The upcoming SBC Summit Latinoamérica presents a unique opportunity for 4,000 delegates to explore these transformations, understand evolving player behaviours, and gain insights that can help them modernize their offerings through the dedicated ‘Lotteries, Casinos & iGaming’ track.

The specialised track is scheduled for 31 October, the final day of Latin America’s leading iGaming and sports betting event, hosted at the Seminole Hard Rock Hotel & Casino in Miami.

Attendees can look forward to a series of discussions, including key takeaways from the recent Copa America soccer tournament and their potential to enhance customer engagement, strategies for lottery operators to attract younger audiences, an exploration of the rapidly growing Brazilian lottery market, and much more.

Rasmus Sojmark, CEO & Founder of SBC said: “Lotteries and land-based casinos have long been the foundation of our industry. While it’s natural that much of the focus is now on new digital products and services, we shouldn’t overlook the huge potential for innovation in these well-established sectors.

The upcoming ‘Lotteries, Casinos & iGaming’ track will shine a light on the impressive success these verticals continue to enjoy, helping attendees discover new ways to unlock their potential, drive growth and boost engagement..” 

Opening the track is the session titled ‘Converging worlds of iGaming, Sports betting, & Land-Based Casinos’, which will examine the influence of online platforms on the Latin American gaming market.

Featuring experts Jhon Mario Giraldo (President Board of Directors, CORNAZAR ), Fernando Ortega (CEO, Lottofy), Arturo Chaltelt (Business Development Manager LATAM, EveryMatrix), Juan Jose Mantese (Director Latam, MeridianBet) and panel moderator Natalia Torres (Senior Commercial Manager, Evolution Gaming), the panel will explore how casino-first, sports betting and multi-brand operators are likely to perform as more countries regulate iGaming alongside sports betting.

The discussion will also address how brands can secure market share and whether the industry will witness continued M&A activity in this evolving landscape.

The panel titled ‘Copa America 2024 Insights and Learnings’ will delve into the key takeaways from the 2024 tournament. Featuring industry specialist Ignacio Iturraspe (Sales Director, StatsPerform), the discussion will cover how operators leveraged the tournament to create unique betting markets and attract new customers, and strategies for delivering engaging content.

Additionally, the panel will cover the tournament’s impact on both player and team performance betting, and how these insights can be applied to enhance player engagement.

Providing delegates with optimal strategies to modernize lotteries is the panel titled ‘Innovating Lotteries: Embracing Tech, Digital, and AI Advancements’. During this panel, industry experts will explore how Latin American lotteries can harness cutting-edge technologies, digital platforms, and artificial intelligence to transform their operations and elevate player experiences.

The discussions will cover the latest trends and innovations shaping the lottery sector, the role of AI in enhancing security and analytics, lotteries’ transition to digital platforms, and the use of data-driven strategies to engage and retain players.

Concluding the track is the panel titled ‘Lotto Insights – Analyzing Brazil’s Lottery Markets,’ which will explore the Brazilian lottery sector.

Expert speakers Wesley Cardia (Former President, National Association of Lottery Games (ANJL)), Ana Clara Barros (Head of Legal, Sorte Online), Adriana Ferreira Tavares (Senior Associate, TozziniFreire Advogados), Filipe Rodrigues (Founder, Sports Management Institute (IGE)) and moderator Thiago Balieiro (VP of Compliance & People, Sorte Online) will discuss the rise of new state and municipal lotteries in Brazil and examine the market challenges.

Alongside the ‘Lotteries, Casinos & iGaming’ conference track, delegates will have the opportunity to expand their educational scope through dedicated programs covering leadership, sports betting & media, affiliates & advertising, emerging markets & technology and payments & compliance. 

Secure your spot at the upcoming SBC Summit Latinoamérica with our ‘Group Pass’ and enjoy a group discount for three or more attendees, saving $200 per ticket per person.

Additionally, operators and affiliates can apply for free passes to the event. If you are an operator, you can apply for a free pass here, if you are an affiliate, you can apply for a free pass here.  

You can keep up-to-date with the latest news, speakers & exhibitor additions, and conference content by subscribing to the bi-weekly SBC Summit Latinoamérica LinkedIn Newsletter.

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Describing the move as a “pivotal step” in its expansion strategy across the Americas, RushBet will reach players in Peru for the first time to offer an array of sports betting and igaming products. 

The brand will benefit from its established presence in Peru’s neighbouring country Colombia, as the two nations share key media markets meaning that RushBet may already be known to Peruvian players through advertising on ESPN and DirectTV. 

