In June 2023, Twitch updated its content classification guidelines after the platform witnessed an increasing amount of content targeted to mature audiences, including gambling streams. 

The platform applied new rules to the ways in which content is labelled, requiring streamers to apply content classification labels to indicate that the streaming content they are broadcasting contains certain mature themes. 

Streamers were given six mature labels to apply to their streams: mature-rated games; sexual themes; drugs, intoxication or excessive tobacco use; violent and graphic depictions; significant profanity or vulgarity; and gambling. 

As the UK’s regulator for video-sharing platforms and online safety, Ofcom published an evaluation of Twitch’s rule changes earlier this month. 

The 66-page report concluded that content labelling has improved “significantly” since the introduction of CCLs, while finding that viewing behaviour and the type of content being streamed on Twitch hasn’t been “materially altered”. 

The report stated: “Following the CCL change, we saw an increase in creators labelling mature content as mature. We also saw a decrease in mis-labelling of streams as mature. 

“Separately, our analysis established a causal link between the CCL change and an increase in creators accurately labelling mature content as mature.”

Gambling streams

Evaluating gambling streams specifically, Ofcom found that prior to the CCL change, around 65% of gambling streams were being accurately labelled as mature.

While the evaluation didn’t state the percentage of gambling streams being accurately labelled as mature following the changes, it did suggest there had been “a sharp jump” in accuracy after studying streams within 30-days of the CCL change. 

Twitch has continued to reduce the accessibility of mature content, particularly gambling streams, to under-18 audiences with updated rules and regulations. 

In 2022, the streaming platform banned streamers from broadcasting footage from a number of unlicensed gambling websites, including Stake.com, Rollbit.com, Duelbits.com and Roobet.com. 

More recently, Twitch introduced a new feature to allow viewers to block specific CCL categories when navigating through streams, acting as a default filter for underage viewers. 

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On 21 May, Twitch announced an update titled “We’re giving viewers more control over their Twitch experience.” The platform aims to create a welcoming environment and acknowledges that some content may not be suitable for everyone.

The update includes new content filtering and thumbnail blurring options to hide ‘Content Classification Labels’ (CCLs) that mark adult themes/streams.

Last year, Twitch began using CCLs to help viewers make informed choices. The new content filtering option allows users to exclude streams from specific CCL categories.

Viewers can find new filters in the ‘Content Display Preferences’ section of ‘Profile Settings.’

The filter lets viewers hide CCLs categorized as Sexual Themes, Drugs/Intoxication, Gambling, Violent & Graphic Depictions, Significant Profanity, and Mature Rated Games.

Users under 18 will have default filters for all CCL themes except Mature Rated Games. Logged-out viewers will have default filters for Sexual Themes and Gambling.

Guidelines state: “Streams labeled with CCLs you have chosen to filter out will not be recommended to you, and will not show up as you browse categories or search for content. If you follow a streamer, their content will be exempt from these settings and will always be shown, even if labeled with a CCL that you’ve chosen to filter out.”

The option to blur thumbnails is applied to content labelled with Sexual Themes CCL by default. Followed channels are exempt from blurred thumbnails.

The update warns content creators about tougher enforcement of CCLs. Repeated failure to correctly label streams will lead to a permanent label being applied to the channel.

Streamers should read Twitch guidelines to understand how to apply CCLs for adult content. In 2022, Twitch updated its community guidelines to ban streamers from promoting gambling content.

Twitch prohibits streaming gambling sites offering slots, roulette, or dice games unless they are licensed in the US or other jurisdictions with adequate consumer protection.

In August 2023, Twitch implemented an outright ban on all livestreams of gambling content to protect audiences from the predatory marketing of unlicensed gambling websites. The update specifically banned the online casinos of Blaze and Gamdom, targeting audiences directly.

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5

The UK Gambling Commission has published its Corporate Strategy 2024 to 2027, explaining the key areas of the British gambling market that the regulator will focus on over the next three years.

