of these points are tied to improvements in the speed and coverage of internet services globally.

In recent years, we’ve seen the percentage of players using mobile increase dramatically, to the point that I now believe it’s vital for operators to offer an app or something that allows them to bet and play wherever they are. Improvements in the 5G network – and whatever the next level of coverage will be – will increase the potential in continents like Africa, where internet penetration is currently very low.

Jean-Pierre Houareau, CEO at Live Solutions: The slots sector is highly competitive but there is only so much that can be done to differentiate products in this area. The game show sector is interesting as more studios develop new concepts for this format. We believe that the live casino sector has the most potential for innovative change.

There is also a perception that live casino means live dealer only. The live dealer model has many challenges. It relies on studios and staff, both of which have to be licensed in regulated jurisdictions and in many cases, studios have to be geographically located within those jurisdictions. 

Studio’s also require a physical infrastructure including tables, casino equipment and premises. Because this setup is costly and time consuming, operators are keen to have as many players as possible on each table at any one time. This impacts on a player’s experience as it’s likely they will have to queue for a table and get very little personal attention.

There is therefore the potential for a new approach to the live casino sector which would really allow players and casinos to properly appreciate one another. This is already happening with products like our own – players, game presenters, casino staff and VIP managers are all able to talk to each other face to face at the tables without ever having to queue. 

We are very happy to be pushing the boundaries of live casino, leading with the player experience, and always interested to see other innovations in this area.

Aleksandra Andrishak, Editor in Chief at Slotsjudge: The metaverse represents a new frontier for online casinos. As VR and AR technologies continue to mature, I anticipate seeing immersive, interactive, casino gaming experiences being developed within the metaverse, creating an environment that replicates the thrill of a physical casino, but with the accessibility of online gaming. 

The integration of blockchain, DeFi, NFTs, AI, and the metaverse can potentially revolutionise the online casino industry, providing an experience that is more engaging, fair, and exciting for players. However, there will be challenges to overcome, primarily regulatory concerns and technological implementation.

The post AI, Quantum Computing and VR: locating the next tech step with CB100 appeared first on CasinoBeats.

Following GAN’s acquisition of Silverback in December 2021, Di Guisto stated that the team has “almost quadrupled in size” with its production rate “increasing rapidly”, while citing that the studio has a “long and successful” future as part of the GAN organisation. 

Looking more deeply at the hiring process, something which was a main focus upon the acquisition completion, the studio’s Founder noted that although setting up new processes and getting people to work in different ways was a challenge, it took this task “very seriously”. 

He noted: “We took this challenge very seriously, and now have the foundations to ramp up growth during the coming 12 months. Operating the business under the GAN banner has been game-changing – it’s allowed us to scale at pace and deploy our games with big-name operators in global markets. 

“Silverback has a long and successful future as a part of the GAN organisation.”  

One of the main questions through any integration/acquisition is how will this merger elevate a company to new heights. On this point, Di Guisto pinpointed that having GAN’s “financial firepower” behind them has, over the last 12-months, allowed the firm to produce nine games off its conveyor belt this year. 

Of these nine slots, three have been released via Relax Gaming’s Silver Bullet program, an alliance formed in January of this year, with the remaining six set to debut in the US, Canada and Italy in coming weeks. 

Silverback’s Founder added: “Without being a part of GAN, we would simply not have been able to increase game production to such an extent, nor would we have been able to so easily launch our games in markets such as the US, Canada and Italy.”

Taking a step back to the first few days/weeks of the newly formed merger, Di Guisto reflected that, though the company is “very much on track” with the expectations set out at the time of the deal, the early hiring stages were “a bit difficult”, pointing to the skills and talent shortage in the wider industry. 

He also revealed that the bedding in period took time with the team needing to start working together as “a unit” to deliver “quality games at pace”. 

However, once the team had found its feet, Di Guisto exclaimed “there’s been no stopping them” with Silverback actually “over-delivering” in 2022. 

“We’d conservatively planned to deliver seven games throughout the year, but ultimately managed to produce nine instead,” he stated. 

Reminiscing on the highlights of 2022, the Silverback Founder expressed his joy at finally being able to release games again, following an 18-month hiatus between the release of its third game, The Golden Sail, and fourth title, Golden Calaveras. 

