Telly Reels – Wazdan

Wazdan introduces the 5-reel, 20-payline Telly Reels which aims to combine “cutting edge features with a small screen nostalgia that will have players tuning in in search of wins”.

Set inside an old school TV, Telly Reels also features a side panel that fills up with stars and rewards players with telly bonus spins, handing out 10 paid spins with 5 wild symbols blocked on the reels.

Arranging five sliders on the panel in a line also activates mini telly bonus that gives the player a random prize of up to x10 their stake.

There’s also a colourful wheel of fortune that provides a wide range of wins, including additional free spins, multipliers, and random wilds when it is triggered by three scatters.

“Retro artwork paired with high-end modern features is a winning combination – and we’re confident players will love making the switch to Telly Reels.

“It joins a stable of great content that is now in demand around the world from operators and players alike. I would urge both to tune in for more in the coming months.” – Andrzej Hyla, head of sales at Wazdan.

Cleopatra Queen of the Desert – Live5

Another retail William Hill slot has been reworked by Live5, with Cleopatra Queen of the Desert available exclusively to the operator’s online players before going network wide on October 23.

The 5×4 reel, 10 payline includes two bonus features, wild stacks respins and free spins. With the former, any stack of four special symbols land at random, transforming into Wilds and awarding respins.

The free spins bonus game is triggered when scatter symbols land on three or more reels, with seven free spins awarded plus an additional spin for each applicable symbol that lands.

“The team has done an incredibly job with Cleopatra Queen of the Desert, taking a popular theme and giving it the unique Live5 treatment to create a truly compelling game that will keep players engaged and entertained.

“As with all Live5 slots, the production value is of the highest quality and our design team has really captured the spirit of ancient Egypt through the graphics and illustrations used in the game, from the backdrop to the individual symbols and buttons.

“Of course, the math and mechanics of the game have also been designed in a way that ensures players can feel the power of the pyramids and the anticipation of exploring them as they seek out treasures and big wins of their own.” – Lloyd Butler, CEO of Live5.

MVP Hoops – OneTouch

Mobile-first games developer OneTouch has released its latest slot title, with MVP Hoops following the roll-out of recent releases Tiki Terror and Flexing Dragons.

When three free spins symbols land on a payline, six free games are triggered, with players taking a bank shot at the wheel bonus feature when three bonus round symbols appear on a payline.

The title also boasts cascading reels where winning symbols are replaced on the grid by new ones, giving match-fit gamblers an enthralling shot at netting new prizes.

“We’ve left it all out on the court in the newly announced dynamic slot title, MVP Hoops. With a cutting-edge bonus feature, an inviting theme designed with sports fans in mind and the chance to get massive wins on the score board, we have no doubt that it will prove a hit.” – Ollie Castleman, head of marketing at OneTouch.

Aeterna – Black Pudding Games

An “out-of-this-world” experience is promised by Black Pudding Games, who deconstruct the traditional three-reel slot in Aeterna, which will be release network wide on October 14.

Beyond its unique reel array, Aeterna boasts its own distinctive pay rule to determine wins, plus a cascade mechanism with a multiplier meter that can turn a player’s initial win into a chain reaction.

The two bonus features included are a twin booster bonus that upgrades three of a kind wins into six of a kind wins, plus free spins that sees the reels metamorphose into a wheel of fortune where players can win up to 30 free games with all wins doubled and unlimited re-triggers available.

“We are delighted to finally release Aeterna into the wild. We have set out to ‘do different’ in this competitive market and have found a kindred spirit in 1X2 Network to realise our idiosyncratic vision.

“Aeterna really does provide players with a heavenly experience, especially when played from mobile, and we can’t wait for it to launch network wide next week.” – Nathan Howes, Co-founder of Black Pudding Games.

The post Part 54 | On the spin – Slot launch round-up appeared first on CasinoBeats.

Wazdan

Online casino games supplier Wazdan has undertaken a major shuffle in its executive team, with a number of  hires and promotions designed to add a wealth of experience to the provider’s workforce.

Tomasz Tajeldin has been brought in as a senior CRM specialist, Lukasz Kasprzyk has joined as head of operations, and Andrzej Hyla has been promoted to chief commercial officer.

Hyla stated: “The past 12 months saw us achieve plenty and I can’t wait to be more involved than ever before in taking the company to new heights. There’s lots to come from Wazdan and it’s a journey we can’t wait to continue.”

DraftKings

Boston, Massachusetts headquartered DraftKings has appointed baseball legend and entrepreneur Cal Ripken Jr as a special advisor to its board of directors.

