Now in its sixth year and recognising the achievements of operators, suppliers and affiliates from across all the major disciplines. This latest entrant in the CasinoBeats contenders series delves into operator categories as we look at those vying for the ‘Innovation in Casino Entertainment’ gong.

LeoVegas

If last year’s success of casino streaming, extra chilli exclusivity and live casino expansion is anything to go by, then this year has been a feast far superior. Simple but smart innovations to the product, a swathe of new exclusives – including our very own LeoVegas Megaways slot – and new markets have certainly made this a year to remember.

Mansion

Putting our customer’s needs and expectations is at the forefront of what we do across all of our brands at Mansion. We focus on delivering exceptional products and service. This year, to maximise player’s enjoyment and casino experience, our flagship brand Casino.com launched the exciting innovative gaming experience, CasinoClub.

CasinoClub, by Captain Up is a brand-new gamification feature adding another dimension to regular casino play. It creates an exciting sense of achievement for players as they complete challenges, level-up and get rewarded for their casino play, as well as introducing them to a wider variety of games.

Videoslots

Videoslots.com is an industry-leading online casino with a comprehensive portfolio of content. It offers more than 3,800 slots and table games from the igaming industry’s leading suppliers, giving them more content than any other online operator. Our aim is to deliver the best possible user experience to players on our proprietary platform, complemented by diverse gamification and social tools. It’s for that reason we offer the personal touch, allowing players to tailor their content to suit their preferences.

Wildz

Wildz in a nutshell: Working with machine learning, giving real-time awards to the games that player actually likes with their average bets, having developed Spinback features which allows us to give extra excitement without competing with the actual games, we can say that our focus is in providing the best possible casino experience by the use of an automated, data driven casino and we use gamification to boost the casino experience by creating features that integrate with the games.

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Following its sister sites, Wildz, Caxino, and Wheelz, the site will comprise of up-and-coming content creators to showcase the latest releases and place promotional games under the spotlight. 

“We are constantly striving to enhance the playing experience and Spinz aims to do just that by delivering a unique industry offering with streaming at the heart,” commented Lasse Rantala, CEO at Rootz.  

“This achievement couldn’t have been possible without the incredible dedication and hard work shown by our entire team who have worked studiously to launch a new brand, while simultaneously pursuing several new licences as we look to expand our global footprint further.” 

Powered by Rootz’s proprietary igaming platform, Spinz is said to bring “all the tried and tested features” from its other brand sites, as well as introducing a Spinz exclusive – entitled Game of the Day – that will see player earn extra rewards during a one hour period as their progress bar fills up at twice the speed. 

Moreover, players will be able to challenge Spinz streamers across various multiplayer competitions throughout the year. In addition, when there’s no live stream, Spinz will host regular TV shows.

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This will see the group’s slot library of over 60 games become available across the two outlets, including titles such as Book of Gods, Royal Crown and Stunning Hot, Stunning Cube, Star Settler, and recently released Cave of Fortune. All of BF Games’ upcoming titles will also be added to the operator’s casino lobbies.

“We are always eager to add exciting and dynamic suppliers to our casinos to ensure we offer a wide range of games that appeal to our growing customer base,” noted Joakim Helenelund, casino manager at Rootz.

“BF Games provides an extensive portfolio of classic and modern titles that we are certain will resonate well with our customers.”

The deal is the latest in a number of partnerships that has seen BF Games enhance the reach of its slot catalogue, which is now across more than 100 operators.

Recent partnerships have been inked alongside 888casino, Digitain and 11.lv, with Piotr Szpoton, the company’s CEO, speaking to SlotBeats on how being a part of the LVbet group has enabled BF Games to significantly extend the reach of its content.

“We are really impressed with the performance of Wildz and Caxino and how quickly they have established a big fan base,” Claudia Melcaru, head of business development at BF Games, said of the group’s latest commercial tie-up.

“Adding our content to their existing offering will bring our games in front of new audiences and we are excited to work together to further enhance our reach.”

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The announcement of the casino, which comes alongside a partnership with David Hasselhoff, promises to deliver “uncharted levels of player customisation”.

Wheelz, built on the Rootz gaming platform, aims to allow seamless navigation and the provision of real-time rewards, alongside a “colourful and engaging interface”. The site promises a host of dealer-dealt live streamed table games alongside hundreds of video slot titles.

Documenting the announcement, the company elaborates: “In-house smart systems comprise an essential component in Rootz’s toolkit, with their influence felt across all key areas of the business, such as AML and rewards. 

“Payment times at Wheelz are also some of the fastest in the industry, supported by robust processes developed over time”.

Furthermore, coinciding with the debut is a collaboration with David Hasselhoff, of Baywatch and Knight Rider fame, to act as Wheelz’s brand ambassador.