“It felt really good to be back at it, especially considering that every single one of our releases has topped the previous one in terms of performance,” Di Guisto continued. “Our games are getting into more operator lobbies and players are playing for long periods of time. 

“This has been a great metric to highlight this continual performance improvement from one game to the next.

“We also had an amazing team-building experience in June where the entire team got together in the Bulgarian countryside for a few days. I know for a fact everyone really enjoyed it and is looking forward to doing it again next year.”

Casting its gaze into the new year, Silverback confirmed that it will have an “avalanche” of games coming up for release throughout the US, Canada and Italy for GAN’s existing operator network.

He also hinted at future movements, both in jurisdictions and with operators. He concluded: “We’re also exploring other jurisdictions and looking forward to releasing our games with the new operators which GAN is signing up via its Super RGS strategy. 

“We have some very innovative features in terms of mechanics, we’re developing our own progressives and have a number of game series coming up. 

“All in all, we should deliver around 22 games next year, half of which are already in production, so we’re really excited for people to see what we’ve been working on.”

The post Silverback: operating under GAN has been ‘game-changing’ appeared first on CasinoBeats.

However, among the multitude of strategies and expert tutorials on how best to achieve such a goal, is the question of: how much do you know about your network? With this in mind, CasinoBeats is aiming to take a look under the hood, if you will, and has tasked the 100 Club to help out.

Raph Di Guisto, SVP, Silverback Gaming at GAN, expressed the differences from his hedge fund origins and the gambling sector, how Silverback came to be and how the acquisition of GAN has propelled the studio to new heights.

Could you begin by talking us through any past experiences that have been gained outside of the gambling industry? Could your career have taken any different paths?

I graduated in mathematics and computer science and then I did financial engineering in Columbia and most of my classmates actually went straight to Wall Street at the time. So, I started working in Mayfield for a hedge fund for a couple of years before all this started. 

There are some vague similarities between what I did then and what I’m doing now, the most obvious one is you had clever mathematicians and technologists working on some pretty cool products trying to make an edge but that’s kinda where it stops. 

The peak difference I remember is the culture, with finance and hedge funds being a very male oriented and competitive industry, which is quite different to what the gambling industry is like.  

The other thing is that with games, and slots in particular, there’s a very artistic side to it. It’s something that doesn’t really exist in finance. 

Then 2008 came… I started to look at different industries and that’s when I made my transition into gambling. 

What was it that eventually led you into this industry?

I’m a big fan of teaching. It’s something I’ve always thought about and maybe something I might go back to at some point… maybe that’s a retirement storyline.

What allowed me to do the transition into gambling was the 2008 crash and my mate was starting a website called ‘Betsfortraders.com’, which was essentially a financial exotic platform of financial options, wrapped up as bets, for people within the financial industry who wanted to bet on the price of oil for example. 

For me it was the same stuff we were doing in finance but just wrapped up in bets. Obviously, bets are tax free so it provides an incentive for gamblers to use those products instead of other financial options. 

We then moved on from  financial bets to slot games and what I found really interesting was essentially slot games were being priced, or RTP was being computed the same way that people would price financial options.    

After that we started a slots game company and within 18 months we had buyers knocking on the doors.

How would you assess your progress through the industry to date? Are there any interesting anecdotes that would interest our readers, or any stand out experiences that may not have been possible without the current, or a past, role?

The first buyer for our studio was a big operator, I won’t name them, and we had a huge amount of financial power once we sold the studio and grew the team to over 100 people within a year or so. We also had this playground to use this operator as a place to try all our games and ideas out. We really threw everything at the wall to see what sticks. 

It felt like being on a rocketship at the time and having the ability to have first the financial power and the opportunity to release all these games which were being promoted very very heavily. 

For me I was very much a junior guy, just a maths guy in my first startup and I co-founded it. It was a great experience and that going into my second experience where I was the sole founder, responsible for raising funds, distribution agreements and all this stuff. Then at the end of the day, also responsible for selling the studio, was a very different experience. 

Talking about Silverback    

We raised a little bit of money for funding for Silverback, mainly through friends and family, and we always planned to go back to investors after raising an initial amount of capital. The idea was once we put a few games out we could raise it at a much better valuation. 

