Through the deal, CreedRoomz’s suite of over 25 games, table options and mobile optimisation has been added to Sportingtech’s platform for its operator partners worldwide to utilise.

“Integrating CreedRoomz’s live casino solutions is a significant step forward for Sportingtech as we continue to diversify our offerings,” commented Robert Nevill, Commercial Account Manager at Sportingtech.

“CreedRoomz’s innovative approach and impressive game variety ensure our operators can deliver an engaging and diverse experience that resonates with live casino enthusiasts worldwide. We are thrilled to bring their high-quality, award-winning content to our platform.”

CreedRoomz’s show games, live tables and its fully mobile-optimised suite are now available to Sportingtech’s partnering operators to enhance their live casino offering. 

Richie Wheel and Richie Roulette are just some of the show games featured, while other titles include Aurum Roulette, as well as Baccarat and Blackjack tables optimised for all player levels. The supplier also offers a range of tables and custom campaigns, including tournaments and bonus structures.

CreedRoomz has licensing across multiple jurisdictions, including Denmark, the UK and Malta.

Lusine Voskanyan, Business Development Manager at CreedRoomz, added: “Our partnership with Sportingtech will enable us to expand our reach and bring our unique live casino experience to new audiences. 

“Sportingtech’s comprehensive platform and broad market presence make them an ideal partner, and we are excited to work together to bring operators and players the unparalleled quality, innovation, and customisation options CreedRoomz is known for.”

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Through the agreement, Sportingtech will be able to offer its roster of operator partners over 15,000 online casino titles from Alea’s third-party portfolio.

These titles have been curated from several supplier partnerships formed by Alea, with the likes of Thunderkick and BGaming leveraging its distribution network. 

Robert Nevill, Senior Commercial Manager at Sportingtech, commented: “Partnering with Alea marks an exciting enhancement to our platform, giving our operator partners access to one of the largest and most dynamic game libraries in the market. 

“Alea’s commitment to providing high-quality content without technical hurdles perfectly aligns with Sportingtech’s mission to deliver versatile solutions for our clients. This partnership represents a significant step forward as we continue to expand our game variety and enrich the player experience across global markets.”

Alea’s aggregation offering will allow Sportingtech’s partners to gain access to its online casino content through an ‘optimised, ready-to-launch library’ with seamless integrations that require ‘no ongoing technical support’. 

Jordi Sendra, CEO at Alea, added: “We are delighted to partner with Sportingtech, whose comprehensive platform and expansive market reach make them an ideal partner for delivering our content to new audiences. 

“Alea’s extensive game selection, combined with our commitment to operator flexibility and player engagement, will undoubtedly enhance the gaming experience for Sportingtech’s operators. We look forward to seeing this partnership drive growth and provide operators with a unique edge in the competitive igaming market.”

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The deal will see RubyPlay’s complete catalogue of slot content added to the over 100,000 titles from more than 100 supplier partners listed on Sportingtech’s third-party platform. 

Robert Nevill, Senior Commercial Manager at Sportingtech, commented: “We are always seeking ways to enhance the content portfolio that we provide to our operator partners. 

“RubyPlay has created a strong reputation in the LatAm market and integrating its library of slots will go a long way to ensuring operators can deliver a diverse range of titles to its players.

“RubyPlay prides itself on creating unique gaming experiences and we are sure that the array of games will be well received by operators and players alike.”

Now, Sportingtech’s partnered operators will be able to integrate RubyPlay slots into their own online casino platforms, providing players access to games like Immortal Ways Diamonds, Diamond Explosion 7s, and Mad Hit Marlin Bonanza. 

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Being able to partner with a tier one provider in Sportingtech will further our ambitious growth plans, ensuring our content is engaged by as wide an audience as possible.

“Sportingtech prides itself on providing bespoke offerings and we are thrilled that our content is going to play a key part in its top class delivery to operators.”

Sportingtech suggested that the collaboration supports its ‘ambitious growth plans’, which include making an impact in Latin America, seen as a ‘major focus’ for the platform provider in 2024. 

The firm recently strengthened the LatAm appeal of its online casino platform in a similar deal with Darwin Gaming, gaining the studio’s “rich LatAm-themed releases”.

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Malta-based Darwin Gaming’s portfolio of online casino content will be made available on Sportingtech’s igaming platform, adding the supplier’s titles to its collection of over 100,000 games from more than 100 industry providers. 

