Following on from Gambling.com’s acquisition of the group, the new site is said to cater to a population of 45 million Spanish speaking users in the US, or 13.5 per cent of the country and the second largest demographic in the US. 

Fintan Costello, Managing Director of BonusFinder.com, said: “We launched with English speaking only sites across every state we are licensed in, however there is huge appetite to expand and Spanish speaking US sports and gaming fans have been crying out for a site that allows them to ‘play with more’ on their favourite casinos and sportsbooks.

“We are very excited to be able to provide this demographic with an easy, safe and responsible way to find the right bonuses and offers to improve their experience and maximise the value of their deposit.”

Only locally licensed operators feature across each site, while BonusFinder has verified and tested all its partners to ensure they meet criteria including clear bonus rules, fast payments, excellent customer service and a responsible and fair gaming experience.

The company has expanded with 11 licences in the US market and across Europe with a total of 15 localised sites, all available in market specific languages.

BonusFinder has stated that it will soon launch an offering in Ontario, Canada, which the company’s Bonus Index has predicted will become the most attractive igaming market in North America for players and brands, surpassing all its US online counterparts.

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Under the terms of the new deal Habanero’s entire Italian certified portfolio will be made available to Betflag, meaning its players will have access to titles such as Ways Of Fortune, 5 Lucky Lions and Jump.

Dario Rusconi, head of casino at Betflag.it, commented on the agreement: “It’s important to ensure we offer our players fresh and quality content and we have certainly ticked both boxes with this deal.

“Habanero know exactly what it takes to tailor their content for specific markets, and their wide range of offerings means there is something for everybody to enjoy.”

The partnership follows a number of integrations within the territory for Habanero having specifically targeted European expansion over the last 18 months, the most recent move of which saw an alignment made alongside the Bragg Gaming Group’s online gaming platform and content provider Oryx Gaming. 

Arcangelo Lonoce, European head of business development at Habanero, added: “Betflag is one of Italy’s fastest-growing operators and we can’t wait to see our games go live on site.

“They host titles from some of the industry’s biggest providers, and it’s really exciting to see our titles sit alongside them. We look forward to a great partnership together.”

Earlier this month Habanero moved to strengthen its executive team, as the organisation drafted in Vera Motto as business development executive, after departing her previous role as Espresso Games where a distinct focus was placed on the Latin American and Spanish markets.

Arriving with a wealth of experience and knowledge of a variety of markets, as well as press and media relations, in the new role Motto is to continue the Habanero push across various jurisdictions in Latin America.

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As part of the deal Red Rake is to provide its full portfolio of titles to Aspire’s array of operator partners, spanning numerous regulated markets. 

Jov Spiero, vice president of sales at Aspire Global, stated: “We are pleased to welcome game provider Red Rake to our platform. We see great opportunities for growth in the future, and are happy to boost our gaming portfolio offerings by having Red Rake’s high quality slots and other popular games added to the Aspire Global platform.”

Amongst the titles to be provided by Spanish supplier Red Rake are The Adventures of Ali Baba, Tiger and Dragon and Knights, as well as its latest release Super12Stars, which the firm boasts has “broken all release records with its feature and bonus [and] rich game play, with non-stop action from start to finish.”

Nick Barr, managing director of Red Rake Gaming’s Malta operations, commented on the agreement: “Partnering with one of the strongest platform providers in the market allows for Red Rake Gaming to continue growing its market share in many of the regulated markets we are already present in. 

“Aspire Global has gone from strength to strength in previous years and continues to dominate the online gambling industry with its robust, scalable and multi-functional platform. We are delighted to have launched with Aspire Global and are looking forward to a long lasting and fruitful partnership”.

Red Rake has recently undergone several strands of a concerted effort to grow its presence within Portugal, which most recently saw the group align with operator Casino Portugal.

This follows initial entry made alongside bet.pt and European online gaming group Betclic, which enjoys a strong presence in the market.

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The organisation has drafted in Vera Motto as business development executive, after departing her previous role as Espresso Games where a distinct focus was placed on the Latin American and Spanish markets.

Arriving with a wealth of experience and knowledge of a variety of markets, as well as press and media relations, in the new role Motto is to continue the Habanero push across various markets in Latin America.

