SoftSwiss Archives - CasinoBeats https://casinobeats.com/tag/softswiss/ The pulse of the global gaming industry Tue, 25 Feb 2025 15:23:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://casinobeats.com/wp-content/uploads/2025/01/cropped-favicon-32x32.png SoftSwiss Archives - CasinoBeats https://casinobeats.com/tag/softswiss/ 32 32 Player retention 2.0: How SoftSwiss is customising the player experience http://casinobeats.com/2021/09/01/player-retention-2-0-how-softswiss-is-customising-the-player-experience/ Wed, 01 Sep 2021 08:20:00 +0000 https://casinobeats.com/?p=53868 In the second part of a player retention mini series, Anna Loiko, product owner at SoftSwiss, takes a look at the more advanced tools available on the SoftSwiss online casino platform and how these can help keep players coming back.  Every platform has its own set of tools on how to engage and retain players. […]

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In the second part of a player retention mini series, Anna Loiko, product owner at SoftSwiss, takes a look at the more advanced tools available on the SoftSwiss online casino platform and how these can help keep players coming back. 

Every platform has its own set of tools on how to engage and retain players. However, I wanted to shine a light on the more advanced type of these features available on the SoftSwiss platform – such as segmentation including groups and filters, as well as retention emails – and how these can help keep your players in the game.

Starting with groups, the first question you might have is ‘what are these?’. They can be used to create multiple categories that will be assigned to users upon completion of a certain event (registration, bet, deposit, etc) in accordance with the applicable filters. The filters can then provide the conditions of which will be applied to the group. 

Filters form a more personal approach and tend to help to generate and increase loyalty to the casino brand. It’s an amazing tool that allows you to navigate through your player base. There are five reasons for this:

In general, filters allow to create a segmentation of players on various metrics, including one of the most popular types segmentation by the amount of their deposits, withdrawals, and the frequency of the game.

Players can be segmented by the number of total deposits deposits/withdrawals to offer them the corresponding bonuses. For example, if a player has made a lot of funds, but almost did not withdraw, you can offer free bonuses or cashbacks to increase their motivation as well as loyalty to the brand.

Secondly, by using filters, you can segment players who have not entered the casino for a couple of days and send them a so-called “retention letter”, potentially reactivate them, as well as send them personalised bonus offers. 

A great example here may be the welcome letters, when the player has just created an account, and they’re greeted with a bonus offer for one deposit. If then they suddenly disappear, a reminder of the standard 2nd deposit will be sent and so on. 

The third reason as to why filters can help drive both engagement and retention is that there is also an option of special filtering on the SoftSwiss online casino platform. What’s special filtering, you ask? 

Special filtering allows you to track players by country and, together with statistics on the popularity of games for specific regions, offer them bonuses for the most popular games in their country. This, we believe, can help deliver a more personalised player experience.

Reason number four relates to bonuses. By using filters, you can set up groups for automatic bonuses under certain specific conditions. For example, if the player did not make deposits and bets for several days – they will receive a letter with a bonus offer, or just free spins bonuses get delivered to their account. 

So filters allow for additional customisation of the overall process of player retention within online casino brands. This can also be done to send out special birthday bonuses – you can filter by date of birth and send birthday gifts, which players especially love!

Speaking of VIP clients, that brings us on to reason number five – filters enable you to segment VIP players (the number of deposits, the amount of losses, how long has he been playing in the casino) therefore providing even deeper personalisation and customised approach to the players. 

As a result, players feel an increasing sense of loyalty towards a particular casino brand, thereby encouraging them to stay in the game. 

Filters aren’t the only way to keep players coming back though. Retention emails can be a key method for online casino brands looking to follow up on a  player’s action – or in some cases, in action. 

These emails enable you to set up automatic email messages triggered by a player’s activity in order to follow-up and attract their attention. For example, if a player has not deposited for a while, you may set up an email type that will fire automatically after a certain period of time with a kind reminder.

This brings us onto “chains of letters”. For example, if the player does not enter the account for a few days, they will receive additional free spins as a kind gesture. If they still don’t come back to the game they may be offered a new good bonus or a feedback form to find out if something went wrong and the casino brand can improve it. 