The strategy – ‘Gambling regulation in a digital age’ – is part of the UKGC’s commitment to delivering the proposals set out within the UK Government’s White Paper ‘High stakes – Gambling reform for the digital age’.

 It highlighted five key areas for the next three-year period: using data and analytics to make gambling regulation more effective; enhancing core operational functions; setting clear evidence-based requirements for licensees; being proactive and addressing issues at the earliest opportunity; and regulating a successful National Lottery.

“Our new three-year strategy ‘Gambling regulation in a digital age’ sets out how we will deliver the reforms set out in the Government’s gambling white paper, and successfully regulate the National Lottery under a new licensee,” commented Marcus Boyle, Chair of the UKGC.

“We are also setting out an ambitious programme to enhance the effectiveness of our regulation. A new data innovation hub will foster the smarter use of data. We will increase the transparency of our work to raise standards in the gambling industry, and we will be creative in disrupting those who seek to operate illegally.

“I want a fair, safe, and crime-free gambling market where consumers and the interests of the wider public are protected. This strategy will improve gambling regulation and move us closer to that vision.”

840,000

Kansspelautoriteit, the Dutch gaming authority, has issued an order subject to a penalty on Casbit Group NV for offering games of chance without a licence.

The KSA stated that it informed Casbit at an earlier stage that it intended to impose an order subject to a penalty on the operator for illegal games of chance on its lala.bet website.

Casbit responded by removing accessibility to its website for players in the Netherlands, but upon re-inspection, the authority claims the website is still accessible in the country, so a penalty has been imposed.

With the order subject to penalty, KSA has called on Casbit to immediately stop the illegal offering, with a penalty of €280,000 per week with a maximum of €840,000 being imposed if this is not complied with.

Casbit Group has launched an objection against the decision.

180

Inspired has provided an update to its investors after it received an expected notification letter from the Nasdaq over non-compliance due to not having timely filed its Form 10-K for last year. 

The gaming firm revealed that it will report financial results for the fourth quarter and the 2023 on Monday, April 15, 2024, before the market opens. 

The current update from Nasdaq doesn’t have any immediate effect on the listing of the Company’s common stock on Nasdaq. 

Nasdaq, if it agrees to, can grant Inspired an exception of up to 180 calendar days from the filing’s due date, or until September 11, 2024, to regain compliance. However, if the firm fails to publish its accounts by this date, it may be delisted from the exchange.

86.4

A co-commissioned study by the Alcohol and Gaming Commission of Ontario and iGaming Ontario has found that 86.4 per cent of online gamblers in Ontario prefer to wager in the regulated igaming market.

Conducted by Ipsos in February this year, the study interviewed 2,016 Ontarians aged over 19, including a general population sample of 1,009 and an additional sample boost of 1,007 who had gambled or wagered real money bets online in the past three months.

Ipsos noted that “quotas and weighting were employed to ensure that the general population sample’s composition reflects that of the Ontario population according to census parameters”, which resulted in a total sample of 1,299 Ontarians who gambled or wagered real money bets online in the past three months. 

The study found that 86.4 per cent of Ontarians who wager online did so with regulated operators in the past three months. In a similar study conducted in 2023, this figure stood at 85.3 per cent.

However, the study also discovered that 19.9 per cent of those who had gambled online during the three months wagered on regulated and unregulated sites. Meanwhile, 13.6 per cent of those surveyed wagered solely on unregulated sites in the same period.

As of April 4, the Ontario igaming market has 47 registered operators and 77 regulated websites.

Dr Karin Schnarr, Chief Executive Officer and Registrar of the AGCO, commented: “In Ontario, regulated sites are held to high standards of game integrity, data security and player protections, including having significant responsible gaming safeguards. 

“While it’s encouraging to see most participants are choosing regulated gaming options, those who are not are unfortunately risking far more than their wagers.”

30

A bill has been introduced in the New Jersey Senate that would increase the tax rate for online casino and sports betting operators in the US state.