Motto said of the appointment as business development executive: “Habanero are one of igaming’s most respected providers and I am delighted to be part of the team.

“They are working hard to become bigger and better than ever and I am keen to play a huge part in their journey.”

This appointment comes just months after Habanero took on Carlos Carvajal as its new service and operations manager, following spells at both Betfair and William Hill.

At Habanero, Carvajal is prioritised working alongside existing and prospective clients on the product side of the business, while also supporting the firm’s continuing expansion into regulated European markets.

Arcangelo Lonoce, head of business development at Habanero, added: “Habanero prides itself on recruiting some of the industry’s biggest talent and the appointment of Vera Motto certainly proves that. 

“She arrives with a wealth of experience and is the perfect addition to our ever-expanding team as we continue to grow and reach more players than ever with our products.”

Last month Habanero has entered into a further content based agreement as it strives to enhance its footprint across Europe.

As a result the latest partnership the firm is to supply its entire portfolio of slot and table games to the Bragg Gaming Group’s online gaming platform and content provider Oryx Gaming.

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Under the terms of the agreement the organisation has become official global betting partner of the Champions League holders, with supporters set to be able to take advantage of exclusive offers and sporting entertainment.

Billy Hogan, managing director and chief commercial officer of Liverpool FC, said of the deal: “We are delighted to welcome 1xBet as our newest partner. I am sure that their games and special offers will appeal to our fans around the world, and we look forward to starting the 2019/2020 season with them on board.”

Under the terms of the partnership 1xBet is to use the partnership to increase brand awareness within its key global markets through stadium branding at Anfield, as well as on Liverpool FC’s digital platforms. 

Furthermore, access to first-team players and club legends is to also be afforded, to provide fans with additional ways to interact and engage with the club and its stars, both past and present.

Alex Sommers, 1xBet spokesman, added: “Liverpool FC is one of the world’s most iconic football clubs with a wealth of history and a huge global fan base. We’re incredibly excited to be partnering with the club to meet our goal of bringing fans closer to the sporting action through our innovative products and supercharged betting experience. 

“We’re very proud of the relationship we have with Liverpool Football Club, and we’re keen to work closely with fans around the world to bring them exciting entertainment opportunities and unique offers in the upcoming season.”

Last week 1xBet united with FC Barcelona on a five year basis, becoming a new global partner of the Spanish giants through to June 30, 2024.

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As a result of the move, players in spain are to soon gain access to a variety of online casino brands, such as SkillOnNet’s flagship PlayOJO, alongside SlotsMagic, PlayMillion, AhtiGames, Cozino and more.

This forms part of the company’s plans to enter regulated and regulating markets across Europe for its proprietary and white-label online casino brands, offering a plethora of casino games and localised payment options.

The casino platform provider and operator targeted and prioritised launch in the Spanish market, due to the “incredible growth the country’s online casino sector has enjoyed in recent months” 

Michael Golembo, sales and marketing director at SkillOnNet, said: “This is a milestone moment for SkillOnNet and is the next big step in our continued expansion into regulated casino markets across Europe. 

“We saw how impressively the market had grown over the past 12 months, and decided to prioritise obtaining a licence from the DGOJ and launching in the country. 

“We also see Spain as a gateway to Spanish-speaking Latin American markets in the future. 

“The licence means that we can now make our own casino brands available to Spanish players, as well as those of our current and future white-label partners. 

“We plan to be a leading player in the Spanish casino market as we have done in all markets we have entered before.”

SkillOnNet already holds licences in the UK, Malta, Denmark and Sweden, and last month had its Germany licence renewed by the Schleswig Holstein regulator. 

Lauded as a “major milestone,” the reissue of the online casino licence by the northernmost of Germany’s 16 state extends the firm’s stay in the country until 2021, with a high-profile advertising campaign set to follow.

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Becoming the second casino under the firm’s operation in the autonomous community of Andalusia, around 300 guests were invited as the new casino casino complex unveiled its renovation and refurbishment.

The newest member of the Admiral estate is located in the small town of Tomares, with delegates such as Manuel Vázquez Martín, general director of taxes, finance and gaming of the Spanish Government in Andalusia, as well as Jose Luis Sanz, the Major of Tomares, joining a variety of stakeholders at the property.