By using the SoftSwiss online casino platform, clients can also set up tournaments or lotteries for a specific segment of players, for example, for high rollers, and position such tournaments as “invitation only”, which already gives the players the impression of a VIP approach and their value from the casino side.

There were even cases of reactivation of players who have not logged in for more than a year – this is also configurable in filters and offers.

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Pragmatic Play expands SoftSwiss slots deal to include live casino http://casinobeats.com/2019/11/26/pragmatic-play-links-up-with-softswiss-to-launch-new-live-casino-products/ Tue, 26 Nov 2019 12:10:02 +0000 http://www.casinobeats.com/?p=24370 Software provider Pragmatic Play has officially launched its Live Casino products in collaboration with software solution provider SoftSwiss. Having added Pragmatic Play’s complete slots portfolio earlier this year, SoftSwiss will now gain access to the company’s full-suite of live casino games. Lena Yasir, Vice President at Pragmatic Play, commented: “We’re thrilled to have further developed our […]

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Software provider Pragmatic Play has officially launched its Live Casino products in collaboration with software solution provider SoftSwiss.

Having added Pragmatic Play’s complete slots portfolio earlier this year, SoftSwiss will now gain access to the company’s full-suite of live casino games.

Lena Yasir, Vice President at Pragmatic Play, commented: “We’re thrilled to have further developed our relationship with SoftSwiss and look forward to working closely with them in the future.

“Having initially provided the company with our slot portfolio we’re delighted to have added our Live Casino products to its offering.”

Under the terms of the agreement, games such as Live Blackjack, Live Roulette and Live Speed Roulette will be delivered from the Pragmatic studio. It is hoped that through the use of professional dealers, alongside the use of 4K camera technology, the offering from Pragmatic Play will deliver an “immersive and mobile friendly” live casino experience.

Max Trafimovich, Chief Commercial Officer at SoftSwiss, added: “We are continuously looking to provide innovative and exciting content and I’m sure Pragmatic Play’s Live Casino products will be very popular with our customers.

“We know players are going to enjoy the new games and we look forward to boosting our already fruitful partnership with the Pragmatic Play team.”

This deal is the latest for Pragmatic Play since the company elevated its presence in their selected European markets by liaising with Stoiximan’s international brand Betano.

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Denis Ilienkov, Softswiss: Prioritising safer gambling standards http://casinobeats.com/2022/03/03/denis-ilienkov-softswiss-prioritising-safer-gambling-standards/ Thu, 03 Mar 2022 09:30:00 +0000 https://casinobeats.com/?p=62926 Gaming companies have a duty to uphold the highest responsible gambling standards to ensure that their players are protected. And according to Denis Ilienkov, CPO at Softswiss, the Softswiss online casino platform can help operators to do this. Speaking to CasinoBeats, Ilienkov dives into some of the responsible gaming features available via the Softswiss online […]

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Gaming companies have a duty to uphold the highest responsible gambling standards to ensure that their players are protected. And according to Denis Ilienkov, CPO at Softswiss, the Softswiss online casino platform can help operators to do this.

Speaking to CasinoBeats, Ilienkov dives into some of the responsible gaming features available via the Softswiss online casino platform before explaining why interactions between operators and players will undoubtedly evolve in the coming years.

CasinoBeats: The Softswiss online casino platform includes a number of player limits, can you tell us a bit about those? What do these include?

The SOFTSWISS online casino platform uses a number of native responsible gambling tools. Among the available limits are both those determined by the operator, and those initiated by the player, whether that is setting time limits and spending limits in the casino. 

One of the simplest and most common responsible gambling limits is the deposit limit, where a player can cap their deposit sum for a certain period of time: day, week or month. This limit is quite flexible and may be cancelled or changed, the player decides how strict the limit is. 

Loss limits and wager limits are also quite popular and widespread. With the former the player limits the amount they can lose in a casino, while with the latter the player sets a limit on the total sum they can bet over a period of time. 

To control the time spent in a casino, the player can set session limits. The system will then simply log you out and prevent you from logging in when the time limit has expired. A variation of a session limit is one in which the player puts a restriction on the time spent in the casino over a specific period of time. Such limits are obligatory, for example, in Greece. 

In exceptional circumstances there are self exclusion limits, which prevent the player from even logging into their account. While the previous types of limits can be changed in the player account or through a special support chat, the self exclusion limit is available with a permanent exclusion. 