Robert Nevill, Senior Commercial Manager at Sportingtech, stated: “We are delighted to partner with Darwin Gaming to continue enhancing our online games portfolio in a time when trends and tastes are ever-changing.

“We are confident that with Darwin Gaming’s mobile gaming expertise and its rich LatAm-themed releases, we will continue to thrill players with the new experiences they crave.”

The integration is set to support the solutions provider in its aims of targeting the LatAm market, as Darwin Gaming’s titles use themes that Sportingtech believes ‘appeal to LatAm audiences’, with football instant win games, blackjack and bingo titles on offer. 

Additionally, the igaming supplier’s games support Spanish and Portuguese languages, a crucial factor for appealing to LatAm audiences. 

Included in Darwin Gaming’s content offering, Sportingtech’s igaming platform will host titles such as Luva Melhor do Mundo, Brasil Goool, and Crash Evolution, offering them to its network of operator partners. 

Rui Pena, Chief Operating Officer at Darwin Gaming, added: “Partnering with such a highly-regarded provider as Sportingtech is a vital step for us and we are pleased that our portfolio has found a home on their reliable, dynamic platform.

“Sportingtech prides itself on being able to diversify and customise its offering and with our products, I am certain this will be achieved.”

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Seminole Hard Rock

Seminole Hard Rock has promoted Keith Sheldon to the position of President of Entertainment and Brand Management for Seminole Gaming and Hard Rock International. 

Reporting to Hard Rock International Chair and Seminole Gaming CEO Jim Allen, Sheldon will take charge of brand management, consumer marketing, brand partnerships and sponsorship revenue generation, as well as continue to oversee all facets of entertainment including programming, talent buying, nightlife and industry relations.

“I am honoured to work with incredible performers, partners, and Team Members at Hard Rock and Seminole Gaming and look forward to growing our unique brand offerings for entertainment lovers and guests around the world,” said Sheldon.

Sheldon has been President of Entertainment at Seminole Hard Rock for the last four years, booking headline entertainment, sports and lifestyle events for the company alongside securing partnerships.

“Since Keith joined our team in 2020 to lead our entertainment efforts, he has played an integral role in elevating Hard Rock and Seminole Hard Rock brands through strategic partnerships and once-in-a-lifetime events for our guests,” added Allen.

“We’re excited for Keith to continually build upon those incredible entertainment experiences with new partners and bolster our brands in new and exciting ways in his expanded role.”

The Star Entertainment Group

The Star Entertainment Group has appointed Janelle Campbell as CEO of The Star Sydney, pending all necessary regulatory approvals. 

Reporting to Group CEO and Managing Director Robbie Cooke, Campbell brings over 20 years of casino industry experience to the role. 

“I am excited to be joining The Star at a pivotal moment in the company’s history and to help shape the future for a venue that has been an iconic Sydney destination for almost 30 years,” stated Campbell.

“I am clear on the strategic priorities, including the urgent focus on ensuring our remediation actions drive a return to suitability and the removal of the existing licence suspension. 

“In parallel, we need to ensure that building the trust and confidence of our regulators, guests, team members, other stakeholders and the broader community is always front of mind while building a culture of high-performance excellence.

“We want to be known for delivering world-class experiences and I’m looking forward to The Star Sydney shaping a successful future of sustainable long-term growth.”

Campbell previously worked as Director of Finance and Financial Controller at Conrad Treasury in Brisbane, as Executive Director of Finance for Conrad Jupiters and Treasury Casinos Queensland and as SVP of Finance for Melco Resorts & Entertainment in Macau. 

Cooke added: “I’m delighted to welcome Janelle to the team as part of our organisational restructure. Janelle is a highly regarded, very experienced and extremely talented senior casino executive.

“Janelle has strong leadership skills, with experience in overseeing large-scale operations 

managing teams of up to 1,200 and a great track record in developing and implementing strategic business plans. During her time at Melco Resorts & Entertainment, Janelle oversaw the finance, supply chain and AML functions among other responsibilities.

“I look forward to working with Janelle on our ongoing transformation program at The Star Sydney as we pursue our number one objective of returning our Sydney casino to suitability.”

ReferOn

Affiliate platform ReferOn has hired Alexia Gauci as a B2B Sales Manager, who brings igaming experience in sales and digital B2B marketing to the role.