Sponsored by Senator John McKeon, S3064 seeks to increase the annual tax on igaming and online sports betting gross revenues to 30 per cent, up from the current rate of 15 per cent and 13 per cent respectively.

S3064 was first reported back in March, but now it has been introduced in the New Jersey Senate, where it has been referred to the Senate State Government, Wagering, Tourism and Historic Preservation Committee.

The current igaming tax rate for operators in the Garden State is split as 15 per cent tax to the Casino Revenue Fund, plus an additional 2.5 per cent to the Casino Reinvestment Development Authority.

Under S3064, only an additional 1.25 per cent would go to the Casino Reinvestment Development Authority.

A rise in the tax rate would bring New Jersey in line with some of its neighbouring states such as Pennsylvania, which has a 54 per cent tax rate for online slots and a 16 per cent tax rate for table games and poker.

8

Twitch is under increased scrutiny in Sweden over the promotion of unlicensed casinos. 

As reported by Dexerto, Kulturnyheterna, an investigative branch of Swedish television network Sveriges Television AB, detailed that “eight out of ten Swedish influencers on Twitch had promoted unregulated casinos.”

Spelinspektionen, the Swedish gambling authority, has been warned off the back of the report and may well intensify action against the global streaming platform, which has long been a hub for slots streamers. 

It comes after continued efforts from Twitch to improve social responsibility when it comes to the promotion of gambling. 

Just last year, the platform detailed that its ban of the promotion on unlicensed gambling would be extended to deposit limits, waiting periods, and age verification systems.

A statement from the firm said: “After monitoring the update’s impact for the last year – as well as hearing directly from you -it became clear that some people were circumventing those rules, and that further steps were necessary.” 

The latest findings in Sweden will likely prompt further action from Twitch as it aims to build a sustainable and socially responsible model when it comes to gambling content. Governance in Sweden takes a strong approach to combating the promotion of unlicensed gambling operators.

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As reported by Dexerto, Kulturnyheterna, an investigative branch of Swedish television network Sveriges Television AB, detailed that “eight out of ten Swedish influencers on Twitch had promoted unregulated casinos.”

Spelinspektionen, the Swedish gambling authority, has been warned off the back of the report and may well intensify action against the global streaming platform, which has long been a hub for slots streamers. 

It comes after continued efforts from Twitch to improve social responsibility when it comes to the promotion of gambling. 

Just last year, the platform detailed that its ban of the promotion on unlicensed gambling would be extended to deposit limits, waiting periods, and age verification systems.

A statement from the firm said: “After monitoring the update’s impact for the last year—as well as hearing directly from you—it became clear that some people were circumventing those rules, and that further steps were necessary.” 

The latest findings in Sweden will likely prompt further action from Twitch as it aims to build a sustainable and socially responsible model when it comes to gambling content. Governance in Sweden takes a strong approach to combating the promotion of unlicensed gambling operators.

Twitch has had turbulence over its promotion of gambling products having been sanctioned over breaches of the dignity decree in Italy. 

A €900,000 sanction was issued to Twitch over violations of the advertising laws of the Dignity Decree.

Issuing the fines, AGCOM stated that its attention had been drawn to Google’s YouTube platform and the Twitch streaming service “following numerous reports received by the Authority”.

The AGCOM investigation uncovered videos promoting slot machines, gambling, sports betting, and scratch cards.

Following the intervention, the illegal content was removed as Google and Twitch were ordered to prevent future uploads of similar violating content under the Digital Services Act (DSA).

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3626

Online gaming has been left in limbo as there was long-awaited progress with the Brazilian sports betting bill. 

After a myriad of delays, the Senate of Brazil did approve the ‘basic text’ of Bill 3626/2023, however, the bill will be subject to further analysis. 

Nonetheless, the Senate detailed it has upheld an appeal by Liberal Party Senator Carlos Portinho (RJ) to exclude online casino modalities from the legislation.