Richard Schwartz, CEO of RSI, commented: “Expanding into Peru is a pivotal step in our mission to become a leading Online Gaming operator across the Americas. This move allows us to leverage our proven operational expertise in Latin America, particularly the brand equity and operational efficiencies we’ve built in the region over the past six years. 

“Importantly, Peru shares key media markets with Colombia. Consequently, Peruvian sports fans are familiar with the RushBet brand through its presence on shared television networks including ESPN and DirectTV.

“In addition, Peru’s vibrant sports culture and growing digital economy present an exciting long-term opportunity for RushBet to offer our best-in-class product to a new and enthusiastic audience.”

According to the operator, RSI has become the first operator to be fully licensed under Peru’s new regulatory regime, introduced in November 2023. The company will hope to build on its established Latin American standing, having been live in Colombia since 2018 and in Mexico since 2022. 

“We expect Peru to become a key component of our Latin American portfolio, complementing our operations in Colombia and Mexico, and providing a platform for potential further expansion in the region,” added Schwartz.

“Our success in Colombia, where RushBet has become a top-tier brand, has provided us with invaluable insights into Latin American player preferences,” added Schwartz. “We’re excited to bring this expertise to Peru, where we see significant potential for growth in both online casino and sports betting segments.

“This launch is not just about entering a new market; it’s about building on our vision to create an engaging, unique Online Gaming experience across the Americas.” 

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That was a key message in a new market report published by SOFTSWISS, titled ‘igaming in Brazil: pre-regulated market overview’. 

As it stands, the Brazil market is currently awaiting the launch of its regulated market following President Lula’s decision to sign off on provisional measure No-1182. 

If, or when, that legislation comes into force, igaming companies which have not received a licence will be unable to advertise their products to bettors across Brazil.

A rich sporting history

Brazil has become somewhat synonymous with sports, and more specifically, football. This affinity for the game is reflected in the size of the country’s sports betting market, with bettors opting to bet on sports much more than online casinos. 

Data shared in the SOFTSWISS report shows that 81 per cent of bettors bet on football, compared to 33% for basketball, 29% esports and 26% poker.

The report reads: “The sports betting market in Brazil is significantly larger than that of online casinos in terms of number of users. The first evidence showing the difference between the two markets is the revenue generated through online sports betting.

“In 2020, the operations recorded €1.2bn. In 2023, the expectations are an increment that reaches €2bn, almost doubling in three years. This sum is directly related to the number of online gambling users in Brazil; by 2027, it is believed that there will be 2.25 million active users.”

Highlighting the key differences between online casino and sports betting, early insights from the Brazil market have shown that 69% of bettors choose to bet on online sports betting, 38% fantasy games, online casino appeals to 36 per cent and 32 per cent online bingo.

An opportunity for online casino in Brazil

Despite the popularity of sports betting, this isn’t to say that there isn’t a growing opportunity for online casino companies looking to enter the Brazilian market. 

SOFTSWISS has predicted that by the end of this year, the online casino sector in Brazil will reach €0.91bn in revenue. And by 2027, around 2.25 million people will “participate in online casino games” – with 48 per cent of bettors expected to play casino games “one to three times per week”.

Something that SOFTSWISS noted in its research, however, is that the majority of casino bettors are still likely to gamble via a sportsbook. With that in mind, any operators entering the Brazilian market should be considering new and innovative ways to cross-sell their sports products to casino bettors, and vice versa.

A sleeping giant

Bringing the report to a conclusion, SOFTSWISS highlighted that while the market is still not fully regulated, early figures have shown that there is a growing potential for “rapid expansion” once it opens up.

The report concluded: “Brazil has all the advantageous facets that make it an attractive market poised for success, including its growing young and middle-aged population, the penetration of technology, its gaming and football culture and its economic prosperity.

“The combination of these elements create a favourable space for companies interested in being part of Brazil’s igaming story. SOFTSWISS and the entire igaming industry are closely watching the development of Brazil’s igaming market and are here to make sure current and future operators have the winning technology partner to succeed.”

You can download the full report HERE

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Two payment brands – Pay4Fun and Grupo OKTO – have also joined the IBJR, bringing the total number of members up to 13, ten of which are operators.

Other members of the IBJR include bet365, Betsson Group, Betway Group, Entain, Flutter, KTO Group, Netbet Group, Rei do Pitaco and Yolo Group.

André Gelfi, CEO of the IBJR, commented: “The new members are companies of great prestige in the betting sector, have international expertise in regulated markets and identify with the IBJR’s mission of collaborating with society for a regulated, fair, sustainable market that prioritises sporting integrity and player safety.” 