In other words, this means a lifetime ban from the casino. A less extreme option is to take advantage of a cooling off period, which allows a user to log in and be in the account, but blocks the chance to place bets or make deposits.

There are a certain number of responsible gambling limits and tools that are relevant only for casinos operating under the Malta licence and some local licences. For example, the reality check. This is a pop up banner that appears after a certain period of time and shows how much a player has won and lost during the time spent in the casino. It can both be a call to action to take a break from gameplay, or a reminder to be mindful about your betting habits.

Another interesting tool is the ability to block a player automatically across all casinos operating under a particular licence. In participating casinos, the bettor is blocked in all casinos operating on Softswiss online casino platform under, for example, the Malta licence. This happens automatically to eliminate the chance of error and helps to quickly limit a particular user’s access to dozens of casinos at once. This is meant to reduce compulsive behaviour.

CasinoBeats: What was the decision process behind introducing these player limits? 

When talking about responsible gambling we should always consider two aspects of the phenomenon: the player’s responsibility and the operator’s responsibility. For the player, this means having a clear understanding that playing in a casino is a way to have fun, where a nice addition to gameplay might be winning.

We are well aware of the importance of developing the right attitude towards the game. It is best when treated as entertainment and not as a way to make money. So limits are often completely voluntary and are available to everyone without bias. At the same time, they are an important safeguard against detrimental behaviour. 

On the part of the operator, an equally important part of responsible gambling is working with minors. In our case, a lot of resources and time is spent on verifying players and identifying underage players. Teens often perceive casinos as a way to make money, so they are even more susceptible to wanting to play.

Moreover, responsible gambling has long been firmly rooted in local regulation. Casinos are obliged to comply with the laws of the countries in which they operate or are planning to obtain a licence. However, there are advantages in doing so. For example, in Latvia, the regulator gives us access to its self-exclusion database. This way we can block these players from accessing casinos operating on our software platform. This process is automated and the limits come into action quite quickly.

CasinoBeats: Why is it so important that operators are placing responsible gambling at the forefront of their business?

Responsible gambling is first and foremost about mindful interaction between a player and an operator. This is, one might say, the most responsible part of gambling and betting. 

Both the operator and the regulators in various countries and jurisdictions are constantly working to improve existing limits and their conditions. As a result, people should enjoy the game, but not lose their savings. Therefore, observing the rules of responsible gambling in the long run only works to the operators’ advantage: they have fewer interactions with regulators, they receive less player complaints, and overall fraudulent activity is reduced. 

Practice shows that a player who visits a casino for fun is, in the long run, more valuable and important to the operator than someone who has the goal of earning money or is spending too much time in a casino. After all, a legitimate operator aims to make a long-term investment in the business and player care is an essential part of that.

CasinoBeats: Where will the casino industry be in 10 years – how will player protection differ?

This is a complex question to which there is no clear answer. On the one hand, I am sure that the principles of responsible gambling will only become more relevant. The popularisation of responsible gambling, which smooths out the rough edges between players and operators, determines the development and application of various restrictions for at-risk players. 

Limits and regulation are likely to become so flexible and understandable to all that players will have an easier time of managing them on their own and, in the end, playing even more responsibly. Therefore, the interaction between operators and players will undoubtedly evolve. Who will regulate this, and how, is another matter. 

Many countries impose strict regulations on the gambling sector, which is reasonable and understandable. However, these are not standardised rules. They differ from country to country, which creates hardships for casino businesses. Therefore, it seems to me, in terms of  regulation of responsible gambling we have room to grow. 

CasinoBeats: What can we expect from the Softswiss online casino platform in 2022? 

This year we have quite ambitious plans, not only in relation to functional improvements to the Softswiss online casino platform, but also regarding the geographical expansion of our operations. We are now working to make the platform more flexible, giving operators more freedom in terms of customisation and allowing them to make adjustments depending on the characteristics and needs of their casino. 

We also intend to automate many processes, which will let us concentrate on more important and complex tasks. In this case, I’m talking about player verification and cash outs.

Globally, of course, we expect to enter new markets. We are in the process of obtaining several local licences, which will be a welcome addition to existing ones and will particularly please our clients and partners. 