Here, he will be tasked with providing insights to the board and CEO on key company initiatives such as company strategy, product development, and marketing activities. Ripken Jr will also become a DraftKings equity holder.

Jason Robins, CEO and co-founder of DraftKings, noted: “Cal Ripken Jr embodies the qualities of perseverance and integrity we value so highly at DraftKings, and on behalf of the entire company I want to extend our warmest welcome to him as a special advisor.

“We are inspired not only by Cal’s historic playing days but also his current work to cultivate new generations of ballplayers. His unique combination of leadership, longevity, and business acumen ensures that we will receive invaluable strategic counsel.”

ReelPlay

Mark Crocker has been appointed as chief operating officer of Sydney based online gaming studio ReelPlay, becoming the group’s second recent senior hire.

Crocker joins the business as COO after successful periods in senior operational roles at NextGen Gaming, SG Digital and Animal Logic.

Dave Johnson, ReelPlay CEO,  said: “We’re very excited to welcome Mark to the team. As a former valued colleague to many of us, he was on our radar for some time and I’m in no doubt Mark will lead the way in positioning us to deliver on our operational goals.

“With ReelPlay games now extending their global reach whilst we continue to offer game build, math, marketing, integration and commercial expertise to partner studios, it was important to bring in someone of Mark’s calibre to best manage our efforts across the group.”

Digitain

Industry multi-channel platform and systems provider Digitain has promoted Simon Westbury to the position of chief business officer.

Prior to this Westbury served as the company’s head of international business development, where he took responsibility for expanding Digitain’s international sales channel and strategy related to new clients and markets.

“Simon has successfully led the Digitain sales team since January 2020, generating significant growth and adding great value to our business. We fully expect even greater things from him and his team in the future,” commented Harutyun Vardanya, Digitain Chief Operations Officer.

The post Part 58 | On the move: Recruitment round-up appeared first on CasinoBeats.

Bianchi will oversee all of Maxima Compliance’s technical compliance offerings, including technical compliance consulting services, as well as the firm’s recently-launched Complitech product. Moreover he will support Maxima Compliance’s existing management team in strategy and delivery.

The new director of compliance operations at Maxima Compliance, stated: “Maxima Compliance has quickly established itself as the most innovative and essential provider of compliance services in our industry.

“Joining this team at a time when compliance has never been more important was an opportunity too good to turn down. I look forward to getting to work and providing the very best technical compliance support on the market.”

Bianchi will report directly to managing director Antonio Zanghi.

Intralot Inc

Intralot Inc, the US subsidiary of gaming solutions supplier Intralot S.A has announced Byron Boothe as its CEO.

Boothe has served as interim CEO of the firm since last year and had previously held the role of president government relations. The lottery veteran joined Intralot in 2007.

Tom Miller, Intralot’s chairman stated: “We have made much progress in the past year, notably in the last couple of months launching our sports betting solution in Montana and Washington DC. We are confident that Byron is the right person to build on this momentum.”

Pragmatic Play

Victor Arias has been appointed as Pragmatic Play’s new Vice President of Latin America as the company looks to establish itself in the region.

During his 20 year career Arias has worked for both B2C and B2B businesses in the igaming industry. His core responsibilities will include the continued growth of Pragmatic Play within the regulated territories in Latin America through a clear business development strategy. 

In addition, he will head Pragmatic Play’s new Latin American hub based in Argentina with a team of three executives working to achieve the supplier’s goals in the region.

Arias commented: “I’m delighted to join Pragmatic Play which has a strong reputation as one of the leading multi-product providers in the industry.

“The team has a hugely exciting ambition for growth in LatAm, and I look forward to heading the hub as we look to embark on this next step for the company.”

Pragmatic Play currently delivers up to four new slot titles a month, as well as an extensive range of live casino and bingo products through its multi-vertical offering. The company’s entire portfolio is available through a single API integration.

1account

1account, the ID and age validation platform provider, has strengthened its senior team with the appointment of Marc Wood as Sales and Marketing Director.

The former Pay360 employee is tasked with establishing a global sales and business development network, In which 1account will introduce its solution to both B2B and B2C partners.

Marc Wood, the new Sales and Marketing Director at 1account, said: “1account has developed an innovative solution that is better, faster and cheaper than anything else in the market.

“We plan to disrupt the status quo with a solution that has a materially higher performance, wider data sources and a unique commercial model that makes us stand out against our rivals.