Obviously COVID had happened in between, who’d have thought starting a company in the middle of a pandemic would be a good idea, I don’t know! I’ve had worse ideas as it turns out!

We started approaching investors again with the idea of raising a bit more capital and with COVID having happened and the US market starting to open… What was actually happening is some of these big US players were starting to look at acquiring smaller studios but unfortunately for them, all of the medium sized studios had already been acquired. 

So they started looking at us and thinking ‘can we buy the whole thing then?’ This is where the acquisition story first started. We didn’t just have one or two potential enquiries, we had about four or five at the time. It really came down to not just can they provide the funds but what’s the distribution comes with it and background. 

This is where GAN was the perfect partner. They were right in the middle of this US expansion and with their financial background we’ve almost quadrupled the whole team so it’s been an eventful year for us. 

We’ve started releasing games again, we planned to release seven but we’ve released nine.   

The post CB100 pathways through gaming and beyond, <br> with Raph Di Guisto appeared first on CasinoBeats.

The Border – Nolimit City

The border is a 6×6 reel slot that provides payout in the form of cluster pays. It’s centred around the US border patrol as trigger-happy officers try to keep drug-running criminals out of state. The title features bonus features such as xWays, xCluster, Mule Spins, Coyote Spins and more.

Emil Svärd, Product Owner & Co-Founder of Nolimit City, stated: “The Border portrays the ruthless divide between two worlds. We’ve truly gone all-out with this slot, being our first cluster game. 

“Our xMechanics will be popping off all over the place – keeping players engaged. Pepper-in some fantastic artwork, an eerie soundtrack, and of course some crazy volatility – and you’ve got yourself a seriously bad-ass slot in The Border.”

Within the game, the title includes xWays symbols, which will transform into a regular paying symbol of size 2×2 or 4×4. If more than one lands on the reels, then all xWays will reveal the same symbol. 

Moreover, when an xWays lands it will either be two full size symbols or four half symbols. 

Alongside the xWays is the xSplit, which can land on reels two, three, four, five and six. This splits all symbols to the left and doubles the symbol size, covering itself in wilds. 

The xNudge Cluster Wild is a wild symbol that can nudge both up and down if it is part of a winning cluster. Depending on the winning symbol being above or below, it nudges in that direction and increments the win multiplier by plus one for each symbol it nudges over.

In addition, the game includes an xBomb Wild that substitutes for all symbols except the scatter. An exploding xBomb Wild removes adjacent symbols except for scatter and wilds, increasing the win multiplier by one for the next collapse. 

Rock ‘n’ Lock – Red Tiger

Take it back to 1950’s America with Red Tiger’s latest release, which incorporates retro symbols onto 5×4 reels with 25-paylines. Gold and platinum records can also land onto the reels with cash values that are obtainable through the lock the records game, which gets triggered when three or more records land on the reels at once.

Additionally, there is a T-bird character with a leather jacket and shades which depicts the wild symbol for this title. These wilds will substitute for all symbols in the game other than the records.

Landing three records will start the lock the records game with three free respins, four records will award four respins and five will provide the player with five respins. With this game mode, only gold and platinum records can drop into play. Each time a new record lands on the reels, the amount of respins will rest to the initial amount.

Players will hope to land as many records onto the reels as possible with this game mode, as the cash value amounts on all records will be added up and attributed to the player’s payout when all respins have been played.

These gold and platinum records can drop into the base game with a counter, sticking to its position on the reels for as many spins that are displayed on said counter. 

Golden Calaveras – Silverback Gaming

Celebrate the day of the dead as Silverback Gaming gives players the chance to win up to x50,000 their stake on a 5×3 reel set with 10-paylines. The game has been launched with Relax Gaming’s Silver Bullet programme and contains many bonus features including a Skull Flip mode, free spins and a multiplier reel. 

Raphael Di Guisto, Founder at Silverback Gaming, explained: “With Golden Calaveras we wanted to bring something fresh to our players, with some super-sticky, engaging features. 

“We have worked hard to produce a game that feels authentic, from its design and graphics to the gameplay and sounds. We have also included features that are available to offer to the various jurisdictions the game is available in, including a Bonus Buy for those that allow it.