It continued a period of indecision when it came to online casinos, as the sector failed to enjoy the same progress as sports betting in the region. 

200

GamCare research has highlighted a connection between cryptocurrency investing and gambling, as people suffering from harm in either vertical experience similar difficulties.

The UK gambling charity noted that 200 calls were received by the National Gambling Helpline over the past two years from people who stated they were struggling with online financial markets, including cryptocurrencies.

Calls included “accounts of people losing over £50,000 through their trading, and young adults who spent mortgage deposits on cryptocurrency but ultimately lost large amounts of money to it”.

Raminta Diliso, Financial Harm Manager at GamCare, commented: “For many consumers, cryptocurrency purchases are a way to diversify their investment portfolio.

“However, what we have seen on the National Gambling Helpline over the past few years is that serious harm can occur if it goes too far and it’s not always the get-rich-quick opportunity some people may think it is.

“The volatility and unpredictability of these currencies can sometimes create a similar environment to gambling, where people are starting to chase the rush rather than feel they are engaging in a financial activity.”

52

XLMedia has published a pre-close trading update for 2023, noting that it has explored possibly selling the whole company but has been unable to find suitable value for its assets.

In addition, the company’s North American revenues for the year are expected to finish strong but below previous forecasts, group revenues to be between $50m and $52m, while adjusted EBITDA is expected to be in the range of $12m to $14m.

Regarding M&A activity, XLMedia noted that following the sale of three European casino assets in July, the company’s board is exploring further asset sales opportunities and has had early talks with potential purchasers.

However, the board stated that there is “no certainty that any sales will be completed”.

XLMedia has also explored the possibility of selling the entire company over the past couple of months. While there has been a “demand for the assets”, a sale of the whole company is “unlikely to create the most value for shareholders”.

The company added that no discussions are currently ongoing regarding a sale, so the board “does not plan to undertake the sale of the whole company at this time”.

2024

Colombia’s Federal Gambling Authority, Coljuegos, has revealed plans to overhaul the rules on owning and operating electronic slot machines in the nation. 

Via the ‘regulatory project’, Coljuegos plans to initiate the changes in 2024 in a move deemed critical as the regulator aims to reduce illicit activity in the form of unauthorised ESMs across the country’s 32 federal territories. 

Colombia’s regulatory overhaul for slot machines is accompanied by a ‘public comment period’, which will run until December 14 to allow industry stakeholders and interested parties to submit feedback on initial proposals.

According to the authority, the project will promote “territorial development with the replacement of illegal economies with legal ones, considering the productive capacities of intervened areas.”

35

Blackpool MP Scott Benton has been suspended from Parliament for 35 days following a standards committee report accusing the MP of corruption. 

Benton currently governs as an independent after having the Tory whip withdrawn over a lobbying scandal, which saw two journalists pose as gambling industry investors, where Benton agreed to table questions for the industry. 

The decision may well lead to a by-election in the region, which is home to a significant number of casinos and plays host to a large number of tourists each year. 

2.25

AGCOM, the Media and Communications Authority of Italy, has issued sanctions of €2.25m and €900,000 on Google and Twitch respectively for violations of the advertising laws of the Dignity Decree.

Issuing the fines, AGCOM stated that its attention had been drawn to Google’s YouTube platform and the Twitch streaming service “following numerous reports received by the Authority”.

The Authority’s investigations uncovered in excess of 80 YouTube and Twitch channels with more than 20,000 videos promoting slot machines, gambling, sports betting, and scratch cards.

The channels infringed on the laws of the Dignity Decree, imposed in July 2018. Passed into federal law in 2019 by the former Lega-5Star coalition government, the Dignity Decree imposed a blanket ban on all forms of gambling advertising (legacy and online) and across all Italian sports (professional and amateur).

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Issuing the fines, AGCOM stated that its attention had been drawn to Google’s YouTube platform and the Twitch streaming service “following numerous reports received by the Authority”.