“The vision and long-term potential of the business is enormous, and I am extremely proud to be joining the organisation as it moves into the next chapter of its success story.”

Wazdan

Slots manufacturer Wazdan has strengthened its international team with four new additions to the firm.

lbert Bellavista has been hired as the firm’s new Head of Business Development in Spain & Latin America, meanwhile Sandrine Chen is the company’s Sales and Business Development Manager for Asia. The move looks to boost Wazdan’s profile in the two regions as the firm continues to develop its brand.

Additionally, Wazdan has continued to enhance its team with Bekki D’Agata as Sales and Development Manager and Katarzyna Pysz as Senior Campaign Manager. 

The post Part 31 | On the move: Recruitment round-up appeared first on CasinoBeats.

Pragmatic Play – Great Rhino Megaways

The online casino content provider has unveiled a partnership with Big Time Gaming for its first Megaways title, a sequel to its Great Rhino game released almost two years ago.

Inviting players to travel into the Safari once again, but this time with 200,704 ways to win, the title also features tumbling wins, triggered anytime a player lands a winning combination. The titular Rhino acts as a wild symbol across the reels.

The free spins mode is activated if four or more golden scatter symbols land on the reels during any spin. During this bonus round, players can choose between more free spins with a low starting multiplier, or less spins and a higher starting multiplier, giving those who chase quick wins the option, as the herd of Rhinos thunder past the screen.

“We are thrilled to release our first ever Megaways slot. We hope to bring a new dimension to a popular gameplay that will surely resonate with our fanbase and beyond. Our offering continues to grow at a fast pace and we’re looking forward to add more exciting Megaways titles to our portfolio.” – Melissa Summerfield, chief commercial oficer at Pragmatic Play.

Wazdan – Lucky 9

Introducing players to a colourful, retro world “where single pixels can take on huge proportions,” Lucky 9 promises nostalgic vibes and a multitude of features.

Wazdan’s 6-reel, 20-payline game, complete with images of fresh, juicy fruits, sees the
strawberry offers the highest wins that can be additionally multiplied by the pixelated variable win multiplier.

The scatter symbol awards players with free spins that take place on a busy street of a big city. The unique gamble feature offers players an opportunity to direct traffic so the taxis don’t collide, offering a chance to increase winnings.

“The team at Wazdan are extremely proud of Lucky 9, our fruity slot game designed to thrill players as it takes them back in time, in the pursuit of variable bonuses. Lucky 9 is sure to become a player favourite.” – Andrzej Hyla, head of sales at Wazdan.

High 5 Games – FoxFire

FoxFire produces 729 to 117,649 ways to win and features the supplier’s newest game feature Way Out Ways, which builds the possibility of getting more symbols on a standard reel as well as giving players a bigger chance to win.

The game takes players on an arctic mission to fill each of the meters positioned above the consecutively expanding reels, growing from three to seven. Once a meter is filled, the adjacent reel will remain at seven symbols for five bets.

FoxFire is the latest addition to company’s tentpole game library and is now available to H5G’s network of partnering operators through the supplier’s gaming platform, Vault.

“We’re very excited that with the release of FoxFire we can finally show off the next in our series of highly innovative slot games! The Way Out Ways feature is designed to take traditional ways gameplay and allow it to build upon itself to immense heights over successive play. Our goal is to provide a game where players will be able to experience the potential for truly massive wins in a manner that is fresh, exciting, and highly intuitive.

“Combined with an audiovisual package that is at once visually striking and soothing, we’ve created a gambling experience that we believe will be a winner with slot players all across the world.” – Phil Welty, head of game design at High 5 Games.

NetEnt – Super Striker

NetEnt is offering individuals “some of that football thrill and excitement,” with its 3-reel, 3-row slot including multi-level free spins, a golden multiplier feature and a bet slip concept first launched with Scudamore Super Stakes, designed to re-create the anticipation of betting on live football matches.

Players who strike a golden scatter in the main game score an instant win, while a hat-trick of three scatter symbols activates five-level free spins with an increasing level multiplier.

Collecting nine Golden Scatters lets players advance to the next level until they reach the free spins final, awarding winners with a x10 level multiplier. During the free spins round, each golden scatter symbol collected adds to the total win and resets the number of free spins.

Players can also purchase a bet slip in the main game which tracks how many times a symbol appears on the reels during a selected number of free spins, offering side bet opportunities that match the excitement of sports betting.

“We can’t hope to bring the excitement of this year’s football back with Super Striker but we wanted to give fans something to keep them excited when football returns. Our unique bet slip feature returns with bets crafted specifically for this game which adds that extra reason to play and thrills when those bets come in.

