Announcing a joint venture with Gran Casino and Van der Valk, as well as the addition of Circus.nl, to its affiliate programme, Sylvain Boniver, COO and Co-Founder at Gaming1, noted it was an “incredibly proud moment” into its “long-expected” Netherlands entry. 

He continued: “With a track record of success spanning multiple regulated markets across the globe, our unique partnership model brings together expertise from both parties to deliver the ultimate omni-channel consumer experience.

“We’re delighted to partner with Gran Casino and Van der Valk, and given our home markets of Belgium and France, it’s certainly an incredibly proud moment for us all to announce our long-expected entrance into one of Europe’s most exciting new regulated jurisdictions.”

Under the joint venture agreement, Gran Casino will harness the supplier’s proprietary sports betting and casino platform, which is said to enable the former to enter the Dutch online betting and gaming space for the first time, established under Gaming1’s Circus brand. 

In merging Gran Casino and Van der Valk’s hospitality and localised expertise with Gaming1’s online technology, the deal will also see the supplier provide its library of proprietary online game content, spanning slots and table games.

Frank Kastelijns, Director of Gran Casino, added: “The Dutch online market holds a wealth of opportunity, and we’re excited to partner with Gaming1, who brings an established reputation for transforming its partners operations into a true online experience. 

“We’re sure that together we’ll be able to introduce players to one of the best online gaming catalogues available.” 

Adding to the thoughts of Kastelijns and Boniver, Gert van der Valk, Director of Van der Valk International, believes the link-up demonstrates the company’s “ambitions” for the players in Holland, and hopes to take gaming and hospitality within the market to “new heights”. 

Alongside the aforementioned, Gaming1 has also added Circus.nl to its affiliate programme, a move that it claimed would boost the website’s design, sportsbook product and casino profile. 

Set to be added on March 28, the supplier stated that Circus.nl will offer providers, such as Greentube, Evolution, NetEnt, Red Tiger, Pragmatic, EGT and Scientific Games, extended reach and experience via its affiliate network. 

On the addition, Boniver added: “We have no doubt that Circus.nl will benefit incredibly from the wide range of services our affiliate program offers, all designed to offer invaluable assistance to brands looking to reach new audiences.

“Following our debut in Holland at the start of the year, we’re sure that this latest move will greatly boost our efforts there in establishing ourselves as a true regional powerhouse.”

Moreover, Gaming1 expressed that the inclusion into its affiliate programme will enable Circus.nl to benefit from “flexible and modular” reward plans, “round the clock” customer support and various marketing tools. 

Martijn Maertens, CEO Circus.nl, concluded: “We are delighted to join Gaming1’s impressive multi-brand affiliate programme, which will allow us to avail of the myriad first-class services and marketing tools that are sure to take Circus.nl to the next level!

“This move is sure to expand our exposure to a wide range of customers across our market – and we look forward to the wealth of benefits the deal will bring.”

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As the group’s former CMO, Carrion will now shift his focus on developing a ‘high performing’ organisation by thaligning the company’s technology, business and marketing services to operate as one.

Carrion shared that he is proud to be trusted in the new position, adding: “During my time here, the company has excelled in every area and continues to see rapid growth.”

Carrion has previously developed the strategy, teams and tech stack around SEO, PPC, paid social, affiliates and display advertisement, as well as multiple award-winning campaigns.

These have included GameOn and the PokerStars NLHE Championship which helped him earn a place on Gaming Intelligence’s prestigious Hot 50 list of online gaming’s most influential professionals.

“We have bold aspirations for the future, our goal for the Gaming1 interactive business line is to outperform market growth, we are set to double our revenues within the next five years. We aim to do this based on scalability and by delivering real quality to the player,” he continued.

The franchise this year became the first company to launch a live casino in Columbia via its collaboration with live casino provider, Evolution.

Additionally, Gaming1 also expanded into the US market and claims that it now has plans to also launch in the Netherlands in the coming months, while it continues to grow in Belgium.