“We can’t wait to launch Golden Calaveras via the Relax Gaming Silver Bullet platform, and we are sure it will be a fan favourite in operator game lobbies from September 27.”

During the base game, as well as the 10 lines, which pay in both directions, if the player lands a symbol on the middle three reels, it will pay out. 

Moreover, the game includes a Skull Flip feature, which sees all coins featuring the title’s Golden Calaveras flip over once the spin is complete, showing the same symbol, which when coupled with the game’s over-sized mega skull symbol brings guaranteed wins.

Following each winning spin, the multiplier reel located under the main five reels is activated and the multiplier applied to the next spin if it also wins, with the multiplier increasing with each consecutive win.

Golden Calaveras also features a free spin bonus, with three free spins symbols triggering an instant x20 win and either 10, 20, 50 or 100 free games. Once in the free spin feature, the multiplier reel increases by one on each and every spin plus landing another free spin symbol awards two additional free spins.

Dragon Lair – Swintt

Gallant steeds, fearless maidens and fire-breathing beasts roam a magical realm in Swintt’s latest release that combines 5×3 reels, 10-paylines and bonus features such as free spins and expanding wilds. Symbols come in the form of card royals, joker hats, eagles, horses and golden dragon eggs.

“While our Premium Games are well-known for their straightforward gameplay, iconic graphics and classic casino-style sound, we’ve never seen any reason why including these familiar aspects should be a barrier to including exciting new features,” commented David Mann, Chief Executive Officer at Swintt.

“In our new Dragon Lair slot, we believe we’ve struck the perfect balance between a traditional land-based casino game and a more modern video slot title by adding a range of blazing hot bonuses including expanding wilds and free spins with magic symbol upgrades. 

“As such, we’re expecting it to be another incredibly popular addition to the Swintt line-up when it swoops into casinos this month.”

When three or more scatter icons appear anywhere on the grid, players will be rewarded with 12 free spins on a new set of reels, where the expanding wild becomes doubly important. 

Now, not only will the special symbol help players complete win lines as new pays are calculated, but whenever it lands, the dragon will awaken and transform the lowest-value icon as an extra free spin is awarded.

When this happens, the current lowest symbol will be upgraded to the one above it in the pay table, with no limit to the number of magic upgrades that can take place during the free spins.

Should players collect an additional three scatters during the bonus mode, they will receive a further 12 free spins.

Book of Golden Sands – Pragmatic Play

Finally, Pragmatic Play has bestowed an Ancient Egyptian slot to expand its ‘Book of’ series with this latest release. Book of Golden Sands presents a 6×3 reel set with 729 way to win, with Egyptian deities and their accessories representing the game’s symbols. 

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “We are excited about the launch of Book of Golden Sands, as we have augmented and adapted the traditional book-style game that many players are drawn to.

“We have included wild multipliers, an engaging feature which awards additional ways in the bonus game, and a universally adored Egyptian theme to create a title that we are confident players will enjoy.”

Wild symbols in the game fill the reels with a multiplier of x2 or x3 attached to them, these substitute all symbols except the scatter.  

During the base game, if the player lands three or more book symbols they will unlock the free spins mode. Within this round, a special expanding symbol is randomly selected to be in use throughout the 10 free spins. 

Whenever three or more of the special symbols land into play, they expand to cover the entire reel. Additionally, this adds one of these symbols on top of the reels, any future expansions also connect to this additional symbol and increases the winning potential further. 

The post Nolimit City, Red Tiger and Swintt: on the spin appeared first on CasinoBeats.

Revenue through Q4 2021 dropped 5.57 per cent to $30.5m (2020: $32.3m) due to “abnormally low” sports hold, with profit down 11.6 per cent to $19m (2020: $21.5m) driven by a drop in sports margin.

This was felt within the B2C segment, where a decrease in revenue, attributed to the aforementioned low sports hold of 4.6 per cent, saw the division close at $19.2m, nine per cent down from $21.1m year-on-year.

On a B2B basis, a slight increase to $11.3m (2020: $11.2m) was felt during the quarter ending December 31, 2021, with a $900,000 increase in platform and content fees offsetting an $800,000 drop in development services.