The Authority’s investigations uncovered in excess of 80 YouTube and Twitch channels with more than 20,000 videos promoting slot machines, gambling, sports betting, and scratch cards.

The channels infringed on the laws of the Dignity Decree, imposed in July 2018. Passed into federal law in 2019 by the former Lega-5Star coalition government, the Dignity Decree imposed a blanket ban on all forms of gambling advertising (legacy and online) and across all Italian sports (professional and amateur).

AGCOM deems that Google and Twitch are responsible for distributing these videos, as they were published by third parties with whom the companies had commercial partnerships.

Following the intervention, the illegal content was removed as Google and Twitch were ordered to prevent future uploads of similar violating content under the Digital Services Act (DSA).

AGCOM revealed that it had further investigated TikTok, but exonerated the social platform due to the “absence of a contractual relationship with the content creators involved in the alleged violations.”

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This has seen the individual in question, who was unnamed by the regulator, accept a fine of DKK 10,000 (£1,153) for advertising unlicensed gambling providers via Twitch. 

Earlier this year, the Danish Gambling Authority noted that it had discovered that the streamer advertised the unlicensed sites, and subsequently reported the streamer to the police.

Following an assessment on if the streamer had violated the law, a fine for the aforementioned figure was issued, which was the amount recommended by the regulator

This represents the first time the DGA has reported a streamer in a case regarding illegal gambling advertisement. 

Yesterday, the Authority undertook further action against illegal activities after successfully petitioning the district court to have 49 websites offering illegal gambling in the country blocked.

Those in question were reportedly primarily offering traditional casino games, such as roulette, gaming machines and poker, as well as betting. 13 were skin betting websites.

This is the ninth time that the Authority has gone to court to block illegal websites, with these activities now being undertaken twice per year as opposed to on an annual basis.

Since 2012, when the gambling market in Denmark was partially liberalised, a total of 276 illegal sites have been blocked.

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31

Flutter Entertainment and the Fox Corporation are in the process of a phased closure of the pair’s joint sports betting business, almost four years after the entity first came to market.

The decision to close the FOX Bet platform is being undertaken over the course of the next month, with a phasing out of operations to begin today (Monday 31 July) and last under August 31, 2023.

As a result, Flutter, which operated FOX Bet as part of the Stars Group, will retain ownership of PokerStars, in addition to one of the leading lights of the US’ sports betting space in FanDuel.

FOX will hold the right for all future usage of the FOX and FOX Bet brands, including FOX Bet Super 6, and intends to launch a new game associated with the latter later this summer.

888

888 is looking to make further “significant” progress across the African continent after its part-owned 888AFRICA entity detailed the purchase of BetLion to accelerate “huge ambitions”.

The online casino and sports betting operator is currently licensed in Kenya, Zambia and the Democratic Republic of the Congo, and is headquartered in Nairobi, the capital city of the former. This adds a further hub for 888AFRICA, building on an existing base in Dar es Salaam, Tanzania.

Through the addition, 888 is expecting to drive further scale in the business, as well as deliver a notable number of new customers. BetLion counts more than three million registered users.

2

Twitch added further context and depth to its ban on the streaming of gambling content, in addition to swelling its list of sites that are prohibited from the platform by two.

In October 2022, the streaming platform issued a ban on content from websites offering slots, roulette or dice games that aren’t licensed in the US or other jurisdictions that “provide sufficient consumer protection”, with an approximate 75 per cent drop in viewership reportedly felt in the immediate aftermath. 

Offering an update, Twitch noted that these consumer protections include the likes of deposit limits, waiting periods, and age verification systems.

“After monitoring the update’s impact for the last year—as well as hearing directly from you—it became clear that some people were circumventing those rules, and that further steps were necessary,” a statement read.

Furthermore, a list of prohibited sites that was established almost ten months ago included the likes of Stake, Rollbit, Duelbits, and Roobet, with Blaze and Gamdom becoming the latest additions.