The Hoff is to become the star of a series of television advertisements regarding the introduction, with the partnership also set to the Hasselhoff feature in his own dedicated bonus games on the site.

Lauding “pulling off a major coup in the capture of Hasselhoff,” Rootz confidently asserts a belief that “they’ve acquired arguably the biggest global star ever to represent an MGA-accredited online casino”.

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With the slots streaming ecosystem frequented by CasinoBeats on many occasions during recent weeks and months, we caught up with the operator and eventual winner, CasinoTest24, to delve into future possibilities and the avenues opened up by the competition, which ran between April 27 – May 10.

“We anticipated a successful streaming collaboration with supplier Kalamba Games for this novel competition,” Melanie Hainzer, CMO at Wildz, began by touching upon the initial hopes for the streaming contest.

“Rootz is renowned for its innovation in the industry; being the first fully automated platform with machine learning, giving real-time awards to the games the player actually likes based on their average bets. 

“Leveraging this innovative approach with our flagship brand Wildz, we loved the concept forged in partnership with Kambala Games and we’re eager to continue in this vein going forward.

“Furthermore, our streamers are passionate about what they do and these evolved relationships continue to be mutually beneficial, whilst keeping us ahead of the curve.  This new focus provided positive exposure for our brand and dually created significant hype for our partners and excitement for what is to come.  

“We were amazed to get the opportunity to create a slot on our own”

“We are certain this will pioneer creativity within our marketing team for future projects and are proud to be on the frontline of entertainment in the online casino realm.”

Before CasinoTest24 took up the mantle to discuss strategy in a bid to win the right to work with Kalamba to give input on the future development: “We were amazed to get the opportunity to create a slot on our own, but we knew we would have to win the competition against some other big streamers. 

“At first we had to clarify if bonus buys do count for the competition, since there are quite famous slots like Machina Megaways which offer you such bonus buys, we discussed what the easiest way would be to win the competition. We also expected everyone who participated in the competition to do exactly the same, buying bonuses until you get something massive.”

The challenge saw the eight streamers compete to land the single biggest win on any of Kalamba’s back catalogue of games, with the aforementioned champion ensuring the triumph with a 977.4x win to bet ratio.

Moving on, CasinoTest24 expressed surprise at the level of competition: “To be honest, it seemed like some of the streamers lost interest in the competition when the leaderboard showed some quite big hits of around 700 to 800 times the bet I think it was. 

“We didn’t try to win the competition too much until the last day, where we almost bought bonuses for 8 hours straight. We are actually surprised that we won the competition with a win that was around 1000 times the bet since we had several higher hits just by playing Kalamba slot machines outside of the competition.”

The cooperation was hailed as the first time a slots supplier had teamed up with a casino operator and Twitch streamers in this way, the design of which aimed to resonate with a large audience, as well as ramping up action and entertainment.

“It’s our true belief that collaborations with streamers will become more important”

Hainzer continued by guiding through the thought process of the competition: “Twitch continues to grow and is considered one of the largest social media platforms in existence. To illustrate, average concurrent viewers peaked at 1.4 million in Q1 2020.  

“For our casino brands Wildz and Caxino, this has certainly not escaped our attention. The growing trend holds tremendous potential that can benefit not only the careers of our influencers, but that also appeal directly to our niche player segments, while positively showcasing our brands to a wide audience.  It represents a successful formula that is likely to be replicated.”

Adding the group could well roll-out similar such initiatives moving forward: “To keep the exciting momentum going, we will enthusiastically collaborate on new ideas for streamer competitions.

“It’s our true belief that collaborations with streamers will become more important throughout the industry – not only for operators, but also for game providers alike. We’re excited at the prospect of devising concepts that surge to the forefront. 

“Streamers spend endless hours playing on casino sites, and therefore are an incredibly valuable resource for driving innovation and helping us gauge player perspective. Streamers can provide a unique window into the functionings of a particular game; its overall gameplay, any exciting bonus rounds it possesses and the game’s relative volatility. All these factors allow prospective players to evaluate games before trying them out for real money in an immersive and fun way.

“Additionally, we regularly take advice from our streaming partners when it comes to website design and the developmental process that goes into website production. We consider this input invaluable and we know the practice will become even more commonplace in the future.”

“I think we can safely say we have not reached the peak for streaming entertainment”

One common theme encountered throughout recent discussions alongside suppliers, operators and affiliates is the undoubted potential that streaming possesses, with an expectation widely asserted that the wave is to continue gathering momentum.

A viewpoint shared by Hainzer: “If we review the amount of casino streamers currently and the growing number of viewers they attract, I think we can safely say we have not reached the peak for streaming entertainment. This is merely the beginning of a major movement, and additionally, there is always room for new creative talent.  