David Harris, B2B Affiliate Team Manager at ReferOn, noted: “We are delighted to have Alexia join the team; her contributions will significantly strengthen the team and the company’s growth in providing market-leading services to our partners.”

Gauci added: “I am glad to join the team of such a technologically advanced product and create additional value for partners. I am looking forward to engaging with all of our interesting prospects and I am ready to invest in achieving goals in accordance with our strategy.”

Continent 8 Technologies

Continent 8 Technologies has made two recent appointments, adding Dave Phillips as Vice President of Network, as well as Andrew Mudge as a Regional Sales Director.

Phillips has spent the past 15 years at Google, holding a variety of leadership roles in engineering, operations, delivery and product teams. 

In his new role, Phillips will be responsible for overseeing the company’s global network across more than 100 locations in four continents, leading a global team of networking specialists located in the UK, Europe, US, Canada, Singapore and India. 

Edward O’Connor, CTO at Continent 8 Technologies, said: “Dave is a highly experienced network technologist with an incredible amount of Internet industry experience having been at Google through their hyper-growth phase over the past 15 years.

“Our network is one of the largest and best connected in the business. For over 25 years our industry’s biggest brands have relied on the Continent 8 network and hiring Dave to lead our global team will help to ensure that we continue to innovate on behalf of customers for the next 25 years.

“Dave is joining a fantastic team – with his experience and the immense creativity of our group, I’m certain that we’re going to invent great ways to help our customers in 2024 and beyond.”

Phillips added: “Continent 8’s connected network is quite simply the backbone of the igaming industry and I’m thrilled to be joining the company. 

“I’m excited by the extraordinary growth facing Continent 8, further developing our innovative product set and strengthening our position as the infrastructure partner of choice for many of the biggest operators and suppliers in the global gaming industry.” 

A global gaming specialist, Mudge previously spent eight-plus years in various roles at international IT service partner Viadex Global, spending the last 12 months focusing on its US business.

Using his market experience and understanding of IT infrastructure, Mudge will support Continent 8’s US customers while also spreading awareness of the company’s solutions and services.

Brian Koh, VP of Sales & CCO at Continent 8 Technologies, said: “Andrew is a great addition to our commercial team, bringing not only knowledge of the industry but also of the US market.

“This is an important region for us, and we are thrilled to be able to leverage his understanding of the market and the infrastructure that operators and suppliers need to succeed here. This, combined with his experience in the gambling sector, makes him a strong asset as we continue to grow.

“I’d like to take this opportunity to welcome Andrew to the global Continent 8 team and look forward to working with him as we strengthen our position as the leading infrastructure provider in the US and beyond.”

Mudge added: “It’s an honour to be joining Continent 8 at such an exciting time for the business. Having worked closely with the team during my eight years in the industry, I am very aware of the strong presence and dominant brand they have developed globally.

“I’m proud to be joining the leading infrastructure provider for gambling operators and suppliers, worldwide.”

Sportingtech

Sportingtech has named Tom Ustunel as its new CEO, who has been working with the company for the past two years.

Previously, Ustunel has worked as Chief of Gaming Operations at GAN and as Betting and Gaming Director at News UK, leading projects with a product development focus. As CEO, Ustunel will lead Sportingtech as it expands in the global markets where it is present.

Ustunel said: “Sportingtech has been on an incredible trajectory in recent years, and 2023 saw unprecedented success which we are looking to not only replicate but also build on.

“I am thrilled to be working with such a talented team of people across the entire business during what promises to be an exciting time as we look to further cement ourselves as the go-to provider for operators.”

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Betfred USA

Kresimir Spajic has been named as the Chief Executive Officer of Betfred USA, as Bryan Bennett announces a departure from the Chief Operating Officer role.

The former Senior Vice President & Managing Director of Online Gaming and Sports Betting at Hard Rock International will spearhead the sportsbook’s vision, strategy, and operational execution across ten US states, which include the likes of Colorado, Ohio, and Nevada. 

Further experience comes from the likes of Great Canadian Entertainment, Apollo Global Management, Rush Street Interactive, Borgata Hotel Casino & Spa, Bwin and more.

“It’s an important and exciting time for our US business and Kresimir is the ideal person to further push and expand the Betfred brand in America,” noted Fred Done, Betfred Founder.