Commenting on the appointment, Sylvain Boniver, co-founder of the enterprise, added: “Everyone at Gaming1 is delighted to have David take on more responsibilities as the company’s new COO Interactive.

“During his time as a chief marketing officer, David showed his quality and experience in delivering impressive growth strategies. We are confident that in his new role, David will excel and continue being a tremendous and valuable asset to the company and its partners.”

Further previous experiences of the new appointee include Spanish Casino Group Cirsa, and also at The Stars Group where Carrion led digital marketing before becoming Marketing Director of PokerStars.

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As part of the partnership, operators powered by the Gaming1 platform will gain access to Stakelogic’s complete portfolio of titles – including dice, classic and video slots and dice games.

“Gaming1 has emerged as the leading casino and sports betting platform and content provider in Belgium so we are delighted to be making our full suite of games available to its operators and their players,” explained Olga Bajela, CCO of Stakelogic.

“Our titles are designed and developed to tap into the player’s mind and deliver a thrilling and exciting experience from the first spin to the last. By joining forces with Gaming1, more operators and players will gain access to our games than ever before.”

Titles included within the integration include Stakelogic’s Black Gold 2 Megaways and Hero Clash, along with various dice games and slots, such as Cash it or not and Dice Fortune. 

Sylvain Boniver, COO and co-founder at Gaming1, said: “Stakelogic is a great addition to our content offering, adding more quality and variety. Its classic slots are among the best in the business, and its video slots have proven to top the charts in markets around the world.

“Its games will help operators powered by our platform offer their players content that is proven to deliver a highly entertaining experience.”

The latest deal from Stakelogic follows on from its Ukraine entrance last month which saw the slot developer gain approval for a supplier licence by the Commission for the Regulation of Gambling and Lotteries. 

Noting the market as being on its radar “for some time”, Stakelogic experienced its  portfolio of games go through the rigorous scrutiny of the Malta Gaming Authority, ONJN in Romania as well as the UK Gambling Commission, Ukrainian players will now also be able to experience Stakelogic’s collection of video slots.

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Combining the worlds of casino and video games, the title, which consists of six different worlds, sees players slay monsters and collect loot within its featured free spins mode. 

Sylvain Boniver, COO at Gaming1, said: “Aimed at players with an appetite for adventure, Emaki and The Sevens provides an unforgettable entertainment experience featuring stunning graphics, immersive sounds and the brand-new Spin Quest feature.

“Marking the latest addition to our cutting-edge collection of slot, dice and table games, we have no doubt that the title will prove widely popular and cannot wait to introduce it to players.”

Within the title, each playable world is composed of three zones with various landscapes, all part of a journey of 10,000 spins leading to the Renegade Boss. On the journey, players will battle various monsters, casting special attacks and collecting spin Quest gems during the free spins mode. 

During the free spins, the number of winning ways remains the same from the base game which triggered the bonus. Players must defeat renegade bosses, which are revealed after playing the required number of games in each world. Once slayed, Emaki secures the egg and worlds become unplayable until the spin quest mission. 

Additionally, the title comes with a high roller experience, which sees players start five automatic games by paying x20 or x30 the initial stake, depending on the choice between traveller or adventure.

Mystery chests may also appear during encounters or fights. These chests can replace any type of monster in the game, turning either into another monster, or with a bit of luck, a reward of golden coins and gems. 

The title comes with an RTP of 96.74 per cent with a medium volatility level implemented within the gameplay. Readers who would like to experience a demo version of Gaming1’s Emaki and the Seven can click here to be directed to the supplier’s official website.

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As part of the launch, which is the result of half a year’s development between Gaming1’s live casino partner Evolution Gaming, as well as GLI for the certification and integration process, Zamba.co is now able to offer Colombian players 52 games from Evolution Gaming’s market-leading catalogue, including roulette, blackjack, baccarat, poker, and the studio’s signature gameshows.

“I am incredibly proud of the outstanding agility demonstrated by our world class teams and am of course delighted that we are the first operator to offer the market live casino,” noted Sylvain Boniver, COO & co-founder of Gaming1.