“I do think however, that in order to reach larger audiences, streamers will have to incorporate more original content into their streams to make them more engaging for viewers. One area we are currently scrutinizing is content built around higher end/professional ‘show’ characteristics.

“Such ‘polished’ outputs are undoubtedly more pleasing to view, are attracting larger audiences, and will play a more prominent role in the advent of streaming in the coming months and years.” 

To conclude, the conversation comes full circle and returns to the spoils of the victor, and progress on that all important slot title: “We had to learn that not everything we imagined would be possible to create, actually is impossible to implement in a slot machine. So we had to wipe off some of our initial thoughts and wishes. 

“After all, we still create a unique slot machine that keeps some of the ideas we brought together. I think that players that like different mechanics in slot machines will definitely like it, and we are looking forward to the actual release.”

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The new casino, which Rootz describes as ‘fit for the digital age’, will be powered by the operator’s software platform which is said to be built for ‘speed and efficiency’. 

The new brand will eliminate lengthy sign-up and payment processes, which will result in a ‘fun, fast and safe playing environment’ in various languages.

Furthermore, Caxino will be automatically tailored to the different tastes of each individual player. Spinbox, the casino’s bonus game, will award customised spins to use on players’ favourite games and will also allow VIP customers to enjoy perks through the Caxino Extra programme.

Lasse Rantala, Rootz CEO, said: “We’re delighted to announce Caxino Casino has set a new standard for the modern casino experience and has been created with the next generation of players in mind. 

“We can proudly say that we can face the recovery after the coronavirus lockdown with an even stronger identity, and a solid awareness of entertainment, wealth of cutting-edge features and rewards. 

“The team has taken this opportunity to give greater impetus to the company’s soul remaining true to their focus to be the best of the breed through innovation technology – apart from significantly improving the speed, easy navigation, dynamic rewards and providing a better customer experience with more winning opportunities.” 

Customers can expect to find a ‘diverse array of game titles’ which will be developed by the ‘premier software houses’ which include retro slots that mimic the look and feel of their land-based equivalents as well as special TV and board game themed slots.

The casino stated that an opening deposit of just €1 is enough to claim the casino’s welcome offer. Furthermore, Caxino will match every player’s first deposit, up to €200 while also awarding 100 free spins on a selected number of slots.

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Now in its sixth year and recognising the achievements of operators, suppliers and affiliates from across all the major disciplines. This latest entrant in the CasinoBeats contenders series takes a look at those vying for the ‘Rising Star in Casino’ gong.

Bao Casino

Bao opened its doors to players at the very end of last year and has since reached the internationally recognised Superb status on Askgamblers. Even though we are a relatively young casino, we have ranked in the top 10 casinos on Askgamblers and have established ourselves as a fresh and attractive channel for gaming and betting. Our goal has always been to provide a new and exciting experience for our players.

Fairplay.io

FairPlay is a licensed blockchain casino that publishes all gaming stats to the public smart contracts. It’s a unique online casino that actually guarantees the payout rate of games as it is based on all bets, wins, and losses that have been made and published in smart contracts.

Every transaction is recorded in blockchain and no one can ever remove or modify the percentage of winnings. This way players know for sure how often people win in any game. 

King Billy Casino

Since its launch in March 2017, and in only 30 months of operations, King Billy Casino has been constantly expanding, adding new providers and payment methods and winning several industry awards in the process. 

Lapalingo

Lapalingo.com has carried online entertainment a step further by redesigning casino experience through its secure and user-friendly website since its foundation in 2015. Collaborating with the best providers in the sector, Lapalingo.com offers a wide range of games to suit any taste among game-lovers thanks to its outstanding slots collection.

In the last couple of years, we have developed from a small start-up company with just a few people full of ideas and enthusiasm, and become one of the largest online casino operators within the DACH market. We have gained international recognition on the back of this success, and we have developed and nurtured partnerships with some of the biggest players.

PlayOJO

Based on a proprietary gaming platform PlayOJO launched in 2017 with a mission to create a new and disruptive online casino with a braver, fairer proposition for players with social responsibility and players protection as its core promises. PlayOJO puts players in control of  their money with generous returns paid instantaneously, free for immediate withdrawal, and with no casino wagering requirements, ever.

Our marketing strategy typifies our challenger brand mentality and we back our innovative approach by investing heavily to achieve our business ambition of becoming the leading European casino brand, 30 months on we are on track to meet that objective.

River iGaming

River iGaming is a fresh face in the industry and a start-up that formed in November 2017 with the ambition of shaking things up in the way we work and with what we offer from a B2C and B2B perspective. We’re here to create an incredible experience by doing something different to usual norm through our verticals; Media, platform and brands. Spoiler alert: we’ve only just started, there’s more planned in our roadmap!