This is one of the main trends of the last few years, so we are working quite hard in this regard. For example, in 2021 Softswiss obtained local licences for Serbia, Greece, and Nigeria. I’m sure 2022 will be just as successful. 

Last but not least it is the development of the crypto casino solution. We see a growing interest in this operation format and are confident that crypto casinos are the future. We have a lot of experience in crypto gambling as Softswiss was the first company to develop a bitcoin optimised casino solution. 

Right now the Softswiss crypto casino solution offers 3,000+ cryptocurrency optimised games from over 40 game providers and the numbers are constantly increasing.

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SoftSwiss anti-fraud service resolves complaints totalling €370,000 http://casinobeats.com/2021/03/26/softswiss-anti-fraud-service-resolves-complaints-totalling-e370000/ Fri, 26 Mar 2021 15:40:37 +0000 https://casinobeats.com/?p=46716 Over the last nine months, SoftSwiss’ anti-fraud services have provided over 70 resolved complaints with a total refund sum exceeding €370,000. These results, said SoftSwiss, are a testament to the provider’s ‘impartiality and objectivity in terms of operator/player conflict resolution’ and demonstrate the ‘high levels of security and transparency throughout all of the SoftSwiss processes’. […]

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Over the last nine months, SoftSwiss’ anti-fraud services have provided over 70 resolved complaints with a total refund sum exceeding €370,000.

These results, said SoftSwiss, are a testament to the provider’s ‘impartiality and objectivity in terms of operator/player conflict resolution’ and demonstrate the ‘high levels of security and transparency throughout all of the SoftSwiss processes’.

Anastasia Vyshinskaia, anti-fraud team lead at SoftSwiss, said: “Our team is glad to be helping out such a large number of people and keeping it objective and honest every step of the way. 

“Cooperation with the Support Team of dozens of casinos as well as notifications from the providers helps us always detect and react timely.” 

The anti-fraud service forms a part of the SoftSwiss Managed Services, which also includes the First Line Support and VIP & Retention teams.

The service enables operators to carry out bonus abuse checks on players, check and block duplicate accounts and investigate customer disputes. 

Last week, SoftSwiss’ first line support team increased financial value for its online casino clients after processing more than 1.25m player requests in 2020.

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Satoshi Gaming Group: How the SoftSwiss Game Aggregator is driving TrustDice’s growth http://casinobeats.com/2021/04/22/satoshi-gaming-group-how-the-softswiss-game-aggregator-is-driving-trustdices-growth/ Thu, 22 Apr 2021 08:05:12 +0000 https://casinobeats.com/?p=47796 Integrating the SoftSwiss Game Aggregator has been a key driver of TrustDice’s growth within the Asian gaming market, explained Daniel Lee, co-founder of Satoshi Gaming Group, allowing the crypto gaming platform to benefit from ‘thousands of casino games’ from big-name providers.  Speaking to CasinoBeats, Daniel Lee discussed why their partnership with SoftSwiss has been so successful before […]

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Integrating the SoftSwiss Game Aggregator has been a key driver of TrustDice’s growth within the Asian gaming market, explained Daniel Lee, co-founder of Satoshi Gaming Group, allowing the crypto gaming platform to benefit from ‘thousands of casino games’ from big-name providers. 

Speaking to CasinoBeats, Daniel Lee discussed why their partnership with SoftSwiss has been so successful before touching upon the ways in which behavioural insights can help gain a more in-depth understanding of player preferences.

CasinoBeats: Firstly, can you tell us a little bit about Satoshi Gaming with the TrustDice project? What was the decision behind using cryptocurrency to accept bets?

DL: Satoshi Gaming Group is a blockchain gaming company. The team behind it is distributed around the world, we came together to build something great in the cryptocurrency world. We have launched 5+ blockchain games since 2017. 

Among them, TrustDice is a crypto gaming platform launched in 2018. It uses a unique play-to-mine mechanism: by playing games, players can earn TXT tokens. We believe that blockchain is the key technology in building a gaming platform that is truly transparent and provably fair. That’s why we use cryptocurrencies and build the platform on blockchain.

CasinoBeats: You initially partnered with SoftSwiss back in September 2019. How did this collaboration come about?