Manfred Schartner, managing director of Admiral Casinos Spain, said: “This fantastic re-inauguration of the Casino Admiral Sevilla, following the complete refurbishment, is another important step in growing our operational business in Andalusia and Spain. 

“The positive feedback we receive daily from our customers and partners is a big motivation for us to continue our successful strategy.”

First opened 13 years ago as Gran Casino Aljarafe, the property was acquired by Novomatic in 2016 before the complete development of the premises was undertaken.

Creating additional jobs for the region as a result of the multi-million pound work, it has also introduced 7,000 square metres of gaming floors, poker areas, restaurants and show venues.

Showcasing two new terraces and an extended gaming area, the new 1,000 square metre space comprises live tables, slots and sport betting terminals, as well as a dedicated poker room.

Furthermore, Novomatic stresses that the “casino offers the largest variety of live games in the entire province of Seville,” including poker tables, American roulette, blackjack, Caribbean poker and electronic roulette machines.

The organisation has also added the Admiral Arena Sports Bar to the casino, providing a variety of sports betting options as well as a “large video wall” showcasing the action from a number of global events.

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The Spanish licensed online gaming brand of the Gauselmann Group is to take on board MGA’s online casino content, as its strives to “expand and improve its game portfolio” with an extensive range of new titles for PC and mobile devices.

Under the terms of the agreement MGA is to supply is entire suite of slots and video bingo titles, complete with a number of “innovative concepts” such as The Riches of El Dorado, one of the latest creations by MGA, in which users have greater decision making power and can choose which mini games they want to play.

José Antonio Giacomelli, general manager of MGA Games, stressed that the new alliance strengthens its position on the Spanish market: “Our games can be found in the leading online casinos in Spain, and the possibility of expanding that presence through a company like Merkurmagic, one of the most prestigious operators on the Spanish market, is essential for us. This association strengthens us as leading distributors of online casino games, and we trust it will be a long and fruitful relationship for both parties.”

As a result of the new alignment it’s also detailed that Merkurmagic will also gain access to the promotional toolkit offered exclusively by MGA Games to clients, designed to improve their casino marketing actions.

César Paredes, country manager for Merkur in Spain, added: “For Merkurmagic, agreements such as the one reached by MGA Games are key. Our aim is to offer our users a complete entertainment experience on our platform, one that can be played with absolute safety and responsibility. This agreement strengthens our offer and helps us to continue to grow on the Spanish online gaming market.”

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All content that forms part of the deal is certified for the Spanish and newly-regulated Colombian markets, with the entire portfolio of Oryx titles set to be made available.

Furthermore, content from Gamomat and Kalamba Games are to also be utilised by Tecnalis’ clients, which includes Casino Barcelona, Casino Gran Madrid and Sportium.

Gamomat games such as Books and Bulls and La Dolce Vita, alongside side games including Red Hot Firepot will be available, in addition Kalamba content, which it is said comes complete with retention and monetisation mechanics, including Tree of Gold and Tiger Claws.

Matevz Mazij, Oryx Gaming CEO, commented: “Tecnalis’ track record in the Spanish market is second to none and we are thrilled to have our content on their platform and available to leading operators in the country.”

This new agreement comes as Tecnalis embarks on a concerted effort to position itself as “the leading gaming platform in the Spanish market,” in addition to being certified in Colombia.

Alejandro Serrano Zaera, COO of Tecnalis, added: “We are delighted to partner with Oryx and to have their proprietary games, as well as content from their partners, integrated onto our platform.

“The stellar content is a great addition to our existing offering and will be a hit with our clients and their customers.”

Earlier this month Bragg Gaming Group announced that its Oryx Gaming property, acquired in August of last year, has posted a 239 per cent increase for the 12 months ending December 31, 2018.

The subsidiary, which “showed substantial growth,” saw revenue come in at C$29.2m (16.6m), contributing to 13.6 per cent of overall group revenue.

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CasinoBeats: We learned that players in Spain staked €8.2bn on casino games in 2018, up 33.1% year-on-year from the previous year; how much confidence does this give EveryMatrix to push on with its plans for the market in 2019 and beyond?