“We’ve all seen how well the vertical has performed across global markets this year, and with Evolution Gaming’s unbeatable content, I’m sure we’re going to prove to be a real hit with our Colombian players. My congratulations to everybody involved.”

Established three years ago as a joint venture with Vicca Group, Gaming1’s Zamba.co was the first online casino to be launched by an international supplier in the jurisdiction and was developed under the framework of Coljuegos, the Colombian regulator.

Dedicated to offering an ‘unmatched gaming experience’ to its players, Gaming1 currently operates more than 20 online gaming brands with land-based partners in Belgium, Switzerland, Spain, Portugal, France, Serbia, Peru and Colombia.

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Outlining the firm’s position in the Belgian market, Boniver stated that even after its expansion and growth, its prominence ‘has not diminished’ with the firm’s ambition still set on ‘becoming the industry’s preferred gaming partner’. 

He stated: “Our innovative omni-channel approach deploys proprietary technology to help land-based casinos enhance and synergise their online offering. 

“Since the opening of our first casino nearly two decades ago, Gaming1 has continued to expand its Belgian commercial presence. We now operate Casinos de Namur, Spa and more than 30 Circus gaming rooms as well as the Circus.be, 777.be and pokerstars.be websites.”

CasinoBeats spoke to Boniver and delved into the difference between the Belgiaun and French market, performances of slots since the beginning of lockdown and the impacts of COVID-19 on the land-based sector.

CasinoBeats: What are the similarities and differences between the Belgium and French markets?

Sylvain Boniver: Belgium’s market is the more competitive of the two, given that a larger number of private companies are active within it. That applies to all sectors: online licences are linked with offline ones in Belgium, but not in France, which adds a step to the compliance process. 

An extensive selection of products is also regulated in Belgium’s online market – which allows for a wealth of slots, whilst France only regulates poker and sports betting. The dynamism of the French market is also hindered by the monopolistic domination of its public sector, which drives a lot of commercial activity underground.

These factors have meant that, while most of the gamblers based in Belgium play on the legal market, France is Europe’s most significant black market – again, especially when it comes to slots. 

CB: How have online slots performed in Belgium since the beginning of lockdown? 

SB: The coronavirus outbreak sent ripples across our industry, but land-based casinos carried the heaviest burden of all.  According to a survey we conducted at the end of May, almost a third of Circus’ Belgian-based offline gamers that had never played slots on the internet prior to lockdown did so for the first time during it.

Although those gamers brought additional online revenues, they did not compensate for the financial impact caused by the shutdown of land-based casinos. 

CB: With land-based casinos in both countries now slowly beginning to reopen after the impact of the COVID-19 pandemic, do you envisage a shift from online back to land-based?

SB: We recently organised a survey of offline Circus customers based in Belgium. Its objective was to garner their views on the reopening of our land-based establishments, as well as understanding how lockdown affected their betting behaviour. 

The results certainly made for interesting reading. Almost two thirds of those who used to visit Circus gaming halls declared an intention to return at the same frequency after their reopening. This would suggest that, despite all the talk of a wholesale transition online, most land-based gamblers will return to the slots they know when the circumstances allow it. 

Having said that, 20 per cent of the same demographic said they would attend our gaming rooms less often than before the lockdown. Of those, 37 per cent identified a newfound preference for online gaming as the reason why, while 63 per cent cited sanitary or budgetary concerns. 

CB: Could you describe the differences between the regulatory landscapes of the two markets?

SB: There is a gulf of difference between the two markets, particularly from a regulatory standpoint. Firstly, when it comes to slots, France’s private sector is limited to land-based casinos – there are no legal online outlets or betting shops, other than those operated by Française des Jeux. Online casino games including both slot and table offerings are also legal in Belgium, but prohibited in France. 

However, although French regulations are more restrictive overall, there are certain rules in place in Belgium that don’t exist in France. Belgian regulations (for example), dictate you must own a land-based establishment to apply for an online or retail betting licence. In France, though, that is not the case. The French market also doesn’t have a legally mandated deposit limit, by contrast to Belgium, which imposes a €500 weekly limit by law.