DL: The TrustDice gaming platform grew fast in 2019, and players asked us to provide more diverse types of games. We did some research on the market and then found the unique solution made available by SoftSwiss. 

The SoftSwiss Game Aggregator solution helped us to integrate thousands of casino games within only a few weeks, which requires much less technical investment than integrating each game individually and consequently results in great ROI for us. 

To be specific, SoftSwiss helped us save tons of time and money in business development, negotiation, and software development. Besides, the fee structure is quite straightforward and transparent, with no hidden tricks. I would say that TrustDice would not be able to grow so fast without the help from SoftSwiss.

CasinoBeats: How has this partnership helped you strengthen your presence within the Asian gaming market? 

DL: SoftSwiss provides games for the Asian market and shares market trends with us (e.g., top games in specific countries). With the help of these statistics, we get to know more about the players’ ever-changing interests. 

With the help of SoftSwiss, we now provide Asian players with the games they genuinely like, instead of pushing less personalized games they hardly recognize.

CasinoBeats: With the Game Aggregator solution giving your players access to games from big-name providers such as BGaming, Habanero, Evolution and Betsoft, what type of content has proved to be more popular with players? And how has this content helped drive betting volumes? 

DL: From our side, we see that live games from Evolution are popular among players, for example, Monopoly. We can see that that popular content is usually also popular on other platforms. By providing this popular content, we’re able to retain players and increase their engagement.

CasinoBeats: And finally, what are your hopes for your collaboration with SoftSwiss in the coming months? 

DL: We plan to integrate more game providers from SoftSwiss and optimise our game recommendation system alongside SoftSwiss. We also hope that SoftSwiss can provide more statistics about games and transactions. This will definitely help with our daily operations and marketing.

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SoftSwiss strengthens client relations with B2B support service http://casinobeats.com/2021/03/10/softswiss-strengthens-client-relations-with-b2b-support-service/ Wed, 10 Mar 2021 14:15:49 +0000 https://casinobeats.com/?p=45746 The SoftSwiss game aggregator has launched a new 12/7 B2B support service which will help the company enhance its relationships with clients. The new service, the supplier explained, will help boost the ‘quality and speed enhancement’ of SoftSwiss Game Aggregator’s helpdesk.   Tatyana Kaminskaya, game aggregator team lead at SoftSwiss, said: “We’re excited to be able to […]

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The SoftSwiss game aggregator has launched a new 12/7 B2B support service which will help the company enhance its relationships with clients.

The new service, the supplier explained, will help boost the ‘quality and speed enhancement’ of SoftSwiss Game Aggregator’s helpdesk.  

Tatyana Kaminskaya, game aggregator team lead at SoftSwiss, said: “We’re excited to be able to provide our clients with ongoing support, which will further help to enhance our relationships. 

“Here at SoftSwiss, it’s extremely crucial for us to deliver the best service possible, so we’re glad our clients can rely on us as we can assist them on all queries that may arise”.

By utilising the 12/7 B2B support service, clients can receive a response to their queries within an hour, with the majority of requests closed on the same or next day. 

In addition, SoftSwiss noted that personally assigned account managers will have access to ‘exact tools and competencies’, enabling them to support clients with a wide range of issues.

Last week, clients of the SoftSwiss online casino platform were able to activate all available payment markets as part of the Pay N Play module from Trustly.

SoftSwiss explained that it will enable its online casino clients to ‘activate all currently available markets seamlessly and hassle-free at once’.

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SoftSwiss: how bonuses are keeping players ‘in the game’ http://casinobeats.com/2021/07/30/softswiss-how-bonuses-are-keeping-players-in-the-game/ Fri, 30 Jul 2021 07:00:00 +0000 https://casinobeats.com/?p=52573 Attracting new players is so important for casino brands, yet retaining them is then arguably a greater feat, which is where features such as bonuses, tournaments and complimentary points come in, Alina Ziatsikava, product owner at SoftSwiss, told CasinoBeats.  Giving an overview of the player engagement and retention tools available on the SoftSwiss online casino […]

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Attracting new players is so important for casino brands, yet retaining them is then arguably a greater feat, which is where features such as bonuses, tournaments and complimentary points come in, Alina Ziatsikava, product owner at SoftSwiss, told CasinoBeats. 