An adjusted EBITDA loss of $5m (2020: $800,000) was affected by the aforementioned sporting struggles, and net loss dropped marginally to $8.5m (2020: $8.6m).

However, Q4 did see the group debut in Connecticut and gain Ontario certification, with the acquisition of Silverback Gaming also finalised.

“Our fourth quarter financial results were adversely affected by the volatile sports margin in our B2C segment consistent with other international operators, which was partially offset by continued strong new customer growth,” noted Dermot Smurfit, CEO of GAN.

For the full-year, net revenue surged to $125.4m (2020: $35.2m), which is primarily attributed to the group’s Coolbet purchase, which closed on January 1, 2021, as well as continued uptick through its B2B division. 

This business segment increased 32.9 per cent to $46.8m (2020: $35.2m), which GAN aligns to a $10.7m increase in platform and content fee contributions, as well as a rise from real money gaming across Michigan, West Virginia, and Connecticut.

On a pro-forma basis, B2C revenue closed the period at $78.6m, an increase of 133 per cent, driven by what the group lauds as “robust growth in active customers”.

Adjusted EBITDA narrowed from a loss of $2.3m to a loss of $100,000, with net loss increasing from $20.2m to $24.9m which GAN puts down to higher operating costs as a result of the Coolbet acquisition and overall growth of the business within B2B.

Smurfit stated: “We have not lost sight of the fact that we delivered incredibly strong revenue growth in 2021, made numerous strategic steps toward solidifying our future, and are projecting another year of very strong revenue growth as well as much improved profitability as we achieve better scale.”

Looking forward, the company asserts that it is strategically focused on “implementing cost controls to accelerate profitability to help drive improved shareholder returns in 2022”.

For the current year, GAN expects to achieve revenue in the range of $155m-$165m, a 28 per cent uptick at the midpoint, as well as adjusted EBITDA of $15m to $20m.

“Looking out to 2022 we envision a year of improved financial performance driven by existing growth in B2C, the launch of Ontario, new state launches in the US and continued momentum behind our key initiatives like SuperRGS, and GAN Sports,” Smurfit continued 

“We are acutely focused on our profitability in 2022 and have taken decisive actions to improving our profitability metrics and margins. Recent sports wins such as Red Rock Resorts and SuperRGS wins like Entain are demonstrating the value behind the investments we are making in the business and validating the quality of our technology and exclusive content. 

“In addition, we recently took considered legal action to defend our patented intellectual property to ensure that it remains both protected and monetised. We believe our patents are enforceable and we are prepared to take a more proactive approach going forward.”

The post GAN: we envision a year of improved financial performance appeared first on CasinoBeats.

This will see the latter, which last month acquired online casino games developer Silverback Gaming on undisclosed terms, take on the Novomatic interactive division’s social gaming content across its brands in the country.

The partnership has seen Greentube launch a range of specially selected games, based on research into US player preferences, to GAN-powered operators such as Penn Interactive nationwide, as well as The Chickasaw Nation in Oklahoma, California’s San Manuel Digital, and Washington’s The Snoqualmie Tribe.

Among the titles going live during its maiden integration is Diamond Cash: Mighty Elephant, as well as Apollo God of the Sun, Strike it Gold Winways, and Fuzanlong.

Dermot Smurfit, CEO of GAN, said: “Greentube is renowned across the world for its engaging and highly entertaining games, so the opportunity to be able to showcase a bespoke selection of social titles in the high-growth US market is a major boon for both our operator brands and the players who can now access iconic gaming experiences.”

In the coming months, further social titles will be added to 16 of GAN’s gaming sites, as Greentube looks to continue to strengthen its presence in the burgeoning US social gaming market.

“We are excited about our partnership in the US with GAN, in which we have furthered our relationship by launching social content via 16 of its gaming sites,” commented Markus Antl, head of sales and key account management at Greentube. 

“The US is a hugely important market for us heading into 2022, and this alliance gives players from coast to coast the chance to access and enjoy a large selection of our most popular games.”

Earlier this week, Greentube teamed-up with Fonbet in Greece in a move that strengthens the igaming suppliers’ footing in the country, initially launching six titles as part of the agreement.

The post GAN gains US social casino uplift via Greentube deal appeared first on CasinoBeats.