“Super Striker is a classic and simple game that we designed to attract any sports fan – including those new to slots and those looking for something else to do during the bleak sports betting calendar today. Chase those golden scatters and score some big numbers!” says Bryan Upton, NetEnt director of games.

The post Part 31 | On the spin: Slot launch round-up appeared first on CasinoBeats.

The partnership means Wazdan titles are available to players on all three SuprNation platforms in Sweden, the UK and across much of Europe, including Germany.

SuprNation, which was launched in 2016, welcomes to VoodooDreams, NYspins and Duelz games from Wazdan’s portfolio of more than 110 HTML5 titles, which includes Magic Stars 3, 9 Lions, Great Book of Magic Deluxe, Magic Target Deluxe, Los Muertos and Valhalla.

“We are excited to partner with Wazdan, bringing their tech-rich games to our SuprNation brands,” said Rasmus Hammar, head of casino at SuprNation.

“We feel that our two companies share values when it comes to delivering high-quality online gaming experiences that are tech- and feature-rich.”

Wazdan’s head of sales, Andrzej Hyla, added: “Wazdan is delighted to partner with SuprNation, a gaming tech company that pushes the boundaries and has their sight set on being and delivering the best in the industry; a goal that we can certainly get behind.

“We look forward to working together in this pursuit by offering our best-in-class games. This partnership marks another major step into the Swedish market, following a number of major partnerships going live early this year. We look forward to a strong relationship with SuprNation and working more within the Swedish market.”

Wazdan has also recently released Magic Stars 5, Space Gem, Juicy Reels Magic Stars 6 and Space Spins, which include unique Wazdan features allowing players to tailor game play to suit individual taste.

The post Wazdan extends European reach with Suprnation deal appeared first on CasinoBeats.

We’ve seen businesses utilise AI-led technology, VR, blockchain, and now the metaverse in many ways that help them stand out from competitors. However, with some of these technologies still in their infancy, it remains to be seen if they can be used to tap into broader audiences around the world.

Operators across the globe should be receptive to innovations and change, but they should be mindful of how said innovations can engage players and improve their experience. At Wazdan, we are ardent believers in the need for constant innovation and staying ahead of the curve. However, as a supplier, this does not need to be through pioneering new technologies.

Over a decade, we have provided out-of-the-box innovation, passion for games, and reliability to players worldwide. However, our most significant wins are thanks to our ability to give players complete control over their experiences rather than utilising the latest igaming trends.

With hundreds of games released each month and thousands already in existence, it is essential to focus on quality content that stands out and outperforms competitors’ games. Our mantra of ‘quality over quantity’ allows us to remain consistently proud of the games we produce, with our monthly releases providing innovative features, immersive themes, and superb visuals.

Customers are Wazdan’s number one priority, which drives us to deliver some of the best graphics and concepts in the industry. Audiences are always on the lookout for new experiences and the next thrill, and giving them what they want is essential to keep them coming back.

Inventive experiences that facilitate modern preferences

We work round the clock to provide our customers with fresh gaming experiences, with every new title offering unique maths models, varied reel arrays, and various exciting ways to win. Our Hold the Jackpot collection is a testament to this, taking the industry by storm by delivering a unique version of the mechanic in each title that it stars in so that players can enjoy diverse playing experiences.

One of the titles belonging to the collection is Power of Gods: Hades, which has recently received nominations for several honours, including the EGR North America Awards, CasinoBeats Game Developer Awards, and the AskGamblers Awards. The superbly designed game takes players on a visual journey as they cross the river Styx and enter the underworld, which also holds the thrilling Hold the Jackpot bonus round and Cascading Reels for extra winning potential.

Wazdan’s latest Hold the Jackpot creation, Magic Spins, is also proven to engage players with its advanced mechanics and bonus features, including the recently launched Collect to Infinity mechanism, allowing players to collect cash prizes throughout the bonus round. This innovative feature increases players’ engagement and drives revenue growth for our partners.

Furthermore, our upcoming release, 9 Coins, will introduce new Cash Infinity symbols, which stick to the reels until the Hold the Jackpot bonus game is triggered, engaging players for longer and increasing game session length.

Freedom of choice in every aspect

Customisation tools also play a crucial role for suppliers looking to differentiate from competitors. By assisting the creation of flexible experiences and placing the user’s experience at the centre of its values, the industry has continued growing steadily, year on year, without tapping into every new technology or trend that appears on the market.