6

Catena Media initiated a €6m sale of its UK and Australian online sports betting brands amid an ongoing focus on the North American online sportsbook and casino affiliation market and business wide strategic review. 

The divestment to sports betting affiliate Moneta Communications, which itself was purchased by Seven Star Digital last year, marks “a further step forward” in refocusing the business for the aforementioned market.

The transaction is anticipated will close during the current quarter, and covers the sale of all assets in the group’s UK business, including Squawka and GG.co.uk, and all shares in the Catena’s wholly owned Australian subsidiary.

11

Star Entertainment added to a lengthy list of financial penalties after being found guilty of 11 offences and being ordered to pay a A$140,000 sanction.

Following an investigation by Queensland’s Office of Liquor and Gaming Regulation, the embattled casino operator had entered a guilty plea in the Brisbane Magistrates Court earlier in the year.

Seven of the charges relate to state-wide casino legislation that prohibits the purchase gambling chips with a credit card, with $170,000 worth of wagers to this effect said to have been accepted between 2017 and 2022. 

The remaining four relate to the distribution of promotional or advertising material in February 2022 to individuals that were banned or excluded from the company’s Queensland-based properties.

3.94

MGM Resorts reaffirmed its commitment to a host of long-term growth opportunities, which include a maintained digital expansion as well as ongoing development efforts in Japan and New York.

The comments came from CFO and Treasurer Jonathan Halkyard, with the former following the Entain joint owned BetMGM venture reporting that it is on the “path to profitability” after following a US trend of achieving positive EBITDA for the second quarter.

In Osaka, the group, together with joint-venture partner Orix, have been selected by Osaka as the region’s integrated resort partner for a proposed $10bn development, with the race heating up in the Big Apple to secure one of three available commercial casino licences

This enthusiasm for future prospects followed a second quarter financial report that saw the group declare an “all-time record for consolidated net revenue”, with this metric growing 21 per cent year-on-year to $3.94bn (2022: $3.26bn). 

3

GambleAware began an application process to establish a system stabilisation fund to make sure gambling harm prevention, support and treatment services receive financial aid as the industry transitions to a statutory levy.

The independent charity introduced the fund to make sure organisations across England, Scotland and Wales who rely on funding streams to operate still receive the support they need.

The ‘system stabilisation fund’ will be in place as gambling harm prevention funding enters a transition period from a voluntary to a statutory levy as part of the UK government’s gambling review white paper, which was published earlier this year in April.

Last month, the UK Gambling Commission allocated almost £33m to GambleAware to form a system stabilisation fund for the transition period from voluntary funding to a statutory levy.

3.5

Spiffbet divested its games development arm to Million Games amid decreasing focus and investment, with the group to become fully focused on its own casinos and associated services.

This will see the company end its time within this segment of the industry, citing that funding has not been sufficient to continue running the business successfully, in addition to the games having “not contributed positively over the past year.”

The transaction includes all shares in STHLM Gaming Sweden, as well as the Rhino Gaming portfolio and associated related intellectual property rights, for a fee that can amount to a maximum of SEK 3.5 million (£260,000).

12

GAMSTOP reported a 12 per cent increase in sign-ups to its self-exclusion service in the first half of 2023 in comparison to the previous year, including a 30 per cent uptick in sign-ups from 16-24 year olds.

The UK’s online self-exclusion scheme stated that it saw over 48,000 consumers register for the scheme in the first six months of the year, with sign-up monthly records set in March and May. 

2023’s figure for the first half of the year is a 12 per cent increase on over 43,500 reported registrants during the first six months of 2022.

Diving further into the data, GAMSTOP noted that there was a 30 per cent increase in sign-ups to the scheme from 16-24 year olds, which in total represented 21 per cent of all new registrants during the first six months of 2023.

The post Twitch, FOXBet, M&A, Australia & stabilisation: <br> the week in numbers appeared first on CasinoBeats.