Giving an overview of the player engagement and retention tools available on the SoftSwiss online casino platform, Alina explained that it is fundamental for operators to deploy a range of strategies that will ‘keep players in the game’ and fuel greater interest in their products.

CasinoBeats: With so many different online casino platforms available to operators, how is SoftSwiss helping its partners stand out through engagement features?

Every platform has its own set of tools on how to engage and retain players, i.e. bonuses, tournaments, lotteries and complimentary points (comp points). 

The SoftSwiss platform allows you to issue all kinds of bonuses to your player, whether that be sign-up bonuses, deposit bonuses, cash back bonuses, birthday bonuses, etc.

We also enable our partners to create any sort of tournaments, editing them, awarding prizes and search through created tournaments. In terms of our B2B partners, these tournaments have shown to drive both engagement and retention among online casino players.

CB: You mentioned bonuses, can you tell us a little bit about the different types of bonuses available on the SoftSwiss platform?

There are several bonus types. No deposit bonuses are issued to the player as soon as they confirm registration via email, thereby motivating the player to go ahead and play. 

First deposit bonuses, as the name suggests, are awarded to a player once their first deposit is made. This then increases the motivation of a player to engage with the online casino brand. Meanwhile, an Nth deposit bonus is issued for the Nth (2nd, 3rd, etc.) deposit the player makes, which increases loyalty of the player and makes them more invested in the game itself as well as the casino brand. 

And then there is the personal bonus, given to a particular player for certain events – for example, birthday bonuses or some kind of anniversary bonuses (the player’s registration date anniversary for instance) – increasing player’s loyalty. 

The reload bonus is a simple type that helps retain players and keep them engaged on hold (usually is performed on weekends or on Fridays) by granting bonus credit via a promotional code.

SOFTSWISS also has a variety of interesting bonus cases with automatic cashbacks for players who had a lot of deposits the previous day, but luck wasn’t on their side; or just good prizes without a wager for tournaments or some special holiday bonuses.

CB: Are these bonus offers sent out to all players, or is there a degree of personalisation, which enables them to be tailored towards individual bettors?

All things about bonuses are extremely customisable, they can be tied to the player’s country with very flexible conditions for clients.

Besides the common types of bonuses that we’ve already touched upon, the SoftSwiss platform also enables you to assign personal bonuses to individual players or prevent some players from receiving bonuses upon their requests.

When you issue a bonus to a player, the player will get a notification. Depending on the bonus settings, it can be issued to a player with status ‘not activated’ or ‘active’. In this case, the bonus money will be automatically added to the player’s balance. The player will be able to cancel the bonus. 

At SoftSwiss, we believe that bonuses are a sort of the pillar on which everything stands – they not only help to retain players but also acquire new ones in the first place. The player doesn’t need to do anything for this – they just get started and register at the casino.

CB: You previously touched upon tournaments. How are these fueling interest in gameplay? And can you give us some examples of previous tournaments?

Well firstly, to take part in a tournament, you need to be a regular, active player. But what we have seen with our B2B clients is that these limited-time tournaments are working to keep players in the game.

Among one of the most interesting tournaments that was held by a SoftSwiss client was an interesting “invisible” tournament where the players were simply informed that on a particular day the tournament would be held for two hours, for example, but without specifying the exact time. 

What made it so interesting is that it motivated players engage into gaming more and in case they happened to be playing during that ‘invisible’ specified time of day, this could mean that they would win a surprise prize in return.

Tools like these do immensely help towards increasing loyalty in terms of an online casino brand. The SoftSwiss online casino platform allows for the creation of tournaments based on different strategies. Consequently, our clients can be quite creative in the tournaments that they offer to players!

Another interesting example is lotteries. What we’ve seen is that lotteries motivate players to place more bets, therefore once again increasing player loyalty, becoming a so-called loyalty scheme for players. 

Lotteries are a good way of encouraging players to play their favorite games in a casino. Whenever there is an active ongoing lottery, players who make deposits will receive lottery tickets based on their deposit amount. Players can also exchange their comp points for a lottery ticket. Winners are selected randomly at the end of each lottery.

CB Speaking of comp points, what are these? And how are they helping to drive player retention and engagement? 