SvenBet

SvenBet launched in late 2018 and has become an increasingly reliable casino and sportsbook by slowly earning the trust of its loyal European players. SvenBet’s unique design and cutting-edge platform delivers an immersive experience. The website is mobile friendly, ensuring that players are introduced into a versatile platform, and offering them exciting promotions.

All promotions are specifically tailored based on players’ needs; this, coupled with an efficient customer support, was the makeshift for our impressive growth.

Wildz

In short amount of time that we are live we proved that working with machine learning, giving real-time awards to the games the player actually likes with their average bets, having developed Spinback features which allows us to give extra excitement without competing with the actual games is the way to go.

Our focus is in providing the best possible casino experience by the use of an automated, data driven casino and we use gamification to boost the casino experience by creating features that integrate with the games. 

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As a result of the deal Wildz customers now have access to recent releases Pirate Gold and Sweet Bonanza, along with a portfolio of titles including Mustang Gold and Wolf Gold.

The provider of video slots, live casino and online bingo becomes the latest supplier to roll out its titles via the Wildz brand, following the likes of Microgaming and Hacksaw Gaming in recent weeks.

“Pragmatic Play’s games are a fantastic asset alongside our existing content, and we’re thrilled to have them on board,” said Tony Kjaldstrom, head of casino at Wildz, of the agreement.

“They have a well-deserved reputation for supplying high-quality content and we know their games are going to be a huge hit with our players.”

Pragmatic Play has lauded the latest deal with Wildz as “another significant step,” having signed partnerships with online casino brands including Ladbrokes Coral, Codere and 888 in recent months.

Yossi Barzely, chief business development officer at Pragmatic Play, added: “We are delighted to have partnered with Wildz and can’t wait to offer players our range of exciting games.

“Global expansion has always been a major focal point for Pragmatic Play, and we hope this integration with Wildz will be the start of a long-term partnership that will continue long into the future.”

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Recently licensed by the Malta Gaming Authority, Wildz, the first brand to be launched by the casino platform Rootz, continues into September where it left off in August after securing a number of key partnerships.

Marcus Cordes, COO at Hacksaw Gaming, commented: “We’re always excited when we see new innovative companies in the industry, which is why we are extremely happy to have agreed a partnership and have our content live on Rootz creative casino brand, Wildz.

“We’re confident that our games will work extremely well with the customer experience and feel Wildz casino offers.”

Under the terms of the agreement the first Hacksaw releases, which can now be accessed via the Wildz portal, includes some of the game developer’s top performing titles such as Scratch! Bronze and Lucky Number x8.

Tony Kjäldström, head of casino at Wildz, added: “With Hacksaw’s scratch cards Wildz is entering into a new vertical and I am sure our customers will be thrilled. Hacksaw offers a flexible integration and are thus a perfect match for our highly automated platform Rootz.”

Last month recently licensed online casino Wildz added a new agreement with Swedish fintech organisation Zimpler, as the firm stated that it’s striving to provide players with a “modern, tech fueled, easy to use payment solution”.

This was followed by a duo of content deals, firstly alongside the Bragg Gaming Group’s turnkey solutions provider Oryx Gaming before linking up with Isle of Man-based casino software developer Microgaming.

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The supplier has announced that it has taken a selection of its online gaming content to the organisation via its Wildz casino brand.

Following a successful integration with Microgaming’s gaming platform, Rootz can now provide its players with access to an extensive collection of “diverse and innovative” slots, including the Thunderstruck II and Immortal Romance games. 

Wildz.com players will also have the chance to spin for potentially life-changing wins in Microgaming’s Mega Moolah progressive jackpot slot. 

Jean-Luc Ferriere, chief commercial officer at Microgaming, commented: “We are delighted to join forces with Rootz in a deal that will bring our diverse content to their online casino players, who can look forward to an entertaining collection of Microgaming’s most popular and engaging games.” 

Formed in 2017 and recently granted a B2C gaming licence from the Malta Gaming Authority to launch Wildz.com, its first casino brand, Rootz offers a wide range of solutions to the igaming market. 

Lasse Rantala, CEO at Rootz, stated: “We are excited to announce that we will be launching with Microgaming through our Wildz.com brand. As Microgaming is one of the longest-standing companies in the igaming industry, it is important for us that we carry their large selection of games which online casino players know well.” 

Yesterday Microgaming’s community driven initiative PlayItForward is preparing for the ride of its life, after entering a team into the 2019 Deloitte Ride Across Britain.

Lauded as an “epic nine-day cycling challenge,” PlayItForward has entered a team “comprising some of its most competitive and adventurous volunteers.” 

RAB covers 980 miles from Land’s End to John O’Groats, with the riders having pledged to raise at least £2,200 each as the team cycles its way towards a target of £15,400 for the charity.

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