Wazdan’s titles allow players to choose a variable volatility and speed level and other intuitive customisation tools, ensuring that each game can be catered to their specific needs and preferences. Players can quickly choose from three volatility levels, allowing them to modify the size and frequency of their wins, with high volatility bringing bigger wins but less often and low volatility ushering in more frequent, smaller wins.

We recently expanded the Volatility Levels offering to allow casino managers to choose a default level for their players. This widespread control can provide significant value for VIP managers or specific promotions for partners.

More than just mobile-ready slots

The demand for mobile gaming has grown considerably over the past decade and is always on the rise. Focusing on creating content optimised for mobile rather than desktop devices is critical to suppliers as it allows them to attract new generations of players and their modern requirements.

Our dedication to producing immersive, on-the-go gaming experiences on all devices is evident across our entire portfolio. We provide our players with a collection of customisable features that work with any device, allowing mobile users to utilise our proprietary Volatility Levels tool and other special features like Energy Saving Mode, which enables players to extend the life of their device battery by 40 per cent.

We have devised unique and captivating games since 2010 and will continue to strive to bring as much innovation as possible to the igaming sphere over the coming years. The proof is in the pudding, with games like Magic Spins and the upcoming 9 Coins offering new innovative features, giving Wazdan plenty to shout about as we continue to trawl through a busy igaming calendar.

The post Wazdan: why innovation in igaming doesn’t have to mean revolution appeared first on CasinoBeats.

The Malta-based company revealed on LinkedIn that it has been granted a licence by the Danish Gambling Authority, Spillemyndigheden. There are 44 active licensed gaming firms in Denmark, including prominent players like Betsson, 888 and Betfair.

“Wazdan will now be able to deliver its full suite of games to licensed gaming operators active in the Danish market,” the firm’s statement on LinkedIn read.

“Wazdan puts great emphasis on cooperating with the largest casino licensors to provide secure, transparent and rewarding partnerships with operators from all over the world.

“We’re proud to announce that our games are now fully licensed by Spillemyndigheden, bringing the true value of Online gaining to Denmark.

“What a way to finish off this rewarding year.”

The licence builds on an active year for Wazdan. Just before Christms, the company’s CEO, Michał Imiołek, highlighted how it had released 26 new titles while securing 700 integrations throughout the year in an interview with CasinoBeats.

“Wazdan has continued to gain ground throughout 2024, solidifying our market position in already established territories as well as the commencing of new ventures,” he said.

“We are proud to have entered four new markets, including Croatia, via one of the nation’s leading operators, PSK, while also debuting in the Philippines with SG8. 

“September also marked our successful entry into the Pennsylvania market, enhancing our presence in North America with our offerings that players across New Jersey, Michigan, and West Virginia already enjoy.”

With the Spillemyndigheden licence, Wazdan enters the Nordics’ most competitive market as  Spillemyndigheden reported overall gambling spend of DKK 553m (€74.2m) in September 2024, for example, though this did mark a slight year-over-year decline.

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Acting as an alternative way of providing users with captivating gameplay, in the first of a two-part special CasinoBeats spoke with Michael Tadross, Director of Account Management at Playson, Marcin Trafiałek, Promo Tools Specialist at Wazdan, Adam Wilson, CEO at Splash Tech, and Katarzyna Pysz, Head of Gamification at 3 Oaks Gaming, to find out how have suppliers worked to diversify their offering and create new ways for slot enthusiasts to consume their favourite titles. 

CasinoBeats: With the adoption of promotional tools becoming a norm across the industry for suppliers, how have you worked to diversify your offering?

Michael Tadross: We offer one of the industry’s most diverse promotional tool suites, with five distinct features driven by seven separate mechanics. This variety allows us to deliver a wide range of engaging promotional formats across different player preferences.

To ensure compliance across the 20+ regulated markets we operate in, we have developed functionality that aligns with local rules, including opt-in/out options, automated age filtering, and fixed spins during promotions.

Innovation is at the heart of our approach and we constantly develop fun and diverse tools. One of our latest promo tools, Reel of Fortune, highlights our commitment to rewarding and entertaining tools, offering loyalty rewards and a coins collection system that keeps players engaged for longer.

While we are always striving to set trends in the industry, with exciting future releases, we also continue to enhance our classic promotional tools, such as the jackpot games. 

Marcin Trafiałek: The key to standing out in a landscape where promotional tools are the standard lies in simplicity and efficiency at every stage of collaboration – negotiation, configuration, and execution. At Wazdan, we’ve engineered our tools to be user-friendly, ensuring seamless integration for operators while delivering captivating experiences for players. Ease of use is our hallmark, ensuring smooth cooperation and measurable gains for all.