However, departing the group on Friday 22 September is Bennett, who calls time on a near four year stint at the company. Despite having “nothing to announce yet as the immediate future,” he will be taking on some consulting, advising and startup projects.

Addressing his exit on social media, Bennett wrote: “How do I sum up the last four years in one tidy LinkedIn post? This has been one of the most exciting, fun, rewarding, challenging, frustrating, and exhausting experiences of my career…sometimes all in the same day. But it was never boring.”

Sportingtech

Sportingtech have named Michael Jack as Chief Technology Officer, as Dan Stone also secured a promotion at the group to become Marketing Director.

The former will look to boost the company’s technology offering in aiming to ensure that the provider remains “ahead of the curve in explosive emerging markets”, as well as stands posed to enter newly regulated territories.

 “Now is an exciting time to join Sportingtech in such a pivotal moment in the company’s growth,” he said of the appointment. 

“I look forward to working with the diverse, highly-experienced team and contributing to its continued success going forward as it continues its expansion into thriving regulated global markets.”

Stone confirmed his promotion on LinkedIn, having previously occupied a Head of Marketing position after joining the company in July 2022.

“Thanks to key players in the business for belief and support, in particular that man Colin McDonagh – it’s been a crazy-good journey so far and it looks to get even better too – so watch this space as we’ll have lots to shout about,” he wrote.

US Integrity

Former NFL intelligence analyst Jason Van’t Hof has become the latest addition for US Integrity, joining the company as Vice President of Investigations.

Building on a background that comprises work across the US’ intelligence community, military, and law enforcement agencies, Van’t Hof will be tasked with utilising experience from conducting intelligence operations, investigative support, and program management to drive the group forward,

“Jason will play an integral role in our current and new implementation of investigation processes and procedures as we evolve our investigation tools globally,” commented Matthew Holt, CEO of US Integrity. 

“Jason’s experience and core values align perfectly with US Integrity’s mission to keep the integrity of sports as a top priority.

“”Jason brings valuable experience stemming from military and law enforcement sectors, coupled with his previous experience at the NFL Security Department. 

“We have a vision of where our company will go from here, and I am very confident that Jason’s leadership and ability to execute will help us get there.”

Kiron Interactive

James Murray has joined Kiron as Head of New Business Development as the provider looks to reinforce its presence across the European gaming ecosystem.

In the position, he will be charged with using experience at companies such as Mitek Systems, Northern Lights Gaming, Games Global and Storm Gaming Technology to “assume a pivotal role” in driving Kiron’s expansion across international and local markets.

Steven Spartinos, Kiron Co-CEO, commented: “We are thrilled to welcome James to the team. With his wealth of industry experience across a range of leading Gaming companies, James will be leading the charge in further developing and expanding Kiron’s footprint in the European territory. 

“His appointment is poised to drive substantial growth and further success for Kiron Interactive, which we are excited to realise.”

CallsU

Martina Akerlund has departed the Chief Executive Officer role at sports betting tech firm Triggy to take up a similar role at start-up CallsU.

This will see Akerlund look to build on a background of 20 years in various senior positions within the banking and finance industry to help those that are looking for help with their newly registered conversions and reactivations.

CallsU is a newly launched company that offers customised calls, emails, SMS messaging as well as mobile chat options to boost conversions.

“I am super excited for the possibility to be part of the launch of a new company that offers an

amazing product that adds great value to our customers at prices that are far more reasonable than other providers in the market,” Åkerlund said.

“A fresh start with a company looking to build a great brand, organisation, and communication strategy, wherein I can combine my knowledge from previous roles as CEO, CMO as well as setting efficient organizations and processes which I really enjoy.”

Allwyn Group 

Allwyn Group has announced the new leadership team that will oversee the delivery of the Fourth National Lottery, beginning on February 1, 2024. 

The conglomerate’s leadership team will be led by CEO Andria Vidler and will oversee the transformation of the National Lottery and the delivery of funds for good causes for the next decade.

Vidler will take leadership of Allwyn UK on 1 October, joining from Tag Worldwide, a leading global marketing production business where she was EMEA CEO.   

Allwyn Group CEO Robert Chvátal, who will handover the reins of the UK leadership to Andria Vidler in October, commented: “This is a talented team with deep experience and a strong personal commitment to delivering the very best for communities across the UK through ever greater returns to Good Causes from The National Lottery.  Andria and I look forward to working with them all over the coming years.”