Founded earlier this year in March, IBJR members aim to help create a ‘sustainable Brazilian market’ by contributing to the Brazilian gambling market’s development ahead of sports betting being regulated by the country’s government later this year.

Regarding the two operators joining the IBJR, LeoVegas has been operating in Brazil since 2019, while Novibet is operational across Latin America in Brazil, Chile, Ecuador and Mexico.

Earlier this week, LeoVegas received several B2B licenses for the group’s Blue Guru Games igaming studio and two platforms from Sweden’s gambling authority, Spelinspektionen.

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Commenting on the results during the group’s Q1 earnings call, CEO Jesper Søgaard stated the company has “never been better positioned and prepared for the future” with ambitions to become the sector’s leading digital sports media group.

For Q1, Better Collective declared a total group revenue of €88m, a 30 per cent increase year-over-year (Q1 2022: €67.4m) and a record-breaking quarter.

Group recurring revenues improved by 75 per cent YoY to €41m (2022: €23.4m), contributing 46 per cent of the total revenue for the period.

Reflecting on the results in Better Collective’s earnings call, Søgaard highlighted how the group’s strategy is paying off, stating: “We continue our strong focus on recurring revenue and are proud to see this grow 75 per cent year-on-year. 

“We are now also beginning to see encouraging developments in the US after changing parts of our business, from upfront payments, also called CPA, to now recurring revenue share.

“In Latin America, we have laid out a clear strategy for how to become the market leader just like we have done in Europe and North America. This is paying off as our strong growth continues.”

Breaking down the growth, CFO Flemming Pedersen noted that Europe drove 50 per cent of the revenue uptick, while North America accounted for 19 per cent whilst organic growth attributed for 23 per cent of the group-wide increase.

Pedersen also noted how revenue share contracts have contributed to Better Colective’s success, as well as earnings per share, which was up in Q1 by a record 52 per cent.

Better Collective reported a 35 per cent increase in new depositing customers to 488,000, and 71 per cent of these customers were acquired by revenue share contracts.

The group’s EBITDA before special items came in at €33m, a 44 per cent improvement (2022: €23m) with a margin of 38 per cent. Cash flow from operations before special items amounted to €33.4m (2022: €13.1m).

Looking ahead with regards to Better Collective’s business strategy, new long-term financial targets for the period 2023-2027 were established to aim for revenue CAGR of +20 per cent, EBITDA-margin before special items of 30-40 per cent and net debt to EBITDA below three.

During the earnings call, Søgaard noted that the company’s strategy won’t be adjusted following success in Europe and North America with those lessons now being applied in Latin America.

The CEO said: “Moving forward we will focus on utilising our Affiliation Foundation, as well as our other media capabilities. On top of this, we already have several media partnerships in the region. And we expect to sign more in the near future.”

Søgaard added that Better Collective’s M&A and organic expansion approach will not change either. During Q1, the group agreed to partnerships with digital soccer platform Goal, the Polish news portal Wirtualna Polska, and Nigeria’s leading news media, PUNCH.

The company also added further investment and development towards the in-house AdTech platform to target marketing ads directly to sports fans across their media and betting portfolio.

With full-year targets of revenue between €305m-€315m and EBITDA between €95m-€105m, Søgaard is confident that the company is in a good position to succeed.

“After another great quarter, I believe we’ve never been better positioned and prepared for the future as we expect to realise our vision of becoming the leading digital sports media group,” noted Søgaard.

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The igaming game developer has selected Rivalo for its Colombian market entry because the operator’s expertise in the region creates an opportunity to provide a “unique and unforgettable gaming experience” for players.

“Collaborating with Rivalo, a renowned and established brand, marks a significant milestone for our company,” commented Frederik Niehusen, Chief Commercial Officer at Booming Games.

“Rivalo distinguishes itself by providing a smooth, intuitive, and user-friendly gambling experience. This partnership will enhance our presence in LATAM markets, and we eagerly anticipate a fruitful collaboration.”

Through the deal, Rivalo will host four top-rated Booming Games titles for Colombian players – Cash Pig and Buffalo Hold and Win, Crack the Bank Hold and Win, and Megahops Megaways – with many more of the developer’s titles expected to be added to the operator in the future.

Felipe Agüero, Country Manager at Rivalo, added: “We are delighted to onboard Booming Games, a prominent and dynamic game provider, whose comprehensive portfolio offers a thrilling and varied selection of products.

“We are confident that their offerings will satisfy the demands of our players. We are excited to witness the growth and success of this partnership, and we believe it is a win-win situation for all parties involved.”

Earlier this month, Booming Games also formed content partnerships with Kindred and Reevo.