Adam Wilson: As a supplier, it’s vital to stay abreast of industry trends and to meet the requirements of operators when it comes to player acquisition, retention and cross-sell.

At Splash Tech, we have invested heavily in creating mini-games that allow players to earn free spins on specific slot titles, and more recently to provide a vehicle to promote in-house exclusive games that help differentiate an offering from the competition.

These mini-games provide a risk-free way for operators to promote their games, and for players to receive rewards that enable them to test out unfamiliar titles. It’s about educating players and providing them with an incentive to try games they otherwise might scroll past.

Katarzyna Pysz: Promotional tools have become a standard feature, not only in the igaming industry but across almost every sector. From earning loyalty points at the supermarket to receiving discount codes from online retailers, consumers are constantly being incentivised to return.

The challenge lies in standing out. At 3 Oaks Gaming, we combine entertainment, surprise, and compelling design to create personalised, engaging promotional tools. By merging tradition with innovation, we draw inspiration from land-based casinos, lotteries, as well as modern PC games to develop intricate reward systems that resonate with players.

For instance, we developed Flip to Win cards, which mimic the beloved scratch cards found in the lottery sector. This tool rewards players after they uncover three matching cards as they progress through the game.

It’s a versatile feature, enabling operators to tailor the frequency and type of rewards to meet different player preferences. For those seeking complex challenges and larger prizes, our Tournament Series offers multi-stage competitions where players qualify for a main event. 

CB: How do your specific promotional tools work to strengthen player acquisition and retention?

MT (Wazdan): Our Jackpot Rain tool is designed to keep players continuously engaged by offering a high volume of attainable rewards. This creates a tangible sense of achievement, making every win feel within reach.

Meanwhile, Mystery Drop empowers players with freedom of choice, allowing them to influence the outcome and rewards, heightening both engagement and satisfaction. Together, these tools transform engagement into loyalty and spins into wins.

AW: The most successful mini-games can be used as either acquisition or retention aids, and often both concurrently. With dynamic segmentation, gameplay can be adapted to a player’s placement in an onboarding journey; new players will see more enticing rewards encouraging them to cross the deposit line.

Existing players will see gamified reward journeys where they are encouraged and rewarded for return gameplay. All rewards are tailored to a player’s LTV, ensuring the right rewards are presented to the right user in real-time. In providing players with relevant, timely games that entertain and engage, suppliers of promotional tools can ultimately have a positive impact on the operator’s bottom line.  

KP: When it comes to player acquisition, free bet offers remain highly effective, and we’ve expanded on this with a variety of options. We understand that players want to feel respected and in control, which is why we offer flexible free bets that allow them to adjust stake levels.

We don’t believe in offering the lowest bet levels, as some competitors do; if you’re offering a premium experience, you should treat your players accordingly. To put it simply: if you went to buy a Mercedes and were offered a Fiat, you wouldn’t be impressed.

For retention, we focus on immersive, long-term engagement through tools like Lucky Drop, blending multiple rewards to keep players motivated. With numerous winners and cash prizes, bet multipliers encourage higher wagers with proportionally bigger rewards.

Additionally, our Tournament Series consists of multiple tournaments qualifying for a grand event, rewarding players throughout. This structure encourages repeat participation and fosters achievement as players climb the leaderboard, keeping them engaged longer.

MT (Playson): Our promotional tools strengthen player acquisition and retention in multiple ways by offering a diverse range of engaging and rewarding experiences. For player acquisition, tools like free spins allow operators to offer free gameplay based on various qualification criteria, enticing new players to try our top slots. This tool also serves as a powerful retention and reactivation mechanism, keeping players engaged over time.

Additionally, tools like Reel of Fortune, Tournaments, Cash Blast, and Short Races enhance player experience by offering additional cash prizes, competitive gameplay, and the chance to win on top of organic wins. These features appeal to a broad spectrum of players, from high-value VIPs to casual players, boosting both acquisition and retention.

Our network-wide promotions further amplify these efforts by offering massive prize pools, providing fresh incentives and ensuring players remain engaged with exciting, high-reward opportunities. The 15-minute setup time for these tools, with no integration needed, also allows operators to quickly adapt to player needs and market trends.

The post Roundtable: the evolution of promotional tools appeared first on CasinoBeats.