IWG

IWG has promoted Jason Lisiecki to the newly created role of Executive Vice President, Global – encompassing oversight of US and international developments.

Lisiecki’s role will be to continue to oversee the company’s partnerships with North American lotteries from a “strategic and product management perspective”, whilst adopting his experience from the lottery sector gained over several years.

“Of course, I continue to be incredibly bullish about the einstant category and innovation in the ilottery sales channel,” he remarked.

“I’m thrilled to step into this new role at IWG and look forward to partnering with all our lottery customers to support their momentum and unlock further opportunities.”

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CasinoBeats: The work landscape has changed dramatically in the last few years. Commentators say that the balance of power has shifted from employer to employee and hybrid working rules the roost. How has our industry adapted to the new conditions? 

Kate Price: Much as Blueprint stays ahead of the curve in game development, we have also been continuing to adapt to the changes that affect our people and where possible, have introduced flexi-time and hybrid working.

In order to also actively encourage some ‘team time’ in the office we have provided benefits such as free breakfast and lunch and company events to aid collaborative working and engagement.

To ensure that we are keeping up with standards and popular working practices we have reviewed and placed more emphasis on our 1-2-1s to ensure we are always gathering more regular feedback from our teams.

Maciej Biernat: As for the industry at large, it would seem that there’s a range of different practices and policies that have been used, but here at Kalamba, we’ve always been strong proponents of a hybrid work environment.

Even before all the recent changes in how we work, we had already set up procedures and policies that supported flexible work arrangements. So when the transition came, we didn’t face any major difficulties. That said, as an HR Director, I do like some face time with people every now and then.

CB: How has the working culture changed at your company? How have new policies impacted company performance if at all? 

Leila Goelz: Since Games Global’s launch in May 2022 we have been committed to putting people at the heart of our business. This is a key foundation of our company strategy, and we are on a mission to ignite our brand and create a framework that drives an engaging, inclusive, and supportive environment where everyone can thrive.

We’ve defined who we are as a business and created strong corporate values that resonate with our people to build a culture that everyone can relate to and feel a true sense of belonging, while staying true to our values of authenticity, boldness, togetherness and responsibility.

Katie Byers: We have changed dramatically following the rebrand to Light & Wonder – iGaming in the last couple of years. From an organisational standpoint we have divested our sports arm and have made a series of acquisitions.

We need to go above and beyond in terms of shifting our working culture accordingly. There is no way we can lead the way in the marketplace unless we have a distinct identity over who we are and how we operate and in igaming, it’s our talent and culture that sets us apart.

As part of the focus we have had on talent and culture, it’s become clear that we ‘create better together’. We have realised, along with other organisations, what we have been missing with people working remotely.

In-person connection is not only good for our people and their development, but also in turn the company and its innovation, pace of execution, alignment and inspiration.

That doesn’t take away from the fact we are a global business – we will always have to work across different time zones – but physically working beside colleagues helps us in our quest to create great experiences for our players.

Tonia Symington: Being here for only five months there hasn’t been any change, but it is great to see the company be so supportive of hybrid working, allowing staff to work remotely or from an office location to best suit each individual employee. Our policies aim to support a work-life balance as much as possible without impacting the performance of the business.

However, it is important to be aware that remote working can cause anxiety due to the lack of close contact, formation of trusting colleague relationships and a mutual reason for working on the tasks you are. Several employees I have dealt with have said that remote working was great initially, but over time they increasingly missed interaction with others in the office.

Anne Muscat Scerri: We obvioulsy respected the regulations of working from home throughout the pandemic, but we always felt that we would strive towards having our employees back in the office. We they, as well as our company, becomes stronger when we interact.

So, although we have some teams who are structured as remote teams, due to their international character, the majority of our employees work from the office.

As CPO, it is my focus to create the best possible experience for our employees, which we do with state-of-the-art offices as well as a very strong offering in benefits, including free breakfast and lunch every day.

KP: At Blueprint, we’re committed to promoting a positive workplace where everyone can thrive and continue to be engaged in what they do. This covers a variety of aspects of working life and while it’s difficult to measure performance against whether someone may work from home, for example, we always hold up our high staff retention rates as a barometer for how well we’re operating. We’re proud of the fact that few people move on from Blueprint too often and it clearly means we’re generally going about things the right way.