Stian Hornsletten: EveryMatrix is always striving to help clients enter new regulated markets, and the regulatory shifts in Spain present our business with terrific opportunities. The igaming market in Spain is growing, and we trust it will continue its trend in the following years.

Since we have learned about these changes in Spain, we took significant steps in that direction, and we are pleased we already have a couple of substantial deals in place that targets Spain, soon to be announced.

Spain is an attractive gaming destination, especially for our casino solution. CasinoEngine is EveryMatrix’s top performing solution because of its ability to offer clients fast market access, and this is precisely what we have done in the past in several other attractive markets.

“Having a large and diversified range of content from multiple vendors allows operators to address specific user groups and demographics“

The demand for market-specific content in the casino business has grown tremendously over the past years, and the capacity to deliver it on time and in the right market is an essential competitive advantage we have.

Offering a mix of local and global vendors with all responsible gaming features handled by us, CasinoEngine is a single stop for the increasingly attractive opportunities offered by the Spanish online gaming market.

Through the efforts made with certification and licensing in multiple regulated markets, the platform can faster and faster be tailored to comply with additional jurisdictions. We will focus next on helping operators reaching Colombia and Italy.

CB: Can you further explain your strategy, and what strategic advantages will CasinoEngine give to operators looking to enter Spain in the following year?

SH: To put it simply, CasinoEngine puts operators in full control of their gaming offering and works as a plug-and-play solution. We are offering a wealth of content, over 8000 games from 140 vendors and sub-vendors, ranging from established and reputable gaming giants to newer gaming studios or niche suppliers.

This immense collection of content is not to give to one operator, but it’s supporting us in our endeavour to provide the right selection of content to operators activating in different markets. Having a large and diversified range of content from multiple vendors allows operators to address specific user groups and demographics.

“CasinoEngine handles all responsible gaming features across all the gaming vendors”

Our clients can choose the most relevant country-specific content for their casinos and also have access to the most extensive library in the industry. Moreover, in the last years, we have invested tremendously into our capacity to rapidly add new vendors on the go, so if an operator wants to enter Spain and needs a certain vendor, we can support this integration fast and deliver the project in record time.  

From a technical point of view, CasinoEngine handles all responsible gaming features across all the gaming vendors. To this end, we will make sure that session or spending limits are calculated correctly according to the Spanish legislation, thus protecting both the players and the operator.

CasinoEngine is an API based solution so we can enable operators or other industry platform suppliers to integrate and get access to our gaming portfolio quickly; we act as a layer of integration between the operator, the supplier or the casino vendor, on top of the aggregation.

CB: Can you explain some of the player habits or expectations that you must consider when tailoring casino content to the Spanish market?

SH: I think the process of choosing the right content for a specific market is roughly the same, from an operators’ standpoint. The framework includes a rigorous market scan, as well as sit-downs with key stakeholders in the region, such as suppliers, gaming providers, and other 3rd parties of interest.

Established content giants are the primary go-to source when first entering a new market, and this is a legitimate choice, and I think operators can also include country-based niche vendors in their gaming mix for diversity.

“So far, poker, bingo and following closely lottery, have supremacy in this market”

Without a doubt, the tailoring comes after having sound insights about the target group of players. As such, in the next period, our focus is to improve our game performance scoring. We want to be able to compare games like-for-like to understand their net value to the operator.

This can be done quickly if you have a decent number of players, by calculating player session lengths, costs, NGR of games and the churn. We believe this scoring will prove truly valuable for operators looking to expand in new markets, and it will certainly be interesting to see why Spanish players enjoy a specific type of gambling.

So far, poker, bingo and following closely lottery have supremacy in this market, but we will track this carefully to see if anything changes over the next period.

CB: Finally, what can you tell us about the EveryMatrix live lobby, and what this will bring to the player experience?

SH: Our product targets UX enhancements with the end goal of offering personalised and localised casino experiences. CasinoEngine aims to provide the context and technology for operators to unlock their creativity in every market they activate in. This enables them to build their entire front-end experience or to tweak and fine-tune their brand proposition.

The new live lobby allows players to view real-time, in-game statistics, table availability, game features on live tables for extending gameplay and stickiness. We can aggregate data across several casino vendors and provide it to the user with little effort.

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