In the concluding part of a CasinoBeats special, Adam Wilson, CEO at Splash Tech, Katarzyna Pysz, Head of Gamification at 3 Oaks Gaming, Michael Tadross, Director of Account Management at Playson, and Marcin Trafiałek, Promo Tools Specialist at Wazdan, continue the conversation.

CasinoBeats: What metrics do operators and providers use to measure the success of promotional tools?

Adam Wilson: Every operator will have their own KPIs to measure success. These might concern player deposits and bets placed, comparing periods pre and post-promotion, whereas for suppliers they might be more closely associated with player numbers and overall revenues.

By closely monitoring KPIs, the effectiveness of a particular promotional tool can be carefully measured and lessons can be taken that inform future campaigns. It’s also crucial to look at how promotional tools are performing in real-time, with business intelligence tracking and analysing performance.  

Katarzyna Pysz: The success of promotional tools is measured through several key metrics. Player acquisition is the primary indicator—does the promotion attract players to our games over competitors’?

We then assess session length, ensuring players stay engaged longer during the promotion. Gamification plays a key role here, using features that entertain and motivate players to collect points or progress through stages.

Another important metric is betting activity. Higher qualifying bets set up for promotion require players to increase their wagers to be qualified for promotional prizes. Uplift in wagers is a desired outcome as well. For Chief Product Officers, metrics such as uplift in number of active players, new player acquisition, and longer gaming sessions reflect the overall effectiveness and player experience.

Tailoring metrics to the audience is crucial when presenting results. For commercial teams, metrics like gross gaming revenue and return on investment are critical, as they highlight financial impacts. 

Finally, user feedback is essential for refining our promotional tools. Insights from players help us iterate on features to ensure they remain aligned with industry trends and player expectations, maintaining long-term engagement and satisfaction.

Michael Tadross: The success of promotional tools can be measured using various key metrics, depending on the specific goals of each promotion. From the provider’s perspective, the most important KPIs are bets, unique participants, and GGR.

Operators might focus on deposits, especially for promotions targeting player spend. Comparing metrics such as bets and deposits before and during the promotion, or with the same period last month, offers valuable insights into its success.

Additionally, operators can analyse participant activity against non-participant behaviour to gauge effectiveness. Another common metric used across both sides is the number of rounds, as an increase in bets typically indicates a successful promotion, regardless of whether it comes from more players, higher individual bets, or longer gaming sessions. Tracking these KPIs ensures operators can assess the impact and optimise future promotions for better results.

Marcin Trafiałek: As a provider, we focus on key metrics such as player engagement levels, session duration, and reward appeal, all benchmarked against a variety of KPIs. These data points allow us to evaluate player behavior and optimise promotional tools to maximize growth and retention. With Wazdan, every metric translates into actionable insights and measurable success.

With 2025 just around the corner, how do you see promotional tools continuing to evolve?

KP: The future of promotional tools is exciting, with endless opportunities for innovation and personalisation. One key area is social interaction, enabling players to chat and share progress, much like in land-based casinos, fostering community and excitement.

Customisation is another exciting avenue. Imagine players creating personalised avatars, similar to the Tamagotchi craze in the 90’s, which they nurture and develop through in-game achievements. These avatars could unlock new features, deepening players’ emotional connection to the game.

Looking further ahead, augmented reality offers thrilling possibilities. Picture a fortune wheel “jumping” out of the screen into a player’s living room, where they can spin it in real time to win prizes. With technology advancing rapidly, these ideas are within reach, promising a future where promotional tools are immersive, interactive, and truly memorable.

MT (Playson): With the intense level of competition in the RNG product segment, promotional tools look set to evolve at an increasing rate. While high-quality game content remains crucial, promotional tools will play an increasingly vital role in enhancing player interaction with games in a seamless, engaging, and rewarding manner. This evolution will benefit both operators and providers, with more innovative tools expected to emerge as providers strive to revolutionise player engagement.

Looking ahead, it is clear that a single, game-changing idea could disrupt the industry. As we’ve seen in recent years, one well-executed concept can revolutionise the market and introduce new, high-quality competitors. The next big promotional tool may already be in development, waiting for the right moment to redefine how players engage with games and operators maximise player loyalty.

MT (Wazdan): Big surprises are on the horizon. We’re preparing innovations that will redefine player engagement and operator success. With personalisation, gamification, and advanced technology leading the way, the future of promotional tools promises to deliver gains for everyone involved. Stay tuned – there’s more to come.

AW: Promotional tools cannot and should not be a one-size-fits-all solution. To be effective, tools must be personalised to a user’s preferences and their value.