This can, however, be lifted by the player at their request – but this is dependent upon whether they have previously had issues related to debt (and are listed as such by the nation’s Central Bank). 

CB: What have you learned from your success in Belgium that has helped when entering neighbouring markets such as France and others further afield?

SB: Our experience in Belgium has enhanced our knowledge of how to maximise the synergy between offline and online operations, as well as shoring up our expertise in the poker vertical to complement our slots offering. We strongly believe that success depends largely on time to market, as it’s key to take your products live at the time when they are most likely to meet customers’ needs. 

The strength of a partner’s brand is also a critical determinant of commercial success. Adapting to your environment is paramount, because land-based casinos with strong local brand recognition are infinitely easier to integrate online.

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Under the terms of the agreement the igaming platform provider has integrated Gaming1’s content into its igaming superstore, which also provides a boost to Swiss players through the online brand of Grand Casino Baden, jackpots.ch.

This is due to Gaming1 holding the ISO 27001 certification that is required of game providers by the Swiss Federal Gaming Board. 

Sylvain Boniver, chief operating officer at Gaming1, commented: “The Swiss market has been of high priority for Gaming1 for some time, and we are delighted to offer our games to Swiss players via the Gamanza platform and extend our partnership with jackpots.ch.”

As a result of the new deal players at jackpots.ch can now enjoy a number of Gaming1 titles, including the Atlantis Wrath of the Ocean and Plasma Fusion slots, as well as American Roulette table games.

Magnus Lindberg, founder and chief executive officer of Gamanza, added: “I’m really pleased to add Gaming1 products to our portfolio – it’s great to work with a company that also shares our commitment to regulated markets and the ISO standards. Gamanza looks forward to launching more Gaming1 content in the future, in Switzerland and beyond.”

Gamanza entered Switzerland recently after the igaming solutions provider powered the first legal online casino to enter the Swiss market, which came to the fore at the beginning of July.

Switzerland has now become one of the most stringent jurisdictions in the igaming world, in addition to the compliance and responsible gaming codes of practice, there are a number of local system integrations needed to fulfil know your customer requirements.

Despite being early days in the newly regulated Swiss online casino market, the Malta-based start-up emphasises that “it represents a significant opportunity for game providers”.

However this is limited somewhat, with the number of content providers permitted to distribute in the country restricted due to one of the regulatory requirements being that organisations hold an ISO 27001 certification.

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The group, which operates the Circus casino gaming and sports betting brand, amongst others, is to be boosted by a range of in-house casino games, as well as those from content partners such as Kalamba and Gamomat.

Matevz Mazij, Oryx Gaming chief executive officer, commented: “Circus places entertainment at the heart of everything they do, and we’re very excited for our games to join the platform.

“We’re continuing to increase Oryx’s exposure, and teaming up with Gaming1 is another major step for the business.”

Through this latest deal, Gaming1 is striving to build upon its current offering, which brings a range of igaming products, sports betting, virtual sports and casino games such as slots, table games and tournaments, to players.

Games are to be available on Circus.be, “the number one gambling website in Belgium,” whilst Spanish and Romanian players will be able to access the content via the Circus.es and Circus.ro sites respectively, whilst finally Casinoclub.rs is to ensure Serbian players can access the titles.

Sylvain Boniver, chief executive officer at Gaming1, added: “It’s the DNA of our group to provide the best casino content to our players. Adding Oryx’s star performing gaming content to our portfolio is completely aligned with our strategy.”

Speaking to SBC Americas Victor Araneda, international business development director for Gaming1, addressed how the firm best prepares to act upon countries enacting fresh regulation: “It’s about staying true to our company values. We might be one of the few examples worldwide of a land-based operator successfully moving into the online space.

“Our technology was built from the ground up to operate under regulation, as well as to create true offline-online convergence.

“After seven years of fine tuning, now in two continents, we are fully confident of the value we can bring to our partners. That makes the prospect of every new regulation a unique opportunity.”

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