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The company’s proprietary platform has been developed specifically for Brazil by experts in the fields of blockchain and igaming at tech hubs in the Isle of Man and Malta.

Licensed in Curacao, the website allows players “to build their own games and communities within Playing.io” with a scoring system “ranging from access to VIP events to in-game credits and payments in many currencies”.

CEO Richard Hogg commented: “Our experience and product allow us to develop our own high-quality games in a suitably short timescale. We have already developed over 20 games in-house and plan to add more, releasing them every month.

“Meanwhile, we work with more than 100 of the leading providers worldwide, delivering all traditional and expected games to Playing.io. With a proven platform, we can support tens of thousands of concurrent players and millions of daily active players to enjoy all these games.”

Alongside serving players in Portuguese, Playing.io has an integrated system for “monitoring payments, shielding its players from possible fraud and risks, as well as protecting their access and data through encryption”.

Hogg added: “We see a lot of potential in the Brazilian market. Brazil has emerged as one of the most exciting markets for leading companies in the igaming industry. 

“We believe Playing.io can stand out as the best online gaming and betting platform in Brazil with our unmatched technologies, designs and highly localised services.”

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The headquarters will become the base for a newly onboarded local technology team, located in the Medellin area of the country, which will aid in the delivery of FSB’s North American business. 

“This is another significant milestone for FSB as we plant our flag in South American territory and continue to build our global footprint,” explained Dave McDowell, CEO of FSB.

“Opening a new hub in the Americas has become essential due to the rapid growth of our North American client portfolio over the last 12 months as well as our strong ambitions in the LatAm region.

“These new South American regional headquarters position us well in our quest to support local community projects and deliver for our new and existing partners in North America and LatAm.”

The Colombian FSB team is said to also play a “crucial role” in the technical operations of the firm’s ongoing efforts in the LatAm region as the supplier aims to make progress in the region. 

This South American launch comes a few weeks after the supplier enhanced its North American appeal after it secured regulatory approval from the South Dakota Commission Gaming. 

FSB’s approval from the SDCG allows the company to launch in the midwestern US state in the coming weeks, offering partners its sports wagering services in the Deadwood city area.

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As part of the agreement, which kick-starts immediately, content from FBMDS’ has gone live at NG Gaming N.V. brand Olimpo.bet. 

In addition, commencing next week, the studio will see new game launches onto the Olimpo platform, which is set to follow a long-term plan, that will make all the online bingos, slots and table games, developed by FBMDS available via the digital entity.

A spokesperson for FBMDS noted: “The partnership celebrated with Olimpo.bet is a gateway to the Peruvian market and is totally aligned with the FBMDS corporate and expansion goals defined for the Latin American region. 

“We are very happy after signing an agreement with such a relevant operator from Peru and also excited with the growth possibilities that this partnership unveils.”

The link-up between the two sees FBMDS expand its footing within the South American region following its game launches in Peru. Moreover, the deal with Olimpo is said to create “new expansion opportunities” in the online casino gaming vertical. 

FBMDS has also confirmed that, commencing immediately, the studio will launch new company products every two weeks on Olimpo.bet, with more than 62 titles set to become available in the near future – including games such as Power Pick Lotto, Cash O’Clock and The Vault Heist.

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The deal marks the first time Costa, also known as Borrachinha in Brazil, has signed with a casino and sportsbook brand to become an ambassador and will be included within a number of social media campaigns by LynxBet.

Moreover, the brand stated that the collaboration emphasises its ambitions to “build a significant player base” within the Brazilian market, as well as the wider Latin American landscape. 

“We’re delighted to have Paulo Costa on board as our brand ambassador for Brazil,” explained Samantha Asensi, LynxBet Country Manager for Brazil and LatAm.

“As a popular sports star who is revered throughout the country, he is perfect to represent LynxBet as we continue to attract new players to join the Land of LynxBet.

“Paulo has already shown a great deal of enthusiasm in collaborating with us and pushing the brand in Brazil to the next level, helping us to create brand awareness through his impressive social media audience reach. 

“Above all else, his popularity and charm is the perfect companion for our own mascot, The Lucky Lynx.”

LynxBet noted that Costa appeals strongly to the country’s millennial audience, with MMA being the second most popular sport in the region after football.

Moreover, the igaming operator stated that it will announce another ambassadorship alongside Costa soon. Additionally, the firm stated it aims to increase its customer base across South America, and other pre-regulated markets, by “placing emphasis” on a localised service, including customer support offered in each language via email and live chat. 

It has also put regional teams in place to create a more personal player experience. Furthermore, localised payment methods are available for each jurisdiction, while the brand also accepts deposits and withdrawals using cryptocurrency.

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