This can include ad hoc promotions to specific players, but the key is to make sure players receive enticing promotions. With so many variables across player preferences, having an engine that can be both cohort and player-specific is mandatory.

Competition for the attention of players will continue to be intense in 2025 and operators cannot afford to neglect tools that engage in a highly targeted, relevant way.

The post Endless opportunities for innovation: the future of promo tools appeared first on CasinoBeats.

Q1. 2024 has been a busy year for Wazdan – could you give us an overview of some of your biggest achievements throughout the year? 

With 26 new releases and over 700 integrations across 2024, it’s been a year to remember for the Wazdan team as we continue to identify new ways of providing players with exceptional gaming experiences. Outside of our ever-expanding slot offering, our network promotions continued to grow in size. Following the Christmas chapter of our €6,000,000 Mystery Drop, our total prize pool 2024 will have exceeded a staggering €10,000,000, underlining our continued intent of offering players an array of ways to win big across entertaining verticals. A testament to our considerable growth over the last 12 months has been our sweep of eight prestigious industry awards across 2024, and the Wazdan family is strengthening by 25%. 

Q2. Expansion seems to be a significant theme for you this year. What can you tell us about some of the new products you have launched throughout 2024? Are there any specific best performers? 

While we are proud of all new launches, it has been a huge year for our beloved Coins series. Notably, 25 Coins and 36 Coins, featuring an improved Cluster Collector, Chance Level, and Grand Jackpots, are worthy successors to the 9 Coins release and have consistently topped our performance charts since their launches.

As for One Coin, the October release revolutionised the Coins family. Slot enthusiasts were instantly drawn to the unique development of landing coins and bonus symbols in the centre of a single reel format in their entirety. It has been a breath of fresh air for the industry. As for our Mighty Wild offering, titles within the series continue to perform strongly and our Gold, Platinum and Diamond Editions of Mighty Wild: Panther have resonated strongly with player pools globally. 

Q3. Wazdan is expanding its global presence with a particular focus on Latin America. How would you assess the company’s progress with regard to achieving strategic objectives in new markets? 

Wazdan has continued to gain ground throughout 2024, solidifying our market position in already established territories as well as the commencing of new ventures. We are proud to have entered four new markets, including Croatia, via one of the nation’s leading operators, PSK, while also debuting in the Philippines with SG8. September also marked our successful entry into the Pennsylvania market, enhancing our presence in North America with our offerings that players across New Jersey, Michigan, and West Virginia already enjoy.

Focusing on our LatAm push, we are firmly underway with our licensing progresses in Brazil and Peru, developing a robust, well-defined legal framework for operators in both regions and we look forward to establishing our brand in 2025 as we have done in Argentina and Colombia. We take pride in our customisable approach to iGaming, which emphasises adapting to player preferences while analysing their needs and expectations. We are confident that our industry-renowned portfolio will strongly resonate with players in Brazil and Peru.

Q4. What are the main ways in which Wazdan has helped add value to customers this year? Are there any particular stats that demonstrate your effectiveness? 

Despite an impressive set of releases in 2024, a Wazdan title does not reach the market unless it has gone through a meticulous development process that incorporates player feedback and builds on real-time data. Every offering has elevated the player experience through captivating mechanics, innovative gameplay and advanced graphics and visuals. Our ever-expanding network promotions also offer an alternative way for slot enthusiasts to enjoy their favourite titles, adding an extra thrill by providing a varied way of securing lavish wins. A 54% increase in our Gross Gaming Revenue (GGR) from 2023 underlines our growth as a supplier, as well as a 25% rise in staff capacity, with an increased amount of industry experts showing an interest in becoming a part of our mission to elevate the iGaming experience for partners and players. 

Q5. After a successful year in 2024, what can our readers expect from Wazdan in 2025? What are your ambitions for the next 12 months, and what is your strategy to achieve these goals? 

As always, our prime focus will be delivering more. More game releases, attending more tradeshows, and, in turn, delivering more gains for players and partners. Wazdan’s Q1 2025 roadmap includes thrilling additions to our Coins series with 15 Coins: Grand Platinum Edition, 20 Coins: Grand Gold Edition and 12 Coins: Grand Diamond Edition. Our Mighty Wild series is also set for a shake-up with the highly anticipated Mighty Wild: Jaguar. A staggering €15,000,000 promotion budget has been set for 2025, and we look forward to continuing to strengthen our global brand with the LatAm market as a top priority. So, be sure to watch this space, exciting times await!

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