We promote an inclusive, open, collaborative, fun and social working environment while remaining incredibly tenacious and productive. ‘Family’ is an overused description in business but at Blueprint we feel we can genuinely claim that – we’ve cultivated a workplace where everyone can succeed, recognising the value to our business in removing glass ceilings and we’re reaping the rewards of that.

MB: Culture-wise, I like to think we’ve readily adapted to the post-pandemic environment – and I for one have noticed a greater sense of autonomy and accountability among the team. Giving them the freedom to choose how they work has made a big difference, and we’ve definitely seen a boost in both productivity and employee satisfaction.

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Following an Italian focus being adopted in recent times, this latest alliance will see the studio supply a “vast array of top-performing LatAm titles” to the online and retail gaming platform provider.

Among the games to be made available will be sports-themed instant games, including Penalty Shoot-out, as well as Brazilian Carnival-themed slot Hot Rio Nights, which will add to a portfolio of almost 10,000 games. 

The studio has voiced an expectation of achieving “a significant uplift to engagement and revenue” as a result of the agreement, which will see the Evoplay igaming suite become available to Sportingtech’s operator partners

“LatAm has been a huge success for us over the past year as we grew our bet totals by 560 per cent, and the region remains a top priority for our long-term plans as we look to expand our customer base and audience reach even further,” said Vladimir Malakchi, CCO at Evoplay.

”We’re very proud to be partnering with Sportingtech, one of the most recognised platform brands not only in LatAm, but globally, and with our innovative titles being hugely popular, we’re sure to continue growing even more rapidly now with Sportingtech.” 

As previously alluded to, Evoplay has cast its net towards the Italian gaming ecosystem in recent time, with commercial tie-ups with Tuko Productions and E-play24 coming earlier in the year.

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Enhancing its Latin America standing in the process, the deal will see Sportingtech’s operator partners throughout the region gain access to LiveGames’ live casino and mobile-first solutions content. 

Ani Kunjuryan, Casino Product Manager at Sportingtech, noted: “This deal is exactly what we required in order to take our casino offering to the next level in LatAm.

“LiveGames’ Branded VIP Roulette includes a host of features that we haven’t seen anywhere else in the industry. These serve to make the experience highly entertaining for the player and invaluable for operators from a marketing perspective.”

LiveGames’ offering features market-specific, fully customisable online live dealer games and branded tables. Its omnichannel retail offering powers land-based estates connecting to any online operation.

These include the previously mentioned Branded VIP Roulette, with LiveGames stating it has “enjoyed particular success” in Brazil, and features a VIP-themed UI and vertical screen. 

In addition, the mobile-first solution includes a green screen feature that enables operators to display branding on each table. This includes a heat map allowing players to follow which numbers have been bet on most during the playing session.

LiveGames’ suite of games also includes Tombola, Over Under, Tombola Slot and Kiliç, which feature eight different language options and are available globally.

“We’re delighted to have signed this partnership and to see our presence grow stronger in LatAm, particularly in Brazil, in parallel with Sportingtech’s own rise in the region,” commented Cihan Onerci, Business Development Director at LiveGames.

“Sportingtech’s Quantum platform and the company’s strong operator network has contributed massively to this, and we look forward to seeing both our businesses continue to grow in these markets.” 

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This will see the former, which is owned by the casino and resort giant Sun International, enable the betting and gaming platform provider to extend its global reach into African jurisdictions.

“Established markets in Africa have significant potential and moving into them alongside SunBet is sure to demonstrate the strength and diversity of Quantum on yet another international stage,” stated Mark Schmidt, Director of Sales, Africa at Sportingtech. 

“The backing of such a high-profile operator is testament to the strength of our offering, and we look forward to bringing a superior experience to bettors in these markets.”

This partnership will see the operator gain Sportingtech’s Quantum platform, which includes access to more than 65 sports, 9,000 games and over 1,000 betting markets.

Furthermore, SunBet has also lauded the provider’s “expertise in offering omni-channel experiences,” with the group to also gain access to a suite of content management tools to create a custom front end that is completely optimised to the demands of local players.

Simon Gregory, General Manager at SunBet, added: “This collaboration will benefit us massively as we continue to expand.

“Bringing both in-depth expertise and high-quality product offering, Sportingtech is the ideal partner for us in this venture, and look forward to growing these African markets together.”

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