Typically, a casino often creates opportunities for players to accrue bonus points (comp points) for particular individual actions (bets, deposits). In other words, comp points are the internal currency within the casino that allows gathering certain benefits within the game. 

Delving into this a bit further, there are two types of comp points: status and redeemable. In a casino, you can use both types, or only one of the types depending on the necessity of the client. 

Status comp points are applied to user statuses within the casino. Accordingly, the more comp points a user earns, the higher their status. 

Meanwhile, the redeemable type (exchangeable) comp points are used to exchange for money, bonuses, free spins or lottery tickets. 

As is the case across any industry, the possibility of earning ‘points’ depending on your actions will likely keep the customer coming back. Casinos are no exception. By offering players comp points and the chance to elevate their status, it is fuelling additional interest in our partners’ sites and making sure their players keep playing.

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SoftSwiss: How specialised features are creating added value for casino players http://casinobeats.com/2021/06/30/softswiss-how-specialised-features-are-creating-added-value-for-casino-players/ Wed, 30 Jun 2021 08:30:00 +0000 https://casinobeats.com/?p=50991 Lauded as a one-stop shop by its B2B clients, the SoftSwiss online casino platform creates a friendly, engaging and secure player experience by using specialised features. Alina Ziatsikava, product owner at SoftSwiss, shares insights into how the solutions provider creates added value for its clients’ players. We consider our online casino platform to be an […]

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Lauded as a one-stop shop by its B2B clients, the SoftSwiss online casino platform creates a friendly, engaging and secure player experience by using specialised features. Alina Ziatsikava, product owner at SoftSwiss, shares insights into how the solutions provider creates added value for its clients’ players.

We consider our online casino platform to be an igaming software solution which always strives to deliver the best and most user-friendly service for our B2B clients and their end-users. So here we’d like to outline the most important features SoftSwiss onine casino platform has to offer in order to create this added value for players and make their gambling experience seamless and even more personalised. 

So what is SoftSwiss contribution to the games that bring added value to players?

Available on our platform is a large number of game providers which can be integrated into any online casino platform. However, with such a wealth of content, it’s necessary to divide these games into categories so that players are not overwhelmed. 

There are both basic and special types of games in our casinos: slots, video poker, roulette, card, poker, casual, lottery and craps… the list goes on! But the variety of types of games is not a constant value. For example, new game categories, such as crash games that originated from mobile gaming will be added to our collection soon.

We understand that a classic type division does not always help the player to choose the desirable game – especially when they have so many to choose from. To overcome this challenge, we made sure that our clients can benefit from both manual and automatic categorisation features to best suit the needs of their players.

Game categorisation can be a good way to simplify a player’s journey by helping them to find a game that they will enjoy. 

The game management module of the SoftSwiss online casino platform’s back office lets clients themselves customise the game lobby based on various criteria. An example of this is sorting by game type, where the player can choose, say, to see only poker games and select one of the games available in the category. 

To make the casino experience more player-friendly, games can also be categorised by: games with a bonus buy function, jackpot games, game theme, popular games by country and games that support cryptocurrency, just to name a few.

The game categorisation tool was designed to be completely flexible and easy to use. We wanted to create something which gives our client the opportunity to realise their bold ideas and ambitious goals. 

By using our platform, clients also gain access to more than 11,000 games, 3,000 of which support cryptocurrencies. At a time when cryptocurrencies are becoming increasingly more mainstream, it is of utmost importance. 

Demos, multiview mode and recommended games

Other common, yet rather interesting features that players tend to neglect is demo mode. It is integrated specifically for player’s convenience. When the player wants to try the game before they bet, they can test out the game in demo mode. It’s not even necessary to be logged in to the player’s account. 

One of the more rather underutilised features of the online casino platform is the multiview mode. We are confident that this feature can surely help to elevate the overall player experience as it allows players to play up to four different games at the same time in one tab simultaneously. 

After reviewing the player betting history, we noticed that some bets were made seconds apart in different games by a single player. This prompted us to accommodate the gameplay experience and that’s how the multiview mode was born. The player doesn’t need to switch between tabs to track the gaming progress, it’s enough just to choose an appropriate mode (2 or 4 games), and find the desired games.

In the next few months, the platform is going to become even better. We’re currently in the final steps of releasing our games recommendation system, which will customise the player experience even further.