In October 2022, the streaming platform issued a ban on content from websites offering slots, roulette or dice games that aren’t licensed in the US or other jurisdictions that “provide sufficient consumer protection”, with an approximate 75 per cent drop in viewership reportedly felt in the immediate aftermath. 

Offering an update, Twitch has noted that these consumer protections include the likes of deposit limits, waiting periods, and age verification systems.

“After monitoring the update’s impact for the last year—as well as hearing directly from you—it became clear that some people were circumventing those rules, and that further steps were necessary,” a statement read.

Furthermore, a list of prohibited sites that was established almost ten months ago included the likes of Stake, Rollbit, Duelbits, and Roobet, with Blaze and Gamdom becoming the latest additions.

Noting that “we may identify other sites as we move forward,” the update continued: “As with all of our policies, your account may receive an enforcement if you stream these prohibited sites.  

“That said, we know this may be an adjustment for some, and will be levering warnings in addition to suspensions in applicable cases in order to be fairer to streamers who may not have understood the change yet.” 

In an update on X, Twitch added that “our goal now, as it was last fall, is to protect our community, address predatory behaviour, and make Twitch safer.”

Following these aforementioned rule changes being implemented, KICK, backed by Stake (Everton’s current front-of-shirt gambling sponsor) Co-Founders Ed Craven and Bijan Tehran, was founded in October 2022 and welcomed an array of slots streamers.

A number of headlines subsequently followed, including the migration of a number of top streamers, as well as exclusive co-title partnerships with the likes of Sauber Motorsport and Alfa Romeo esports teams, as well as becoming an official sleeve and streaming partner of Everton FC.

KICK currently offers creators a 95/5 split of subscription revenue generated on their channel, compared Twitch’s 50/50 and YouTube’s 70/30.

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This will see the logo of the platform, launched in October 2022 as a competitor to Amazon-backed Twitch, be featured on the shirt sleeves of Everton’s senior men, women and under-21s teams. A first outing will be this coming weekend (Saturday 5 August) when the former take to the field in a pre-season friendly against Sporting CP.

Work will also be undertaken on a range of “exciting activities and innovations” in a bid to “enhance the matchday experience”.

“We’re really pleased to announce and launch this innovative partnership with KICK,” stated Richard Kenyon, Everton’s Chief Commercial and Communications Officer.

“Working with KICK provides us with some fantastic opportunities to reach and engage with new audiences over the course of the coming season and we already have some exciting plans for matchday experiences, starting this week with our fixture against Sporting CP.

“We look forward to working with KICK and presenting new opportunities for our supporters, while providing valuable global exposure for KICK as they continue their impressive growth.”

Furthermore, the partnership will see the brand become featured on digital spaces across Goodison Park, Walton Hall Park and the Finch Farm training complex, while it is also said that Everton will collaborate “with some of the world’s most recognised content creators”.

Akhil Sarin, Director of Acquisition for KICK, added: “Partnering with Everton is an exciting step forward for KICK.

“We are a young, ambitious brand and to join forces with a global football powerhouse will do wonders for us. We can’t wait for Everton fans and the football community to see what our platform has to offer and the incredible content that will be showcased there.”

KICK, backed by Stake (Everton’s current front-of-shirt gambling sponsor) Co-Founders Ed Craven and Bijan Tehran, was founded in October 2022, and has welcomed an array of slots streamers following rule changes implemented by Twitch in that same month.

This saw the streaming platform issue a ban on content from websites offering slots, roulette or dice games that aren’t licensed in the US or other jurisdictions that “provide sufficient consumer protection”. 

A number of headlines have subsequently followed, including the migration of a number of top streamers, as well as exclusive co-title partnerships with the likes of Sauber Motorsport and  Alfa Romeo esports teams.

KICK currently offers creators a 95/5 split of subscription revenue generated on their channel, compared Twitch’s 50/50 and YouTube’s 70/30.

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