With the help of machine learning algorithms, casinos will be able to personalise the game lobby for every single player individually according to a player’s game preferences. 

Thanks to the adaptive SoftSwiss online casino frontend core, casino websites may be fully optimised for all types of devices (PC, tablet, or smartphone, operating on Android or iOS). This gives a player the possibility to enjoy games from anywhere in the world on any device.

The main thing they need in this case is a stable Internet connection. If a player started the game on one device, they can easily continue playing it where they’ve left off without losing any progress on another device – a truly seamless player experience.

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Softswiss: Rising digital consumption leads to increase in crypto payments http://casinobeats.com/2021/11/25/softswiss-rising-digital-consumption-leads-to-increase-in-crypto-payments/ Thu, 25 Nov 2021 12:20:00 +0000 https://casinobeats.com/?p=58328 Crypto is fast becoming the payment method of choice for many casino players, according to a new report released by Softswiss.  The new report, which looks at the development of cryptocurrency across Softswiss’ online casino platform, sports betting platform and game aggregator clients, has found that crypto payments increased by 28 per cent between Q2 […]

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Crypto is fast becoming the payment method of choice for many casino players, according to a new report released by Softswiss

The new report, which looks at the development of cryptocurrency across Softswiss’ online casino platform, sports betting platform and game aggregator clients, has found that crypto payments increased by 28 per cent between Q2 2021 and Q3 2021. 

Compared to Q3 2020, the platform provider highlighted that use of digital payments was 2.8 times greater. 

“This strong growth is not only due to Softswiss’ organic development but also owes itself to increased digital consumption around the world,” commented Andrey Starovoitov, COO at Softswiss.

“iGaming companies are investing more and more into marketing. This leads to an increase in the popularity of online gaming and betting among female audiences and young players over the age of 21 who actively use cryptocurrencies in their daily lives in general and for online betting in particular. This is reflected in the increasing share of crypto in igaming.”

Compared to Q3 2020, the share of bets in crypto versus fiat has increased by 27.6 per cent. Between Q2 and Q3 of this year, this figure rose by 10.3 percentage points from 33 per cent to 43.3 per cent respectively.

Starovoitov added: “This dynamic is most likely due to the growth and development of the number of crypto brands. While in Q3 2020, they were still newcomers to the market, they can be considered experienced players in the crypto gambling industry this year. The expansion of these brands into new markets has also played an important role in this.”

To see which cryptocurrencies are favoured between casino and sports betting players, you can read the full Softswiss Crypto Insights Report here. The information in the report, Softswiss noted, reflects comparative data for the third quarter of 2021 and the same period in 2020, collected on an anonymous basis.

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SoftSwiss celebrates game aggregator reaching €150m GGR http://casinobeats.com/2021/04/07/softswiss-celebrates-game-aggregator-reaching-e150m-ggr/ Wed, 07 Apr 2021 10:34:40 +0000 https://casinobeats.com/?p=47163 SoftSwiss has celebrated a new milestone after its game aggregator solution reached €150m in gross gaming revenues. The solutions provider has attributed the growth to the expansion of its game aggregator into new markets such as Latin America and Asia – which SoftSwiss believes has helped deliver ‘its one-stop-shop services to more and more new […]

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SoftSwiss has celebrated a new milestone after its game aggregator solution reached €150m in gross gaming revenues.

The solutions provider has attributed the growth to the expansion of its game aggregator into new markets such as Latin America and Asia – which SoftSwiss believes has helped deliver ‘its one-stop-shop services to more and more new clients’.

At the end of 2020, the SoftSwiss game aggregator topped €100m GGR, before reaching €4bn in total bets in March 2021.

Tatyana Kaminskaya, game aggregator team lead at SoftSwiss, said: “Here comes another fantastic achievement for our team and we cannot be happier! Hard work does truly pay off. 

“Reaching the target of €150 million GGR after very recently marking the 4 billion total bets goal is beyond amazing and is an important milestone in the game aggregator growth roadmap. 

“Our goal is to further strengthen the position of the aggregator on the market by continuously increasing its capacity, expanding the game provider network, and continuing to deliver a superb level of service to our clients.”

The game aggregator gives access to more than 11,000 games from over 70 games studios, including more than 3,000 games that support crypto in-game.

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